Advertise here with BSA Designers as well as developers have always been a close-knit group (there always seems to be a problem you need help with, right?), but online interaction and presence amongst this industry has just recently started growing over the last few years. While social media and forums became a necessity quickly for many professions—marketers, writers, sales [...]
Summary: Lately it seems "content marketing" is heard everywhere a marketer turns. The transition is in the air that interruptive advertising is old news and pulling in the customer with relevant interaction and informational marketing could become the primary strategy for many brands in our industry. Show More Summary
The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be s...
The online video advertising industry has come a long way since 2006, and Unruly Media's newest visualization is capable of providing a brief history lesson. The branded video agency has released its Viral Spiral, an interactive infographic...Show More Summary
It seems that many parents will begin their annual prostration to the greedy gods of Thanksgiving weekend by studiously monitoring their smartphones. A survey from the Interactive Advertising Bureau found that 91 percent of parents plan...Show More Summary
A new British Airways advertising campaign uses billboards that interact with planes as they fly overhead. According to The Drum, the billboards use “custom-built surveillance technology” to track when British Airways planes fly over, which triggers an ad of a child pointing up at the plane next to information about the flight number and route. [...]
The way consumers are shopping is changing as half of consumers are using smartphones and tablets to interact with retailers. Brands are shifting the way they advertise in an effort to reach their target audience in an increasingly mobile society. Show More Summary
In a stroke of genius, world renowned ad agency, Ogilvy 12th Floor, has developed a unique billboard for British Airways. They don’t just display an advertisement and sit there but interact with the company’s jets flying overhead. The digital billboards are rigged with a custom-built surveillance technology that detects planes flying overhead and changes theContinue reading...
Ketchum acquired Icon International Communications of Singapore and Pete Naylor was named to an Interactive Advertising Bureau publisher-in-residence program.
Following on from the recent launch of their Christmas advertising campaign and companion single, John Lewis has made the interactive Bear and Hare story book available for iPhone and iPad. The story, titled The Bear who wouldn't see...Show More Summary
Blippar has been around since 2010 with the sole intention of making advertising fun again. The app uses high-speed augmented reality and image recognition technology to let brands add interactive advertising to real-world objects. Blippar...Show More Summary
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to make profitable use of social advertising, then you should buy these guys a drink and pick their brain. Show More Summary
The Hill this week announced the relaunch of its revamped and redesigned website, increasing readability and interactivity for users and advertisers. The new and improved website, whose redesign was led by HyperGraphics Design, looks bigger, cleaner, and is easier to use and navigate. So what all has changed? continued… New Career Opportunities Daily: The best jobs in media.
Infiniti has taken advertising to the next level by unveiling their newest interactive campaign, called Infiniti Deja View, earlier today. The video is advertising the 2014 Infiniti Q50, but that's not the cool part. The real cool part is the fact that... via JustLuxe.com
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2...
If a tree falls in the forest, it's debatable that anyone hears it. When your ad fails on Facebook, though, there's no confusion. It was a dud A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind That doesn't have to be the case. Show More Summary
The first annual Mashies awards honored the best and brightest in the fields of digital marketing, advertising and communications. The hottest brands, leaders in digital and top interactive agencies came together to celebrate the impressive...Show More Summary
Some upcoming changes to Google's terms of service will allow your name and picture to appear aside advertisements in your friends' feeds if you interact with a business online (by commenting or +1ing, for example). But you can disable it. Read more here. Read more...
The Interactive Advertising Bureau (IAB) has released its first half of 2013 report regarding the digital advertising world. Search is still taking the lion’s share of the advertising revenue picture but mobile along with digital video to a lesser degree have been the areas of true growth in the sector. Is your spend reflecting the […]
Watching television isn't simply a matter of watching television anymore, and advertisers are taking note. People used to interact with TV through water cooler conversations about football games and plot twists, but the market has become...Show More Summary