Here are five ways your company can use CRM to attract new customers, nurture existing ones, and generate passionate brand loyalty through personalization.
Financial institution Citigroup says it has trademarked “ThankYou” as a marketing term in connection with customer loyalty and reward programs and is suing AT&T for using the term in its own new marketing campaign. [David Kravets, ArsTechnica] Tags: trademarks Thanks a lot but no thanks: Citigroup v. Show More Summary
In contemporary branding, customer experience, satisfaction, and loyalty are a winning trifecta. By this measure, Beyoncé Giselle Knowles-Carter is way out in front. The "Formation" Tour is ample evidence of her ability to master these variables. Show More Summary
In e-commerce, your existing customers are often your best growth tool. Developing and nurturing ongoing relationships with customers can be more powerful, more effective, and more profitable than any other business growth, lead generation,...Show More Summary
Try as hard as she might, Michelle Blanchard can't get off Petco's email list. What will it take to get the company to stop contacting her? Question: I recently signed up for Petco's customer loyalty program, called Pals Rewards. You get $5 off for every $100 you spend. Show More Summary
Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a real, living (and selfish) human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand […]
Uber has a few partnerships with different companies. To me, the most interesting one is their partnership with Starwood, as you can earn bonus Starpoints for Uber rides. However, from April 2015 until April 2016, Uber had a pretty awesome partnership with Capital One. Show More Summary
I had to verify this on several websites because it seemed like an April Fool’s joke but it checks out: Citigroup Inc sued AT&T Inc on Friday, saying the phone company’s use of “thanks” and “AT&T thanks” in a new customer loyalty program infringed its trademark rights to the phrase “thankyou.” Yes, Citi trademarked thankyou. Show More Summary
Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have continually be used to not only entice customers but to re-market to them in a way that strengthens their affinity to the brand. But the advent of the Internet and mobile shopping has […]
Technology is a great tool, but what does it mean if yo […]
Over the last several years T-Mobile’s revolutionary UnCarrier marketing campaign has turned the wireless industry on its head, attracting millions of customers to the nation’s third largest carrier in the process. But attracting customers...Show More Summary
The Uncarrier's new customer loyalty program includes weekly giveaways and one share of stock if you've got a postpaid wireless plan with T-Mobile.
“American Airlines is evolving AAdvantage to continue our tradition of having the best loyalty program in the world by rewarding our most loyal customers with the benefits they value the most,” said Andrew Nocella — who is the chiefShow More Summary
In the latest installment of their Uncarrier initiatives, T-Mobile today announced their new #GetThanked campaign. The campaign puts a focus on “thanking” T-Mobile customers for their loyalty to the company and brand by giving away free T-Mobile’s...Show More Summary
The wireless carrier says customers will get freebies such as free pizza, inflight Wi-Fi access and even shares of its stock.
"We’re like poker buddies,” says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right ‘brownish button.’ “He is very picky and fussy,” says Mario, a second generation master tailor at the flagship store in New York. “But we make everything perfect. [...]
As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.
Coupons are some of the easiest ways to build customer loyalty.
Customers who are asked to participate in retailer-sponsored Web panels feel valued by being invited to take part and tend to express their gratitude by buying more and across more different product categories.
Sally Fields's famous Academy Award outburst of gratitude - "You like me, you really like me" - apparently holds true for customers who are asked to participate in retailer-sponsored Web panels, according to an article forthcoming in the June 2016 issue of the Journal of Retailing. Show More Summary