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Advertising Jobs: FCB West, Sterling-Rice Group

This week, FCB West is hiring an interactive designer, and Sterling-Rice Group is looking for an art director. The Ad Council needs a data manager for its digital media analytics department, while Factory Design Labs is seeking a vice president of human resources. Show More Summary

Advertising Goes Bananas: AdGorilla Now Serves Up Interactive Ad and Content Solution for US Broadcasters

This week, AdGorilla announced the full technical integration with Strategy & Technology (S&T). This move allows for the leveraging of the US ATSC2.0 industry standards to insert and provide interactive targeted content and ads for over the air broadcasts. “The work will be on display at two booths at this year’s NAB show in Las […]

Instagram Update Tackles User/Advertiser Interactions

Summary: It's no surprise that Instagram is now larger than Twitter, according to a 2014 report. In recent months, users have seen an increase in advertisements or images with the heading “Sponsored” above them while scrolling down their news feeds. Show More Summary

ypSearch Wants to Be Your One-Stop Shop for Search Ads

YP, formerly AT&T Interactive and AT&T Advertising Solutions, says it’s created a new one-stop shop for search ads. The new service is being touted as a solution for small business owners overwhelmed by maintaining campaigns with multiple search ad providers. ypSearch is the latest product from YP to cater to small business owners specifically. The...

Instagram Ads Get Cool Interactive Feature, But Regular Users Don't

3 weeks agoNews : Huffington Post

When Instagram brought advertisements to its platform in late 2013, it promised to "start slow," making sure the ads weren't too obtrusive for users. Now, it's introducing a new feature to make them stand out. The company said in a blog...Show More Summary

(VIDEO) MySpace Userbase Is Now Viant's Giant Ad Targeting Machine

MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing. Interactive Media Holdings, which also owns...Show More Summary

Tuesday Morning Stir

-The Wall Street Journal explores how fidgeting with a small toy or gadget at your desk can spark creativity (video above). -CBS Interactive launched in-house advertising unit Studio 61. -According to Careerbuilder, marketing executive...Show More Summary

Advertising Jobs: AY Digital, Gyro, Fuse Interactive

This week, AY Digital is hiring a copywriter, as well as an art director. Meanwhile, Gyro needs an account executive, and Fuse Interactive is on the hunt for a copywriter. Get the scoop on these openings and more below, and find additional...Show More Summary

Google, Driverless Cars and the "Gooberification" of Everything

Google is the most dominant platform in the world. It is a pure platform company that makes almost all of its revenue from facilitating exchanges and interactions between its users. Google's main revenue driver, search advertising, works by connecting advertisers with consumers. Show More Summary

Do Display Rising Stars Outperform Traditional Display Ads? IAB Says Yes — by a Huge Percentage

“Rising Stars Ads and Brand Equity,” a new report just out from the Interactive Advertising Bureau (IAB), is a study brands will want to take to heart. The report demonstrates that Display Rising Stars ads, introduced by the IAB in 2011 as “next-generation, rich media canvasses for ad creative,” are more effective in brand building […]

Best Cash-Back Credit Cards From Surprising Places

Alamy In 1986, Discover (DFS) changed the credit card world forever with the launch of its cash-back credit card. The Dawn of Discover advertising campaign, showcased at the Super Bowl, promised to transform how Americans interacted with credit. Show More Summary

Scripps Networks Interactive, Inc. Earnings Hurt By Advertising Drop

Fourth-quarter results were pinched by a shrinking ad business and lower ratings on two of Scripps' biggest channels.

David Morris Elected Chairman of IAB Board of Directors

This week, the Interactive Advertising Bureau (IAB) Board of Directors elected David Morris, Chief Revenue Officer at CBS Interactive, as their new Chairman. According to a provided statement, the election took place at the opening of the 2015 IAB Annual Leadership Meeting in Phoenix, Arizona. Morris, who was Vice Chair in 2014, succeeds Vivek Shah, […]

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a positive shift in consumer awareness and perception due to a paid media campaign. Show More Summary

Social Marketing: 5 Tips for Successful CEOs

In today's world of instant communication, social media is one of the most cost-effective advertising opportunities available to establish your brand. Without a strong social media presence, you're missing out on interaction with thousands of potential clients. Show More Summary

Mobile Marketing Makes the Barcelona Agenda

Well, it’s about time. That’s the reaction of some this week in response to the news that mobile marketing and mobile advertising are getting high-profile placement in Barcelona, Spain. This week, The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership with the Mobile World Congress (MWC), which kicks off next month. According […]

Lamar Advertising Prioritizing Mobile Interactivity

Representatives for Lamar Advertising Company recently confirmed to MMW its new partnership with Blue Bite. One of the largest outdoor advertising companies in North America, Lamar says its partnership will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. “The addition of mobile touchpoints to Lamar’s transit media will […]

Putting a New Spin on Skip

Summary: Direct Marketing news has a fascinating post about a new way for users to interact with video advertisements. Instead of simply clicking the ‘Skip Ad’ button, as most of us are accustomed to, PK4 Media is proposing...Show More Summary

ECD Smith Leaving Doner

Today we learned that Justin Smith, EVP, ECD and Chief Innovation Officer at Detroit’s Doner, will be leaving the agency at the end of the month. Smith, who specializes in film production, interactive advertising and software development,...Show More Summary

Test drive the Apple Watch in your browser with this free site

The Apple Watch isn’t due until at least March, but someone’s already created an interactive prototype so you can try it for yourself in the browser. The demo, which was built by the company behind news app Pipes as an advertisement, lets you interact with an emulated Apple Watch right in your browser without any downloads or tricky configuration. Show More Summary

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