Ikea's latest piece of branded content gives YouTube stars a chance to share their holiday habits. The Swedish retailer has teamed up with digital media company Fullscreen and ad agency Wavemaker for a live stream that offers 100 tips...Show More Summary
Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...
In its attempt to encourage more original video content on its platform, Facebook Inc. today introduced a new Creator app, which will help people create, brand and share original videos. Facebook has been focused on spending more money...Show More Summary
How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your...Show More Summary
For those of you that suffer from dry skin, like me, you know how much of a struggle it is to find good skin care products that work to help your distressed skin. First Aid Beauty (FAB) is one brand that is known for making really nice products targeted toward common skin problems like dry skin. Show More Summary
Dear Home-Ec 101, I’ve read different thoughts on this, but none that I would consider authoritative. So I’m hoping you can help. I have a brand new fleece that I actually dropped some decent coin on (read: not Old Navy). Actually, it’s not all that new, truth be told. Show More Summary
Businesses making thorough use of data can create a feedback loop between themselves and their customers. Storage and data management vendor NetApp Inc. has placed itself inside this loop. It seeks to win customers by helping them serve their own client base in a virtuous data cycle. Show More Summary
FRANKFURT (Reuters) - German drugmaker Bayer has hired the head of Nestle's baby food business to help it reverse a drop in revenue from consumer health brands, which often fail to appeal to buyers on Amazon and other online platfor...
Master P teamed up with a cannabis company to help spread his own brand of bud across California, but it bailed on him and cost him millions... according to a new suit. The rap mogul joined the legal cannabis industry in November 2016 with the…
Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. Show More Summary
If you look at the two leading brands of protective enclosure for Apple's flagship smartphone, it's easy to be confused by all the models. Here's the distilled version to help you choose the right case.
Winter is coming, and it’s coming fast. But, us fashion girls know that a new season means that it’s time for some new shoes. Thankfully, UGG is here to help! The iconic boot brand is treating shoppers to an amazing deal on its UGG Closet Exclusive collection. Show More Summary
In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Show More Summary
With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge. Kirk McDonald has joined AT&T's new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was...
Twitter has rolled out a subscription ads product that helps small brands automatically grow their follower base and amplifies their tweets to reach more people Promote Mode is available for a flat fee of $99 a month But it may not be...Show More Summary
Mizzen+Main continues a trend in funny videos with its latest release. The brand enlists the help of football quarterback Tim Tebow. The 30-year-old athlete aims at doing it all with a potential internship. Tebow sits down with Mizzen+Main founder Kevin Lavelle. He talks about becoming the shirting brand’s first “Pro-Intern.” Humorously, Tebow lays out his... [Read More]
“Elegance, tradition, legacy. Those words describe what Lacoste stands for the most in my eyes,” said tennis champ and Lacoste ambassador Novak Djokovic, who was in Beverly Hills Tuesday night to help the brand celebrate the reopening of its Rodeo Drive store. The boutique won’t be open until Nov....
Uniting brands and fans, and the sports and entertainment they love, around collective action for social good goes beyond marketing, cause marketing and sports marketing into helping to effect substantial social change.
Listen to the Teaser and Subscribe. Short-term wins are easy. Sustained achievement is another story. In this brand new podcast—Lead to Win—we help you discover how current research combines with timeless wisdom for lasting success.Show More Summary
The following is a guest contributed post by Larry Light, a global brand revitalization expert. With the approach of the New Year, business leaders are looking ahead to make sure their brands remain relevant and poised for growth in the coming 12 months. Show More Summary