Trend Results : Digital Content NewFronts


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Maybelline-Branded Web Series ‘Vanity’ Arrives On StyleHaul YouTube Channel

3 months agoWeb / Web Videos : Tubefilter

In May, Pemberly Digital founder Bernie Su and digital strategist David Tochterman announced Canvas Media Studios, a new venture devoted to branded content. Just a few days later, Su took the stage during StyleHaul’s Newfronts presentation to announce Canvas’ first project: Vanity, a web series branded by Maybelline. Show More Summary

12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we've recently come across: 1. Show More Summary

Snapchat Debuts Video Ads for 2 Cents a View

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform announced it would be unveiling 10-second ads that cost 2 cents per view. Show More Summary

8 Intriguing Stats About the Current State of Digital Video

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is unprecedented," proclaimed Kurt Abramson, CEO of ShareThis. Show More Summary

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over...Show More Summary

Rhett & Link, ‘Epic Meal Time’ Tease New Shows Alongside Collective DS

4 months agoWeb / Web Videos : Tubefilter

As with many other presentations that have taken place over the past week, Collective Digital Studio’s pitch at the 2015 Newfronts was full of content announcements. Several of CDS’ creative partners--including Rhett & Link, Improv Everywhere...Show More Summary

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content. For its inaugural NewFronts presentation Tuesday at Urbo in New York's Times Square, the online arm of Discovery...Show More Summary

Infographic: the Rise of Entertainment on Demand

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of new online programming, and it all comes in an increasingly on-demand marketplace. Show More Summary

Machinima announces new RoboCop series, Clive Barker's Creepy Pasta

Machinima, the Warner Bros.-backed digital media company, announced several sci-fi and game-inspired series Monday at its Digital Content NewFronts presentation, including two that immediately captured our attention: a new series based...Show More Summary

(VIDEO) The NewFronts are Essential but Schedule is a Challenge, MediaLink's Michael Kassan

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology. Kassan says while the NewFrontsShow More Summary

Vox Media Presents Content Marketing Strategy, New Shows To Advertisers

4 months agoWeb / Web Videos : Tubefilter

Vox Media recently delved into online video production, but the media company chose not to present its video projects to advertisers at the Newfronts. Instead, the digital publisher, which owns popular websites like The Verge and Polygon,...Show More Summary

Vice Remains Coyly Mum on 'New Channel This Fall'

One of the worst-kept secrets this Upfront and Digital Content NewFronts season is that Vice is expected to ink a deal with A+E Networks to get its own channel. While media buyers and the press have eagerly been awaiting the official...Show More Summary

News Corp. Unveils Its Latest Digital Content Strategy

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened up about its strategy with a lineup of new shows and digital initiatives. Show More Summary

Mae Whitman and Nicole Richie to Star in 2 New POPSUGAR Shows

Are you ready to laugh? Good! We have two new shows to help. At the Digital NewFronts in NYC this week, POPSUGAR announced a whole slate of video content, including two scripted comedies starring Mae Whitman and Nicole Richie. In All...Show More Summary

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast Entertainment pitch...Show More Summary

Infographic: How Women Discover and Share Videos

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising perks, what you're unlikely to hear is a candid discussion about how consumers shift among all these sites in their daily Internet travels. Show More Summary

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Vevo is launching its own creative agency to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video company will announce a branded content business called Vevo Branded Entertainment, according to CRO Jonathan Carson. Show More Summary

DigitasLBi Inks Deals With Vox Media and Vice at the NewFronts

At its Digital Content NewFronts presentation later this afternoon, DigitasLBi will announce a deal with Vox Media giving it first rights to the Vox's native advertising product Chorus for Advertisers. Chorus for Advertisers is a data-driven offering that Vox is pitching to brands, more or less, as a content-amplification machine. Show More Summary

Michelle Rodriguez Announces Her New Autos Series 'Riding Shotgun' at Yahoo Digital Content NewFronts 2015!

Michelle Rodriguez is gorgeous as she strikes a pose while attending the 2015 Yahoo Digital Content NewFronts at Avery Fisher Hall on Monday (April 27) in New York City. The 36-year-old Furious 7 actress was joined by Joel McHale, Naomi Campbell, Simon Cowell, Steve Aoki, Katie Couric, and Joe Zee at the event where they [...]

Defy Media Pokes Fun At The Newfronts With An Honest Trailer

4 months agoWeb / Web Videos : Tubefilter

This week marks the beginning of the Digital Content Newfronts, during which online video executives will descend upon New York to pitch upcoming programming to advertisers. These presentations will include plenty of pertinent announcements, some of which have already arrived, but the Newfronts will also contain plenty of buzzword-fueled nonsense. Show More Summary

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