Customers take social support as a given now, so it's worth taking the time to refine and improve your process.
Order a copy today of ?Never Too Busy to Cure Clutter? by Unclutterer's Editor-in-Chief Erin Rooney Doland. In the world of retail, customer loyalty programs are designed to keep shoppers going back to the same store over and over. They often employ those little plastic “loyalty cards” that many of us have dangling from our key chains … Continued Post written by David Caolo
The rep will probably transfer you to the “customer retention group” or a “customer loyalty agent.” This is a special department that exists solely to stop people from canceling. Or, if you already pay for TV and Internet (or TV, Internet,...Show More Summary
Verifone, FIS and digital payments startup Modo announced a new system that will enable customers to pay for any merchandise they want using only accrued credit/debit loyalty points. The novel part of this system is that consumers can purchase anything they want… not just select merchandise available at e-commerce portals or specific to single brands. Read More
Every retailer is fighting to win customers. Competition comes from all places in all sizes and consumer loyalty is hard won. That’s why Brooks Brothers, the oldest men’s clothier in the United States, is leveraging technology to elevate its longstanding reputation for exceptional customer experience. “The retail industry is extremely competitive,” [...]
Summary: As the channels for reaching our ideal audiences continue to splinter, it’s important that we as communicators look beyond where these audiences gather, to also consider how to combine the strengths of these channels for maximum benefit. Consumers are increasingly demanding a better customer experience...
These days, people outgrow their use for things and each other, so quickly. So how can you build long term customer loyalty when everything's disposable?
The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty.
Like loyalty to a political party or hometown sports team, smartphone users are extremely passionate about their choices -- a commitment that led many customers to stick with Samsung, despite the disaster of its downright dangerous Galaxy Note 7.
What do companies have to do to build a better relationship with their customers and develop customer loyalty? Is it just about points? Or is there more to making customers loyal?
Most hotel chains and airlines have loyalty programs that award loyal customers with elite status. Top tier (or near top tier) status usually comes with many desirable perks such as upgrades, gifts, and more. To get to top tier status...Show More Summary
Airline loyalty schemes exist to reward frequent flyers for their custom with special benefits. The more you fly, the more benefits you receive as you progress through the tiers. All of this sounds great and many people aspire to reach the highest level in their chosen programme. However, are the benefits actually useful? Let’s take […]
VideoBy Gerard du Toit and Maureen Burns For retail banks, consumer loyalty can be hard to come by. About 29% of consumers globally said they would completely switch their primary bank if it were easy to do so, according to Bain & Company’s new global survey of 137,034 consumers in 21 [...]
It is possible to deliver amazing service without being servile. Omotenashi is the Japanese word for treating people the way you'd want to be treated, for a posture of customer service that builds long-term trust and loyalty. Why the split?...
KFC customers have had their chicken preferences exposed after the fast food giant’s UK loyalty club was hacked. According to ITV, 1.2 million Colonel’s Club loyalty scheme members were advised by KFC that their personal information may have been breached and that they should change their passwords. Show More Summary
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and […]
Here's an overview of status matches, asking a loyalty program to give you status based on the status you hold with another program. Travel providers are interested in acquiring their competitors’ best customers, but elite status has a lock-in effect. Show More Summary
Love--when done right--is what builds great brands, creates customer loyalty, and increases employee productivity and retention. Here's the formula.
Expedia customers can now use Amazon’s Alexa to ask for flight updates and rent a car. The skill can also be used to ask questions about hotel bookings, flights, loyalty points balance, and rental car reservations. Though these The ability to buy items from the Amazon marketplace has been available since July. While Amazon has made ground […]