In its last quarter, Facebook opened photo-sharing app Instagram's API (application programming interface) so that any advertiser can buy ads on the platform. While designed to turn on the money jets, there was a risk that came with that move: the quality of the ads on the platform was likely to be negatively affected. Show More Summary
Facebook is looking down the barrel of a future advertising crisis, so it’s trying to think up new ways to put “buy now” links in front of your peepers. The company’s top brass believe the answers will come from Instagram, Whatsapp, and video. Read more...
Yesterday, I noticed something peculiar while covering two separate stories on Facebook search and Facebook-owned Instagram: the accompanying videos were hosted on Vimeo. That’s odd. After all, it’s no secret Facebook has recently doubled up on challenging YouTube’s utter dominance in the market. Show More Summary
Back in the day, if a person wanted to buy a “nickel bag” of weed, they’d pay just $5 for a small bag of marijuana from some high school student dealer and be on their way. However, in 2015, with marijuana strains dubbed “Gorilla glue” being sold in legal dispensaries in Denver, as reported by... Show More Summary
By Bob Mankoff for The New Yorker. Buy his book! Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on Twitter, Facebook, and Instagram.
Today brought yet another comparison in the Facebook (FB) Vs. Twitter (TWTR) investor debate, this from MKM Partners’s Rob Sanderson, who rates the former a Buy, with a $120 price target, up from $105 previously, and rates the latter a Neutral, cutting his target to $31 from $39. Reviewing the details of Facebook’s July 30th, […]
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Like Google, Twitter and its own Instagram platform, Facebook is toying with the idea of allowing users to buy stuff directly from retailers’ pages, instead of seeing those items in an ad and going outside the social network to purchase them. The company is building out shops within Facebook Pages that would function as mini e-commerce sites, reports Buzzfeed News… [More]
Facebook is known to buy any company it thinks will help add to its number of users. In fact, the social media giant has purchased more than 500 companies since 2005, like Instagram and WhatsApp just to name a few. So, why wouldn’t Zuckerberg want to snatch up Flipagram, especially with their latest fundraising news. […]
Retailers, there is a good chance that many of your brick and mortar customers and prospective customers are online. Not online to buy primarily, but online via social media like Facebook, Instagram and Twitter to belong. You know that...Show More Summary
Good morning! Here's the tech news you need to know going into the weekend. 1. People are saying that Facebook is considering buying Twitter. But that doesn't make much sense, because Facebook's previous acquisitions — Instagram, WhatsApp and Oculus — all had big growth potential at the time. 2. Show More Summary
Three years after Facebook shelled out $1 billion to buy Instagram, the company is ready to turn on the money jets. Over the next few months, all of Facebook's ad targeting tools will be opened up to Instagram advertisers, Facebook's VP of global marketing, Carolyn Everson, explained at the Cannes Lions International Festival of Creativity. Show More Summary
Sometimes it’s easy forget that Facebook owns Instagram, given how differently the platforms operate, and the relative lack of ads on Instagram. But the parent company is about to hone in on Instagram’s commercial potential with more advertising tools and, well, more ads overall. Show More Summary
Facebook (FB) shares are up 88 cents, or 1%, at $82.55, after Citigroup’s Mark May this morning reiterated a Buy rating, and raised his price target to $97 from $91, writing that “more investors are scrutinizing their revenue forecasts,” while he sees ways for revenue to rise 33% per year, compounded, for the next three [...]
Facebook's decision to buy Instagram looks smarter and smarter each year. Instagram, the fast-growing photo-sharing network, is projected to generate about $700 million in revenue this year and $5.8 billion in revenue in 2020, according...Show More Summary
Facebook drew criticism for buying Instagram for $1 billion in 2012; Mark Zuckerberg is laughing all the way to the bank.
Ken Sena with Evercore ISI today reiterates a Buy rating on Facebook (FB), and a $95 price target, after raising his Q4 ad revenue projections slightly, writing that there is “no signs of slowing” based on the latest traffic figures for the Internet property. Data from comScore for November, reports Sena, “emonstrates Facebook engagement continuing to [...]
Facebook (FB) said Wednesday that its Instagram unit had passed 300 million members, but Topeka Capital Markets sees it reaching half a billion users in less than two years’ time. Analyst Victor Anthony today reiterated a Buy rating and $96 price target on the stock, writing that while Instagram is just one fifth the size [...]
Facebook, the world's biggest social network, is buying online security company PrivateCore for an undisclosed amount of money. It's almost certainly not Instagram or Oculus levels of cash, never mind the tens of billions thrown at Whatsapp,...Show More Summary
Sprint will soon let subscribers buy a wireless plan that only connects to Facebook, Twitter, Instagram or Pinterest for about $12 a month.