Last week, the San Fransisco-based start-up GoldieBlox released a "girl power" video featuring girls building a Rube Goldberg machine to the tune of an early Beastie Boys song, but with alternate lyrics. The video was well-received ("glorious" said AdWeek) and became a viral video sensation. And then the legal shit hit the fan. [ more › ]
It was the kind of video you could tell would go viral the moment you watched it. A trio of young girls, bored watching TV shows about princesses, build an elaborate Rube Goldberg machine while rapping over the Beastie Boys’ ’80s single...Show More Summary
Last week, everyone on the Internet watched the newest ad for Goldieblox, the company that sells engineering toys targeted at girls. In the most recent video, little girls build a Rube Goldberg machine while a parody of the Beastie Boys song “Girls” plays. Show More Summary
By now, I’m sure most of us have seen the GoldieBlox video featuring a version of the Beastie Boys’ “Girls,” an elaborate Rube Goldberg machine, and a theme of giving young girls something to play with that’s not pink or princess-y. If you haven’t seen it yet, check it out: We’ve seen a lot of positive […]
Last week, the toy company GoldieBlox premiered an advertisement in which three too-cute girls repurpose stereotypical girly toys to build an intricately engineered machine. It’s the Rube Goldberg project that touched 8.2 million hearts and counting.The ad also has a supremely catchy theme song, thanks to the Beastie Boys, circa... More »
Hey! Remember that really great commercial for GoldieBlox we shared last week? You know, the one with the girls building a rather impressive Rube Goldberg machine while they sing a parody of "Girls" by the Beastie Boys? Turns out lawyers for the Beasties weren't as impressed as we were. They're suing over copyright infringement.
Goldie Blox are making the news with their amazing Rube Goldberg video, where three engineeringly-minded girls set up a complicated machine around their home, complete with flying roller skates and parachuting pink Cozy Coupes. SeenShow More Summary
Since 2007, TV Club has dissected television episode by episode. Beginning this September, The A.V. Club will also step back to take a wider view in our new TV Reviews section. With pre-air reviews of new shows, returning favorites,Show More Summary
If you’ve seen the recent viral video that involves three little girls turning their stereotypically girly toys into an awesome Rube Goldberg machine — while a version of the Beastie Boys song “Girls” plays in the background — then you...
Using a Rube Goldberg machine, GoldieBlox imagines the fun to be had by inventive girls.
Here's how the new toy brand came up with a classic tune and a Rube Goldberg machine to ditch pink princess stereotypes. It may walk the line of legality but considering the Beastie Boys had long disavowed the more sexist lyrics of their smash-hit major label debut Licensed to Ill, they might get a kick out of this. Read Full Story
GoldieBlox makes toys for girls, but apparently not the usual dolls and such. Their slogan is toys for future engineers (or something like that). We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future(...)
SHOES OFF THE FURNITURE. This is a commercial for GoldieBlox, a new line of engineering toys aimed at girls. The ad features a giant Rube Golderg machine (designed by the same guy who created the one for OK Go's music video and not designed by women like it should have been) and is set to a parody of the Beastie Boy's 'Girls'. Show More Summary
Toy company, Goldie Blox, creates toys for girls that are outside the normal pretty-in-pink conception of what is appropriate for them. Their latest ad includes an extensive Rube Goldberg machine made out of traditional girls' toys set to a revised version of the Beastie Boys' Girls.
A start-up toy company intends to convince a million girls to be engineers: and this video just may help
GoldieBlox, a toy company that makes construction toys for girls, inspires girls to invent with a massive Rube Goldberg machine made from traditional girls’ toys in this ad set to a revised version of “Girls” by the Beastie Boys. via Geekosystem
I hope you're ready to be blown away, because everything about this video has got it all: a hearty rejection of princess dogma, children scream-singing about female empowerment, a giant Rube Goldberg machine... Read more...
Cartoonist Rube Goldberg's absurdly complex mechanisms for achieving easy results are so ingrained in popular culture that the artist/engineer's name appears in the dictionary as an adjective. A new book highlights his happy mutant approach to engineering.
This crazy contraption, created in 2011 by the Purdue Society of Professional Engineers, held the Guinness World Record for the largest Rube Goldberg Machine ever (before another team from Purdue smashed the record the next year.) Named...Show More Summary
Liquid Alchemy - The Art Of Baileys Chocolat Luxe showcases a large, retro-scientific device to mix ingredients, crafting the perfect tipple.