Accenture Interactive announced on Monday it is acquiring 62% of the German digital agency SinnerSchrader. The agency, which went public in 1999, was ranked the sixth biggest digital agency in Germany last year by the advertising news...Show More Summary
MMW learned this week that IAB (Interactive Advertising Bureau) and dmexco are joining forces for the second year in a row to produce a full-day of programming at the GSMA Mobile World Congress in Barcelona. “The invitation-only event...Show More Summary
HOLLYWOOD, Florida - Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. "From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant...Show More Summary
HOLLYWOOD, Florida -- The ad-tech sector must do more to clamp down on a wave of "fake news" and ad fraud that is threatening both publishers and advertisers. That is according to the new chair of the US branch of the Interactive Advertising Bureau...Show More Summary
PRESS RELEASE: IAB (Interactive Advertising Bureau) announced the winners of the 2017 IAB Sales & … The post IAB Announces 2017 Sales & Service Excellence Awards Winners appeared first on Mobile Marketing Watch.
Company: Jellyfish Online Marketing US Location: Baltimore, Maryland Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
LAS VEGAS - Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers. That is according to an ad-tech exec who was...Show More Summary
Ahead of the weekend, IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study.” … The post IAB Touts Power of Mobile & Desktop Ads in Cross-Media Campaign Effectiveness appeared first on Mobile Marketing Watch.
Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday. The space is well on its way well to exceed the $59.6 billion spent last year, as the IAB has tracked more than $50 billion spent in 2016 so far with one quarter left. Show More Summary
IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), … The post MMW Joins Industry Forces in Proposing Updates to Ad Measurement Guidelines appeared first on Mobile Marketing Watch.
by Angela Guess According to a recent press release, “IAB (Interactive Advertising Bureau) today released ‘The Internet of Things,’ a study which shows that nearly two-thirds (62%) of American consumers own at least one Internet of Things...Show More Summary
Company: H&W Printing Location: Long Beach, California Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: $31,200 - $41,600
Facebook Inc. offers advertisers a wide range of metrics about the users who see and interact with their posts, but this week the company revealed that some of those numbers may have been a bit inaccurate — again. “We’ve uncovered an...Show More Summary
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants...Show More Summary
When was the last time you listened to an internet radio station or a podcast? If you said "recently," then chances are you're an 18- to 34-year-old smartphone streamer, at least according to the Interactive Advertising Bureau's newShow More Summary
Management consulting firm Accenture announced it had acquired UK advertising agency Karmarama on Tuesday. Speaking to Business Insider, David Whipple, who heads the Accenture Interactive unit — which was named by AdAge as the world's...Show More Summary
When the world shifted from desktop to smartphones, one thing didn’t change: the existence of a screen on both devices. The screen shrank, but it remained the medium through which we interact with computers. For Google, that meant its core online advertising business — visible search ads on a webpage — remained intact and lucrative. […]
Peerless-AV kiosks are fully customizable to fit your specific application, and offer a wide variety of usage such as wayfinding, advertising, interactive experiences and much more.
In this blog post, I'm going to share some tips on the topic of ads in mobile games based on our experience with implementing such solutions in Tabasco Interactive....
How do you feel about ads on top of your ads? What about advertisements embedded into your messages as "sponsored" messages? If you're a Facebook Messenger user, you may start seeing advertisements pop up in the middle of your conversations. Show More Summary