I had one of those “geek out” experiences when I interviewed Jackie Huba on Make It Happen Radio a couple of weeks ago. She blew my mind as we talked about going deeper in customer loyalty. It’s not about loyalty cards, its about so much more. We all know that it costs less to keep […]
Punch cards for your repeat customers will soon be a thing of the past. But it’s difficult for small businesses to afford those plastic key cards that you might get from a place like a grocery store or gas station. Huzzah Media says its new Huzzah Loyalty platform is one solution. Show More Summary
The true strength of any brand is its ability to sustain meaningful relationships and build customer loyalty. Relationships are formed when a brand is able to satisfy customer needs and wants, build trust, and interact with customers on multiple levels. In the restaurant marketing landscape, where customers are offered unlimited choices for cuisine and service […]
Wal-Mart has everything to gain and GameStop has everything to lose. Customer loyalty may be GameStop's ace in the hole.
I have loyalty cards for Walgreens, CVS, Rockin’ Joe’s Cafe, Pathmark and a few other retailers. I never carry the reward cards in my wallet so if I can input my telephone number, great, if I can’t then I don’t buy the item I wanted or more likely than not I just pay the additional [...]Show More Summary
Kristin Wong Whether it’s through rewards programs or special invites, companies often tout an appreciation for customer loyalty. Yet, every few months, I find myself challenging my Internet service provider over a “promotional offer” that has expired, which means I’m paying more than new customers. It’s become a pretty standard call, and with a little negotiating, I [...]Show More Summary
Backed by its store re-modeling initiative, efficient cost management and customer loyalty programs, Rite Aid reported its fifth consecutive quarter of positive net income in Q3 2014. Rite Aid remains confident about its long term prospects, as its turnaround strategy continues to reap benefits for the company.
Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty. ||| Emma Thomasson Berlin Big...Show More Summary
Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process. read more
Customer loyalty leads to repeat business. This then drives the top line and leads to the likelihood of shareholder returns.
Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the most [...]
It’s official: being a bad customer can get you booted from loyalty programs. On Wednesday, the U.S. Supreme Court unanimously decided it was within Northwest Airlines rights to dump a rabbi from the airline’s WorldPerks loyalty program...Show More Summary
Verizon introduced a new loyalty plan earlier this year focused on adding value for FiOS customers called My Rewards+, an initiative designed to recognize a customer's service choice and provide rewards for certain behaviors. Now it appears that it's paying off.
A high-quality business model, rock-solid customer loyalty, and the company´s ability to outperform competitors through good and bad times are three strong reasons to buy Costco.
Starbucks has one of the most successful customer loyalty programs going, and now its coffee competitor is attempting to launch a rival program.
Although this offer of receiving 1,000 bonus Delta Air Lines SkyMiles simply for joining the frequent flier loyalty program as a new member is intended to be exclusive for customers of Hertz Rent a Car, FlyerTalk member Doctor of Credit...Show More Summary
We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention. While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the […]
Plus, printing multiple documents on a Mac without opening each one.
Those who go to Austin, Texas for South by Southwest Interactive, otherwise known as SXSW Interactive, know they're going to enjoy an incredible conference filled with great panels, fantastic networking parties, and once in a lifetime exposure to amazing people and brands in the tech space. Show More Summary
Burger King recently made a strategic move that could lead it to increased customer loyalty in the future.