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Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

The biggest advertising organizations say Apple will "sabotage" the current economic model of the Internet with plans to integrate cookie-blocking technology into the new version of Safari. Six trade groups--the Interactive Advertising...Show More Summary

Ex-unicorn Ve Interactive has raised £15 million after a scandal-filled year

One-time advertising tech unicorn Ve Interactive has raised £15 million from its investors to aid its turnaround, after a turbulent year involving job cuts, a change of CEO, and near-insolvency. Ve Global, as the company is now called,...Show More Summary

John Frelinghuysen Tapped for IAB Publisher-in-Residence

The Interactive Advertising Bureau (IAB) has named digital marketing veteran John Frelinghuysen as the trade group’s newest Publisher-in-Residence to tap into his insider perspective on the digital video advertising landscape. According...Show More Summary

IAB Releases First ‘Podcast Playbook’ for Advertisers

This week, The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook” — the organization’s first-ever buyer’s guide for podcast advertising. The guide in question provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement. Show More Summary

Are We Taking AI Too Far?

Summary: AI offers us the ability to interact with customers on their terms 24/7, but can it really create rich, relevant advertising on a customized basis?

Immersv Draws New Financing to Scale Mobile 360 and Virtual Reality Advertising

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. MMW can confirm that Rogers Venture Partners led the investment round, with participation from...Show More Summary

Immersv raises $10.5M to bring mobile virtual reality marketing to the masses

California-based virtual reality and 360-degree video interactive advertising platform Immersv Inc. is the latest VR company to attract investor attention with a $10.5 million Series A funding round. The financing round was led by Rogers...Show More Summary

Sponsored Post: Domino Data Lab, Etleap, Aerospike, Clubhouse, Stream, Scalyr, VividCortex, MemSQL, InMemory.Net, Zohocorp

Who's Hiring? Advertise your job here! Fun and Informative Events Advertise your event here! Cool Products and Services Grokking the System Design Interview is an interactive course that explains the Large Scale Distributed System Design problems in detail. Show More Summary

IAB Taps Craig Coleman Vice President of Marketing

The Interactive Advertising Bureau announced this week that Craig Coleman has been named Vice President of Marketing. Coleman is now charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry. Show More Summary

Digital Media Planner/Buyer - Woodland Hls, CA

Company: Bloom Ads, Inc. Location: Woodland Hls, California Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

IAB Rolls Out New Ad Portfolio

The Interactive Advertising Bureau (IAB) has just released a finalized version of the new “IAB Standard Ad Unit Portfolio.” The portfolio, we can confirm, features ads that allow for creative to adjust to a variety of screen sizes and resolution capabilities. Show More Summary

The IAB finalizes its new ad standards

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will follow these standards, but the standards important because they help establish best practices around what is and isn’t acceptable for the industry. Show More Summary

This Year’s IAB Podcast Upfront Event Will Feature 13 Industry Leaders

The Interactive Advertising Bureau has announced the lineup for its third annual IAB Podcast Upfront event, which takes place Sept. 7 in New York. Returning from last year's event will be NPR, ESPN, Time Inc., Authentic, Panoply, PodcastOne, HowStuffWorks, WNYC Studios, Midroll Media and Wondery. They will be joined by newcomers Gimlet Media, iHeartMedia and...

Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)

3 months agoWeb / Web Videos : Tubefilter

Podcast ad revenues are expected to explode this year -- to the tune of $220 million in 2017, according to the Interactive Advertising Bureau (IAB). This represents an 85% increase over recorded revenues of $119 million in 2016, theShow More Summary

IronSource joins playable ads movement with interactivity that far outperforms video ads

3 months agoTechnology : Venture Beat

Mobile monetization and marketing company IronSource today announced the expansion of its “playable ads” to its mobile advertising customers, such as game developers who want to get more downloads by creating ads where players can play a part of the actual game. In testing with premium partners, Ironsource said that the interactive ads have performed […]

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a [...]Show More Summary

New School: IAB Primer Educates Brands on Best Practices in Mobile

The Interactive Advertising Bureau (IAB) has just released what it calls “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities. Show More Summary

Why Burger King’s ‘Burning Stores’ Are the Perfect Print Ads for the Social Media Age

CANNES, France--Print advertising may be old-school media, but the best print ads have a very interactive relationship with audiences nonetheless. That was the message from Fran Luckin, chief creative officer of Grey Africa, to the Print & Publishing jury that she led this week at the Cannes Lions festival. And it's a philosophy embodied perfectly...

As Header Bidding Heats Up, the IAB Is Developing a New Set of Standards

As header bidding continues to gains stream this year, the Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the process. On Thursday, the IAB announced an initial outline for what it's calling "Standard Header Container Integration with an Ad Server," a nine-page document that's...

Thanks to Nearly 8 Million Downloads, GE Remains Bullish on Branded Podcasts

General Electric has a history of successfully experimenting with new platforms before they explode in popularity and lately that success happens from a format you can hear. During today's panel at the Interactive Advertising Bureau's Mobile Symposium event in New York, Alexa Christon, GE's head of media innovation, said that the marketer's two sponsored podcasts...

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