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IAB Rolls Out New Ad Portfolio

The Interactive Advertising Bureau (IAB) has just released a finalized version of the new “IAB Standard Ad Unit Portfolio.” The portfolio, we can confirm, features ads that allow for creative to adjust to a variety of screen sizes and resolution capabilities. Show More Summary

The IAB finalizes its new ad standards

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will follow these standards, but the standards important because they help establish best practices around what is and isn’t acceptable for the industry. Show More Summary

This Year’s IAB Podcast Upfront Event Will Feature 13 Industry Leaders

The Interactive Advertising Bureau has announced the lineup for its third annual IAB Podcast Upfront event, which takes place Sept. 7 in New York. Returning from last year's event will be NPR, ESPN, Time Inc., Authentic, Panoply, PodcastOne, HowStuffWorks, WNYC Studios, Midroll Media and Wondery. They will be joined by newcomers Gimlet Media, iHeartMedia and...

Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)

3 weeks agoWeb / Web Videos : Tubefilter

Podcast ad revenues are expected to explode this year -- to the tune of $220 million in 2017, according to the Interactive Advertising Bureau (IAB). This represents an 85% increase over recorded revenues of $119 million in 2016, theShow More Summary

IronSource joins playable ads movement with interactivity that far outperforms video ads

Mobile monetization and marketing company IronSource today announced the expansion of its “playable ads” to its mobile advertising customers, such as game developers who want to get more downloads by creating ads where players can play a part of the actual game. In testing with premium partners, Ironsource said that the interactive ads have performed […]

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a [...]Show More Summary

New School: IAB Primer Educates Brands on Best Practices in Mobile

The Interactive Advertising Bureau (IAB) has just released what it calls “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities. Show More Summary

Why Burger King’s ‘Burning Stores’ Are the Perfect Print Ads for the Social Media Age

CANNES, France--Print advertising may be old-school media, but the best print ads have a very interactive relationship with audiences nonetheless. That was the message from Fran Luckin, chief creative officer of Grey Africa, to the Print & Publishing jury that she led this week at the Cannes Lions festival. And it's a philosophy embodied perfectly...

As Header Bidding Heats Up, the IAB Is Developing a New Set of Standards

As header bidding continues to gains stream this year, the Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the process. On Thursday, the IAB announced an initial outline for what it's calling "Standard Header Container Integration with an Ad Server," a nine-page document that's...

Thanks to Nearly 8 Million Downloads, GE Remains Bullish on Branded Podcasts

General Electric has a history of successfully experimenting with new platforms before they explode in popularity and lately that success happens from a format you can hear. During today's panel at the Interactive Advertising Bureau's Mobile Symposium event in New York, Alexa Christon, GE's head of media innovation, said that the marketer's two sponsored podcasts...

Here Are Mobile ID Guidelines for a Cross-Device World

The Interactive Advertising Bureau (IAB) today released "Mobile Identity Guide for Marketers," which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities. Show More Summary

Brands Can Use These Two New Facebook Tools to Target ‘Valuable’ Users

Facebook Monday introduced two solutions enabling advertisers to more easily target users who are more likely to take valuable actions after interacting with their campaigns. Value optimization allows brands to optimize their campaigns...Show More Summary

Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its DTC Advertising Principles & Code on Interactions with Healthcare Professionals. Why Not?

In December 2008, the PhRMA Board of Directors unanimously adopted measures to enhance the PhRMA Guiding Principles on Direct to Consumer Advertisements about PrescriptionMedicines. The revised Principles took effect March 2, 2009. Despite...Show More Summary

AdColony launches Aurora HD interactive video ads to engage mobile users

2 months agoTechnology : Venture Beat

AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform. Aurora is AdColony’s answer to the fast-growing “playable ads” market, where users can tap on an ad and start playing a game or an app. But AdColony’s solution promises to go beyond games to interactive ads that […]

XTOPOLY and Vincit merge

Finland-based software developer Vincit, with offices in Irvine, has acquired Irvine-based Xtopoly for undisclosed terms. Xtopoly, an interactive marketing and advertising agency founded in 2006, focuses on user experience and interface design, building and supporting websites and applications to help implement a client’s brand strategy. Show More Summary

Building a better web for everyone

2 months agoTechnology / Google : Google Blog

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging ones that people actually want to see and interact with. But the...Show More Summary

Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages

Twitter today revealed that it's giving brands more multimedia features to encourage one-on-one conversations within promoted tweets, including video, interactive images and questions-based bots. Called Direct Message Cards, the feature can involve up to four, custom, call-to-action buttons that send users to direct messages with the brand. Show More Summary

Twitter’s new interactive cards help you slide into brands’ DMs

Twitter has been working hard to find new ways for brands and advertisers to connect with its users, especially since becoming a public company in 2013. Hey, shareholders need to make that money. But while customer service experiences...Show More Summary

VoiceLabs is putting interactive ads into your Alexa skills - CNET

2 months agoTechnology : CNET: News

After "months of testing," the analytics startup is now connecting the developers of your favorite Alexa skills with advertisers like ESPN, Progressive and Wendy's.

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...

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