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Weekend Favs September 24

Weekend Favs September 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

How to Create a Compelling Six-Second Brand Story?

How to Create a Compelling Six-Second Brand Story? written by Guest Post read more at Duct Tape Marketing With the proliferation of media and the rapid adoption of digital channels, consumers are bombarded with thousands of brand messages every day. In fact, marketing experts estimate that, on average, people are exposed to over 5,000 advertisements each day, making…

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line

YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line written by Guest Post read more at Duct Tape Marketing Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating…

Dave Kennedy Uses Photography Because It's the Medium That Makes Us the Dumbest

4 days agoUnited States / Seattle : Slog

by Jen Graves Dave Kennedy, Framed between two others, 2016, photocopies, wood scraps, duct tape, tape, light grey tube, blue cap, and rusty clip, 113 by 73 inches by 6 inches. Courtesy of the artist and Bridge Productions Sometimes what an artist wants is so simple. Show More Summary

The Science of Pre-Suasion

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication.…

How to keep donors from fleeing your landing pages

Landing pages are tough territory. Too many donors go to them and then just leave without making a donation. That might be your fault! The Duct Tape Marketing blog has some help for those self-inflected landing page problems, at 3 landing...Show More Summary

Pressure Cooker 2nd Bomb-Type Device Found On West 27th Street In New York’s Chelsea Area

There has been a second explosive-looking type of device found at West 27th street in New York that appears to be a pressure cooker. There is wiring coming out of the pressure cooker, with duct tape, a note or some sort of paper with writing attached to the pressure cooker — as well as cords... Show More Summary

Weekend Favs September 17

Weekend Favs September 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

Blogging Your Way To a More Powerful Brand

Blogging Your Way To a More Powerful Brand written by Guest Post read more at Duct Tape Marketing The best thing about a blog is that just having one is a step towards creating a more powerful, recognizable brand.Many businesses use content marketing through blogging a major part of their strategy, so you are already ahead of the…

My Latest Book – SEO for Growth

My Latest Book – SEO for Growth written by John Jantsch read more at Duct Tape Marketing Today I am thrilled to announce the release of my fifth book! Yep, kind of stealthy with this one, but I believe it’s an extremely important and timely topic. The title of the book is SEO for Growth – The…

6 Case Studies That Show How and Why to Focus on Building Consumer Trust

6 Case Studies That Show How and Why to Focus on Building Consumer Trust written by Guest Post read more at Duct Tape Marketing If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. Show More Summary

SEO for Growth

SEO for Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a…

The Secret to Success Lies in Your Grip

The Secret to Success Lies in Your Grip written by John Jantsch read more at Duct Tape Marketing Anyone who has attended or viewed a major league baseball game has likely witnessed one of the scariest moments a baseball player can experience – the inevitable time in which he loses grip of the bat he is swinging and…

You Might Mistake Emily Ratajkowski's Dress For 2 Strips of Sparkly Duct Tape

Emily Ratajkowski's worn tight dresses with hip cutouts and the cheekiest swimsuits we've ever seen. So it shouldn't come as a surprise when she shows some cleavage on the red carpet. Yet somehow, it does. Because the model didn't just...Show More Summary

Weekend Favs September 10

Weekend Favs September 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

How Does a Uniform Call to Action Help You Push Your SEO Higher?

How Does a Uniform Call to Action Help You Push Your SEO Higher? written by Guest Post read more at Duct Tape Marketing So, how does a uniform call to action help you and your brand? You might be surprised to realize the continuity in your content can help to punch up certain phrases in searches faster and more effectively than you realize.…

How to Create a Style Guide With Authority

How to Create a Style Guide With Authority written by Guest Post read more at Duct Tape Marketing How do you maintain a consistent level of quality across all of the content on your site? In order to provide a solid baseline for content for your site, a well documented and easy to follow style guide is necessary.…

Rolling Out The Red Carpet For Your Customers

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers…

Simone Giertz’s Robot Dog

The queen of shtty robots‘ latest creation is very, very, very loosely based on the pet dog of YouTube megastar Jenna Marbles. This is one creation where we can honestly say we could’ve done better, i.e. duct tape a dog plushie onto an RC car.

Mad As A Wet Hen #1 : A Roundup of Media Affronts

How about that new Taco Bell ad featuring 11-year-old boys on the beach ogling a shapely lifeguard... Guess what? According to Cosmopolitan you'll never get a date without duct tape and a "No Trespassing" sign... When Camille PagliaShow More Summary

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