Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Show More Summary
The authors of "On Purpose" discuss how to create an as-close-to-perfect customer experience at a time when customer loyalty seems to be a forgotten concept.
EXCLUSIVE: Badgeville, the company that gamifies work and customer engagement, has launched a new data analytics service dubbed MotivationMetrics. Its purpose is make it easier for companies to gather a huge amount of social data and figure out how to motivate customers and employees to do what a company wants them to do. The new service […]
VideoAfter it was published I am sure Thomas Keller--famous chef--and thousands of others read ascathing review of Per Se, a well-known fine dining restaurant based in NYC--written by New York Times writer Pete Wells called "At Thomas Keller's Per Se, Slips and Stumbles," from January 12, 2016. This embarrassing restaurant review [...]
Rejoice! MAC has finally revealed a rewards program for loyal customers! Called Select, the program features three levels of rewards called "Seduced," "Devoted," and "Obsessed." Related: Kylie Jenner Teases New Lip Kit Color "Seduced" members get exclusive limited edition products, free standard shipping, and an exclusive anniversary gift. Show More Summary
Volkswagen van owners can take advantage of loyalty discounts of up to £1,500 on new vans ordered until the end of March. Caddy customers will have £500 (ex VAT) taken off the price, Transporter (including the Shuttle and Caravelle passenger carrying derivatives, and California campervan) and Amarok customers will benefit from a £1,000 reduction, while […]
Real business success is measured by more than profit. It depends on building long-term relationships with customers by earning their trust and loyalty. In my experience, this is best accomplished with dedicated employees who know that they are highly valued members of the team. Show More Summary
When Amazon celebrated its Golden Globe win by reducing annual rates for new Prime members, full-priced Prime subscribers wondered why they weren’t getting a thank you. Such conquests to acquire new customers risk turning Prime advocates into “madvocates.” It takes Amazon Prime two days to deliver preferred products to its millions [...]
Loyalty just isn’t what it used to be. Switching brands in the blink of an eye is commonplace, and many businesses have no idea how to fix the problem. They struggle to keep current customers happy and also bring new ones onboard. According to Accenture’s latest Global Consumer Pulse Research study, [...]
Welcome to Wise Bread's Best Money Tips Roundup! Today we found customer loyalty programs you’ve never heard of, overlooked expenses that ruin your budget, and cheap ways to treat yourself. Top 5 Articles Ten customer loyalty programs you've never heard of — Taco Bell Explore is a new...
Engaging customers with rewards and special offers is smart business. Instead of spending a ton acquiring new users, small businesses can re-engage with customers through rewards and special offers. FiveStars does just that, which is why the company is announcing today that it has raised $50 million in a third round of funding. FiveStars drove more than […]
A New Zealand loyalty card program is appealing to its customers’ “good nature” to return brand new iPads after it mistakenly made them available for virtually nothing as part of an unexpectedly special offer. Called Fly Buys, the company...Show More Summary
If it's less expensive to hang on to a current customer, how exactly does one go about building shopper loyalty? Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at The American Genius
“Anyone who wants to get to the top 1% of customer satisfaction and loyalty needs to go beyond ‘service’ to the heart of creating a superior the customer experience. And the way you get there is through customer engagement.” These are the words of Ricard Casmiro, who I had the opportunity [...]
A tech glitch gave some cardholders an early present, but will they be allowed to keep the erroneously posted points?
Image by Alan Levine via Flickr As your company grows, customers will demand more and more from your products and services. While most entrepreneurs generally will do nearly anything to please and retain customers, and while smart businesses...Show More Summary
To say the online retail business is highly competitive is an understatement. Finding points of differentiation to build customer loyalty is not easy, especially when facing the category giant Amazon. This holiday season, Newegg, an online retailer known for its fan base of tech-savvy buyers, decided to activate those advocates [...]
Chipotle has been in the nation’s headlines for all the wrong reasons this past month, as multiple reports of customers contracting (...)
Companies serious about improving their customers’ experiences and boosting brand loyalty must do their own analyses to determine the root causes of the disconnect and the gaps to be filled.
“If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shinseki, U.S. Army, Ret., Former Secretary Veterans Affairs Customers are evolving, as is the technology they rely on. That means marketers have to adjust their sails and navigate the winds of change – now. These changes [...]