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Women in Business: Deidre Paknad, CEO and Co-Founder, Workboard

Deidre is a serial entrepreneur who has founded and led several companies, including Workboard. Her last company, PSS Systems, created a new market category and inspired deep customer loyalty from Global 1000 companies including ExxonMobil, Citigroup, Travelers, Novartis, Wells Fargo and others. Show More Summary

Paytronix API Provides Loyalty Functionality Access

Forget coupons and punch cards — these days, customers are expecting something a little more intuitive to get their attention. That’s where Paytronix comes in: a guest loyalty tool that provides reward programs, email clubs, gift and comp solutions, data insights, and more.

WordPress: How to Retain Customers and Promote Reader Loyalty

6 days agoArts / Graphic Design : Noupe

If you want to develop a successful blog or website, there is nothing more important than getting and retaining the loyalty of your readers. If a visitor comes to your website and never comes by again, something went terribly wrong. In that case, you need to act. Show More Summary

AmEx launches customer loyalty network; may offset loss of Costco deal

In an ambitious twist on customer loyalty programs, American Express Co. is teaming up with a coalition of well-known brands to allow consumers to earn points for shopping at one of the companies and then to use them at any of the others in the network.

AmEx debuts Plenti programme

American Express’s new Plenti loyalty programme enables shoppers at select retailers to rack up points towards future purchases. ||| Los Angeles - American Express is preparing to launch a customer loyalty programme in the US that will...Show More Summary

Your Money Adviser: American Express to Start Multi-Business Loyalty Program

The company, called Plenti, will let customers earn points from several merchants, not just American Express.

Using Social Media to Build Customer Loyalty

Using Social Media to Build Customer Loyalty March 17, 2015 One of the great benefits of social media is that it provides you with the opportunity to interact more frequently and in a more meaningful way with your customers. Launch your customer loyalty campaign by thinking of ways in which you can show your customers how much you appreciate their business.

Retail in Real Time APIs: A Key to Customer Loyalty

The term API might sound like a technology issue, but it’s not, really—it’s a business issue, and a critical part of a strategy to ensure that retailers remain competitive in the digital world. Understanding how to benefit from APIs is the difference between being a digital competitor or getting left behind; between surprising and delighting […]

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight. Read the full article at MarketingProfs

Introducing American Express Plenti? Earn and Redeem Across Various Stores and Services

Peter comments, Announcement today on new rewards platform Plenti from Amex. What is Plenti? According to the trademark filing, Administration of a customer loyalty program which provides the consumer the ability to earn and redeem points...Show More Summary

Here's why WPP is unlikely to buy 100% of Tesco's data and loyalty business Dunnhumby (WPPGY)

WPP chief Sir Martin Sorrell confirmed on Tuesday morning that his company is indeed interested in making a bid for Dunnhumby, the data and customer loyalty business owned by the UK's biggest retailer Tesco. But it is unlikely the world's...Show More Summary

The ONE Thing That Will Help You Create Consistent & Compelling Content for Your Business

Content.  You’ve probably heard the phrase “Content is king.” And it’s true.  In this digital marketing age of page views, search engine optimization, customer loyalty, customer conversion and other buzz words that are hopefully helping you convert web visitors to sales, content is at the foundation of it all. It’s content that helps prospects understand […]

VCE: The Company Known for Consistency Expands Choice

VCE continues to showcase the points that make them different; consistency, a very high focus on customer and user satisfaction, and a level of customer loyalty and advocacy you don’t see outside of Apple.  Enterprise emc vce cisco vmware

Social Customer Service: The Key to Loyalty and Sales

Social Customer Service: The Key to Loyalty and Sales March 12, 2015 Each and every consumer with an internet connection can broadcast their negative experiences with your brand for countless others to read about, making proper handling of these situations imperative. Show More Summary

FiveStars announces Promotions to help SMBs bring back customers

The San Francisco-based company is expanding with a new loyalty tool that enables campaigns for people who have made at least one purchase at a small-to-medium-size retailer.

Do Loyalty Programs Really Work?

If you have a limited amount of money to attract and retain new customers, you might think loyalty programs are an expensive waste of time. In reality, these programs help retailers increase their profits and build better relationships with customers — but only if you offer the right rewards. Show More Summary

3 Ways to Surprise and Delight Your Customers

Brands that go the extra mile to acknowledge their customers leave an impression and create loyalty.

FedEx Rewards Loyalty With Breaks on Shipping

FedEx is looking to give some shipping and other discounts to its loyal small business customers. The company has extended the participation eligibility in its FedEx rewards program. FedEx says that small businesses can earn shipping and printing discounts, receive exclusive offers. They can also be eligible to earn rewards like gift cards to popular...

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