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Trend Results : Interactive Advertising

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Condé Nast’s Dawn Ostroff: ‘We Haven’t Even Scratched the Surface’

Former Lifetime, UPN and CW programming exec Dawn Ostroff is now the president of Condé Nast Entertainment. During an appearance Monday at the 2014 Interactive Advertising Bureau MIXX Conference, she colorfully framed how the audience-fragmentation...Show More Summary

App Selected to Provide Real-Time Interaction at MMA’s SM2 Innovation Summit

This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week. Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track. By partnering with HelloWorld, event attendees […]

With New Ad Publishers On Board, Appsfire Becomes A Solid Alternative Mobile Advertising Network

Advertising technology startup Appsfire provides some of the best interactive advertising formats on mobile devices. Yet, on mobile, Facebook, Google and now Twitter seem to be the overwhelmingly dominant advertising networks. To counter...Show More Summary

Advertising Jobs: iCrossing, KSV, Situation Interactive

This week, iCrossing is hiring a digital media supervisor, as well as a director of insights and data science. Meanwhile, KSV is seeking a senior copywriter, and Situation Interactive is on the hunt for a senior account executive. Get...Show More Summary

How to mute sounds in inactive tabs in Chrome automatically

One of the most annoying things on the Web are interactive elements, usually videos but also advertisement, that play sound automatically when a website is opened. While that is often easily identifiable, especially if you open yourShow More Summary

Advertising Jobs: Argus, KSV, McMurry/TMG

This week, Argus is hiring an account executive, while KSV needs a senior copywriter. McMurry/TMG is seeking an interactive marketing manager, and iCrossing is on the hunt for a senior media manager/associate director. Get the scoopShow More Summary

Facebook Wants To Know Why You Hate Its Ads

Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don't want to see a particular ad on your News Feed. Beginning last week, when you scroll through your News Feed,...Show More Summary

Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes. Now, Flipboard is bringing that same level of interactivity to the magazine ad. Flipboard […]

Visme – Interactive Online Presentations, Infographics, animations and banners made easy

Advertise here with BSA Probably everyone at some time in their life needs to express their thoughts and ideas to others in the form of content. You can need this at your work, at...

Yahoo Acquires, Shuts Down Luminate, An Interactive Image Platform

3 weeks agoTechnology : TechCrunch

Another acquisition today from Yahoo to beef up its advertising and media business. It is buying Luminate, a startup founded by LiveOps, Netscape and Yahoo alums that has created a platform for interactive, tagged images — or, as we have called it in the past, an AdSense for images. Terms of the deal, which was announced on Luminate’s homepage, have not been disclosed. Read More

Advertising Jobs: Sterling-Rice Group, XenoPsi Media, Petrol Advertising

This week, Sterling-Rice Group is hiring an art director, while XenoPsi Media needs an integrated art director and copywriter team. Petrol Advertising is seeking a senior interactive art director, and Hearst is on the hunt for an advertising project manager. Show More Summary

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.

Amazon’s Twitch: Bulls Like Quasi-ESPN Purchase, Commerce and Advertising Prospects

Shares of (AMZN) are up $2.46, or 0.7%, at $336.59, after the company late yesterday confirmed speculation it bought startup Twitch Interactive, which hosts a broadcast network of video game play, for $970 million in cash. Amazon CEO Jeff Bezos noted the company’s platform of “tens of millions of people” and the “billions of [...]

What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website. Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many […]

Twitter launches data visualization tool for its Everyday Moments in the UK

Twitter has launched a tool for brands and advertisers in the UK that makes use of its collated ‘Everyday Moments’ data to show exactly how often, where and when people interact when talking about certain topics. For example, you might...Show More Summary

Twitter Tweaks The Way it Charges for Ads

Twitter is changing the way it charges for advertising on its site. Marketers will soon have the option to only pay for ads when users interacts with them in ways they specify, with what Twitter describes as "objective-based campaig...

Rapt Media Raises $3.1 Million For Interactive Video Advertising Platform

2 months agoTechnology : TechCrunch

Rapt Media, a developer of interactive digital video technologies and services, has raised $3.1 million in new financing as it looks to expand its geographical presence. The Boulder, Colo.-based company will use money from the round led by Boulder Ventures to open offices in the media centers of New York and Los Angeles. Show More Summary

The Worst Badvertising and Best Radvertising of Comic-Con 2014

2 months agoGenres / Sci Fi : io9

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

The Worst Badvertising and Best Radvertising of Comic-Con 2014

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

Barker Takes a Bigger Bite Out of Digital Marketing

Barker is barking up digital marketing’s tree more aggressively than ever. The advertising and interactive agency has just acquired BrandWire, a digital marketing agency based in New York City. A statement provided to MMW indicates that...Show More Summary

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