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Heinz is actually running ketchup ads created by Mad Men’s Don Draper

22 hours agoHumor / odd : Kottke.org

In the second episode of the 6th season of Mad Men, ad man Don Draper of Sterling Cooper Draper Pryce pitches Heinz on a campaign where you never actually see the product. The ads show French fries, steak, and a hamburger with the tagline “Pass the Heinz” and your mind fills in the missing ketchup bit. Show More Summary

Branding in a World Where There is No Free Lunch

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Show More Summary

‘Mad Men’ Spawns Real Heinz Campaign 50 Years After Don Draper’s Rejected Pitch

Mad Men ended its seven-season run two years ago on AMC, but the pitches from the advertising-themed drama continue to inspire real-life ad men. Fifty years after Don Draper’s fictional pitch to Heinz execs fell flat, his slogan is now...Show More Summary

Ad Agency’s AI Creative Director Impresses

Eat your heart out, Don Draper: A Japanese ad agency’s artificial intelligence program impressed some 200 British advertisers with its take on breath mints. Last year, McCann Erickson Japan introduced AI-CD ? (AI-CD […] The post Ad Agency’s AI Creative Director Impresses appeared first on Geek.com.

The Round Up: Paris, Don Draper, and Gaymojis PLUS a One-Day Only Special Deal

Welcome to the Round Up, our collection of random articles and other blurbs we’ve stumbled across in our internet wanderings. I’ve always been intrigued by the mysterious Club 33 at Disneyland.  Travel Codex published a review of this...Show More Summary

Don Draper lands Heinz ketchup deal decades later

"Pass the Heinz" ads will appear on New York City billboards and in print. The company may have passed once, but it's not passing again. Heinz is rolling out "Pass the Heinz" advertisements created by the fictional Mad Men character Don Draper, according to Adweek. Show More Summary

Heinz Ketchup Wises Up and Runs Don Draper’s ‘Pass the Heinz’ Campaign from ‘Mad Men’

Throughout Mad Men‘s seven tremendous years on AMC, Don Draper and his associates pitched more than a few bright ideas to potential clients. Some of them were quite good, including the campaign Sterling Cooper Draper Pryce pitched to the Heinz company. Show More Summary

Heinz is Using a Rejected Don Draper Pitch in Its Real Advertising, Because Reality is a Lie

While Mad Men the series is long put to bed and its principles since moved on (physically, if not spiritually), the AMC show is still making occasional cultural waves, especially within advertising. Arguably, advertising got cooler, breezier, and more mid-century after Mad Men’s run, which makes sense: If you worked ... More »

Don Draper's 'Pass the Heinz' Ad Will Finally Come to Life in a Ketchup Campaign

Summary: The real and fictional worlds of advertising are poised to collide for Heinz's latest campaign which is centred around a concept created by Mad Men character Don Draper. The brand announced yesterday (13 March) that it "tapped" Sterling Cooper Draper Price, the fictional agency from the AMC drama...

Heinz Runs Don Draper’s Ads, But Passes on Peggy Olson’s (Again)

last weekNews : Newsweek: US

The ketchup maker has brought to life fictional ads Draper pitched in ‘Mad Men,’ but not those of his protégé.

Heinz Bites On Don Draper’s ‘Mad Men’ Pitch – 50 TV Years Later

When Don Draper pitched an ad campaign on Mad Men, the clients usually ate it up — then bought it. But that wasn’t always the case. Witness the Season 6 episode of the AMC drama in which the Madison Avenue exec (Jon Hamm) tries to sway...Show More Summary

Heinz Finally OKs Don Draper's Ketchup Ad

Don Draper just landed a big account at the ripe old age of 91, as Heinz has decided that the fictional version of itself depicted in a 2013 Mad Men episode made a judgment error in rejecting his 1960s ketchup idea. Draper's pitch—the burger, the fries, the steak, all...

New Heinz ads brought to you by ... Don Draper?

Today in Entertainment: Beauty and the Beast' pulled from Malaysian release; South by Southwest updates March 14, 2017, 11:04 a.m. The South by Southwest Film Festival is now open and already making news with a surprise appearance by elusive director Terrence Malick, and Ridley Scott's reveals...

Heinz Actually Uses Don Draper's Pitch From 'Mad Men' In Real-Life Ad

Life always finds a way to imitate art, even if it take 50 years to do it. Heinz’s new ad will look familiar to any “Mad Men” devotee. That’s because it was originally pitched by Don Draper of Sterling Cooper Draper and Price, the show’s...Show More Summary

Don Draper's Rejected 'Pass The Heinz' Pitch Is Now A Real Ad Campaign

Mad Men has been off the air for approximately thirty years, but its influence over the advertising world is still profound. So much so that Heinz has decided to resurrect a rejected Don Draper pitch ("Pass The Heinz") for a new campaign. [ more › ]

Heinz launches ketchup ads inspired by "Mad Men"

Food giant attributes new condiment campaign to "Don Draper," the fictional protagonist of popular TV show

Newswire: Don Draper’s Heinz ad is now a real thing

The Mad Men season-six episode “To Have and to Hold“ saw Don Draper and Peggy Olson competing for the Heinz account with very different campaigns. While Peggy went with something more product-oriented, Don created ads that had no ketchup...Show More Summary

Heinz is turning Don Draper's failed 'Pass the Heinz' pitch into actual ads

In a season six episode of AMC series "Mad Men," lead ad creative Don Draper, of the fictional ad agency Sterling Cooper Draper Pryce, did the unthinkable: He pitched an ad for Heinz ketchup that didn't actually show the product. The...Show More Summary

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