There are a lot of factors that go into determining whether a company does a good job at satisfying customers' expectations. It isn't enough nowadays to simply encourage consumers to buy or use a product; businesses have to keep customers...Show More Summary
The proclivity toward loyalty programs changes across different markets. According to Bob Macdonald, the president and CEO of Maritz Loyalty Marketing, recent studies reveal that there’s work to be done on “soft benefits,” i.e.
Some investors spend a lifetime searching for the holy grail of investing that will help them find the best companies and opportunities. That quest for a magic bullet has given birth to all kinds of strategies and techniques, from fundamental analysis to day trading. But sometimes, keeping things simple is the easiest path to success. Show More Summary
Customer loyalty programs and gift cards are essentially broken – for every merchant not named Starbucks, that is. Nearly 25 percent of the coffee house’s revenue comes from the purchase of food and beverages using pre-paid gift and loyalty cards (or apps). For everyone else, it’s nearly impossible to get a consumer to register a gift card or provide complete...
For the well paid traveler across continents, the loyalty factor to a brand depends upon the quality and innovation in service. One such brand that has repeatedly innovated in one way or the other to pamper it’s elite customers, in Emirates Airlines. In
New near real-time business insight helps to prioritize capacity, network decisions Enables value-based profiling of the best customers to strengthen loyalty with personalized offers Nokia Siemens Networks is extending its Customer Experience Management (CEM) portfolio to enable operators to pinpoint their best customers by service and location. Show More Summary
SHANGHAI (Reuters) - Yum Brands Inc, the largest foreign fast-food chain in China, is strengthening its media strategy in the country in a bid to win back customer loyalty after a series of food scares that decimated sales this year...
What happens when a would-be customer knows all about your product, but isn't using it? I’m standing at my neighborhood deli, and the two guys in front of me are staring at the Belly customer loyalty tablet. It’s brand-new, freshly-installed, right there next to the box of beef jerky. Show More Summary
Increased spending from Starbucks loyalty cards helped the company report great sales growth so far this year. In fact, the company's success with prepaid cards has been phenomenal. Consider these statistics: Starbucks customers add $3 billion annually to their cards, a pace that rivals many banks. One-third of all Starbucks transactions in the U.S. Show More Summary
Banking customers are increasingly interested in convenience, and that means an increase in mobile banking. But is your phone equipped with the right security protections?
Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty. In her new book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, author Jackie Huba discusses just how she built her legions of intensely loyal fans and how businesses can learn from her.
Prizes and Rebate Totals at Stake We just posted our first Loyalty Royalty Top 20 list. These standings (using customer numbers only) take into account all purchases from April 1-30 of this year. Our next posted update will be in about two weeks.. Show More Summary
Qualcomm is planning an ambitious branding effort for its Snapdragon processors that aims to “build customer loyalty in an increasingly competitive smartphone industry.”
The findings of new study conducted online by Harris Interactive on behalf of Yodlee Interactive shows that banking convenience “dominates” all options amongst reasons to stay with banks. With the convenience of online and mobile banking, more customers are utilizing these services, while banks are responding by reducing the number of physical branches. The study [...]
Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales.
Special to Flip by Katherine Loh I was sitting at a local coffee shop when I witnessed a rather common, but painful situation. The cashier handed a gentleman his credit card after he swiped his $8 total for two. As … Continue readin...
SANTA CLARA, California (Reuters) - Qualcomm Inc is stepping up its Snapdragon chip branding campaign, including a commercial for movie theaters and television, in a bid to build customer loyalty in an increasingly competitive smartphone industry.
Apple consistently ranks No. 1 in user loyalty and repeat business surveys, and one reason among many is the industry-leading technical support it provides its customers. Consumer Reports released the results of its latest survey of computer technical support this week and it found that Apple was ranked at the top once again. Show More Summary
Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success. 30 Ways to Tell if You’re a Social Media Success 1. Show More Summary
Apple's market share of the worldwide smartphone market may have slipped, but a new Yankee Group survey (via AllThingsD) shows some promising data points for the company. In a survey of 16,000 U.S. smartphone users, the company found...Show More Summary