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New digital-age marketing mantra: Bang the drum smarter, not louder

There are three words that sum up successful digital age marketing: Strategic, authentic and digestible. We all remember the days when banging your drum loudly was enough to attract customer attention, but today everyone is shoutingShow More Summary

Why Netflix Is Winning at Digital Marketing

Netflix completely transformed the way we consume film and television. Now, it's leading the way in digital marketing strategy. Here's why.

5 Benefits of Facebook Advertising for Businesses

by Robert Clough Digital marketing is a powerful tool for businesses. Need to reach more of your audience? Check out these five benefits of Facebook advertising. Wondering if Facebook advertising is worth the money? This is a great way to bring new customers in, using a platform they're already spending a lot of time on. Show More Summary

How Search Engines Use Machine Learning: 9 Things We Know for Sure by @_kevinrowe

Here are nine ways search engines use machine learning and how it relates to SEO and digital marketing. The post How Search Engines Use Machine Learning: 9 Things We Know for Sure by @_kevinrowe appeared first on Search Engine Journ...

The beginner’s guide to launching a digital real estate marketing plan

Whether you’re new to the industry or just haven’t quite mastered technology, now is the time to create a plan for digital marketing...

Money Diary: A Quick Getaway

Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities:...Show More Summary

The 8 Essential Elements of a Successful Blog Post

Your blog is a key part of your company's digital marketing strategy, but constantly producing fresh content can be challenging. Learn how to craft a blog post that customers want to read, and that translates into real business value. The...Show More Summary

ABC/Disney’s Freeform Ups Deena Beach And Dalia Ganz To VP Level

ABC/Disney’s Freeform network has upped two key executives to VP roles. Deena Beach is now the VP, marketing strategy, while Dalia Ganz has been upped to VP, social media, digital marketing & synergy. The appointments were announcedShow More Summary

Beauty brand Glossier raises $52 million to boost its digital roadmap

It’s been quite a year for beauty brand Glossier (pronounced gloss-ee-ay). In 2017, the New York City-based startup added two product categories and expanded to new markets, opening offices in London and Montreal — it acquired Canadian tech agency Dynamo in December. Today, Glossier announced that it has raised $52 million to develop new digital […]

Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership

In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. Show More Summary

Bitcoin is back below $10,000

Bitcoin fell below $10,000 for the fourth time of 2018 on Thursday morning. The world’s largest cryptocurrency, which makes up 39.4% of the total market cap for digital coins, has had a volatile year so far. Its price climbed in 2017,...Show More Summary

A Look At Our Revised $83 Price Estimate For Western Digital

We have revised our long-term price estimate for Western Digital to $83 from just over $75 previously. Our new price estimate is about in line with the current market price

How to Launch a Great Digital Marketing Project on a Budget

by Robert Clough Effective and Cheap Startup Digital Marketing Methods Are you an entrepreneur on a budget? You probably need startup digital marketing strategies. Find out the cheapest and most effective digital marketing methods. Understanding the world of digital marketing does not happen right away. Show More Summary

The Best Google Online Courses You Aren’t Taking

Did you know that Google offers a vast array of online courses? They cover everything from digital marketing to Android app development. Some even come with a certification. Despite the impressive breadth of topics, Google doesn’t make it particularly easy to find the courses it offers. Show More Summary

Harvard Study Reveals Yelp Data Advantages For Ad Targeting

A Harvard study suggests that data from digital platforms has the potential to improve the way marketers understand how neighborhoods change in close to real-time.

A startup is working with IBM's Watson to tell marketers exactly where they should spend their media budget, and it claims it 'can predict the future' (IBM)

Influential, a company which helps marketers figure out which digital influencers to work with, thinks it can help these companies better spend their ad budgets overall. The startup is rolling out Social Intelligence, a product backed...Show More Summary

South Africa’s Private Property is excited about future with Rekord

Private Property has grown strongly over the past three years, achieving excellent results as a digital platform and now holds a significant position in the South African market. Continue reading South Africa’s Private Property is excited about future with Rekord at Property Portal Watch.

These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing. Show More Summary

You are not a digital marketer…at least not yet

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel. My good buddies Travis Wright and Chris J. Show More Summary

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