Trend Results : Digital Content NewFronts

Blog Post Results (1-20 of 187)


Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup

14 hours agoWeb / Web Videos : Tubefilter

BuzzFeed and Fullscreen are both opting out of this year’s Digital Content NewFronts -- an annual ad conference hosted by the Interactive Advertising Bureau (IAB) during which the industry’s leading video publishers and platforms showcase...Show More Summary

Astronauts Wanted, Focused on Gen Z Viewers, Joins the 2017 NewFronts Schedule

More Gen Z storytellers are joining the lineup of presenters at the Digital Content NewFronts this year. Astronauts Wanted, a production company that focuses on episodic content, feature films and experimental storytelling for new platforms, will make a NewFronts pitch for the first time. Launched in 2013, Astronauts Wanted connects a young audience with entertaining...

Uproxx Media Group Joins the NewFronts Lineup

Uproxx, the pop culture publisher focused on music, news and current events, will be returning to the Digital Content NewFronts, the annual marketplace where video producers tout new products to entice advertisers and brands. "We're excited to show people that we're still the experts in this space and to explain what new opportunities advertisers will...

Yahoo Is Bringing Its NewFronts Pitch on the Road to Regional Markets

This spring, Yahoo plans to pivot away from a major pitch to advertisers at the Interactive Advertising Bureau's Digital Content Newfronts in favor of a tour to several major markets across the U.S. Today, the company said it's skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest...

Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they...

IAB Unveils Preliminary Schedule For 2017 Digital Content NewFronts

3 months agoWeb / Web Videos : Tubefilter

The International Advertising Bureau (IAB) has announced a preliminary schedule for the sixth annual Digital Content NewFronts, where the world’s biggest media companies host events for leading brands and media buyers during a 10-day...Show More Summary

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants...Show More Summary

Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted...Show More Summary

A Look At The NewFronts Through The Lens Of Tubefilter’s Snapchat

10 months agoWeb / Web Videos : Tubefilter

The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary

(VIDEO) Morgan Spurlock on Brands, Platforms and the Future of TV

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one...Show More Summary

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason. Unlike some of the bigger digital players that court broad audiences, viewers of HealthiNation videos are not there to browse. Show More Summary

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. Show More Summary

Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for hours with celebrity appearances and exciting new content announcements. Show More Summary

StyleHaul's First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book, Free to Fall, as its first push into VR. During...Show More Summary

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it can be in print. At a Digital Content NewFronts presentation at The Standard High Line Hotel in New York today, the London-based publisher...Show More Summary

SheKnows Says 46% of Women Consider Themselves Feminists and It Has the Content to Reach Them

For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip on its audience, the women's media company shared data from 1,622 online participants who answered questions about how they define feminism. Show More Summary

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