It's easy to understand why certain brands may hold a place in your heart. Maybe you met your soul mate in Costco; maybe Starbucks changed your life. And maybe your love for the company runs SO deep, you're contemplating permanent ink to honor it. Show More Summary
(Reuters) - Online retail giant Amazon.com Inc's quarterly revenue surged 28.2 percent as its Prime loyalty program helped attract more customers and revenue jumped in its cloud services business. Amazon, the world's biggest online retailer, reported net income of $513 million, or $1.07 per share, for the first quarter ended March 31. Show More Summary
Today's successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. Read the full article at MarketingProfs
How to Stress Less About Referrals written by Guest Post read more at Duct Tape Marketing You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers…
Summary: Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. Show More Summary
The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
“Offer a clear value proposition and stick to it. If you’re going to devalue be clear about what you are doing and give plenty of notice. “There needs to be a clear connection between an offer, customer behavior, and a reward. When you offer benefits, customers give their business in order to earn those benefits. Show More Summary
Honesty and transparency sound old fashioned, but I’m serious. Don’t talk about ‘enhancements’ that are really devaluations. Your customers resent being lied to. Continue reading All I Want From Loyalty Programs is a Bit of Honesty. Am I a Simpleton?...
Despite the influx of customer complaints, Starbucks Corp. said Thursday that its new-and-improved loyalty program was off to a good start and will ultimately help the chain build its expanding digital ecosystem to propel the business forward, reports National Restaurant News. Show More Summary
Miles are still an amazing means to get premium cabin travel without spending a lot of money. Redeemable miles are no longer a reason to choose to fly one airline over another. And if you're going to earn elite status from your flying...Show More Summary
Customer loyalty isn't what it used to be. In fact, research company Access Development reported that79% of customers would take their business to a competitor within a week of experiencing poor customer service, while theestimated cost of customers switching their choice of businesses due to poor service is $1.6 trillion. [...]
Only for the most die-hard nugget lovers Some say the best things in life are free, but sometimes getting those free things proves awfully difficult. Chick-Fil-A has a loyalty program for its customers, but many may not be aware because the program is apparently super-exclusive — members have to be invited to join. Show More Summary
CFX Launches New Customer Loyalty Program TX Truckers Receive Toll Break Forgotten TX Toll Road Project Is Coming Back "Grand Fanfare" Opens Florida's Orchard Pond Parkway Village Officials Reject...
Amazon Prime is a vital part of the company's e-commerce business: customers who belong to the $99-per-year loyalty program spend more than twice as much as people who don't, according to several recent surveys. It's also growing like wildfire. Show More Summary
The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. Read the full article at MarketingProfs
Customers are steamed and shares decline as one analyst speculates that it will hit the coffee chain's traffic
And Dunkin' Donuts is doing its best to capitalize on this opportunity Much to the chagrin of many Starbucks customers, the coffee giant's newly revamped loyalty program launches today. Since announcing the changes to its Starbucks Rewards...Show More Summary
Deutsche Bank says the changes Starbucks has made to its rewards program could drive customers away. In a note on Tuesday, research analyst Brett Levy said the changes, and investors' high expectations for the company's performance,Show More Summary
Subscriber churn is one of the most closely watched metrics in the wireless industry, as it is a measure of a carrier’s customer retention and loyalty. It has become even more important in recent years, given that the scope for new customer additions is fairly limited in the saturating U.S. market. Below we take a […]
Back in February I detailed Starbucks plans to gut their rewards program for many customers. As is the trend in the airline loyalty game, Starbucks is moving to a revenue-based program. High-spenders will mostly break even. Folks who...Show More Summary