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(VIDEO) Fox's Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads

CANNES - Letting television viewers choose a reduced advertising load is overwhelmingly positive for Fox Networks, which offers a "choice card" whose most popular offering is an interactive, immersive ad instead of multiple ads. According...Show More Summary

Facebook is giving businesses another reason to abandon websites (FB)

Facebook's fast-loading, immersive Canvas tool, which combines video, text, and photo slideshows in an interactive, scrolling format, isn't just for advertisers anymore. The company is letting any business with a Page create Canvases...Show More Summary

Certification nonprofit engaged in commercial speech when it badmouthed uncertified seller

last weekIndustries / Law : 43(B)log

Handsome Brook Farm, LLC v. Humane Farm Animal Care, Inc., 2016 WL 3348431, No. 16-cv-592 (E.D. Va. Jun. 15, 2016) Nice thorough opinion playing out the interaction between Lexmark and the definition of “commercial advertising or promotion.”...Show More Summary

IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing

Ahead of the weekend, the Interactive Advertising Bureau released “Improving Digital Advertising Experiences with Liquid … The post IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing appeared first on Mobile Marketing Watch.

Facebook's genre-breaking 'Canvas' ads show why the social network is a force to be reckoned with (FB)

You may have seen Facebook's Canvas ads — the social network's interactive ad format that combines videos, pictures, text, buttons, and all kinds of other stuff to make an advertisement that's hard to ignore. Today, Facebook announced...Show More Summary

73% of Ad Players Cite User Experience as a Major Industry Challenge

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing. In...Show More Summary

Businesses can now tell if a Facebook ad led you to shop at their stores

Facebook's advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that lets advertisers include an interactive map of nearby...Show More Summary

Senior Web Developer/Designer - Costa Mesa, CA

Company: Catalyst Marketing Company Location: Costa Mesa, California Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $550 - $45,000

Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017

2 weeks agoWeb / Web Videos : Tubefilter

Online advertising revenues reached an all-time high of $15.9 billion in the first quarter of 2016, reports the Interactive Advertising Bureau (IAB) -- a digital ad business organization. This figure represents a 21% year-over-year increase from the first quarter in 2015, when digital ad revenues clocked $13.2 billion. Show More Summary

The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions

Click on image for an enlarged view. According to Kantar Media: "Consumer ad spending by drug makers in 2015 reached $6.09 billion... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending...Show More Summary

Form A Letter With Your Body And This Interactive Poster Will Recognize It

British snack company Walkers is inviting passersby to get creative with their advertisement

The 'Echoverse': New way to think about brand-consumer interactions

Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study examines how messages about brands...Show More Summary

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

A growing number of U.S. adults are shifting their viewing habits away from traditional television formats to original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults...Show More Summary

Home plate ad at Angels-Cardinals game reminds St. Louis it lost its football team

Advertisements bombard us every day, especially when we go to a ballgame. Not like this though. We're so passive in how we interact with them. There's no real engagement and for the most part, we tend to tune them out anyway. But regardless...Show More Summary

IAB Study Says Digital Video Is Now More Popular Than Prime-time TV

Television programming is losing more of its audience to digital, according to a new study commissioned by the Interactive Advertising Bureau. The number of U.S. adults watching original video programs online at least once a month has...Show More Summary

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming...Show More Summary

Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each...Show More Summary

Digital Traffic + Production Manager - Evansville, IN

Company: Ten Adams Location: Evansville, Indiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $36,000 - $42,000

Paid Search Campaign Manager - San Diego, CA

Company: Katana Location: San Diego, California Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

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