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Loyalty Capital: When Your Customers are a Financial Asset

A startup company, ZipCap, wants to use a business's customer loyalty as a means of raising capital for that business. If a company has a loyal following, ZipCap finds investors for businesses that allow them to grow.

Boost Loyalty with Perks for Repeat Customer

Loyalty card programs are a great way to encourage people to come back to your business again and again. Here's data showing the instances where loyalty programs really do work.

If You're a Loyal Car Insurance Customer, You Might Be Paying Too Much

Companies make you think your loyalty pays, but that’s not always true. When it comes to your car insurance rate, your loyalty can actually work against you. If you haven’t shopped around for insurance in a while, consider doing it now to avoid being price optimized. Read more...

Encourage Customer Loyalty With Your Call Center

You may think having a customer call with a concern or complaint translates to bad news for your company, but nothing could be further from the truth... assuming, of course, your call center is properly prepared.

Spotlight: Build Customer Loyalty with Loyalzoo

Big companies have the resources to create professional-looking loyalty programs that have people coming back in droves. A new app, Loyalzoo, has created a tool for small companies to do the same.

Democratizing a global business while building brand and customer loyalty

Office 365 changing the way Tesco employees communicate and collaborate; helps build employee satisfaction and a strong customer response to the Tesco brand The post Democratizing a global business while building brand and customer loyalty appeared first on Office Blogs.

How to Generate Radical Brand Loyalty

Johnny Earle, CEO of Johnny Cupcakes, explains how you can keep customers coming back for more.

3 Customer Loyalty Lessons Learnt From The World’s Two Most Loved Companies

What’s the reason that companies like Google and Zappos have to no more sell themselves to their customers? Why do customers love these two brands? The reason, they command excellent customer loyalty, go to great lengths to make the existing customers happy and in return these customers become their brand advocates. Show More Summary

Customer Loyalty Survey Makes A Few Surprising Connections

Trader Joe's has some of the most loyal customers in the grocery sector according to Satmetrix's Net Promoter Industry Benchmarks Report. Photop by flickr user Mike Mozart. Loyalty can be an elusive quality to track. Sure, you can measure...Show More Summary

It’s Mobile First for Second Cup Coffee Company

Second Cup is going mobile first. The coffee company has just announced the national launch of Second Cup Coffee Co. Rewards – a free loyalty program with a mobile app designed “to enhance its customers’ coffee experience by providing a simple and fast way to earn points, redeem rewards and be delighted by personalized offers […]

How to Put Social Media Strategy For Targeting Younger Generation

For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.

3 Ways to Build Brand Loyalty, Before They Buy!

All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal...Show More Summary

Tongue-Tied on Ukraine’s Front Lines

Three years ago, well before the war in Ukraine began, Roman Matys was shopping at Tommy Hilfiger in downtown Lviv when a sales clerk offered him a customer loyalty card. As Matys read the registration form, he noticed it was in Russian. Show More Summary

Going Native: A Guide to Native Advertising for Small Businesses

It’s no longer enough to simply position your product in front of potential customers, cross your fingers, and hope for a hit. Now you have to earn their loyalty and trust by telling them stories they want to hear—and share. The post Going Native: A Guide to Native Advertising for Small Businesses appeared first on AllBusiness.com.

Tongue-Tied on Ukraine’s Front Lines

last monthNews : Newsweek: US

Three years ago, well before the war in Ukraine began, Roman Matys was shopping at Tommy Hilfiger in downtown Lviv when a sales clerk offered him a customer loyalty card. As Matys read the registration form, he noticed it was in Russian. Show More Summary

Keys to Building Customer Trust for Your New Business

As a new business owner, one of your most immediate goals may be expanding awareness of your product or service. Advertising and marketing initiatives can help in this regard, but even the best promotion may not secure the loyalty of a customer who is hesitant about trusting your company. Building [...]

Taco Bell Denies Its First Customer Loyalty Program Will Be Called “Taco Baller” Despite Trademark Application

How many soft tacos and burritos have traveled down your gullet without anyone ever recognizing the event? The number might be inestimable for some, but starting soon, Taco Bell customers will be able to mark each food occasion by way of a new customer-loyalty program the company is rolling out sometime this year. In a first for the brand, Taco … [More]

7 Ways You Can Earn Your Customer's Loyalty

This is part of the Digital Marketing Insights series -- featuring tips, analysis and recommendations from marketing experts on how to become successful online. Maintaining customer loyalty is key for creating a long term, successful business. Show More Summary

This Is True Customer Loyalty

One of the outcomes of building data-collecting computer chips into everything we use in life today is the rise of metrics. Management watches key metrics on dashboards that summarize every aspect of their business. Sometimes I think we risk drowning in an ocean of big data, and we would be [...]

Why Customer Loyalty Is Bad for Business

Most companies would kill to get a loyal customer. But customer loyalty is a huge liability. A horrible disaster waiting to happen. Here's why. The post Why Customer Loyalty Is Bad for Business appeared first on AllBusiness.com.

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