Blurring the lines between advertorial and editorial, WSJ. Custom Studios creates Narratives for interactive advertising across various platforms. The Wall Street Journal has launched a new division to support native and interactive advertising across its various platforms. Read Full Story
Semantic technology is a term we have all heard, but does anyone really know what it means? It’s heralded by the likes of Google and Facebook, but as marketers or even end users, how does it impact the way we interact with content on...Show More Summary
LOS ANGELES/SAN FRANCISCO (Reuters) - Walt Disney overhauled its struggling interactive division in a sweeping reorganization that will reduce the number of video games it develops and alter its advertising strategy to focus more on the fast-changing m...
Yuval Brener is CEO of Carambo.la, an interactive video enrichment platform. No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the... Keep reading ?
This year's Design Indaba in Cape Town kicked off with some inspiring talks on advertising, digital innovation and interactive story telling. Here are a few of the highlights from the first day...
This week, Sub Rosa is hiring a creative strategist, and TH Productions needs a creative development and ideation manager. Landor is seeking a senior designer, and Threespot is on the hunt for an interactive project manager. Get theShow More Summary
Twenty-three products receive an award for innovation, and Vivek Shah of Ziff Davis is elected chairman of the Interactive Advertising Bureau.
The $10 billion online advertising industry is in a state of crisis. That is, if we are to believe "Privacy and Tracking in a Post-Cookie World," a recent report from the advertising trade group The Interactive Advertising Bureau (IAB). Show More Summary
This week, Deep Focus is hiring a copywriter and an art director. Meanwhile, Edifice Agency is seeking a community manager, and RPM Advertising is on the hunt for an interactive art director. Get the scoop on these openings and moreShow More Summary
Upstarts, newsmakers and influencers who caught our attention on Tuesday, February 11. Click here to see when Facebook thinks you should get married.Sarah Lacy: "Sorry Biz, Jelly isn't my new jam."Interactive Advertising Bureau's new...Show More Summary
Based in California, with an R&D office in Russia, AppScotch has developed technology to enable advertisers to offer a new kind of interactive ad unit that turns the humble banner ad into something that is actually playable.
The Interactive Advertising Bureau and Mozilla negotiated a cease fire this week at the IAB’s annual meeting. A year ago, Mozilla announced a plan to set all Firefox browsers to “no cookies” by default, leaving up to the consumer to flip the switch for targeted ads. This is like running TV shows without commercials unless […]
Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just 60 minutes of your time. "You give us one hour. Show More Summary
At its 2014 Leadership Meeting this week in Palm Desert, CA, the Interactive Advertising Bureau (IAB) and its Data Council released a new best practices document, titled "Handle with Care: 10 Steps to Good Data Stewardship." The document...Show More Summary
It’s a bold pledge for sure, but it’s also one backed up by a credible name in the mobile advertising arena. On Monday, mobile ad network InMobi unveiled “context-aware, interactive video ads platform” that the company says will deliver powerful narratives, changing mobile advertising as we’ve known it. The independent mobile advertising network shared with […]
In an open letter to advertisers published Monday, the Interactive Advertising Bureau isn’t mincing words. The time to focus on multi-channel advertising – particularly through the adoption of the HTML5 Web development standard for mobile ads – is now, says the IAB. “To guarantee the ads you pay for actually appear and look great on […]
InMobi is making its biggest push so far in capturing a larger share of the $11.9 billion mobile advertising market, as it launches its new video ad platform today. The new mobile video platform also underscores InMobi’s growing ambitions...Show More Summary
Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, an interactive marketing trade association that represents more than 500 digital advertising and publishing companies. What would happen if any rubber...Show More Summary
Advertise here with BSA Icons are certainly a very important element of a design. It doesn’t matter if you are putting together a website or app, icons will be the key for several user interactions. This is why it’s always good to fill your library with good icons you can count on. The good thing is that there are […]
By Sramana Mitra: According to the Interactive Advertising Bureau, for the first half of the previous year, Internet advertising sales grew 18% over the year to $20.1 billion. Mobile advertising continues to report strong growth with revenues from the segment growing 145% to $3 billion. Show More Summary