Trend Results : Digital Content NewFronts


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Here Are 9 Interesting Digital Marketing Stats From This Week

With the Digital Content NewFronts' second week taking place in recent days, digital marketing stats--like last week--were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on...

NowThis Launches Sports Vertical, The Dodo Unveils Kids’ Brand At Group Nine NewFront

last monthWeb / Web Videos : Tubefilter

Group Nine, a portfolio of four digital media brands launched on the heels of a $100 million investment by Discovery Communications in October, presented yesterday evening for the first time at the IAB’s Digital Content NewFronts. All...Show More Summary

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...

How YouTube Red Laid the Groundwork for Google’s Huge Ad-Supported Videos Initiative

Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce 40 ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...

8 Buzzy Video Marketing Stats From the NewFronts This Week

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the...Show More Summary

Hearst Announces America Ferrera Docu-Series, Content Pact With Musical.ly

2 months agoWeb / Web Videos : Tubefilter

At its second-ever NewFront event, Hearst's digital division announced production partnerships with actress and activist America Ferrera, Black-ish star Yara Shahidi, and fashion savant Carine Roitfeld. The publisher behind storied titles...Show More Summary

How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest

Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...

DigitasLBi Becomes the First Agency to Ink a Deal With Discovery-Backed Group Nine Media

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer's Group Nine Media. Group Nine was formed in October with a $100 million investment from Discovery Communications as an umbrella company for Thrillist, NowThis, Seeker and The Dodo. The DigitasLBi program marks...

Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company

2 months agoWeb / Web Videos : Tubefilter

Popsugar has built its reputation as a top media brand for millennial women thanks to its expertise on digital platforms, where it claims its content gathers 3.1 billion monthly views. At its presentation at the 2017 NewFronts, Popsugar continued its commitment to online video, but it also signaled its growing interest in the traditional media world. Show More Summary

Defy Media Unveils Scripted Smosh Series, ScreenJunkies Documentary At NewFronts

2 months agoWeb / Web Videos : Tubefilter

At its presentation at the Digital Content NewFronts today, Defy Media announced a slew of new and returning shows for its more than 70 million YouTube subscribers and 100 million social followers -- including a trio of titles from its...Show More Summary

Disney Unveils Digital Network Built Around Maker Talent & Brands – Digital NewFronts

Disney unveiled the Disney Digital Network, which utilizes creators and brands from its Maker Studios, at the IAB Digital Content NewFronts Tuesday in New York. The network, which Disney says reaches over one billion followers, combines more than 300 social media channels and includes Disney's in-house branded content service, Disney Co/Op. Show More Summary

Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation

Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...

Twitter Unveils New Programming Deals With Live Nation, NBA, Buzzfeed News, MLB & More — Digital NewFronts

Twitter has unveiled a full slate of new premium live streaming content deals across sports, news and entertainment at its first-ever Digital Content NewFronts presentation in New York. A dozen new collaborations were announced tonight,...Show More Summary

Awesomeness’ NewFronts Presentation Focuses on Gen Z, Just Like Its Content Strategy

Since Awesomeness launched five years ago, its goal has been to go wherever Gen Z goes--and that means being on every digital platform and social media space. Its recent study showed that 55 percent of the generation prefers to connect through social networks, and 71 percent stream their favorite shows. To that end, Awesomeness plans...

5 Digital Video Trends to Watch for at This Year’s NewFronts

When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would change. We were exquisitely correct. Randall Rothenberg Headshot: Alex Fine The growth of the market for ad-supported digital video content--long form and short, scripted and...

From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts

With 37 digital publishers presenting everything from new content packages to insights into their audiences' habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the...

Here’s What The Original Founder Of The NewFronts Thinks About The State Of Digital Media’s Biggest Advertising Event

2 months agoWeb / Web Videos : Tubefilter

In 2008, John McCarus, then the SVP of Content and Social at Digitas, co-created the NewFronts. At the time, the now-ten-year-old New York City event was billed as a way to “stimulate dialogue between content creators, producers, distributors...Show More Summary

Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts

Yet another company has decided it will not present at the 2017 Digital Content NewFronts. Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network. At the time of the NewFronts's schedule announcement,...

Female-Focused LittleThings, Now Boasting 51 Million Uniques, Is Ready for the Advertising Spotlight

With an expanding schedule of Facebook Live series and other mom-focused content, LittleThings is now ready to show advertisers what it's made of, as it joins the Digital Content NewFronts lineup. Launched in 2014, Little Things aims to create meaningful content for a mostly female viewer base. Inspirational and emotionally relevant posts are keys to...

Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts

In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders...

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