I was intrigued by a chart Jeff Brooks recently featured in his post, How emotional experiences can drive donor loyalty. The focus of the chart was emotions and their importance in shaping relationships customer have with companies. In this case, the question was the extent to which certain emotions, based upon past experiences with a company, would […]
Credit card rewards have become so popular in the US that issuers capture headlines just by launching a new rewards card. And with consumers now caring more about the type of rewards being offered than any other card feature, competition...Show More Summary
...lets highlight some great examples of service. This original article was written by Steve DiGioia. April is Customer Loyalty Month. To celebrate, I share a few examples of great service that were submitted by the loyal readers of this blog. Show More Summary
In my post on the United Airlines customer care fiasco I promised a follow-up piece on just the opposite. A great example and resulting rules on building loyalty, retention and commitment. On the very day United was dragging Dr. Dao down the aisle, Rachel Hunnybunn, Director of Client Relationships for our sister company DonorVoice in the […]
JOINGO, a leading provider of mobile loyalty solutions for the casino gaming industry, and customer loyalty strategy and solution experts House Advantage, announced a new strategic partnership this week during NIGA that aims to integrate the two products to provide a seamless loyalty experience for current and future joint customers. Show More Summary
At some point, we’ll be living in a future where only six companies exist and they rule the world with an iron fist, going to war to claim territory and forcibly win the loyalty of their customers. I’ve joked before about about joining the Disney army when that day comes (I don’t want to get […] The post Could Apple Buy Disney For $200 Billion? appeared first on /Film.
I'm sure nobody is surprised that the way a company makes you feel has a lot to do with how likely you are to keep doing business with it. That's what a new study, reported at the Customer Experience Matters Blog shows: Examining 10 Emotions, 8 Interactions, and Resulting Loyalty. Show More Summary
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter
...yes, he really did this.. This original article was written by Steve DiGioia. Here’s one of the best examples of how to create customer loyalty that I have ever seen. It happened while I was working at the Hilton Newark Airport Hotel in 2003. Show More Summary
Comcast is in the wireless business because it thinks customer perks such as 24/7 text support, automatic Wi-Fi connections and pricing flexibility will make its bundles more powerful.
Jim Allen, a First Data executive, shares valuable tips for how to choose a loyalty program or gift card program for a small business.
Online travel agencies (OTAs) and hotels seem to have somewhat of a love/hate relationship. Though OTAs bring more customers to hotels because of the increased exposure that they offer, hotels need to pay a certain percentage of commissions to the OTAs, thus reducing their share of the revenues.
These 6 key features of effective loyalty programs can actually help you get customers to come back and buy something again.
Starbucks has finally rolled out its mobile app in India. Now customers can pay for in-store purchases and earn "Stars" through their My Starbucks Rewards account (the loyalty program), redeem offers, and use the "Store Locator" feature. SEE...Show More Summary
For a few years now, Marriott Rewards has offered United MileagePlus Premier Silver status as a perk for its Platinum Elite members, but now it has added a better benefit for customers even higher on its loyalty pyramid. Marriott Rewards...Show More Summary
Wendy's plans to roll out more self-service kiosks, use agile software development, develop mobile ordering and create a customer experience that drives loyalty and revenue.
Why customer loyalty is pinnacle to success The post Cold Snap in NC: Customer Service Can Make or Break a Business appeared first on The Trek.
Travel companies will see the biggest changes.
AT&T on Tuesday announced a new loyalty reward for existing DirecTV customers, offering 12 free months of HBO service to "Go Big" and "Gotta Have It" subscribers, or 6 months to those with lower tier plans.
Staff enthusiasm is a key element of a great customer experience. Enthusiasm creates a more energetic, engaging location, and thus more interest and excitement for the customer. That leads to higher sales, and customer loyalty and pro-active advocacy. A colleague...