If you have a limited amount of money to attract and retain new customers, you might think loyalty programs are an expensive waste of time. In reality, these programs help retailers increase their profits and build better relationships with customers — but only if you offer the right rewards. Show More Summary
Brands that go the extra mile to acknowledge their customers leave an impression and create loyalty.
FedEx is looking to give some shipping and other discounts to its loyal small business customers. The company has extended the participation eligibility in its FedEx rewards program. FedEx says that small businesses can earn shipping and printing discounts, receive exclusive offers. They can also be eligible to earn rewards like gift cards to popular...
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. Read the full article at MarketingProfs
Parker, CO (February 25, 2015) - Vend – a point-of-sale, inventory, and customer loyalty software – has released their 2015 “Top 50 Influencers List” and holding the number one spot this year is Retail Minded’s Founder Nicole Leinbach Reyhle, who is also the Co-Founder of the Independent Retailer Conference and a Forbes.com contributor. This is the […]
Ivelin Radkov/Alamy By Cameron Huddleston My grandmother always said that loyalty was important. You probably had someone in your family who said the same. While the advice is valid in many circumstances, customer loyalty doesn't always pay -- literally. You might be losing money by sticking with the same service providers. Show More Summary
\"Branding,\" \"visibility,\" and \"loyalty\" are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: \"How can tweeting...Show More Summary
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to sync with marketing. Show More Summary
Think Kindness -- Shred Stress -- Increase Loyalty! Courtesy of cbkcoaching.com You can invest hundreds of thousands of dollars in CRM software, know more about your customers than they do, believe you've covered all bases and belatedly...Show More Summary
Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications. Leaders in other categoriesShow More Summary
Apple's flagship products led the pack in the 2015 Customer Loyalty Engagement Index from brand research consultancy Brand Keys, with the iPhone, iPad, MacBook and Beats headphones all considered leaders in their respective categori...
Do you like your customers enough?
Turns out that Uber has a loyalty program for some of its regular customers, but only in select cities. Despite being around a few years, it has gone mostly unnoticed aside from errant tweets…
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. My favorite myth about PR — besides the notion that PR people just run around and throw parties all day — revolves around storytelling. Show More Summary
Increasingly the best businesses are mastering the art of personalization.
Giveaways are a popular way to engage customers and build loyalty. But lots of brands don't take the necessary steps to increased the odds of success. Here are five common assumptions you don't want to make.
Learn how to successfully manage & deal with angry, frustrated or upset customers and retain their loyalty. Read More
Guest post by Rajat Paharia (@rajatrocks), founder and chief products officer, Bunchball and author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification 2015 promises to be The Year of Customer Experience. Companies around the globe are resolving to become more customer-centric because, as Brian lays out quite eloquently […]
Retailers and consumers alike are huge fans of loyalty programs, and for good reason. For merchants, loyalty programs drive repeat spending and encourage customers who buy once to return again and again. Shoppers, in turn, get to enjoy savings, score freebies, and feel like they’re being valued by the retailer. Since Valentine’s Day is coming […]
The last set of rewards for Nintendo's soon-to-be-discontinued customer loyalty program have arrived, and it's a crisis of choice.