Leo and I wrote two very different posts on the same day, World AIDS Day two years ago that went in very different directions. Both were true and relevant though somewhat diametrically opposed indicating another pivot point in this supermarathon trek… Read The post Love letters and Hate Mail To World AIDS Day appeared first on Towleroad.
When the phone rings and you can’t (or don’t want to) answer the call, you can send it directly to voice mail even if your phone is locked.
Following Arsenal’s convincing 2-0 victory against bitter rivals Tottenham Hotspur over the weekend, the club’s Twitter account came under fire for a tweet directed at a Daily Mail journalist. The playful tweet was of Mesut Özil, the Man of the Match on Saturday, sipping a cup of tea à la Kermit the Frog. Show More Summary
Lots of marketers these days have put all of their eggs into the digital basket. However, every good sales director knows that outbound lead generation, including direct mail, means more sales. The post Sell More with a Marketing Campaign That Includes Direct Mail appeared first on Business Opportunities.
Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at materially advancing your nonprofit’s mission? A warm glow from helping the donor(s) achieve […]
What's this? It's an outline for a fundraising message. Probably direct mail, possibly email. It's one of the secrets I'll reveal in tomorrow's free Moceanic webinar, Irresistible Communications for Great Nonprofits. Your chance to register...Show More Summary
Google is testing out a new Gmail feature that allows users to access third-party email accounts from its iOS app, putting the title in direct competition with other multi-account email titles including Apple's own Mail.
Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns. Campaigns that use direct mail, text messages, online ads, newspaper or TV or radio ads, in combination, as part of a plan that helps find new donors and engage people who are already primed to support your cause. The reason I... [Keep Reading]
The use of freemiums in direct mail fundraising -- low-cost items sent to grab donors' attention -- can be a useful tactic. For some organizations, and in some fundraising sectors, it's a price of admission to the fundraising game. Address...Show More Summary
If we emptied out our (sadly under attended) mail bag with this question- we’d have a lot of virtual paper. It’s so exciting to see a deal with a city you could actually utilize– but absolutely gutting when you realize it’s one way and not the other. Show More Summary
Donna Karan is responding to her initial comments about Harvey Weinstein, in which she defended the film mogul and directed the blame toward the way women present themselves while speaking to a reporter for The Daily Mail at CineFashion Film Awards in Los Angeles on Sunday. Read more... Permalink | Email this | Linking Blogs | Comments
A new paper finds that direct mail, door-to-door canvassing, and television ads almost never change people’s minds. What does this mean for American democracy?
Just in time for Easter, give or take six months, Cadillac is sending fancy, big-ass chocolate eggs to prospective customers around Toronto as part of a test-drive promotion for its CT6 sedan. Using segmentation data to target affluent consumers whose luxury leases are almost up, ad agency Red Lion dispatched $50 splatter-painted "Ziggy Stardust disco...
Every fundraiser should have a "swipe file" -- that is, a big box of direct mail fundraising (or folder of emails) you can look at any time you need ideas or inspiration. The thing about most swipe files (including mine) is that they are pretty indiscriminate and not usually well organized. Show More Summary
Maybe freedom really is another word for nothing left to lose. Now that the Republican Speaker of the Virginia House isn’t running for re-election, he clearly feels as though he has the freedom to peddle racist propaganda in the name...Show More Summary
With Hurricane Harvey barely in the rearview mirror and with Hurricane Irma churning through Florida, I’m sure every fundraiser who uses the U.S. Postal Service is wondering, “Should I mail or not mail?” To The Agitator, with its roots in direct mail, this is both a donor-centric question and an organization-centric one. If you mail […]
I had a very interesting experience “online to offline” this week. One of the speakers for the upcoming Place Conference is Trace Johnson of wine retailer Total Wine & More. I was doing a prep call with him and spent some time poking around the Total Wine site in advance of the call. I had […]
American AAdvantage has two bags issuing credit cards to members in the U.S.: Citibank and Barclaycard. Citibank advertises online, through direct mail, and in American's club lounges. Barclaycard advertises in the airport and on flights. And...Show More Summary
Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they'd still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research--called the Adobe Consumer Email Survey--that surveyed 1,007 white-collar workers. Show More Summary
Read this excerpt from a direct mail appeal: This has the hallmarks of a story. There's a protagonist (Mary). There's conflict (her situation as a teen mother). There are lots of details. Yet it's really not a story at all, at least not a fundraising story. Show More Summary