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Trend Results : Interactive Advertising


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What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website. Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many […]

Twitter launches data visualization tool for its Everyday Moments in the UK

Twitter has launched a tool for brands and advertisers in the UK that makes use of its collated ‘Everyday Moments’ data to show exactly how often, where and when people interact when talking about certain topics. For example, you might...Show More Summary

Twitter Tweaks The Way it Charges for Ads

Twitter is changing the way it charges for advertising on its site. Marketers will soon have the option to only pay for ads when users interacts with them in ways they specify, with what Twitter describes as "objective-based campaig...

Rapt Media Raises $3.1 Million For Interactive Video Advertising Platform

2 weeks agoTechnology : TechCrunch

Rapt Media, a developer of interactive digital video technologies and services, has raised $3.1 million in new financing as it looks to expand its geographical presence. The Boulder, Colo.-based company will use money from the round led by Boulder Ventures to open offices in the media centers of New York and Los Angeles. Show More Summary

The Worst Badvertising and Best Radvertising of Comic-Con 2014

3 weeks agoGenres / Sci Fi : io9

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

The Worst Badvertising and Best Radvertising of Comic-Con 2014

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

Barker Takes a Bigger Bite Out of Digital Marketing

Barker is barking up digital marketing’s tree more aggressively than ever. The advertising and interactive agency has just acquired BrandWire, a digital marketing agency based in New York City. A statement provided to MMW indicates that...Show More Summary

Gaming Ads Are the Biggest Thing Around…If You Ask Sony

There is no real breaking news here. Advertising for video games has only grown more prevalent with the launch of interactive gaming as top brands aim for a little word-of-mouth love, real-time sharing and a larger piece of the consumer...Show More Summary

Blumberg Capital founder talks about innovation & the developing world (video)

There’s no doubt that the rapid growth of technology and social media sites has drastically influenced the way that consumers interact with brands on a daily basis. And, with advertising technology experiencing a similar boom, marketers and brands are able …

Recent Social Media Disasters and What Companies Can Learn From Them

Social media can be a wonderful thing for a business. Companies can now inform, interact with, and advertise to customers in ways never before possible. While social media is a handy tool that can give fans and customers unprecedented access, the technology is a double-edged sword. read more

Measuring Marketing’s Worth: Top-Down, Bottom-Up Tools Both Needed

Here it comes: the future everyone predicted. Yes, digital ad spending — for the first time in U.S. history — has trumped money spent for advertising on broadcast TV. A study released by the Interactive Advertising Bureau (IAB) in April released figures showing that $42.8 billion was spent on online advertising in 2013 – that’s […]

WTF! Catfish’s Nev Schulman Fronts Rocawear Fall/Winter 2014 Campaign

Nev Schulman for Rocawear–In a surprising move, Jay Z’s clothing label Rocawear enlists Catfish star Nev Schulman to front the brand’s European campaign for fall/winter 2014. The advertisement marks Schulman’s first interaction with fashion. Show More Summary

Here's What People Do On The Internet All Day

Here is what most people do on the Internet all day, according to GfK and the Interactive Advertising Bureau, via the WSJ. Social networks like Facebook, and email take up the biggest chunk of our time. After that, it's watching video, doing searches, and online gaming. Chart from Statista. Join the conversation about this story »

How to Add a Color Tinted Full Width Google Map in WordPress

Advertise here with BSA A map is a great feature to include on a “Contact” or “About” page. It adds a layer of interactivity and allows your visitors to quickly see where you or your business is located. However, if you really want your design to standout, simply embedding a standard Google Map won’t cut it. So in this...

Showtime Ramps Ups Penny Dreadful Advertising With Creepy Interactive Window Display That Follows Passersby

4 months agoOdd : Geekosystem

While Showtime has made the first episode of Penny Dreadful available online already, they certainly aren't pulling any punches when it comes to promoting its May 11th premiere, as evidenced by the elaborately interactive displays they've placed in New York and Los Angeles for the next two weeks.

Video Ad Impressions to be Counted if Player is 50% Viewable for 2 Seconds

The Interactive Advertising Bureau has announced that starting in June, a video ad will be counted as a viewable impression if 50 percent of the player can be seen for two seconds or more, reports The New York Times. “In other words, if you visit a website and scroll down and the top half of a video player is in your view for two seconds, ka-ching. Show More Summary

Digital ad revenues beat TV in 2013

According to a recently published study from The Interactive Advertising Bureau (IAB) Internet ad revenues rose 17% over 2012 numbers to a staggering $42.8 billion, surpassing broadcast television revenues for the first time.

(VIDEO) Microsoft Touts Computing Power of Xbox as Media Appliance

Microsoft unveiled a slate of new programs for its Xbox gaming console at its NewFront event yesterday and several of shows provide user interactivity.   At the event, we spoke with Scott Ferris, GM of Video Advertising at Microsoft about the new slate, its anticipated appeal for a gaming-oriented audience and the opportunities for advertisers. You can find this post on Beet.TV.

The Future Of Mobile Advertising Will Be Shaped By Two Trends

4 months agoTechnology : ReadWriteWeb

The Platform is a regular column by mobile editor Dan Rowinski. Ubiquitous computing, ambient intelligence and pervasive networks are changing the way humans interact with everything. Don Draper and his Mad Men would’ve looked at today’s...Show More Summary

Winners Announced for Prominent Game Marketing Awards

The Game Marketing Awards (GMA) has just announced the winners for its 9th annual program to celebrate best practices in marketing, promotion and advertising for the interactive game and entertainment community. As always, the winners were selected by a jury of “world-class interactive entertainment marketing professionals.” “On behalf of the GMS Board of Governors and […]

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