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Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for 1,000 of the Anheuser-Busch brand's lucky fans. Show More Summary

A 3D ARCHERY COURSE – THE NEXT NEW THING AT CRESTED BUTTE MOUNTAIN RESORT

2 months agoHobbies / Hunting : Hunting Life

20 Targets along the 1.5 mile course MT. CRESTED BUTTE, Colo. – May 14 – Crested Butte, Colorado is known as a great ski resort, the “Wildflower Capital of Colorado”, the Last Great Colorado Ski Town, the list could go on. For hunting...Show More Summary

12 Best Places to See Fall Colors

Come see beautiful fall foliage on Kebler Pass near Crested Butte in Colorado. (Courtesy of the Gunnison-Crested Butte Tourism Association) It's that time of year again. We're deep in the heart of leaf-peeping season and the leaves, they are a-changin'. Show More Summary

Montanya Distillers & Elevation Beer Company Collaborate on Montanya, A Horchata Imperial Porter

(Crested Butte, CO) – Montanya Distillers and Elevation Beer Company, two Colorado companies just over the Sawatch Range fro… The post Montanya Distillers & Elevation Beer Company Collaborate on Montanya, A Horchata Imperial Porter appeared first on thefullpint.com.

Guess Who This Glamorous Little Girl Turned Into!

6 months agoPop Culture / Celebrity : TMZ.com

Before this dainty little dancer was awwing the hills of Hollywood she was just another pint-size kid with pizzazz in Crested Butte, Colorado. Can you guess who she is?

Crested Butte, charming and authentic, fills a family's ski-trip needs

7 months agoSports / Baseball : Dodgers Now

It's family ski-trip time, and decisions need to be made about where to go.

Newswire: Sir Mix-A-Lot reveals which baby had back, specifically

Like a toddler who just discovered a mirror, the world is currently fascinated with butts—a rising obsession that crested this week over the oily hills of Kim Kardashian, spurring an Everest-like race to plant other butt flags atop them. Show More Summary

Holly Montag: Married to Richie Wilson!

Holly Montag, the older sister and sometime co-star of The Hills star Heidi Montag, tied the knot with fiance Richie Wilson this weekend in their hometown. Crested Butte, Colo., was the setting for Holly's nuptials, organized by theShow More Summary

What if New Belgium had beat Bud Light to Crested Butte?

MONDAY BEER LINKS, MUSING 09.05.14 What Happens When Bud Light Takes Over Your Town for a Weekend. After all the hoopla before Bud Light’s “Whatever, U.S.A.” takeover of Crested Butte, Colorado, I was disappointed in the days after the event by the lack of stories about how it went (other than the one, repeated over […]

Partiers Trying To Leave Town That Bud Light Created For A Commercial Report Airport Headaches

More than 1,000 contest winners flown into Crested Butte, Colo. for a Bud Light commercial were stuck in the fictional town of Whatever, USA last night, as their numbers apparently overwhelmed the local airport and caused some to miss their flights. The lesson here being, you can NEVER leave the party. Anheuser-Busch spent $500,000 painting the town blue and turning … [More]

Bud Light’s Town-Size Party Completely Clogged Up a Tiny Colorado Airport

That blue horse did not make it through security, needless to say. The people of Crested Butte, Colorado, always had a bad feeling about Budweiser's three-day takeover of their town, which through copious amounts of "Bud Light blue"Show More Summary

Bud Light Turns Crested Butte Into ‘Whatever Town USA’ Against Citizens’ Will

10 months agoNews : The Inquisitr - News

As part of an advertising campaign for Bud Light, Anheuser-Busch has taken over a Colorado town called Crested Butte for use as the setting for an imagined new town called “Whatever Town USA.” While the campaign might seem light-hearted and silly, many of the residents of Crested Butte are very upset with the festival. Show More Summary

Colorado Town Becomes Bud Light's 'Whatever, USA'

Not everyone in Crested Butte, Colorado, is happy that Anheuser-Busch will fly 1,000 young adults to the town for a weekend, rename it "Whatever USA," and film a beer-soaked Bud Light bacchanalia. "This is a mistake," said 20-year-resident David Rothman. Show More Summary

Controversies : Town Agreed to Be Painted Bud Light Blue for $500M

Bud Light's parent company Anheuser-Busch is taking over Crested Butte, Colo. as part of an advertising campaign and residents are annoyed. According to Fox News, Bud Light plans to turn Crested Butte into the fictional "Whatever" town as part...

Crested Butte Journal: Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party

Anheuser-Busch will fly 1,000 young adults to a Colorado ski town for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light.

Friday Morning Stir

-Lucky Generals teamed up with Paddy Power and Arsenal players for this anti-homophobia spot (video above). link -Residents of Crested Butte are not happy about the impending Bud Light “Whatever, U.S.A.” event. link -Traditional advertising is dying, and that’s okay. Show More Summary

Adventures in Marketing: Curbed Ski reports that good old...

Curbed Ski reports that good old Bud Light is currently turning Crested Butte, Colo., into "Whatever Town, USA," which will serve as the site for a highly-branded, weekend-long party. The streets are painted beer can blue, a giant gorilla has...

This Butte's For You: Crested Butte OKs Bud Light Fantasy Town, Asks for $500K

10 months agoNews : The Newsroom

Last night, the Crested Butte Town Council unanimously approved a special use permit that will allow Bud Light to turn the historic town into Whatever Town, USA. It's all part of Bud Light's "Are You Up for Whatever" ad...

This Butte's For You: Bud Light Fantasy Town Still Needs Crested Butte Approval

News about Bud Light's proposed blue-colored fantasy town in Crested Butte, Colorado has traveled fast and while lots of people in town are excited about the idea, not everyone is pleased. What's all the hubbub about? For the last.....

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