Being a parent is tough, especially in the digitally augmented world that we live in. As internet has become entrenched in our lives, we need to keep strict tabs on what content our kids can access. This definitely calls for online protection against unsuitable content and safety against cyber criminals. Show More Summary
It's 2050 and the world revolves around you. From the contents of your fridge to room temperature -- digital assistants ensure your home runs smoothly. Your screens know your taste and show channels you want to see as you enter the room. Show More Summary
Digital security can sometimes feel like a minefield of jargon, technical content, and time consuming tasks. Online security courses and YouTube videos are a great way to learn more about the field, but it can be difficult to carve out the time to sit down and watch large chunks of content. Show More Summary
Less than a year after Hearst and Verizon bought Complex Networks, the online publisher that caters to young viewers has its first deal to show its short-form programming on a linear TV network: Fuse. Complex’s videos will run in a weekly, 90-minute block on Fuse. Show More Summary
As Business Insider reported, Mic joined a growing list of digital media companies today by laying off 25 employees to focus more on video content. The move mostly affected Mic's newsroom and editorial teams, though many departments were affected. "We made these tough decisions because we believe deeply in our mission to make Mic the...
Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]Show More Summary
As announced today, Time Inc. has named Lori Leibovich as editor in chief of Health, where she will oversee content and editorial operations for the brand across platforms, including digital responsibilities. Previously, Leibovich was Time's digital director of women's content, which had a focus on the millennial woman reader; she was also digital editor of...
How To Write Content That Boosts Your Bottom Line written by Guest Post read more at Duct Tape Marketing What is the greatest marketing challenge in the digital age? For many entrepreneurs and small business owners, it lies in creating content profitably and sustainably over the long haul. Show More Summary
Summary: Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.
Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying marketplace designed to offer advertisers a more consistent, brand-safe way to purchase ad innovatory. Nearly thirty digital publishers — including Hearst, Conde Nast, Vox Media, and Time Inc. — joined the effort,...
Nielsen announced today that it will give media publishers credit for content distributed on YouTube, Facebook, and Hulu. The analytics firm will measure viewership on these platforms in accordance with its Digital Content Ratings system -- a measurement scheme for desktop and mobile devices unveiled last fall. Show More Summary
Shirley Chen, founder and CEO of Narrativ, wants to upend the model of embedded product-links in articles. Per a write-up by TechCrunch's Anthony Ha, her company has raised $3 million and is designed to allow retailers to bid, in real time, for clicks emanating from a particular piece of content. She has dubbed her central...
Digital Element, a provider of IP geolocation technology, announced this week that Improve Digital — an all-in-one advertising platform for publishers, content providers, and broadcasters — has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Show More Summary
Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms. The measurement service announced this morning that it will count video views on Facebook, Hulu and YouTube. Clients who opt in to the service will receive credit for views...
Editor's note: This article was last updated on August 14, 2017, to include info on Apple Music's original video content and to update instructions to reflect changes in iOS 10. Apple singlehandedly turned the digital music marketplace...Show More Summary
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say "Content is the foundation". It's not [...]Show More Summary
IDW Entertainment, an independent entertainment content studio, is introducing its new content development, production, distribution and engagement initiative — the IDW Digital Studio. We’re told that IDW Digital Studio’s primary objective...Show More Summary
This infographic provides an overview of some key visual content ideas which can help boost your digital marketing efforts.
For the many digital publishers who have been shifting their focus to video content, Facebook’s new “Watch” video platform is a sight for sore eyes.
There has been a fundamental pivot in the way we create, consume, and share content. As the entertainment industry has shifted from analog to digital, the behavior on how the consumers spend money for online content has significantly changed. Show More Summary