For decades the television industry has dreamed about the Holy Grail of interactive advertising: commercials that enable viewers to pick up their remotes to get a coupon, book a test drive or enter a contest. While there have been many successful experiments so far, none of them has scaled. Show More Summary
A Kentucky-based ad agency came up with a high-concept platform that will take native advertising to the next level, putting ads in untapped real estate that consumers interact with every day: beards. Half joke, half genius, the scheme pays men with facial hair $5 a day to walk around with a mini ad in their beards. Beardvertising website. (via Neatorama) The Presurfer
Sure, perks are great--and my company offers plenty of them. But true happiness in the workplace starts with passion. This week marks the 12th anniversary of my entertainment marketing and interactive advertising agency, Situation Interactive. Show More Summary
When veteran print journalist Aron Pilhofer started the Interactive News team at the New York Times in 2007, the Grey Lady was sputtering. Advertising revenue plummeted so much during the recession that by 2009 the New York Times Company’s stock had lost more than half of its value. Show More Summary
On Thursday, YP celebrated its one-year anniversary as an independent company. On May 9, 2012, AT&T Interactive (YP.com and YP Mobile) and AT&T Advertising Solutions (print side) broke off to form one combined company – YP – making it North America’s largest local search, media and advertising company. So what has the 100-year+ brand has [...]
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new "vision tests" display letters in successively smaller fonts in typical eye-chart fashion—but there's quite a surprise in store. Show More Summary
AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to Be Certified Through IAB Digital Media Sales Certification Program NEW YORK--(BUSINESS WIRE)-- The Interactive Advertising Bureau (IAB) has announced...Show More Summary
CBS Interactive and Univision Communications are among the companies seeking advertising dollars from Madison Avenue.
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue. Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad. This is all part of the big redesign that Yahoo launched in February, Mayer says. Show More Summary
With Digital Content Newfronts kicking off in New York, event sponsor Interactive Advertising Bureau (IAB) has released a study detailing the popularity of what it calls "original professional online video" (OPOV). Per IAB, such video now receive 45 million monthly uniques in the United States. Let's put that number in perspective a bit. Show More Summary
IAB | The Wall Street Journal Revenues from digital advertising reached nearly $37 billion in 2012, the Interactive Advertising Bureau’s annual report says, up 15 percent over 2011. Mobile advertising accounted for 9 percent of the total. Display advertising … Read more
The Interactive Advertising Bureau (IAB) reported Tuesday that mobile advertising spending officially surged 111% percent in 2012. Ballooning to $3.4 billion last year, the IAB says 2012 marks the second consecutive year of dramatic mobile growth, according to coverage from AdWeek. A more mature ecosystem of mobile ad exchanges deserves at least some credit for [...]
Digital advertising revenues reached a record $36.6 billion in 2012, propelled in part by triple-digit growth in mobile advertising and strong gains in video, according to newly released statistics from the Interactive Advertising Bureau.
Fox News, the Wall Street Journal, and Shaw Media are testing a product which will beam product coupons to customers watching television commercials. Fox News is testing out new interactive advertisements that beam coupons to iPhones and iPads. Show More Summary
The nominees have been announced for the 17th Annual Webby Awards, which honors “the very best in Websites, Interactive Advertising and Media, Online Film & Video, Mobile & Apps, and Social.” The International Academy of Digital Arts and Sciences chose the nominees from over 11,000 entries from all 50 states and over 60 countries around [...]
New York City's subway system in launching interactive touchscreen maps that will tell riders the best route, where to transfer, and an estimated travel time. The cost of the screens, of course, will be covered by video advertising.Show More Summary
The Art Directors Club has announced the winners of its ADC 92nd Annual Awards for the advertising, interactive, and motion categories. The winners were presented with the coveted Gold and Silver Cubes at the Awards Gala, marking the...Show More Summary
Facebook is in danger of becoming a big, old-fashioned web publisher like Yahoo! or AOL because it is now more concerned with audience "reach" than it is with the unique way Facebook users interact with each other inside the social network, Ad Age suggests. Show More Summary
Nuance Unveils Voice Ads: A Game Changer in Interactive Advertising Nuance Turns One-Way Mobile Advertising into an Intelligent and Engaging Two-Way Conversation BURLINGTON, Mass.--(BUSINESS WIRE)-- Nuance Communications ( NAS: NUANShow More Summary