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Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on digital than on TV. Within digital some 70%...Show More Summary

The State of Digital Advertising and Trends that are Shaping the Future

The State of Digital Advertising and Trends that are Shaping the Future A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the […]

Another IP plaintiff fails to show irreparable harm (false advertising/trade secret)

3 days agoIndustries / Law : 43(B)log

Impax Media Inc. v. Northeast Advertising Corp., No. 17 Civ. 8272, 2018 WL 358284 (S.D.N.Y. Jan. 10, 2018) Impax, which provides digital video screens that show ads (mostly in supermarkets), sought to enjoin defendants (AdCorp) fromShow More Summary

Money Diary: Brunching and Sofa Shopping

Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am: Late night last night, and it’s a struggle to get up. Fortunately, it’s the weekend! […]

Where Is the Line Between Creepy and Creative in Advertising?

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

Dumb Dept.: H&M Makes a Monkey Out of Itself

Things can get pretty wild in the advertising jungle, but few companies have thrown themselves into the mouths of hungry digital lions quite the way H&M did last week. The post Dumb Dept.: H&M Makes a Monkey Out of Itself appeared first on The Good Men Project.

STX Boosts Staff With Hires & Promotions

STX Entertainment has made several new hires and promoted key staff across its international, digital and film teams, including naming Jack Teed as STXfilms’ SVP Creative Advertising, after he had been consulting with the company. He...Show More Summary

Lack of Data and Brand Safety Underpin Marketers’ Concerns With Facebook and Google

Marketers' love-hate relationship with Facebook and Google is complicated. While the duopoly's grip across digital advertising only continues to grow--the two make up 60 percent of 2017 digital spend, per eMarketer--marketers' concerns about brand safety, data and fake news also continue to grow. Given the platforms' massive clout and the lack of data that marketers...

From pageviews to t-shirts

Until recently, going back to 1999, every real paycheck I’d received was thanks to digital content and display advertising. Now, I sell t-shirts. I get that that sounds weird and may be a scary glimpse at your own future, but they’re really cool t-shirts. The company is called BreakingT, and each shirt celebrates a trending...

Winona Ryder tapped as the face of L’Oréal Paris' 'Comeback' ad campaign

L’Oréal Paris has tapped Winona Ryder to appear in a campaign tied to a massive rebrand of its U.S. hair business, WWD has exclusively learned. A “robust, 360-campaign” comprising digital, social, TV and print advertising is set to launch Sunday during the Golden Globes with a TV commercial featuring...

Amazon muscles in on Google's and Facebook's advertising turf

As Amazon.com keeps growing and expands into new lines of business, the company is turning its sights on the golden goose of two Silicon Valley rivals: digital advertising.

12 days of tech tips: How to share digital Xbox One games

Deck the halls with boughs of holly! And games. Lots of games. One of the most popular features of the Xbox One platform isn't really advertised, but for those in the know, it can be supremely useful for households with multiple consoles, and particularly if you're picking up additional Xboxes this holiday season for loved ones. Show More Summary

How will the digital revolution be advertised in 2018?

We are approaching the time of year where we confess that we have eaten and drank too much while probably watching too much bad TV. Traditionally, marketing messages start filtering through in a transparent attempt to get us away from our couches and towards the sales in shopping malls where we can buy more stuff. Show More Summary

The Digital Advertising Duopoly

This chart from eMarketer really brings it home. We have a digital advertising duopoly. The difference between second and third place is massive. I don’t want nor do I expect any governmental response to this market failure. I want to see the technology industry adopt new approaches to monetization, ideally not attention based models, to […]

Digital Audio Ads On the Horizon in Wake of Latest Partnership

AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, has announced a partnership with Triton Digital, a leading technology and services provider for the global digital audio industry. Show More Summary

Witness Google and Facebook’s insane digital ad dominance in these two charts

A good way to contextualize how concentrated the digital advertising market has become is by looking up past projections. Take this eMarketer headline from 2015: “Facebook and Twitter Will Take 33% Share of US Digital Display MarketShow More Summary

Become a digital marketing guru with this total training

Marketing in the digital age is a whole different beast from “Mad Men”-era advertising dominated by TV, radio and print. If you don’t know how to reach and strike a resonance with an online customer base, you’re way behind the curve. So get up to speed now with the Full Stack Marketer course bundle, on sale for just $19 (an over 90 percent savings) from TNW Deals.

Adweek’s 25 Most Popular Stories About Digital and Tech in 2017

The world of digital marketing and innovation was very much a sink-or-swim place in 2017, with advertisers and content creators alike scrambling to navigate the consumer trends and rapidly emerging tech. "Transformation" was the word of the year, as brands sought to embrace the potential power of tools like AI, blockchain and voice activation--while still...

Advertising Influences 90 Percent of Consumers to Buy, Study Says

A new study finds that consumers have more trust in traditional versus digital advertising. How will this affect your small business marketing efforts?

Digital Advertising Reaches Record $40.1 Billion In First Half Of 2017

Digital advertising revenue in the U.S. surged to a record $40.1 billion in the first six months of the year, with mobile accounting for more than half of the advertising spend, according to a new industry trade group report. The IAB:...Show More Summary

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