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Trend Results : Customer Loyalty


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Gifts that generate gratitude keep customers loyal

They promise us discounts, upgrades and freebies in exchange for our allegiance -- so why are shoppers failing to stay faithful to customer loyalty programs? Despite major retailers investing tens of millions of dollars a year into loyalty programs, they are a dying breed, with customers struggling to see the benefits of signing up, according to research.

Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores

Belly's smartphone-based loyalty program is picking up a lot of traction with big chains like 7-Eleven, but Belly corporate success might be coming at the expense of its original small business customers. Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores originally published by Gigaom, © copyright 2014. Continue reading…

Gifts that generate gratitude keep customers loyal

Despite major retailers investing tens of millions of dollars a year into loyalty programs, they are a dying breed, with customers struggling to see the benefits of signing up, according to QUT research. But benefits that stimulate gratitude...Show More Summary

Is Qantas committed to being dragged down by Jetstar?

The deeper concern about the Qantas infatuation with Jetstar is that it deluding itself if it thinks its full service customers will transfer their loyalties to Jetstar.

How Important Are Elites to Starwood? Uber to United and Hyatt? and Hyatt Bonuses

News and notes from around the interweb: The importance of loyalty to Starwood: 2% of guests deliver 30% of profit, and over 50% of guests are SPG members. Another underscoring as well of customization to meet guest needs. (HT: AlanShow More Summary

Study: Nine Brands Suffer Loyalty Issues Among Their Customers

Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational. In its study of KBB data from 33 brands regarding customer loyalty24/7 Wall St. Show More Summary

Loyalty Programs for Small Businesses That Won't Break the Bank

Creating a customer loyalty program can be difficult, especially if you don't have the available capital. Here are a few low-cost options.

The Opportunity in a Customer Complaint

Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.

Jamba Juice Mobile Loyalty Program Gets Over 1 Million Signups

Because life’s luxuries are now very hard to come by, everyone wants to get the best value for their every purchase. It’s no secret how customers can easily switch from a product or a brand to another – and the world of choices out there makes it incredibly easy for them to do this. As [...]

When It Comes to Rental Cars, Consumers Are Most Loyal to This Brand

Customer loyalty is hard to come by in this $24.5 billion industry, but one company manages to consistently drive past its competition and keep consumers loyal to the brand.

3 Data Points You Need to Boost Customer Loyalty

Knowing your customers' individual needs is the best way to keep them happy. Here's how to find them.

The 10 Do-Nots of Branded Content

Tips for building narrative that will attract customers and enhance loyalty.

Customer Loyalty Won't Save Your Company From the Collaborative Economy

One of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business processes. Of course,...Show More Summary

Say What? This Company Inspires Better Customer Loyalty Than Costco!

Costco's employee and membership perks are well-known, which makes the idea that it's NOT the price-club customer-loyalty leader somewhat hard to swallow. Find out which company hurdled over Costco for the top spot.

These Businesses Have Virtually No Online Presence, Just Moved Locations, And Still Kept Their Customers

How mom-and-pop businesses build trust and loyalty. Two years ago, when Charlie Manwaring decided to move Long Island's Southold Fish Market a quarter mile down the road, he didn't even put a sign in the old storefront. He figured his customers would find him. Read Full Story

Growing Business: Is Customer Loyalty Dead?

We can sometimes think that delivering "service with a smile" or never making a mistake constitutes great customer service and builds customer loyalty, but it is so much more than either of these. In fact, making mistakes and fixingShow More Summary

The one thing that Tim Cook really needs to do better

Unlike a lot of pundits and analysts, I actually think Tim Cook has done a very good job of running Apple. The company is still insanely profitable and Apple customers’ loyalty has shown no signs of waning. Granted, he’s not Steve Jobs,...Show More Summary

Food safety loyalty card case against Safeway moves forward

A federal judge has ruled consumers can pursue a case against Safeway Inc. that seeks to force the retailer to use loyalty card information to contact customers after foods are recalled.

Food safety loyalty card case against Safeway moves forward

A federal judge has ruled consumers can pursue a case against Safeway Inc. that seeks to force the retailer to use loyalty card information to contact customers after foods are recalled.

The worker-manager revolt in Massachusetts: Will loyalty trump ‘ownership’?

Employees and customers hold a rally in support of Arthur T. Demoulas and Market Basket. Photo by Suzanne Kreiter/The Boston Globe via Getty Images. Editor’s Note: If you live in New England, maybe you buy your milk and eggs at Market Basket, a mid-sized chain of about 70 stores employing approximately 25,000 employees. Show More Summary

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