Trend Results : Interactive Advertising


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YouTube Adds Shoppable Ads in Bid to Inspire Action

YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images, and links to purchase a product on a brand’s site,” reports AdAge. “They can also use […]

Google Patents Eerie, Internet-Connected Stuffed Animals for Kids

Between targeted advertising and tailored search results, you may feel like Google knows too much about you already. This new patent isn't going to help. Filed in 2012 and published last week, "interactive electronics that support social cues" are devices that react to the voice commands and movements of children. Show More Summary

Contagious Billboard Makes You Yawn, Then Gives You Coffee

Brace yourselves, this interactive advertisement from Café Pele may leave you with intense caffeine cravings

Designer/Developer Hybrid Human : ) - Sunset Valley, TX

Company: Lee Tilford Agency, Inc. Location: Sunset Valley, Texas Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Your Competitors Are Using Parallax Scrolling…Are You?

Advertise here with BSA Parallax scrolling, arguably the hottest trend in modern web design, is changing the way we interact with our favorite sites. In fact, there’s a good chance your competitors are using it too! So why all the hype surrounding a seemingly superficial element of web design? If you’ve ever wondered the same thing, read on to […]

Digital Account Coordinator - Stone Mtn, GA

Company: PureRED Location: Stone Mtn, Georgia Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: $30,000 - $40,000

Director of Digital Development - Stone Mtn, GA

Company: PureRED Location: Stone Mtn, Georgia Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Master's Job Status: Full Time

XAPPmedia Raises $3.8M For Net Radio Interactive Audio Services

XAPPmedia, provider of interactive audio content and advertising service, has raised an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round. With the new funding, XAPPmedia says it...

IAB Introduces Digital Data Solutions Certification Program

Does every data professional know what he’s doing? Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced an “IAB Digital Data Solutions Certification Program.” Experian Marketing Services, a recognizedShow More Summary

Metamarkets Launches Support System for Native Programmatic Advertising Based on OpenRTB Standards

Metamarkets, a leading analytics purveyor for programmatic marketing, has launched support for native advertising within its analytics platform. “Leveraging the Interactive Advertising Bureau’s (IAB) OpenRTB Native Ad Specification,Show More Summary

Inaugural Programmatic Marketing Conference Went Off Without a Hitch in Hong Kong

All told, it was a success. That’s what we can report in the wake of last week’s first ever programmatic marketing conference. iClick Interactive Asia, an integrated advertising technology company based in Hong Kong, organized the first industry conference on programmatic marketing in the territory. Show More Summary

Tether Poaches Two CDs from Publicis

Seattle-based independent creative agency Tether rounded out its creative leadership team with the additions of Hart Rusen as advertising creative director and Bill Allen as interactive creative director. Both join the agency from Publicis...Show More Summary

28 Datepickers for Website UI and Mobile Apps

3 weeks agoArts / Graphic Design : BittBox

Advertise here with BSA User interfaces are littered with buttons and features just waiting for user interaction. While the standard elements are rather simple to design, complex items like date pickers require more attention to detail. Show More Summary

Analytics platform Metamarkets joins the native ad parade

Exclusive: When the Interactive Advertising Bureau released its specification for native ads, it became possible for programmatic ad platforms to buy, sell, and deliver them.

TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views

Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's vp of research, gave advertisers...Show More Summary

One In Four U.S. Adults Watches Original Video Content Every Month

3 weeks agoWeb / Web Videos : Tubefilter

The Interactive Advertising Bureau (IAB) has more proof of the popularity of online video, and the related decline of pay-TV subscriptions. The organization discovered in its 2015 Original Digital Video Study that one in four U.S. adults,...Show More Summary

8 Intriguing Stats About the Current State of Digital Video

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is unprecedented," proclaimed Kurt Abramson, CEO of ShareThis. Show More Summary

Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse”

ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improve their advertising businesses. Recently the Interactive Advertising Bureau called for ads to be considered “viewable” if 50% of the ad is shown for at least two seconds — a new standard that has caused many sites to lose inventory,… Read More

Web Developer - Chattanooga, TN

Company: The Johnson Group Location: Chattanooga, Tennessee Industry: Advertising - Interactive/Digital Salary Range: Commensurate with Experience

Google revamps AdWords with a focus on interactive mobile ads

More people than ever are browsing the Web on mobile, so advertisers are making the move to mobile too. Google has noticed, so it’s announcing a refresh of its AdWords content to reflect this. Unveiled during an AdWords event today,these ads are more interactive, based on swiping navigation rather than clicks, and rely heavily on high-res images. Show More Summary

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