The price of bitcoin, the red-hot digital currency, topped its previous all-time high set Friday, according to data from Markets Insider. Bitcoin was trading up more than 14% against the US dollar on Monday at a record $17,346, lessShow More Summary
Having digital access requires discipline because you have to always try and tweak things along the way. This doesn’t mean it’s a tough process, but you have to be very patient while trying different marketing strategies. Discipline is required to truly understand what’s working compared to what’s NOT and if you don’t go through this process, you can waste a […]
Brokerages know how hard it is to optimize their digital marketing efforts and to support those of their agents. TorchX’s powerful platform solves this pain point in one system...
As global, mobile and digital book sales continue to expand into new markets, there is a continued desire for print in established markets. Many indies focus on using Amazon's own Createspace, but you can access thousands more bookstores, universities, retailers, libraries and booksellers through Ingram Spark for extended distribution. In this interview, I talk to […]
Blizzard's marketing department has had some terrible misses when it comes to advertising the developer's digital card game Hearthstone. Guac Boy? Shudder. For the game's latest expansion however, the company has hit it out of the park with a trailer that pays tribute to The Dark Crystal, Labyrinth and well, the 80s in general. More »
Miltech reports:Leading digital money transfer service WorldRemit has raised $40m to drive its next phase of global growth, aiming to serve 10 million customers connected to emerging markets. Half of these customers will be in Africa...[more]
‘Vast market opportunities’ in solar arising from digitalisation, report finds Liam Stoker, 6 December 2017 (Clean Energy News) “Digitalisation in solar and across the wider European energy market could create ‘vast’ market opportunities...Show More Summary
The past week has been jam-packed with data in digital marketing, but who has time to read all that? Adweek has you covered with a look at stats from our coverage and more. 1. Beer run, anyone? The future of self-driving trucks is here, and it's schlepping Anheuser-Busch beer. On Thursday, the beer maker announced...
GUEST: The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an era of growing skepticism toward traditional methods of advertising, esports offers a new and lucrative gateway for marketers to reach over 385 million people globally. In fact, even more than the […]
TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech,...Show More Summary
It promises to be an evolutionary--rather than a revolutionary--new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Show More Summary
Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate...Show More Summary
Not unlike everything else around us, the world of piano has been shifting away from analog to digital. The ease and convenience of digital pianos has shifted the market from the expensive, heavy, loud acoustic piano, to the lightweight,...Show More Summary
The digital currency now has a market value of about $213 billion, more than twice that of Goldman Sachs. Bitcoin has surged more than 1,200% this year.
Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.
Choosing to work with digital influencers to promote your product or brand should be an easy decision. After all, 67 percent of marketing professionals have admitted that social media influencers have helped them reach their target audience. Leveraging influencers is a great way to drive sales and engagement for your business, but if you don't...
Amobee, a global digital marketing technology company serving brands and agencies, has just announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that “ensures marketers have access...Show More Summary
Digital strategist and marketing consultant Tara Christianson knows a few things about how lives can change at Inman Connect (January 22-26, 2018, Marriott Marquis Hotel, Times Square). Not only did she get engaged on stage, but she has grown her network, her friends and her business in incredible ways at the event over the years. Show More Summary
As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re [...]Show More Summary
It seems that with the increase in all things digital and the enormous growth in the ebook market, there would be an equal decrease in the attention given to the brick and mortar bookstore. Instead, the opposite is true, especially for readers and writers. Show More Summary