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Performance Marketing Director - Boston, MA

Company: John Karrel & Associates Location: Boston, Massachusetts Industry: Advertising - Interactive/Digital Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $150,000 - $165,000

Online ad execs repent the sins of their first $50 billion

GUEST: There are a million ways to monetize your business, and a digital advertising salesperson can sell you each one. The official theme of the Interactive Advertising Bureau event this month, the IAB Annual Leadership Meeting, was how the online ad market will get to the next $50 billion in revenue. Yet the unofficial theme that […]

IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers

According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of … The post IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers appeared first on Mobile Marketing Watch.

Creative Copywriter / Content Designer - Dallas, TX

Company: Golin Public Relations Location: Dallas, Texas Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Is Adblock Plus An ‘Old-Fashioned Extortion Racket?’ IAB Chief Reportedly Thinks So

IAB Chief Randall Rothenberg made headlines this week when he expressed his strong opinions about Adblock Plus. Hints of tension between the Interactive Advertising Bureau and Adblock Plus were first noticed after the news of Adblock Plus being “disinvited” from the IAB Leadership Summit started circulating. Show More Summary

Pricing and Negotiating: Lifestyle Shoot for a Pharmaceutical Company

by Wonderful Machine Shoot Concept: Lifestyle images of two friends interacting Licensing: Trade Advertising and Trade Collateral use of two images in the US for two years. Location: A residential property Shoot Days: 1 Photographer: Portraiture specialist in the Northeast. Agency: Medium sized, based in the Midwest. Client: A pharmaceutical company Here is the estimate: […]

Senior Client Strategist/Account Director - Trevose, PA

Company: CKR Interactive Location: Trevose, Pennsylvania Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy

2 weeks agoIndustries / Law : Techdirt

Mother of God. You may recall that we recently discussed the Interactive Advertising Bureau's (IAB) unfortunate decision to refuse Adblock Plus' registration for its annual conference. At a time when adblocking software is seeing its...Show More Summary

Internet advertising industry chief: Adblock Plus is an 'unethical, immoral, mendacious coven of techie wannabes'

President and CEO of the Interactive Advertising Bureau (IAB) Randall Rothenburg used the opening keynote speech at the IAB summit to accuse Adblock Plus of being an "unethical, immoral, mendacious coven of techie wannabes" and an "old-fashioned...Show More Summary

One By AOL Publishers Goes Global

On Monday, at the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL launched ONE by AOL … The post One By AOL Publishers Goes Global appeared first on Mobile Marketing Watch.

IAB Chief Blasts Adblock Plus as an 'Immoral, Mendacious Coven of Techie Wannabes'

When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web. Wasting no time and mincing no words, the IAB's leader kicked off the event by firing back. Show More Summary

Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau. The IAB report also...Show More Summary

Interactive Advertising Bureau Bars Adblock Plus From Conference, When It Should Be Listening To Them

2 weeks agoIndustries / Law : Techdirt

Ad blocking and the software that powers it seems to be in the news lately, and for all the wrong reasons. Recently, several prominent sites have attacked ad blockers in several different ways, ranging from lawsuits on the extreme end down to simply withholding content. Show More Summary

Ad-Blocking Firm Unceremoniously Dumped From Ad Industry Conference

The ad blocker's registration for the Interactive Advertising Bureau's annual conference was revoked with virtually no explanation. The Interactive Advertising Bureau (IAB) has booted Adblock Plus from its yearly conference with little...Show More Summary

Adblock Plus Was Uninvited to a Digital Ad Leadership Conference at the 11th Hour

Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus that it no longer had a ticket to attend the event and would be receiving a refund. Show More Summary

The trade body that represents the internet advertising industry un-invited Adblock Plus from its big conference

Popular ad blocker Adblock Plus claims it was uninvited from the US Interactive Advertising Bureau's big conference The IAB represents the biggest names in the digital advertising industry — Google, Facebook, Twitter, online publishers, and ad tech companies. Each year it holds its annual leadership meeting in Palm Desert, California. Show More Summary

BuzzFeed pushes advertorial boundaries but falls foul of regulator

ANALYSIS: BuzzFeed may be reinventing how news is reported in the digital age, but the listicle-loving publication is also helping to set the agenda on how advertisers interact with their online audiences through advertorials that blur...Show More Summary

Malvertising: Three Things You Need To Know

Shortly before the winter holidays, the Interactive Advertising Bureau (IAB) and Ernst & Young issued a joint report estimating the annual cost associated with a triad of fraudulent practices: infringed content (also known as piracy), invalid traffic, and “malvertising.” Their findings were arresting: each year, the digital advertising industry loses [...]

(VIDEO) Innovid Raises $27.5 Million in New Round

Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring Capital has become the latest investor...Show More Summary

Brands on Twitter are now inviting you to tell them what you think of their ads

Twitter is asking its users to tell brands exactly what they think of their ads with the launch of its new conversational advertising format. You can now interact directly with ad campaigns by tapping the hashtagged, branded Tweets that appear in your timeline. Show More Summary

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