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Mountain Dew and OMD Tap Immersv’s Mobile 360 and Virtual Reality Marketing Platform

Looks like virtual reality does the Dew. Immersv — an interactive ad platform for 360° and spatial ad experiences — announced Wednesday that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform...Show More Summary

90% of Americans Watch TV With Other People

Even with more shows to watch and more devices on which to watch them, the dynamic of TV viewing hasn't changed much. According to a new study by the Interactive Advertising Bureau, TV is still a shared viewing experience across all platforms. More than 90 percent of Americans ages 13-64 watch TV with other people;...

First Look: Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting

The rise of the mobile internet is changing the way consumers interact with advertising and content. Today’s digital marketplace is characterized by a generation that expects to browse and shop online at any time, in any place, on any device. Show More Summary

Exponential Receives New Accreditation by the Trustworthy Accountability Group

Exponential Interactive, one of the largest digital advertising companies globally, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’ Guidelines, and was achieved via an audit by an independent third party approved by TAG, BPA Worldwide. Show More Summary

Piccadilly Circus lights up again

3 weeks agoTechnology / Gadgets : Gizmag

Piccadilly Circus came back to life today as its famous lights were turned on again after nine months renovation. The new Piccadilly Lights replaces the previous advertising displays with a single, interactive, 4K LED screen covering...Show More Summary

Get your ads ready for iPhone X

Cross-posted from the AdMob blog. Every interaction a user has with your app matters. That's why we're constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences. Show More Summary

How to Block Intrusive Javascript on Chrome and Firefox

Alongside animation and interactivity, Javascript powers a range of intrusive advertisements, obnoxious pop-ups and dangerous attack vectors like XSS. By selectively blocking certain sources of Javascript, you can get the content you want while blocking the content you don’t. Show More Summary

What you need to know in advertising today

People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people's TV screens designed to engage viewers and satisfyShow More Summary

Lionsgate Brings High Tech Marketing to JIGSAW

Unity Technologies, a leading creation engine for gaming and interactive entertainment, and global content leader Lionsgate, have just announced the launch of a first-of-its-kind virtual reality (VR) advertisement for the theatricalShow More Summary

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

The biggest advertising organizations say Apple will "sabotage" the current economic model of the Internet with plans to integrate cookie-blocking technology into the new version of Safari. Six trade groups--the Interactive Advertising...Show More Summary

Ex-unicorn Ve Interactive has raised £15 million after a scandal-filled year

One-time advertising tech unicorn Ve Interactive has raised £15 million from its investors to aid its turnaround, after a turbulent year involving job cuts, a change of CEO, and near-insolvency. Ve Global, as the company is now called,...Show More Summary

John Frelinghuysen Tapped for IAB Publisher-in-Residence

The Interactive Advertising Bureau (IAB) has named digital marketing veteran John Frelinghuysen as the trade group’s newest Publisher-in-Residence to tap into his insider perspective on the digital video advertising landscape. According...Show More Summary

IAB Releases First ‘Podcast Playbook’ for Advertisers

This week, The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook” — the organization’s first-ever buyer’s guide for podcast advertising. The guide in question provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement. Show More Summary

Are We Taking AI Too Far?

Summary: AI offers us the ability to interact with customers on their terms 24/7, but can it really create rich, relevant advertising on a customized basis?

Immersv Draws New Financing to Scale Mobile 360 and Virtual Reality Advertising

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. MMW can confirm that Rogers Venture Partners led the investment round, with participation from...Show More Summary

Immersv raises $10.5M to bring mobile virtual reality marketing to the masses

California-based virtual reality and 360-degree video interactive advertising platform Immersv Inc. is the latest VR company to attract investor attention with a $10.5 million Series A funding round. The financing round was led by Rogers...Show More Summary

Sponsored Post: Domino Data Lab, Etleap, Aerospike, Clubhouse, Stream, Scalyr, VividCortex, MemSQL, InMemory.Net, Zohocorp

Who's Hiring? Advertise your job here! Fun and Informative Events Advertise your event here! Cool Products and Services Grokking the System Design Interview is an interactive course that explains the Large Scale Distributed System Design problems in detail. Show More Summary

IAB Taps Craig Coleman Vice President of Marketing

The Interactive Advertising Bureau announced this week that Craig Coleman has been named Vice President of Marketing. Coleman is now charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry. Show More Summary

Digital Media Planner/Buyer - Woodland Hls, CA

Company: Bloom Ads, Inc. Location: Woodland Hls, California Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

IAB Rolls Out New Ad Portfolio

The Interactive Advertising Bureau (IAB) has just released a finalized version of the new “IAB Standard Ad Unit Portfolio.” The portfolio, we can confirm, features ads that allow for creative to adjust to a variety of screen sizes and resolution capabilities. Show More Summary

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