The latest T-Mobile promotion may prove BlackBerry customers aren't as loyal as once thought.
$349 off-contract codes going out to 'loyal' customers Folks who registered or purchased a Moto X from Motorola.com are seeing an email with a new "Loyalty code" in their inboxes, that offers a Moto X for $349.99 through Moto Maker. You've been loyal to Motorola, and we'd like to thank you with this exclusive offer. Show More Summary
Airlines do it successfully. They reward travelers for flying with them -frequent flyer miles. For every small business a loyalty reward system can be as simple to do as a punch card system. As your business grows, you might want to leverage technology to gain intelligence and make the loyalty system smoother. Many point of [...]Show More Summary
Customer Loyalty Is Mostly About Choosing the Right Customers written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I know the title of this post might raise some eyebrows, but it’s true – most businesses have the exact clients they’ve chosen. Show More Summary
Achieving genuine and lasting customer loyalty is the foremost challenge facing digital marketers in 2014. True, it’s always been the challenge, but after the digital landgrab of recent years the stakes are higher than ever. New customers are great, but loyal customers are any company’s most valuable asset. read more
The SkyMiles frequent flier loyalty program will change to base rewards on the fares paid by customers of Delta Air Lines rather than the miles — more accurately, “butt-in-seat” miles — being traveled. Paul Skrbec — who is manager of corporate communications at Delta Air Lines — contacted me directly to let me know that I will receive the full...
Restaurants are quickly adopting technology to measure and influence guest loyalty. But what is it that creates real customer loyalty for restaurants? Is it custom mobile apps that allow guests to identify menu favorites? What about digital punch card apps that offer advanced order and visit frequency tracking? Could simple rewards in exchange for sharing […]
FlyerTalk member Club Carlson — also known as Rachael Marret, who is the senior vice president of customer engagement with the Club Carlson frequent guest loyalty program — announced changes to be effective as of March 15, 2014, which she outlined below...
If you're an Ulta customer ( and aren't we all ?) you may have heard about this, but in case not, here's a refresh. Beginning February 23, Ulta unveils a new customer loyalty program. All existing Ulta loyalty customers will be enrolled in this as well as new members. Show More Summary
Miller attributes his company’s success to both customer loyalty and an expanding industry.
“Customer loyalty is a thing of the past.” So declares James Surowiecki in this week’s New Yorker Financial Page column. As instant access to objective information — reviews, forums, social media — becomes the new norm consumers can quickly find the new best option in virtually any product category without having to rely on the brand. read more
A new study reveals that fear can lead consumers to love your brand. Want customer loyalty? Be there when they're scared and alone. That's the primary finding of a recent study from the University of British Columbia's Sauder School of Business. Show More Summary
If you have ever been retweeted by someone you admired, you know how much a small, simple gesture can mean. If you are going to take the time to thank your customers for their loyalty, you might as well make it count. Don’t have time for a three-course meal in the middle of the workday?... The post 9 Virtual Ways to Thank Loyal Customers appeared first on Small Business Trends.
In a fiercely competitive automotive industry, branding and customer loyalty is of great importance. The good news for Tesla investors is that its brand jumped in a recent survey.
In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't only be your marketing department's concern. Read the full article at MarketingProfs
Either you are part of the problem, or a part of the solution. It's your choice. Competition is the old business mindset. Collaboration is taking over. Stronger value connections are forming with customers, as loyalty increases and customer evangelists want to see the success of the company. Show More Summary
Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer product placements in horror films compared to other genres. read more
In the first half of 2013, high competition in the travel industry had negatively impacted Expedia by weakening the growth in direct type-in traffic, which is the most efficient traffic for customer loyalty and profitability, according to the company's management.
Meet Premier, Newegg’s $49 answer to Amazon Prime. With free three-day shipping, discounted expedited shipping, and free returns, it’s a legitimate competitor to Amazon’s proven customer loyalty program. Premier of course lacks the video streaming library found on Prime. Show More Summary
Many organizations drop the ball when it comes to customer service. They need to reframe such instances as teaching moments and opportunities to build customer loyalty. Want to create a customer for life? Make sure your customer service operation is always up to snuff and delights the customer as much as possible. Show More Summary