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How Philip Morris International Lights Up Portfolios

By Greg McFarlane Despite decades of scientific and observational evidence confirming the dangers of smoking, humanity’s love affair with cigarettes is an enduring one. The U.S. Centers for Disease Control and Prevention estimate that 18.1% of American adults smoke, and that’s abstemious compared to the rest of the world. According to the renowned U.K. medical [...]

Five Stocks Whose Growth Rides On Low-Income Customers

By Greg McFarlane As a general rule, one with several exceptions but not so many that they refute the main point, catering to rich people won’t make you rich. By definition, there just aren’t enough of them to go around. To quote author Roy H. Williams, “Sell to the masses, live with the classes,” and [...]

J.P. Morgan’s Long-Awaited ETF: Playing Close To The Vest

By Greg McFarlane With 4778 exchange-traded funds (ETFs) in existence, what’s one more? In October 2013, J.P. Morgan Chase filed with the Securities & Exchange Commission to announce its long-awaited entry into exchange-traded funds, with the creation of the J.P. Morgan Global Equity ETF. The filing is notably sparse in defining the fund, with telltale [...]

Conversing on Comics with Greg Capullo

ROBOT 6's Chris Arrant spoke with artist Greg Capullo about "Batman," his relationships with Scott Snyder & Todd McFarlane and the progression of his career from Marvel Comics to "Spawn" and beyond.

How to Name Your Next Blog Product

This guest post is by Greg McFarlane of Control Your Cash. Here are some sample products, most of them ebooks, that I recently saw available for sale and/or free download on some popular blogs: “Ten Steps To A Better Golf Game” “Creating Your Personal Life Plan” “How To Make Money Online” “23 Gluten-Free Recipes For You [...]Show More Summary

Disable Comments for a Better Blog

This guest post is by Greg McFarlane of Control Your Cash. Feedback is great, right? Your honor, if it pleases the court, I’d like to contend that that’s a leading question. The answer to it might be “yes,” but not unequivocally. Steak is great too, but not in the middle of church. Providing a forum in [...]

Build Blog Products That Sell 6: Tell the World

This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise, create them, distinguish yourself [...]Show More Summary

Build Blog Products That Sell 5: Finding Customers

This guest series is by Greg McFarlane of Control Your Cash. History dictates that the current economic malaise will eventually end, but we’re still waiting for some unambiguous signs. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog, and how to [...]Show More Summary

Build Blog Products That Sell 4: Price Your Product

This guest series is by Greg McFarlane of Control Your Cash. If you’re late to this particular party, we’ve been spending the last few weeks examining ways to monetize your blog in an era when readers are holding onto their wallets more tightly than ever. Sure, you can make money by selling ads if all you [...]Show More Summary

Build Blog Products That Sell 3: Develop Your Product

This guest series is by Greg McFarlane of Control Your Cash. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. If you’ve been following the series so far, (LINKS), then you’ve learned how to [...]Show More Summary

How to Source and Host a Guest Post Series

Yesterday, we published the second post in a series of guest posts written by author Greg McFarlane here at ProBlogger. And recently you’ll have noticed our multi-author series on generating blog comments. So today I thought it might be interesting to talk about the thinking behind trying out series, and step through some of the [...]Show More Summary

Build Blog Products That Sell 2: Analyze the Market and Competitors

This guest series is by Greg McFarlane of Control Your Cash. Copy from one, it’s plagiarism; copy from many, it’s research. —Attributed to Wilson Mizner (1876-1933), among others …Or you can take it a step further. If you research many, and then forge something original, your readers will take notice. And then, if you market yourself [...]Show More Summary

How to Get Reader Feedback that Helps Shape Your Next Product

In our first article from the series Build Blog Products that Sell, Greg McFarlane makes an interesting point. “Don’t be afraid to solicit feedback,” he says, “but on the other hand, don’t cede the responsibility of initiative by asking your readers, ‘So, what would you like to see?’” I wanted to touch on this in [...]Show More Summary

Emerald City Comicon 2012: Interview with Greg Capullo

Artist Greg Capullo may be most well-known for his work on the horror title Spawn, where he took over art duties for Todd McFarlane, a task not many artists would be willing to do, let alone capable of accomplishing. There,...

Build Blog Products That Sell 1: Match a Unique Idea to Your Audience

This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? As the worldwide recession enters its umpteenth year, it’s difficult for most merchants of any kind to make a sale. It’s particularly so if you’re a blogger who wants [...]Show More Summary

How to Create and Host a Blog Carnival

This guest post is by Greg McFarlane of Control Your Cash. Everyone has them, except possibly R.L. Stine. I’m referring to those days when you’re lacking either the inspiration or the energy to write something fresh and/or inventive. If you can somehow get those days to occur on a regular schedule, say weekly, there’s a [...]Show More Summary

Pageviews are Good. Pagereads are Better.

This guest post is by Paula Pant of Afford-Anything and Greg McFarlane of Control Your Cash. Have you noticed how so many blogs are just … terrible? There’s no polite way to say it. The writing is garbage, the design inelegant, the content inane. A bird pecking at a worm-scented keyboard could craft more interesting [...]Show More Summary

Recession-Proof Sports Leagues

by Greg McFarlane Whether you call it a slowdown, a holding pattern or the dreaded R-word, it’s not exactly news that our economy is in something of a bad way. It stands to reason that entertainment and other frivolities would be among the first items people would cut from their budgets. So why is it business-more-or-less-as-usual [...]

When No One Knows Where You Are. Or Needs To.

This guest post is by Greg McFarlane of Control Your Cash. As you’re reading this, it’s 80º Fahrenheit and sunny with a light breeze. Not necessarily where you are, but somewhere. That somewhere is where I’ve chosen to blog for a living. Most of the time, that means Las Vegas. Right now, this being November, [...]Show More Summary

Black Coffee: Yes, Virginia, They Really Do Make $350 Baby Shower Cakes

by Greg McFarlane It’s time to sit back, relax, and enjoy a Little Joe. (No, a little joe. Don’t be silly.) In a stunning display of hubris, Len thought he could hand the Black Coffee reins over to yours truly and that his readers would enjoy the finished product. Show More Summary

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