In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete...Show More Summary
PSFK speaks with the ex-Apple Store and Target designer, and current CEO of technology marketplace ENJOY, about his vision to disrupt the industry and build value and boost customer loyalty
There's a fine line between "fun" and "gimmicky" when it comes to gamifying, but with the right strategy in place, your brand could reap huge rewards.
Cricket Wireless has just announced what it calls a new twist on the “traditional customer loyalty program.” The company has just launched Cricket Rewards — the “only program of its kind” in the no annual contract space. Cricket Rewards gives customers a super easy way to earn redeemable points through the things they do naturally […]
Cricket Wireless today announced Cricket Rewards, a loyalty program that lets customers earn points that can be used for various rewards. The program is accessible via the Cricket Rewards and MyCricket applications, which are free to download. Show More Summary
Sprint today said its current customers can get a free tablet with a free year of service for their loyalty. The offering is meant to offset the 50% rate deal being given to non-customers who switch to Sprint. The free tablet with service will be available while supplies last. Sprint didn't say what tablet will be given to customers.
Studies show that a number of businesses get adversely affected by mishandling their customer relations; maintaining proper customer relations is critical to a business’s success as customers regard loyalty very highly. If a company fails to deliver, their affected customers are more likely to carry out business with their competitor [...]
Every big hotel chain has a loyalty program, but Starwood Preferred Guest stands out for the way it pampers the company’s most frequent customers.
Whether they like it or not, Qantas and Virgin Australia may have a growing crisis of trust to deal with among their customers. The pressure points are their so called loyalty schemes, a quaint term to apply to data base one-on-one marketing schemes, and opaque pricing practices. The lure of ‘free’ is being replaced by […]
It appears as though the lemming attitude of commercial airlines continues: the AAdvantage frequent flier loyalty program will change to base rewards on the airfares paid by customers of American Airlines rather than distance traveled;...Show More Summary
Frequent fliers who are part of American Airlines loyalty rewards program will soon have to spend money to accrue points, instead of receiving miles based on how far they’ve flown. Currently, a customer who was lucky to score a cheap flight could possibly rack up a nice chunk of miles, say, for flying between New York City and Los Angeles. …
(Reuters) - American Airlines Group Inc on Tuesday said it will change its loyalty program in the second half of next year so customers earn frequent-flier miles based on the fares they pay rather than the distance they fly. The move,...Show More Summary
Research firm Ericsson has published data on the customer retention rates (i.e. how many people buy a new phone with the same operating system) for iOS, Android, and Windows (on mobile). According to the data, loyalty to Android is higher than iOS, until Apple releases a new iPhone. Show More Summary
You’re working hard to earn your customers’ trust to boost customer loyalty of existing shoppers and prove your worth to potential customers. But there’s insidious content lurking on the Web that has the potential to seriously hurt your SEO, reputation, and overall purchases: Fake reviews. Show More Summary
Volkswagen is preparing to offer cash incentives of up to £1500 to existing UK customers as it tries to avert the potential sales affect caused by its emissions scandal, it has emerged. Dealer correspondence leaked to Autocar shows that in response to concerns from VW’s British sales network, the company is going to top up […]
Let your best clients know that their relationship to you has value beyond what that they buy from you. If you can accomplish this, it will increase their loyalty to your company. The post How to Harness the Power of ‘Free’ to Create...Show More Summary
With the advent of numerous frequent travel loyalty programs increasing miles and points redemption rates while offering reduced benefits as costs to the customer seem to steadily increase, is it time to give up on what some call — how...Show More Summary
To succeed in the era of social media, mobile first, and the internet of things, brands need to evolve and engage their customers in a way that fosters customer loyalty and advocacy on a human level, not just as a brand... but also as a friend. Find out the 10 essential customer engagement tactics for social media marketers.
Great leaders are expected to demonstrate a huge range of qualities to drive business forward; ensure employee and customer loyalty; all under the scrutiny of shareholders and often the press. The stress is palpable and can be all consuming. But what if you concentrate on and develop just a few [...]
Walgreens shoppers using Apple Pay at the checkout will have a slightly quicker experience than other loyalty members, as the retailer becomes the first to integrate its rewards program with the mobile payment system. That means no hunting around for your Walgreens card or entering your phone number: once you’ve added your Balance Rewards card to the Passbook app in …