To increase the credibility of your product or service, influence marketing provides new opportunities to engage an audience beyond traditional forms of paid media such as display and pay-for-click advertising. Blu Polo Interactive recently identified four ways to run your campaign with influence marketing: target, demographics, reach and budget. Show More Summary
Internet advertising revenues have surpassed broadcast television for the first time. The figures release by IAB show that U.S. interactive advertising (internet) revenues for 2013 hit an new of $42.8 billion, exceeding broadcast television advertising revenues of $40.1 billion. Show More Summary
Internet advertising soaked up record revenues of $42.8 billion in 2013, the Interactive Advertising Bureau announced in a new report on Thursday. A 17 percent increase over 2012?s results, last year’s number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online... Read More
For the first time, advertisers spent more on online ads than broadcast television in the U.S., according to a new report prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau. Online advertising as a whole brought in a record breaking $42.7 billion in 2013, a 17 percent increase over 2012, compared to the $40.1 billion spent broadcast television. […]
This week, Agency 720 is hiring an interactive social media designer, while Benz Communications needs a writer/copy editor. The Ad Council is seeking a public relations and social media manager, and Midan Marketing is on the hunt for a senior art director. Show More Summary
Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau's Internet Advertising Revenue Report. That's up 17 percent from 2012, and it means that for the first time, the total is higher than broadcast TV, which was at $40.1 billion. Show More Summary
Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC...Show More Summary
Just when you thought that the world of advertising could not get any more interesting, along comes this unique interactive TV bus that has been touted to be the first of its kind in the world. Basically, experts and those with adequate...Show More Summary
From realistic crocodiles to interactive pianos, take a look at same of the best examples of advertising using public stairs and escalators.
The 18th Annual Webby Awards People’s Voice is now open for voting. The Webby Awards honor excellence on the Internet in a series of categories that fall under five different types of entries: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Every category under these entry types receives two [...]
The Interactive Advertising Bureau is a trade group for, well, interactive advertising. That’s to say clickable online banner and video ads. If you’re one of the smarmy people piping up right now to say, “there are ads on the Internet? I wouldn’t know, I use ad-blockers,” you’re part of the problem as far as the IAB is concerned. Last year, … [More]
Multi-platform advertising company Brainient has today released an update and rebrand of its BrainRolls interactive video platform, revamping its dashboard to allow users to more easily monitor and tweak campaigns. The move comes five...Show More Summary
The app aggregates videos, photographs, interactive theme park maps and other information from the websites of Walt Disney Parks and Resorts businesses and their social media channels.
The reach of the Internet is huge, but it may not be as big as previously thought. The Interactive Advertising Bureau claims that more than one-third of all online traffic may be fake. The trade group says those fraudulent users are really computer bots, not real people. Show More Summary
“Laser Cat” is an interactive installation by public art creators Hungry Castle for the annual ADC Festival of Art + Craft in Advertising and Design held in Miami Beach, Florida starting April 7th. “Laser Cat” is currently accepting art that it will then project from its “laser beam eyes” onto a wall or building. The [...]
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. SXSW: Winners of the 2014 Interactive Awards Announced Saluting some of the world’s top web developers and designers “who are building tomorrow’s interactive trends,” winners of the 2014 Interactive Awards have been officially […]
In Alfred Hitchcocks 1959 classic “North by Northwest”, fugitive ad executive Roger Thornhill (a suave Cary Grant) says: “In the world of advertising, there’s no such thing as a lie. There’s only expedient exaggeration.” South by Southwest...Show More Summary
This week, The Garrigan Lyman Group is hiring a search strategist, while 87AM needs an SEO/SEM specialist. Brigade Marketing is seeking a social media coordinator, and Situation Interactive is on the hunt for a digital media planner....Show More Summary
Advertise here with BSA Your website is your most vital online tool. When visitors click on your homepage, it’s often their ?rst opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can...
Blurring the lines between advertorial and editorial, WSJ. Custom Studios creates Narratives for interactive advertising across various platforms. The Wall Street Journal has launched a new division to support native and interactive advertising across its various platforms. Read Full Story