BuzzFeed and Fullscreen are both opting out of this year’s Digital Content NewFronts -- an annual ad conference hosted by the Interactive Advertising Bureau (IAB) during which the industry’s leading video publishers and platforms showcase...Show More Summary
More Gen Z storytellers are joining the lineup of presenters at the Digital Content NewFronts this year. Astronauts Wanted, a production company that focuses on episodic content, feature films and experimental storytelling for new platforms, will make a NewFronts pitch for the first time. Launched in 2013, Astronauts Wanted connects a young audience with entertaining...
Uproxx, the pop culture publisher focused on music, news and current events, will be returning to the Digital Content NewFronts, the annual marketplace where video producers tout new products to entice advertisers and brands. "We're excited to show people that we're still the experts in this space and to explain what new opportunities advertisers will...
This spring, Yahoo plans to pivot away from a major pitch to advertisers at the Interactive Advertising Bureau's Digital Content Newfronts in favor of a tour to several major markets across the U.S. Today, the company said it's skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest...
For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they...
The International Advertising Bureau (IAB) has announced a preliminary schedule for the sixth annual Digital Content NewFronts, where the world’s biggest media companies host events for leading brands and media buyers during a 10-day...Show More Summary
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants...Show More Summary
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted...Show More Summary
The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary
Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts Last week, he unveiled ambitious plans for two new series, one...Show More Summary
Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary
The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary
For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary
Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason. Unlike some of the bigger digital players that court broad audiences, viewers of HealthiNation videos are not there to browse. Show More Summary
Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. Show More Summary
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for hours with celebrity appearances and exciting new content announcements. Show More Summary
Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book, Free to Fall, as its first push into VR. During...Show More Summary
The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it can be in print. At a Digital Content NewFronts presentation at The Standard High Line Hotel in New York today, the London-based publisher...Show More Summary
For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip on its audience, the women's media company shared data from 1,622 online participants who answered questions about how they define feminism. Show More Summary