Cartoon Network has unveiled its programming and digital slate for the 2014-15 upfront season. It includes an expanded portfolio of exclusive content for specific platforms that kids access, including television, smartphones, computers,...Show More Summary
One of the best things about being a content strategist for a digital marketing firm is nothing stays the same for long. One minute you’re doing client-discovery work, the next you’re working on an audience assessment or talking on the...Show More Summary
Ask any marketer what the starting point and backbone to a successful digital marketing strategy is and chances are they'll tell you that it's content. Content is the spark that ignites an effective marketing strategy and what keeps it going strong throughout, but not just any content will do. Show More Summary
ReColor will automatically adjust digital content colors to make viewing more accessible.
Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery. read more
SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results. Here's how you can increase your social signals. read more
As newspapers and magazines increasingly welcome the digital world by taking their content online, the common way to monetize is via paywalls. As a reader, you’ve probably been reluctant to pay for a monthly subscription when all you want to do is read one story. Show More Summary
For seven-and-one-third years this blog has weighed on my brain like a digital nightmare. Apart from a six month break in 2007 and 18 months 2011-12, I've been writing or thinking about writing content. Even when I took a leave of absence...Show More Summary
-Five-year-old U.K. agency Grape Digital has relaunched as Krowd. In addition to the rebranding, the agency has hired Dan Holt from Analog Folk Sydney as senior planner, Viral Factory alum Alex Micu as content developer and ex-Mindshare...Show More Summary
"Content is fire. Social media is gasoline." Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Show More Summary
Under the terms of the deal, Flipboard and CNN will also enter a long-term news partnership. Flipboard, the very pretty digital content aggregator, has purchased Zite, a smaller but also very pretty digital content aggregator, from CNN for an undisclosed sum. The deal was announced today in a conference call. Read Full Story
When Disney launched their new digital streaming service, Disney Movies Anywhere, they promised exclusive content to their users. But in the early days of this new iPhone/iPad/iPod Touch app, they are still sharing these glimpses on the web as well. Show More Summary
Digital publishing platform Vook has introduced a new dashboard for authors and content owners to track eBook sales called Author Control. The tool pulls sales data from Amazon, Amazon KDP, iBooks, Barnes & Noble, Nook Press, Kobo Writing...Show More Summary
While a release date has yet to be set, Blizzard should be releasing World of Warcraft’s next expansion, Warlords of Draenor, sometime later this year, presumably. What this means is that those of you looking to clear older content and parade around in your gear which would be made obsolete in the expansion still have time to do so. Show More Summary
Game & Fish has also added Sarah Kellner as Online Editor to their digital team. Kellner will execute online and social media content as well as coordinate reports from the full-time staff of experts and a nationwide network of freelance writers de...
If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It’s a lot. And it’s a lot to keep track of in each day. read more
Sources within the music industry say Apple is pushing major record labels to offer exclusive content on iTunes, which would be sold windowing strategies to boost slumping track and album sales.
Undead Labs next dose of digital content turns the tables, entrenching you in a military fighting force.
Three-Day Initiative Features ESPN FC TV Special, Seven FIFA Matches, Digital Content, and More
Long-time WTOP web writer Alicia Lozano has been named the editor of a new entertainment section on the station’s webpage. She will focus on managing the section and creating original digital content as well as on-air contributions. The...Show More Summary