YouTube offers an incredible marketing opportunity, as well as an online customer service channel. With it you can bring in new customers, build brand loyalty, and answer questions before they’re asked -- all in the name of customer service. The post Harness the Power of YouTube to Capture and Connect With Customers appeared first on AllBusiness.com.
The most successful brands have loyal followers. Here's how to make your customers fall in love with your company.
Getting close to your customers, providing them with service that is personal, comfortable, memorable, and remarkable, that provides them with recognition and assurance, is an incredibly powerful way to do business. It will bring you more engaged customers, more brand loyalty, even help you build customer “brand ambassadors” who will eagerly [...]
If there was ever a time when providing good service at a fair price was enough to earn a customer's loyalty, it has long since passed. Customers want it all: convenience, service, discounts, and selection. But even if they have allShow More Summary
You can call it customer loyalty, brand stickiness, or whatever other terms the cool marketing kids are using these days, but it all means the same thing in this case: Apple is doing a better job than Samsung of retaining … Read mor...
Traditionally, we all know that Canadian Tire gives out “Canadian Tire Money” when you make a purchase at their retail stores. The colourful purple, green, blue, brown, grey and red paper money brought attraction to its customers and...Show More Summary
Gene J. Puskar/APCVS offers an appealing loyalty program to customers. By Mel Bondar I remember my first ever loyalty card was for American Eagle when I was 14. It added something legit to my keychain that otherwise consisted only of a house key, which was super cool to my teenage brain. Show More Summary
This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything...Show More Summary
Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs. Following are important findings from a new study on loyalty conducted...Show More Summary
Today's customers are more empowered--and fickle--than ever. To win customers' loyalty, brands must focus on being customer-centric. Read the full article at MarketingProfs
Can 2.2 million pairs of jeans make Walmart a happier place to shop? Perhaps we should ask the greeter. Jeans, or at least a more comfortable dress code, are among the new employee perks Walmart is easing into its stores. The world’s largest private employer also is adjusting its air conditioning [...]
If you’re leading a startup or new business and want to deliver the kinds of exceptional customer experiences that drive revenue and build loyalty, I’ve got just two words for you. Real time. Yes, I know you’ve heard it before, in observations by everyone from Forrester to Gartner, but I believe it [...]
Fashion brands want more real estate: not just to be in your closet, but to be in your mind, and your smartphone, and your laptop See also: How the Web Is Changing Fashion Marketing in 2010 In the fashion world, this kind of dominance is called being "omnichannel," and it's a challenging transition from only selling clothes in stores. Show More Summary
Earlier I wrote about loyalty program fraud discussions that take place at the major programs and how they often prioritize the wrong things and start out with a 'blame the customer mindset' even when it is against the interests of their...Show More Summary
I have to say I overall had a good impression of Sandeep Dube when I met him at Atlanta. He was at just about all of the events including the Freddie Awards. He listened. Really listened. I respect that, but as with all things Delta actions speak much more than anything else. Show More Summary
This week, Inc. editors and writers discuss the crowded on-demand gourmet meal delivery industry, a microloan startup that uses customer loyalty as collateral, and the blazing-hot vaporizer and e-cigarette business.
New York, NY (June 11, 2015) - Customers have more information available than ever before to assist them in their buying decisions, and winning their loyalty has become an increasing challenge for companies. Less than a third of CMOs and marketing executives fully understand the point in the customer experience [...]
Verifone will be among the first to enable its NFC terminals to support Apple Pay’s upcoming support for customer loyalty cards, the company announced today. As part of its WWDC announcements on Monday, Apple said that it would soon enable loyalty cards in Apple Pay as it renames the iOS Passbook app “Wallet” to better reflect […]
The secret to consumer loyalty? It's less about the moment of interaction and more about what comes before and after. For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people who buy their products and services. Show More Summary
We all know the value of forming an emotional connection with prospects. However, many companies fail to realize the benefits of nurturing that connection once the deal has closed. That can be a fatal mistake. Forming an emotional connection with your customers can increase customer lifetime value, customer loyalty and [...]