Trend Results : Digital Content NewFronts


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A Look At The NewFronts Through The Lens Of Tubefilter’s Snapchat

3 months agoWeb / Web Videos : Tubefilter

The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary

(VIDEO) Morgan Spurlock on Brands, Platforms and the Future of TV

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one...Show More Summary

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason. Unlike some of the bigger digital players that court broad audiences, viewers of HealthiNation videos are not there to browse. Show More Summary

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. Show More Summary

Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for hours with celebrity appearances and exciting new content announcements. Show More Summary

StyleHaul bets big on Millennial moms, virtual reality

NEW YORK — StyleHaul is doubling down on the the popularity of millennial mom-geared content and virtual reality. At its NewFront presentation Tuesday, the Los Angeles-based fashion and lifestyle digital network said it is branchingShow More Summary

StyleHaul's First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book, Free to Fall, as its first push into VR. During...Show More Summary

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it can be in print. At a Digital Content NewFronts presentation at The Standard High Line Hotel in New York today, the London-based publisher...Show More Summary

SheKnows Says 46% of Women Consider Themselves Feminists and It Has the Content to Reach Them

For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip on its audience, the women's media company shared data from 1,622 online participants who answered questions about how they define feminism. Show More Summary

Watch Kurt Vile & Win Butler Cover David Bowie At VICE’s NewFront Party

4 months agoMusic / Indie Music : Stereogum

Tonight, Vice are throwing an afterparty at NYC’s Pier 59 Studios to celebrate their Digital Content NewFront. During the event, Kurt Vile played Lou Reed’s “Perfect Day” backed by a house band composed of Yeah Yeah Yeah’s Nick Zinner and Brian Chase, TV On The Radio’s Jaleel Bunton, and producer Money Markand, and Win Butler […]

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content NewFronts today to help brands ride what it sees as the next...Show More Summary

Time Inc. unveils streaming network, Kobe Bryant short film

Time Inc. and other magazine publishers present plans at Digital Content NewFronts.        

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show" on Facebook that will include...Show More Summary

Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts

Snapchat may not be a presenter at the Digital Content NewFronts this week, but it's on the tip of the tongue of some of the biggest publishers pitching advertisers in New York. While YouTube is undoubtedly the biggest platform withShow More Summary

Why Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it will likely be buzzy—whether trottingShow More Summary

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum kicked off the festivities with a taped video welcome. Show More Summary

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