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Heineken Made Absurdly Dramatic Ads to Mirror the Thrill of Global Soccer

Not all of us get the fuss over soccer. Thankfully, there's Heineken. In the beer brand's self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,...

‘Star Wars’ Will Receive Promotional Help From Tie-Ins With Six Major Brands

Six major brands including General Mills, Nissan, Verizon, and Vizio hope to feel The Force in December when Disney releases Star Wars: The Last Jedi. The companies plus fashion designer Christian Louboutin and health technology maker Royal Philips plan “an extensive global promotional campaign” to support the movie, Disney’s Lucasfilm says today. Show More Summary

American Cancer Society Repositions to Educate Public

Summary: The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.

Wet Wow Max O Female Arousal Gel Review (UPDATED 2017): Don’t Buy Before You Read This!

Wet Wow Max O Female Arousal Gel is a clitoral arousal water based gel brand meant to provide an exciting tingling sensation. This is also said to help increase blood flow which can aid both intimacy and sexual pleasure. Only a … Continue reading ?

Snapchat Launches New Bitmoji Feature With Avicii

Snapchat just launched a brand new feature with a little help from Avicii! The camera app is now allowing users to do some pretty cool things with their bitmoji, by bringing the custom avatar to life through 3D world lenses. Users simply click the rear-facing Snapchat camera, tap to place their bitmoji and can create [...]

Matvey Lykov Steps Out for H&M’s Fall ’17 Campaign

Matvey Lykov dons a peacoat with a striped shirt for H&M's fall 2017 campaign. A new season is upon us and H&M once again calls on the help of a model favorite. The fashion brand reunites with Matvey Lykov for its fall 2017 campaign. Venturing outdoors, Matvey wears street style-worthy looks. Layering for the season,... [Read More]

Brand new MX vs. ATV game has me in the mood for off-road racing

As my baseball coach used to say, sometimes you just need to get dirty. After slogging through a bunch of street racing games like Need For Speed, Forza, Ridge Racer, Test Drive it helped to take a break and play something like Motorstorm. Show More Summary

Get Your Personal Brand’s Message Out With Podcasting

In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market can help you gain more subscribers and followers on social media. Audio or video episodes that are original and appeal to the needs of your brand’s audience will help … Read the Rest ?

Rihanna’s FENTY PUMA CLF Creeper Inspires Us All to Help the Youth

Brand: FENTY PUMA by Rihanna Model: CLF Creeper Key Features: Leather upper, 3D embroidered Formstripe, embroidered heart shape on lateral side, CLF logo embossed on heel. Release Date: September 14, 2017 Price: $160 USD Buy: PUMA Editor’s Notes: Rihanna’s FENTY PUMA Creeper is back in a very special iteration. This particular pair in turn celebrates […]

Fall beauty: Four all-natural brands to help your skin flourish in the new season

Let's face it, you may not have been kind to your skin this summer. Here are some chemical-free products to help you repair the damage.

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

Bloggers are often overlooked by brands trying to create an influencer strategy, but they can extend the life of your promotions and help you reach your audience in a more effective way.

Awesomeness Spins ‘Wildness’ Research Division Into Branded Content Agency

Awesomeness has announced today the formation of a branded content agency called Wildness. Back in 2015, Awesomeness launched Wildness as a youth marketing research firm aimed to help marketers understand the predilections and consumer habits of Generation Z -- or those aged 12 to 24. Show More Summary

ShareIQ launches feature to help brands visualise influencer value

Brand marketers will now be able to visualise the true value of their influencer marketing with the ShareIQ influencer marketing tool

Rescue Sleep Review: Don’t Buy Before You Read This!

Rescue Sleep is a brand of sleep aids that come in different forms, such as a spray, gummies, and liquid melts, but are all designed for the same function of helping the user achieve more restful sleep. The product website … Continue reading ?

Libitrinex Review (UPDATED 2017): Does it Really Work?

Libitrinex is an all-natural female libido enhancing supplement which was rated as the Best Female Libido brand of the year. Well studied herbs are used which have long been known to help produce aphrodisiac benefits. These ingredients have all been reviewed by … Continue reading ?

One brand’s plan to make beautiful leather goods less expensive

Cheap leather goods abound, but when it comes to beautifully crafted leather bags and wallets, prices can be astronomically high. This is something that Rae Liu discovered while working for the designer Alexander Wang, helping him launch his handbag and footwear lines. Show More Summary

Is this NYT video an advertisement for iPhone?

It doesn't say it is, and when I played it, I had to first watch what was plainly an ad and that was for another brand of "smart phone":I enjoyed the video. iPhones — with some help from other smart phones? — have "destroyed" a lot of things and it gets funny as the list gets longer. Show More Summary

Ryan Reynolds Is Dropping Deadpool F-Bombs To Help With Hurricane Irma Relief

Ryan Reynolds has used his trademark brand of superheroism and foul language to rally folks in the aid of hurricane relief. Read on to see how he addressed this sensitive matter with gumption, and a favorite four letter word.

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