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Influence Marketing Tips for 2014

To increase the credibility of your product or service, influence marketing provides new opportunities to engage an audience beyond traditional forms of paid media such as display and pay-for-click advertising. Blu Polo Interactive recently identified four ways to run your campaign with influence marketing: target, demographics, reach and budget. Show More Summary

Internet Ad Revenues Surpass Broadcast TV For The First Time

Internet advertising revenues have surpassed broadcast television for the first time. The figures release by IAB show that U.S. interactive advertising (internet) revenues for 2013 hit an new of $42.8 billion, exceeding broadcast television advertising revenues of $40.1 billion. Show More Summary

Internet Ad Money Exceeds TV Ad Money for First Time

Internet advertising soaked up record revenues of $42.8 billion in 2013, the Interactive Advertising Bureau announced in a new report on Thursday. A 17 percent increase over 2012?s results, last year’s number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online... Read More

Don’t buy the hype: The Internet hasn’t killed TV advertising

For the first time, advertisers spent more on online ads than broadcast television in the U.S., according to a new report prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau. Online advertising as a whole brought in a record breaking $42.7 billion in 2013, a 17 percent increase over 2012, compared to the $40.1 billion spent broadcast television. […]

Advertising Jobs: Agency 720, Benz Communications, The Ad Council

This week, Agency 720 is hiring an interactive social media designer, while Benz Communications needs a writer/copy editor. The Ad Council is seeking a public relations and social media manager, and Midan Marketing is on the hunt for a senior art director. Show More Summary

IAB Report: US Internet Ad Revenue Grew To $42.8B In 2013, Overtaking Broadcast TV

Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau's Internet Advertising Revenue Report. That's up 17 percent from 2012, and it means that for the first time, the total is higher than broadcast TV, which was at $40.1 billion. Show More Summary

ADC Announces Broadcast Advertising, Interactive, Motion Awards

Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC...Show More Summary

Interactive TV Bus Is World’s First

Just when you thought that the world of advertising could not get any more interesting, along comes this unique interactive TV bus that has been touted to be the first of its kind in the world. Basically, experts and those with adequate...Show More Summary

10 Unique Staircase Ads

last weekOdd : Oddee

From realistic crocodiles to interactive pianos, take a look at same of the best examples of advertising using public stairs and escalators.

18th Annual Webby Awards People’s Voice Now Open for Voting

last weekOdd : Laughing Squid

The 18th Annual Webby Awards People’s Voice is now open for voting. The Webby Awards honor excellence on the Internet in a series of categories that fall under five different types of entries: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Every category under these entry types receives two [...]

Should Online Publishers Block Users Who Install Ad-Blockers?

The Interactive Advertising Bureau is a trade group for, well, interactive advertising. That’s to say clickable online banner and video ads. If you’re one of the smarmy people piping up right now to say, “there are ads on the Internet? I wouldn’t know, I use ad-blockers,” you’re part of the problem as far as the IAB is concerned. Last year, … [More]

Brainient updates its BrainRolls interactive video platform with new features as it eyes expansion

Multi-platform advertising company Brainient has today released an update and rebrand of its BrainRolls interactive video platform, revamping its dashboard to allow users to more easily monitor and tweak campaigns. The move comes five...Show More Summary

Advertising: A TV App From Disney Lets Travelers Browse Its Vacation Offerings

The app aggregates videos, photographs, interactive theme park maps and other information from the websites of Walt Disney Parks and Resorts businesses and their social media channels.

Money Minute: A Third of Internet Traffic Fake? Microsoft's Upgrade Deal

The reach of the Internet is huge, but it may not be as big as previously thought. The Interactive Advertising Bureau claims that more than one-third of all online traffic may be fake. The trade group says those fraudulent users are really computer bots, not real people. Show More Summary

Laser Cat, A Bizarre Interactive Installation That Projects Art From a Giant Cat Head’s Laser Beam Eyes

last monthOdd : Laughing Squid

“Laser Cat” is an interactive installation by public art creators Hungry Castle for the annual ADC Festival of Art + Craft in Advertising and Design held in Miami Beach, Florida starting April 7th. “Laser Cat” is currently accepting art that it will then project from its “laser beam eyes” onto a wall or building. The [...]

Mobile Marketing: What You Need to Know

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. SXSW: Winners of the 2014 Interactive Awards Announced Saluting some of the world’s top web developers and designers “who are building tomorrow’s interactive trends,” winners of the 2014 Interactive Awards have been officially […]

Genuine Insights, Sweeping Predictions and Pure Promotion–Our Take-awys From SXSW Interactive 2014

In Alfred Hitchcocks 1959 classic “North by Northwest”, fugitive ad executive Roger Thornhill (a suave Cary Grant) says: “In the world of advertising, there’s no such thing as a lie. There’s only expedient exaggeration.” South by Southwest...Show More Summary

Advertising Jobs: The Garrigan Lyman Group, 87AM, Brigade Marketing

This week, The Garrigan Lyman Group is hiring a search strategist, while 87AM needs an SEO/SEM specialist. Brigade Marketing is seeking a social media coordinator, and Situation Interactive is on the hunt for a digital media planner....Show More Summary

4 Common Mistakes You are Making on Your Website and How to Fix Them

Advertise here with BSA Your website is your most vital online tool. When visitors click on your homepage, it’s often their ?rst opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can...

The Wall Street Journal Launches Native Advertising Division

Blurring the lines between advertorial and editorial, WSJ. Custom Studios creates Narratives for interactive advertising across various platforms. The Wall Street Journal has launched a new division to support native and interactive advertising across its various platforms. Read Full Story

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