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Ikea, With Help From YouTube Stars The Ballinger Family, Sam Tsui, Ann Le, And Skyy John, Offers 100 Holiday Tips

3 hours agoWeb / Web Videos : Tubefilter

Ikea's latest piece of branded content gives YouTube stars a chance to share their holiday habits. The Swedish retailer has teamed up with digital media company Fullscreen and ad agency Wavemaker for a live stream that offers 100 tips...Show More Summary

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...

With new Creator app, Facebook brings the fight to YouTube once again

In its attempt to encourage more original video content on its platform, Facebook Inc. today introduced a new Creator app, which will help people create, brand and share original videos. Facebook has been focused on spending more money...Show More Summary

How LinkedIn Can Help with Your Online Branding

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing   Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your...Show More Summary

Not to Be Missed: FAB Ultra Repair Cream Home & Away Kit.

For those of you that suffer from dry skin, like me, you know how much of a struggle it is to find good skin care products that work to help your distressed skin. First Aid Beauty (FAB) is one brand that is known for making really nice products targeted toward common skin problems like dry skin. Show More Summary

How to Care for Fleece to Prevent and Reduce Pilling and Matting

Dear Home-Ec 101, I’ve read different thoughts on this, but none that I would consider authoritative.  So I’m hoping you can help.  I have a brand new fleece that I actually dropped some decent coin on (read: not Old Navy). Actually, it’s not all that new, truth be told. Show More Summary

How NetApp’s marketing data feedback loop is fueling its brand transition

Businesses making thorough use of data can create a feedback loop between themselves and their customers. Storage and data management vendor NetApp Inc. has placed itself inside this loop. It seeks to win customers by helping them serve their own client base in a virtuous data cycle. Show More Summary

Bayer hires new blood to stem 'Amazon effect' in consumer health

FRANKFURT (Reuters) - German drugmaker Bayer has hired the head of Nestle's baby food business to help it reverse a drop in revenue from consumer health brands, which often fail to appeal to buyers on Amazon and other online platfor...

Master P Sues Cannabis Company for Leaving His Weed Brand High and Dry

Master P teamed up with a cannabis company to help spread his own brand of bud across California, but it bailed on him and cost him millions... according to a new suit. The rap mogul joined the legal cannabis industry in November 2016 with the…

To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. Show More Summary

Decoding OtterBox and LifeProof cases for iPhone X

If you look at the two leading brands of protective enclosure for Apple's flagship smartphone, it's easy to be confused by all the models. Here's the distilled version to help you choose the right case.

This Is Not A Drill: You Can Get UGGS For Up To 50% Off Right Now

6 days agoLifestyle / Fashion : SheFinds

Winter is coming, and it’s coming fast. But, us fashion girls know that a new season means that it’s time for some new shoes. Thankfully, UGG is here to help! The iconic boot brand is treating shoppers to an amazing deal on its UGG Closet Exclusive collection. Show More Summary

Be Master Of Your Online Domain With This Trifecta

In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Show More Summary

AT&T Appoints New CMO to Create an Ad Platform Focused on Transparency and Brand Safety

With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge. Kirk McDonald has joined AT&T's new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was...

Twitter is rolling out a new subscription ads service to address one of its key challenges (TWTR)

Twitter has rolled out a subscription ads product that helps small brands automatically grow their follower base and amplifies their tweets to reach more people Promote Mode is available for a flat fee of $99 a month But it may not be...Show More Summary

Watch Tim Tebow Interview for a Mizzen+Main Internship

Mizzen+Main continues a trend in funny videos with its latest release. The brand enlists the help of football quarterback Tim Tebow. The 30-year-old athlete aims at doing it all with a potential internship. Tebow sits down with Mizzen+Main founder Kevin Lavelle. He talks about becoming the shirting brand’s first “Pro-Intern.” Humorously, Tebow lays out his... [Read More]

Novak Djokovic, Gwyneth Paltrow celebrate Lacoste’s reopening in Beverly Hills

“Elegance, tradition, legacy. Those words describe what Lacoste stands for the most in my eyes,” said tennis champ and Lacoste ambassador Novak Djokovic, who was in Beverly Hills Tuesday night to help the brand celebrate the reopening of its Rodeo Drive store. The boutique won’t be open until Nov....

How Good Amplifies the Value of Sports Partnerships

Uniting brands and fans, and the sports and entertainment they love, around collective action for social good goes beyond marketing, cause marketing and sports marketing into helping to effect substantial social change.

The Brand New Podcast is Coming!

Listen to the Teaser and Subscribe. Short-term wins are easy. Sustained achievement is another story. In this brand new podcast—Lead to Win—we help you discover how current research combines with timeless wisdom for lasting success.Show More Summary

Follow These 10 Commandments To Help Grow Your Brand In 2018

The following is a guest contributed post by Larry Light, a global brand revitalization expert. With the approach of the New Year, business leaders are looking ahead to make sure their brands remain relevant and poised for growth in the coming 12 months. Show More Summary

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