McGraw-Hill's S&P Dow Jones Indices has brought in a pair of stocks to help populate two of its signature products. On May 30, the S&P MidCap 400 will now be home to Domino's Pizza. The stock replaces Plains Exploration & Production,...Show More Summary
The pizza maker lands on the MidCap 400, and the medical device manufacturer is now part of the SmallCap 600.
A Brazilian ad agency has built a campaign for Domino's "Pizza" that uses a heat-sensitive coating on rented DVDs; when the disc is played, the heat from the player heats up the coating and causes it to emit a pizza-like odor; the coating also changes appearance and becomes a picture of a pizza with an [...]
Like other aromatic foods, a good way to sell more pizza is to get folks smelling it. If they smell pizza, they will be more likely to want pizza. And so, in…
Some parts of the world still use spinning discs of plastic to enjoy their movies. Brazil is one of those places, and Dominos there decided to partner up with advertising
“Ugh, how will we ever get people to buy this stupid cheesy food disc?” The most important businessmen at Dominos Pizza sat around a pizza-shaped table (round shape) and cursed their fate. They had been left this failing business (Dominos) after their dad (Mr. Dominos) gave up the company and moved to a beach somewhere, [...]
Summary: What would you do if you popped in a DVD, enjoyed a great movie, and removed the disc to find…pizza? Advertising agency Artplan Sao Paulo and Domino's in Brazil joined forces to do just that. They wanted to make an innovative, charming, and irresistible ad campaign that highlighted a marriage...
It’s good to be tempted. But its even better to conquer the surge by satisfying your needs. That’s just the thing we have to share with you through this awesomely delicious post. Domino’s Pizza went all bold and rolled out ….
Takeout pizza and a DVD are a natural fit for many. So Domino’s Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo. In partnership with 10 video rental stores in Sao Paulo and Rio de Janeiro, the brand used rented DVDs as media. About 10 discs each of 10... Read More
What’s the point of a DVD that smells and looks kind of like pizza once it’s “heated up” in a player? If it’s just to get us hungry and thinking about pizza, that is a cruel, cruel marketing trick. Take a note, Domino’s Brazil — don’t bring your pizza invention around these parts until you’ve created a DVD we can … [More]
A quick look at the stories hitting the pizza headlines this week.
Do you ever feel like lounging around, ordering a pizza, and watching a movie? You will if you ever rent one of Domino’s DVDs. The company’s Brazil branch has come up with a pretty ingenious marketing idea: DVDs that smell like pizza. According to Creativity Online, the DVDs are stamped with a thermal ink and [...]Show More Summary
The fast food chain has come up with a creative new way to encourage people to get take out.
We’re not sure what’s going on in Brazil these days, but they’re coming up with some seriously awesome products as just last week, Huggies unveiled its TweetPee product, which alerts parents when they need to change their baby’s diaper. This week, [...] Like It, +1, Tweet It, Pin It Original content from Ubergizmo.
Domino Brazil is taking "smellvertising" to the next level. The pizza chain and agency Artplan Sao Paolo is teaming up with 10 Brazilian video rental stores to turn popular DVDs — including "Argo" and "The Dark Knight" — into inedible pizzas. Show More Summary
Pizza and a movie go together like love and marriage, a horse and carriage, right? So Domino's Brazil has hit on a genius marketing campaign: DVDs that smell like pizza.
How's this for a brilliant marketing campaign? To help sell the notion that there's no better way to spend an evening than with a pizza and a movie, Dominos in Brazil created custom DVDs with a heat-reactive flavored varnish that actually smelled like pizza once they were played. Read more...
If you try to narrow down one single deciding factor that favors either fast food or restaurant stocks, the metrics are all over the place. If one is going purely by share price change, then Domino’s Pizza, Inc. (NYSE:DPZ) has been the better buy by far the last 5 years. However, any long-term investor knows [...]
Everyone loves a good turnaround story, especially when it brings in significant profits for investors. Not too long ago these companies were considered failures, and felt the wrath of Wall Street and short sellers. These companies appear to be making a recovery, and recent quarterly guidance seems to indicate that the worst is behind them, [...]
This series, brought to you by Yahoo! Finance, looks at which upgrades and downgrades make sense, and which ones investors should act on. Today, our headlines include downgrades for Domino’s Pizza, Inc. (NYSE:DPZ) and Aeropostale, Inc. (NYSE:ARO). But the news isn’t all bad, so before we get to those two, let’s take a quick look [...]