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Virtual reality ads are in high demand — when done right

The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right. A new report from the Interactive Advertising Bureau on Monday pointed to substantial...Show More Summary

Senior Accounts & Strategy Manager - Stone Mountain, GA

Company: PureRED Location: Stone Mountain, Georgia Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising Bureau's second annual Podcast Upfronts. But...Show More Summary

Teads begins consolidation of ad tech by acquiring Brainient’s interactive video

Fresh off raising $47 million in debt financing, video ad tech leader Teads announced today it paid an undisclosed sum for interactive video startup Brainient. New York-based Teads is known for its native video advertising platform that has become ubiquitous across the Web and mobile. Those formats include vertical, square, 360° and live video formats. With […]

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at sentiment about podcast advertising from a poll of roughly 1,000 listeners. Show More Summary

Blair Witch VR trailer is a first in immersive movie advertising

EXCLUSIVE: Sisters, from Otherworld Interactive, is creepy enough as virtual reality experiences go. A jump-scare heavy, episodic mix of haunted house imagery combined with escape room mechanics, it was recently selected as one of Sundance Film Festival’s New Frontier Selections. Show More Summary

IAB Expands Its International Reach With New Dmexco Partnership

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. Show More Summary

After some initial negotiating, bootstrapped startup rides two adtech trends

SAN FRANCISCO — CrossInstall CEO and co-founder Jeff Marshall took a bit of convincing from fellow co-founder Bobby McFarland before he fully got on board with the interactive mobile advertising company The two men had met while working...Show More Summary

The future of Pokémon Go: more human interaction or advertisers' top target?

The game has built its success on a largely single-player experience – but to really leave a mark on players, developers should focus on the interpersonal angle A location game overlaying the city, with players able to hunt monsters, capture stations, battle each other, build guilds. Show More Summary

IAB Outs 2016 MIXX Awards Shortlist

The Interactive Advertising Bureau has just revealed the shortlist for the 12th annual IAB MIXX … The post IAB Outs 2016 MIXX Awards Shortlist appeared first on Mobile Marketing Watch.

For the people who block ads, is there any way to win them back?

Panic! People love blocking ads! Adblocking could cost the industry as much as $12 billion by 2020! But there’s hope yet, at least according to a new study conducted for the Interactive Advertising Bureau by C3Research released Tuesday. Two-thirds of users with adblockers might be convinced in the future to stop using them, the report...

Why Bots Are Becoming Brands' Best Friend

Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. Read the full article at MarketingProfs

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. Show More Summary

IAB Podcast Upfront Nearly Doubles in Size, Organization Says

Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS … The post IAB Podcast Upfront Nearly Doubles in Size, Organization Says appeared first on Mobile Marketing Watch.

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media...Show More Summary

I Entered the X-Men: Apocalypse Escape Room and Lived to Tell the Tale

2 months agoGenres / Sci Fi : io9

You’ve probably seen escape rooms advertised on TV or around your city. They’re interactive experiences that force a group of people to work together, solve clues, and get out of a made up scenario. It’s something you’d expect to do on a Friday night, not on the floor of a convention. Read more...

Sr. Digital Producer - Denver, CO

Company: Karsh Hagan Location: Denver, Colorado Industry: Advertising - Interactive/Digital Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Ad Production Artist - Pittsburgh, PA

Company: Zoom Media Corp. Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Entry Level (less than 1 yr experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Director, Digital Marketing - Swatara, PA

Company: JPL Location: Swatara, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: Commensurate with Experience

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

3 months agoMarketing / Advertising : AdFreak

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with...Show More Summary

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