Trend Results : Digital Content NewFronts


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Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline...Show More Summary

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals for the coming two weeks, during which...Show More Summary

Crackle Hypes Innovations, Programming TV-Like Experience At Upfront Presentation

Last year, Crackle opted to leave the Digital Content Newfronts and present its upcoming programs during TV’s upfront season. Now, at its second-ever upfront presentation, the Sony-owned video platform offered its most TV-like experience yet. Show More Summary

No Nudes Is Good News, As Playboy Bares All for Upfronts (VIDEO)

VAIL, CO -- Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once its stock in trade. The publisher relaunched...Show More Summary

The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On...Show More Summary

CNN Is Joining the NewFronts as It Pushes Further Into Digital Video

The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar. CNN, founded in 1980, and Activision Blizzard, which has roots that date back to 1979, have just been announced as presenters. Show More Summary

Bloomberg Will Simulcast Its NewFronts Presentation Across the Globe

In two months, advertisers will flood New York for the annual two-week marketplace known as the Digital Content NewFronts. The presentations will be well attended, with some 37 digital video players vying for their piece of the $3 billion...Show More Summary

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37 presenting companies are six first-timers, including Playboy, Mashable and Hearst. Show More Summary

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Show More Summary

Maybelline-Branded Web Series ‘Vanity’ Arrives On StyleHaul YouTube Channel

11 months agoWeb / Web Videos : Tubefilter

In May, Pemberly Digital founder Bernie Su and digital strategist David Tochterman announced Canvas Media Studios, a new venture devoted to branded content. Just a few days later, Su took the stage during StyleHaul’s Newfronts presentation to announce Canvas’ first project: Vanity, a web series branded by Maybelline. Show More Summary

12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we've recently come across: 1. Show More Summary

Snapchat Debuts Video Ads for 2 Cents a View

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform announced it would be unveiling 10-second ads that cost 2 cents per view. Show More Summary

8 Intriguing Stats About the Current State of Digital Video

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is unprecedented," proclaimed Kurt Abramson, CEO of ShareThis. Show More Summary

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over...Show More Summary

Rhett & Link, ‘Epic Meal Time’ Tease New Shows Alongside Collective DS

12 months agoWeb / Web Videos : Tubefilter

As with many other presentations that have taken place over the past week, Collective Digital Studio’s pitch at the 2015 Newfronts was full of content announcements. Several of CDS’ creative partners--including Rhett & Link, Improv Everywhere...Show More Summary

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content. For its inaugural NewFronts presentation Tuesday at Urbo in New York's Times Square, the online arm of Discovery...Show More Summary

Infographic: the Rise of Entertainment on Demand

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of new online programming, and it all comes in an increasingly on-demand marketplace. Show More Summary

Machinima announces new RoboCop series, Clive Barker's Creepy Pasta

Machinima, the Warner Bros.-backed digital media company, announced several sci-fi and game-inspired series Monday at its Digital Content NewFronts presentation, including two that immediately captured our attention: a new series based...Show More Summary

(VIDEO) The NewFronts are Essential but Schedule is a Challenge, MediaLink's Michael Kassan

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology. Kassan says while the NewFrontsShow More Summary

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