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Trend Results : Digital Content NewFronts


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(VIDEO) Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a "first-of-its-kind" content measurement tool that will allow them to measure engagementShow More Summary

(VIDEO) PBS In the NewFronts with Original Programming Slate

Perhaps one of the most unlikely players in this year's Digital Content NewFronts was PBS, the non-profit coalition of the nation's 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube...Show More Summary

Advertising: For Online Video Publishers, a New Tack on Luring Ad Dollars

Publishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.

Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles

PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.

Coming Soon to POPSUGAR: New Shows From Gillian Jacobs and Katherine Schwarzenegger!

Thursday was an exciting night for POPSUGAR at the Digital Newfronts in NYC, where we presented our returning video content as well as announced an exciting lineup of new, original programming. Community star Gillian Jacobs took the stage to talk about her new show, Fetch Fashion, which will feature her adorable pup, Mick. Show More Summary

Crackle Announces New Original Programming

3 months agoFilm / New Releases : Coming Soon

Crackle this morning revealed its upcoming line-up of new original programming and returning series at the Digital Content NewFronts in New York City. Bryan Cranston ("Malcolm in the Middle," "Breaking Bad"), Chad Michael Murray ("One...Show More Summary

Yahoo partners with Live Nation to live stream concerts every day for a year

On stage at its “Digital Content NewFront” event, Yahoo has announced a new partnership with event ticketing firm Live Nation. Yahoo shares that it plans to stream live concerts daily for a year. Additionally, Yahoo plans to make “over 1200 …

(VIDEO) AOL Readies a "Connected" NewFront on the Brooklyn Waterfront, CMO Nardini explains

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-screen consumption --  now the medium is TV-like and that's a huge opportunity for the...Show More Summary

Marketers Must Embrace the Transition Into the Post-Television World

Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication miss an essential fact: Digital video is not television. Show More Summary

Ran Harnevo On AOL’s Video Strategy And The Web’s “Massive Wave” Of Original Content

4 months agoTechnology : TechCrunch

We're a few weeks away from the Digital Content NewFronts, where the big online companies pitch their upcoming programs to advertisers. So it seemed like a good time to sit down with Ran Harnevo, AOL's president of video, to talk about the company's plans, and about broader trends in the industry. Show More Summary

PBS Digital Studios, Endemol Beyond Added To Newfronts Lineup

4 months agoWeb / Web Videos : Tilzy.TV

In February, the IAB announced the 21 online video companies who will present at the 2014 Digital Content Newfronts, which will take place between April 28-May 8 in New York. With fewer than three weeks to go until the event, the IAB...Show More Summary

Yahoo Wants Its Originals To Rival The Quality Of Netflix And Amazon

4 months agoWeb / Web Videos : Tilzy.TV

With Digital Content Newfronts just weeks away, Yahoo's original programming plan is coming into clearer focus. Most recently, sources familiar to Yahoo's plans have told the Wall Street Journal that the company plans to order a quartet...Show More Summary

YouTube To Make Reserve Best Space For Advertisers Who Buy In Advance

4 months agoWeb / Web Videos : Tilzy.TV

We're less than a month from Digital Content Newfronts, during which online video platforms will flock to New York to sell advertising space to marketers. It's a busy time for advertisers, and YouTube is anticipating it by making some concessions to its buyers. Show More Summary

IAB Announces Schedule For Digital Content Newfronts 2014

6 months agoWeb / Web Videos : Tilzy.TV

Last year, 18 media companies flocked to New York City to pitch advertisers on their upcoming programs during the Digital Content Newfronts. The Newfronts are our annual look at content on the horizon and usually feature plenty of big announcements. Show More Summary

MCNs Want Advertisers To Know There’s More To Them Than Just YouTube

6 months agoWeb / Web Videos : Tilzy.TV

Last year, multi-channel networks like VEVO and Alloy Digital pitched directly to advertisers during the yearly Digital Content Newfronts, the web version of TV's upfronts. According to a report in TheWrap, more MCNs are planning presentations...Show More Summary

DigitasLBi, Razorfish Buy $100 Million Of Google Ad Inventory For 2014

9 months agoWeb / Web Videos : Tilzy.TV

The 2014 Digital Content Newfronts are still a long ways away, but a pair of Publicis Groupe agencies have already committed nine figures to Google's advertising stock. Razorfish and DigitasLBi have bought $100 million of display advertising...Show More Summary

Alloy Digital Partners Two Upcoming Series With GroupM

10 months agoWeb / Web Videos : Tilzy.TV

Alloy Digital has found a buyer for two of the web series it showed off during the most recent Digital Content Newfronts. The multi-channel network has partnered with advertising media company GroupM, which will find brand partners for...Show More Summary

There's A Major Shift From TV To Digital Video Ad Spending

Bad news for the TV industry. After polling 5,000 advertising executives attending the Interactive Advertising Bureau's Digital Content NewFronts, the IAB found that 75% of U.S. senior executives plan to shift their budgeting from television to digital video ads. Show More Summary

Yet Another Study Confirms Shift of TV Ad Dollars to Digital

12 months agoMarketing / Advertising : Adrants

Grace Park Knows the Deal In early May, the IAB held its Digital Content Newfronts. And today, it has released an attendee survey providing some insight into the digital upfront marketplace. The survey revealed one in three buy-sideShow More Summary

Anthony Anderson Eats Everything In Delicious-Looking AOL Series

last yearWeb / Web Videos : Tilzy.TV

When actor Anthony Anderson took the stage at AOL's Digital Content Newfronts to promote his upcoming show, Anthony Eats America, he described how his family's undeniable love affair with food has made him a champion of all things culinary. Show More Summary

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