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20 of the Hottest Drugstore Launches of Summer 2016

Summer is just around the corner, which means beauty routines are being switched up to better deal with everything from sun protection to frizzy hair. It's a great excuse to try new products and edit your makeup bag - and it doesn't have to cost a fortune. Show More Summary

This Is the New $4 DRUGSTORE HIGHLIGHTER That Everyone Is Freaking Out About

4 days agoLifestyle : xoJane

One of the biggest problems facing our country today is that there are not enough highlighters in the drugstore. The range of products available at your local CVS, drugstore beauty is getting better and better, and I'd say that it's coming close to eliminating the need for a trip to Sephora,... Continue reading

The 5 Best Beauty Drugstore Buys for May

Welcome to 2016, where clumpy lashes are a thing to covet instead of avoid. Cream eye shadow dries into a powder, and sunscreens can be both matte and moisturizing. Behold! The future of beauty is here and conveniently available at your local drugstore. Scroll down for the Cut's edit of ... More »

Beauty blogger Stephanie Nicole realizes Kylie's Lip Kits are the same as a drugstore gloss, except for the price tag and tainted name.

2 weeks agoHumor / odd : Happy Place

In a lengthy video that she thankfully summed up on Instagram (below), observant beauty blogger Stephanie Nicole noticed that Kylie Jenner's Lip Kits are an overpriced version of an exactly identical drugstore product. If 24 anti-Kardashian minutes seems like a huge investment of time, here's Nicole's takedown in a nutshell. Show More Summary

This Is The Best Drugstore Shampoo That’s Also Natural

2 weeks agoLifestyle / Fashion : SheFinds

SHEfinds received a sample of the products reviewed in this post, but was not compensated to write this post. You know we’re obsessed with drugstore beauty here at shefinds.com, and this latest one we’re excited about is also eco-friendly. I just received a sample of the Garnier Whole Blends and could not be more obsessed. First of […]

Top 20 New Drugstore Beauty Products for Spring & Summer.

Your favorite drugstores are bursting at the seams with the latest beauty products for spring and summer. If you spend any time browsing the aisles like I do, you may have noticed all of the great new makeup, skin care and hair care — including new brands — taking up space lately. Show More Summary

The List: 9 Drugstore Finds You Can't Afford Not To Try

I am a self-professed beauty addict, who spends an alarmingly large amount of time buying (and testing) beauty products, and I am not afraid to splurge on a coveted item that makes me happy and lives up to its claims. However, a great...Show More Summary

The best all-natural (and affordable!) beauty product swaps to help you quit your drugstore habit

last monthHealth : Well Good NYC

Clean and cheap? Yes, they exist—here's how you can detox your skincare routine once and for all.

24 Drugstore Beauty Products Our Editors Just Can't Live Without

There are a lot of us who just love buying beauty products at the drugstore. Whether you're browsing for an iconic item or a budget-friendly impulse buy, the options are endless at our favorite pharmacies across the country. We've already asked makeup pros for their favorite drugstore buys, and now we're asking editors here at POPSUGAR. Show More Summary

5 Drugstore Beauty Buys for Early Spring

last monthLifestyle / Fashion : The Cut

We're in the season of spring-ish. It's not quite spring, but it's also not quite winter — more like spr-inter, an in-between season where the weather isn't quite different enough for you to transition your skin-care routine just yet. Here's a drugstore beauty roundup to help you navigate this meteorological limbo: Kim... More »

10 Makeup Artists Reveal Their Favorite Drugstore Picks For Spring

While the gowns on the red carpet might cost more than your rent, the biggest industry secret is that the beauty products worn by celebrities often come from the drugstore. To prove it, we asked some of the top pros from the makeup biz...Show More Summary

This Viral Beauty Video Aims to End Racial Segregation at the Drugstore

"We just have been conditioned to go to the corner and find our spot where we've been placed," one black woman says opening Shea Moisture's video for its new campaign, #BreakTheWalls. "There is a section called ethnic and an aisle called...Show More Summary

SheaMoisture Commercial Asks Why 'Ethnic' Beauty Aisles Exist

2 months agoLifestyle / Fashion : Fashionista

Beauty brand SheaMoisture released its first commercial on Tuesday after nearly 25 years in business. The impactful short film illustrates the discriminatory divide in drugstore aisles for beauty products for women of color and is already being praised online for tackling the... Continue reading

These Are the Most Expensive Celebrity Beauty Treatments of All Time

This post is brought to you by our friends at Teen. Aside from purchasing lavish items, stars will also invest a large amount of money all for the sake of having an AH-mazing appearance. Seriously, drugstore brands and regular facials just don’t cut it for celebs who have expensive taste. Show More Summary

The Best in Beauty From the Boot, Vol. 3: Deborah Milano

Deborah Milano is an Italian drugstore makeup brand, but today I’ll pretend she’s just a friend, because I’m pretty exhausted from working long hours at Cosmoprof, which is a huge beauty expo here in Bologna, for the past four days, and I could really use a friendly face. Show More Summary

The Italian Drugstore Brand Makeup Artists Love

2 months agoLifestyle / Fashion : The Cut

The only thing better than a good drugstore beauty product is an exotic drugstore beauty product. And the only thing better than that is an exotic drugstore beauty product loved by celebrity makeup artists. Such is Kiko Milano, an Italian drugstore brand whose name recalls all sorts of delightful things, like... More »

The Drugstore Hair Brand That Was All Over Paris Fashion Week

2 months agoLifestyle / Fashion : The Cut

Two things Paris Fashion Week has over New York: the great backstage catering (Rick Owens had four different kinds of cake), and the not overly sponsored backstage beauty. True, some of the hair and makeup greats, like Guido Palau, are sponsored by major brands, but plenty of them aren't, meaning it's possible... More »

Bite Beauty's Newest Formula Is a Lipstick-Lover's Dream Come True

I have been wearing lipstick ever since fifth grade, when my mom let me buy a brick-hued Bonne Bell Flipstick from the drugstore (hey, it was the '90s!). Even though that was nearly 20 years ago, I have still been pursuing the same high that I felt when gleefully applying that product for the first time. Show More Summary

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