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Ad Tech Firm Criteo Says Apple's New Ad Tracking Limiter Will Hit Its Revenue

Apple’s Intelligent Tracking Prevention feature makes it harder for ad firms to target users

DuckDuckGo

My thanks to DuckDuckGo for sponsoring this week’s DF RSS feed. DuckDuckGo is the search engine that doesn’t track you. DuckDuckGo and Safari’s Intelligent Tracking Prevention together address the top three private browsing misconceptions: 41%...Show More Summary

What Apple’s Intelligent Tracking Prevention Means for Advertisers by @PeteKluge

Find out the impact of Apple's 'Intelligent Tracking Prevention' to digital advertisers, and what you can do to adapt. The post What Apple’s Intelligent Tracking Prevention Means for Advertisers by @PeteKluge appeared first on Search Engine Journal.

How iOS 11 Is Impacting Apps That Are Tied to Facebook

Facebook alerted developers about the effects of new tracking limits in the iOS 11 operating system Apple released last month. iOS 11 included a new Intelligent Tracking Prevention feature for Apple's Safari browser that limits the use of third-party cookies to 24 hours and deletes cookies entirely for sites that are not visited within a...

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ […]

4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

Apple is shaking things up once again and this time they’re targeting the digital cookie. Tucked neatly into the rollout of their iOS 11, Apple has included a new feature; Intelligent Tracking Prevention (ITP). ITP was designed to strengthen...Show More Summary

Apple's Safari applies differential privacy to ferret out problematic websites in macOS High Sierra

Alongside a new Intelligent Tracking Prevention feature designed to protect user privacy, Apple's latest Safari web browser incorporates differential privacy technology to collect user data in a bid to identify troublesome websites.

Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits

3 months agoTechnology / Gadgets : Geek.com

In June—when the iPhone X was still just a glint in hopeful consumers’ eyes—Apple introduced a new program that reduces cross-site ad tracking in Safari. Dubbed Intelligent Tracking Prevention, the WebKit feature identifies […] The post Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits appeared first on Geek.com.

Advertisers are upset with Safari's new anti-tracking features

One of the lesser talked about announcements from Apple's WWDC event is that High Sierra's Safari will have something called "Intelligent Tracking Prevention," which uses machine learning to identify ad tracking behavior. Specifically,...Show More Summary

Apple defends new ad-tracking prevention measures in Safari

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple’s Worldwide Developers Conference in June. Show More Summary

Apple addresses ad industry complaints over Safari tracking prevention feature

In response to advertising industry objections to Safari's new Intelligent Tracking Prevention feature, Apple on Friday explained how the service is a boon for both consumers and ad services who use it responsibly.

Apple to ad industry: Tough luck, privacy comes first - CNET

3 months agoTechnology : CNET: News

Advertisers are picking a fight over Safari's new 'intelligent tracking prevention' feature. But the iPhone maker isn't backing down.

Ad industry complains Apple Safari update is 'unilateral and heavy-handed' against tracking

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature -- "Intelligent Tracking Prevention" -- will hurt both them and the public.

[Sponsor] DuckDuckGo

DuckDuckGo is the search engine that doesn’t track you. DuckDuckGo + Safari’s Intelligent Tracking Prevention together solve the top three private browsing misconceptions: 41% of users believe private browsing prevents websites tracking...Show More Summary

Analysis: intelligence has limits in preventing truck-borne terror

In the post-Snowden era, security services find it increasingly hard to track down angry young men like the Berlin truck attacker, argues John Blaxland.

Spy agencies struggle to spot threats from lone, mentally ill attackers

WASHINGTON (Reuters) - Recent attacks on civilians in the U.S. and Europe have exposed a gap in the intelligence community’s efforts to track suspected extremists and prevent mass killings, a half dozen American, British and French counterterrorism officials told Reuters.

London startup ‘Babylon’ thinks its AI doctor could predict your future health

London-based digital healthcare startup, Babylon is an artificially intelligent ‘doctor’ that aims to prevent illnesses before they occur. To do this, the program tracks your daily habits, diagnosis illness based on symptoms and integrating data about heart rate, diet and medical records. Show More Summary

All You Need to Track Driver Fatigue Is a Smarter Steering Wheel

4 years agoTechnology / Gadgets : Gizmodo

To prevent drivers from falling asleep at the wheel and potentially causing deadly accidents, researchers have developed everything from smartphone apps, to intelligent bracelets, to even facial tracking dashcams. But scientists at Washington State University have come up with a much cheaper method that simply monitors the movements of a car's steering wheel. Read more...

CounterTerror Officials: Tracking "Lone Wolves" Would Mean Fewer Civil Liberties

Adm. Dennis Blair, the former director of National Intelligence, speaking at the Aspen Security Forum this weekend, told the audience that it is virtually impossible for the feds to identify and prevent a lone wolf attack like JamesShow More Summary

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