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Trend Results : Interactive Advertising


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The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar. Pretty straight-forward, universal knowledge, right? Not really. Of course, even those who are […]

Why Honda's 'The Other Side' is a Viral Ad Feat of Excellence

Recently Honda produced a new interactive video ad that serves as a prime example of creative advertising within social media.

User Experience Design Concepts from Google Inbox

&c= " target="_blank"> &c= " border="0" alt="" /> Advertise here via BSA Google’s newest creation is slowly being lowered on fiber-optic cables à la Frankenstein’s Monster. Google Inbox is meant to redefine how Gmail users interact with and archive their messages. Show More Summary

Shazam edges further into movie theaters as interactive ads roll out across the US

Back in May, Shazam revealed a partnership with cinema ads network National CineMedia (NCM), one that would extend advertisers’ reach within movie theaters. Today, the program is being rolled out nationally across more than 20,000 screens in the US. Show More Summary

Websites of the Week: Interactive Maps

Advertise here with BSA This week we’re bringing the world to you! With huge advances in mapping technology and data visualization especially from Google’s initiative, more websites and apps are fusing creative ways of using...

OpenDirect API Standardizes Digital Ad Trading

The OpenDirect API has been released through the collaboration of the Interactive Advertising Beureau (IAB) and multiple large tech services to expedite the process of buying and selling online ad space. The IAB allows advertisers and agencies to consent to ad reservations, now consolidated under a single RESTful API for maximum efficiency.

unauthorized photo use doesn't create false advertising claim for photo owners

3 weeks agoIndustries / Law : 43(B)log

Avalos v. IAC/Interactive Corp., No. 13-CV-8351 (S.D.N.Y. Oct. 30, 2014) Meltech, a web design and modeling company, sued defendants for allegedly unauthorized use of photos of models in fake online dating profiles on dating sites (e.g., Match.com, Chemistry.com, and OkCupid.com). Show More Summary

Interactive Mobile Ads Garner The Highest Success Rates

There are many options to choose from when investing in mobile advertising. With mobile still being the newest of channels in the digital advertising age, the rate of success continues to vary across most methods of mobile advertising.  And although advertising on social media is an effective method of mobile communications with consumers, countless brands […]

In gobbling up Sapient, Publicis bulks up for the digital era of giants

Today’s announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive advertising and marketing. Publicis announced it is putting down $3.7 billion in cash for the nearly 25-year-old Sapient. A new platform — called Publicis.Sapient — […]

Advertising: For Veterans Day, a TV Special That Will Span 6 Cable Networks

The media giant Scripps Networks Interactive is preparing an hourlong special, centered on the celebration of the Hawaiian homecoming of a wounded serviceman.

Media is “data-driven in every way” for this TV network | #ibminsight

Media is data-driven in every way, according to Tim Moran, director of Interactive Sales at WNEP-TV / WNEP.com. His company leverages data to “tailor customer experiences” to drive views and advertising campaigns. Right now WNEP-TV / WNEP.com uses Google Analytics … Continue reading ?

(VIDEO) TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. Show More Summary

Should You Invest Your Organic Efforts on Twitter or Facebook?

So much emphasis is placed on the need to advertise on social media platforms in order to generate interaction. BrandWatch.com declared that 2014 is the “Year of Social Media Advertising.” If you have given up on organic interactionShow More Summary

If You'd Like To Interact With The Future Of Audio Ads, Please Say "Proceed"

Now when an audio ad talks to you, you might need to talk back. It's not weird for an audio advertisement to talk to you, except when it's asking for a response in return. That's probably why the first time I heard one of XAPPmedia's new interactive audio ads, I actually missed the opportunity to respond--I didn't realize it was talking to me personally. Read Full Story

Swedish Interactive Billboard Ad Has a Touching Twist

Eight months ago, a Swedish interactive billboard went viral. Now another advertiser is using the billboard idea to do more than sell shampoo. In the previous ad, Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. Show More Summary

Facebook wants to tear down the last bastion of our privacy by gathering health data

2 months agoTechnology : Pando Daily

Facebook isn’t content with knowing everything about your digital life — now it wants to know about the meat husk your mind uses to interact with its service and its advertisements, too. Reuters reports that the company plans to move...Show More Summary

Today in media history: Preparing for the future of advertising and online news in 1995

2 months agoIndustries / Media : Media Wire

On October 3, 1995, the New York Times described the Casie report. Their story was titled: “The Media Business: Advertising; A report lays down guidelines for any attempt to measure the efficiency of interactive ads.” Long before itShow More Summary

The Millennial That Marketers Are Targeting Does Not Exist

"There's no such thing as millennials." This bold proclamation by ad intelligence firm Exponential Interactive at Advertising Week on Tuesday will likely elicit scoffs and outrage from marketers who have made careers out of targeting Generation Y over the past decade. Show More Summary

IAB takes a global look at what works and why

Stuck in a marketing rut? The Interactive Advertising Bureau (IAB) just released their first ever “What Works & Why: IAB Global Insights Report” which includes highlights of award-winning digital campaigns from around the world. Last year, the IAB released a similar report but only included winners from the US. This year they included works from […]

Condé Nast’s Dawn Ostroff: ‘We Haven’t Even Scratched the Surface’

2 months agoIndustries / Media : FishbowlNY

Former Lifetime, UPN and CW programming exec Dawn Ostroff is now the president of Condé Nast Entertainment. During an appearance Monday at the 2014 Interactive Advertising Bureau MIXX Conference, she colorfully framed how the audience-fragmentation...Show More Summary

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