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Comment: As ad industry says Apple will cost it ‘hundreds of millions of dollars,’ it’s time for legally-enforced standards

One of the largest Internet advertising companies yesterday told the Guardian that Apple’s implementation of Intelligent Tracking Prevention (ITP) in Safari would result in a loss of revenue amounting to hundreds of millions of dollars. ITP...Show More Summary

Advertisers losing 'hundreds of millions' due to anti-tracking measure

Apple's Intelligent Tracking Prevention feature in Safari is reportedly causing advertisement firms to lose "hundreds of millions of dollars." Back in September of last year, Apple cracked down on tracking in Safari, making it more difficult for advertisers to track an individual user's web activity in order to customize their ad experience. Show More Summary

Ad firms losing 'hundreds of millions' after Apple clamps down on Safari tracking

Online advertising businesses are reportedly losing out on "hundreds of millions of dollars" because of Apple's Intelligent Tracking Prevention (ITP), introduced to Safari last year.

Ad Tracking Companies Complain About Safari’s Intelligent Tracking Prevention

Alex Hern, in a decidedly-pro-ad-industry report for The Guardian: Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked...Show More Summary

Ad Tech Firm Criteo Says Apple's New Ad Tracking Limiter Will Hit Its Revenue

Apple’s Intelligent Tracking Prevention feature makes it harder for ad firms to target users

DuckDuckGo

My thanks to DuckDuckGo for sponsoring this week’s DF RSS feed. DuckDuckGo is the search engine that doesn’t track you. DuckDuckGo and Safari’s Intelligent Tracking Prevention together address the top three private browsing misconceptions: 41%...Show More Summary

What Apple’s Intelligent Tracking Prevention Means for Advertisers by @PeteKluge

Find out the impact of Apple's 'Intelligent Tracking Prevention' to digital advertisers, and what you can do to adapt. The post What Apple’s Intelligent Tracking Prevention Means for Advertisers by @PeteKluge appeared first on Search Engine Journal.

How iOS 11 Is Impacting Apps That Are Tied to Facebook

Facebook alerted developers about the effects of new tracking limits in the iOS 11 operating system Apple released last month. iOS 11 included a new Intelligent Tracking Prevention feature for Apple's Safari browser that limits the use of third-party cookies to 24 hours and deletes cookies entirely for sites that are not visited within a...

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ […]

4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

Apple is shaking things up once again and this time they’re targeting the digital cookie. Tucked neatly into the rollout of their iOS 11, Apple has included a new feature; Intelligent Tracking Prevention (ITP). ITP was designed to strengthen...Show More Summary

Apple's Safari applies differential privacy to ferret out problematic websites in macOS High Sierra

Alongside a new Intelligent Tracking Prevention feature designed to protect user privacy, Apple's latest Safari web browser incorporates differential privacy technology to collect user data in a bid to identify troublesome websites.

Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits

5 months agoTechnology / Gadgets : Geek.com

In June—when the iPhone X was still just a glint in hopeful consumers’ eyes—Apple introduced a new program that reduces cross-site ad tracking in Safari. Dubbed Intelligent Tracking Prevention, the WebKit feature identifies […] The post Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits appeared first on Geek.com.

Advertisers are upset with Safari's new anti-tracking features

One of the lesser talked about announcements from Apple's WWDC event is that High Sierra's Safari will have something called "Intelligent Tracking Prevention," which uses machine learning to identify ad tracking behavior. Specifically,...Show More Summary

Apple defends new ad-tracking prevention measures in Safari

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple’s Worldwide Developers Conference in June. Show More Summary

Apple addresses ad industry complaints over Safari tracking prevention feature

In response to advertising industry objections to Safari's new Intelligent Tracking Prevention feature, Apple on Friday explained how the service is a boon for both consumers and ad services who use it responsibly.

Apple to ad industry: Tough luck, privacy comes first - CNET

5 months agoTechnology : CNET: News

Advertisers are picking a fight over Safari's new 'intelligent tracking prevention' feature. But the iPhone maker isn't backing down.

Ad industry complains Apple Safari update is 'unilateral and heavy-handed' against tracking

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature -- "Intelligent Tracking Prevention" -- will hurt both them and the public.

[Sponsor] DuckDuckGo

DuckDuckGo is the search engine that doesn’t track you. DuckDuckGo + Safari’s Intelligent Tracking Prevention together solve the top three private browsing misconceptions: 41% of users believe private browsing prevents websites tracking...Show More Summary

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