Trend Results : Interactive Advertising


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How Commerce-Based Content Drives Clicks and Revenue

Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on...Show More Summary

Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern

Facebook's news feed algorithm will be adjusted according to interactions with videos The post Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern appeared first on Search Engine Journal.

Big data will soon differentiate the portals — not listing accuracy

The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. Show More Summary

'Terminator Genisys' will feature first-ever in-theater interactive game at select theaters

For some going to see “Terminator Genisys” starting July 1 will mean having the chance to do something other than text or stare at the advertisements on the big screen before the movie starts. Paramount has announced it is releasing an interactive game to be played on mobile devices before the film begins at select AMC IMAX locations. Show More Summary

This Interactive Cartogram Shows How Countries Have Done at Cannes in the Last Decade

A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself, but folks will no doubt take notice if certain countries aren't represented when all the awards have been announced. Show More Summary

Advertising Jobs: JWT, MATTE, MCD

This week, J. Walter Thompson is hiring an art director, and MATTE is looking for a creative studio manager. Magnani Caruso Dutton needs an interactive designer, while Fuse Interactive is seeking a copywriter/associate creative director. Show More Summary

Roku to Begin Rolling Out Interactive Ads on Certain Channels

2 weeks agoTechnology : Yahoo: Tech

Viewers will see advertisements for local retailers, extended video ads for certain products, and even take quizzes and play games using the Roku remote.

Can you look at this billboard without yawning?

3 weeks agoHumor / odd : Happy Place

An advertising company came up with this ingenious interactive billboard for a cafe in São Paulo, Brazil. This is pretty clever. Everyone knows yawns are contagious, but until now, nobody had harnessed that power to sell coffee. The clever folks at Lew'Lara/TBWA, a Brazilian ad agency, have changed all that. Show More Summary

It’s a New Record for U.S. Internet Ad Revenues

Internet ad revenues have reached what the Interactive Advertising Bureau (IAB) is calling “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” notes the IAB. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.” The data was […]

AT&T to give free broadband to subscribers who interact with brands

In all, some 30 brands will show interactive advertising to AT&T subscribers.

Samsung announces new transparent and mirror OLED displays

Samsung Display has announced its first mirror and transparent OLED display, and plans to implement Intel's Real Sense technology for interactive advertising.

IAB Announces New Board of Advisors for IAB Digital Video Center of Excellence

This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named the center’s first Board of Advisors. The board includes 19 high-level executives from blue-chip brands and leading agencies. This new group will provide insights and recommendations that will help propel digital video – including mobile, […]

IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones

There’s a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe. Not surprisingly, many respondents said that they’re watching more video on mobile devices than they were a year ago, including 50 percent of those surveyed in the United States, and 42 percent in Canada, New Zealand and South Africa. Read More

WWE News: Company Considering Bringing Back Wrestling Cruise Line

If you’re a long-time wrestling fan, you might remember the advertisements in the mid-1990s for the WWE Wrestle Vessel. The Wrestle Vessel was a cruise ship that fans could take a vacation on, for an exorbitant price, and interact for a few days with some of their favorite wrestling stars for a few days. Show More Summary

Pricing and Negotiating: Business Lifestyle Shoot for Technology Company

Craig Oppenheimer, Wonderful Machine Shoot Concept: Environmental lifestyle images of professional talent working and interacting in various business scenarios alongside a video production. Licensing: Worldwide Advertising, Collateral and Publicity use of up to seven images for one year. Show More Summary

Instagram To Step Up Its Advertising Efforts

Back in 2013, Instagram finally introduced ads into its feed. Unlike ads we’ve seen from Google or Facebook, Instagram’s ads don’t really feel too relevant or too interactive, but that’s about to change. The company has recently announced (via Re/code) that they will be stepping up their advertising efforts in the near future. Show More Summary

The Making Of “In Pieces”: Designing an Interactive Exhibition With CSS Clip Paths

Web-based interactive experiences are widely used in the modern age for a variety of reasons, predominantly for the advertising of premium high-street products and services. After discovering the little-known clip-path property of CSS,...Show More Summary

Lego could be creating its own version of 'Minecraft'

It seems Lego may have taken all those comparisons to Minecraft to heart. An advertisement found on an insert included with a Lego playset implies Warner Bros. Interactive and Lego are developing something called Lego Worlds, which bears the tagline "Explore. Show More Summary

YouTube Adds Shoppable Ads in Bid to Inspire Action

YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images, and links to purchase a product on a brand’s site,” reports AdAge. “They can also use […]

Google Patents Eerie, Internet-Connected Stuffed Animals for Kids

Between targeted advertising and tailored search results, you may feel like Google knows too much about you already. This new patent isn't going to help. Filed in 2012 and published last week, "interactive electronics that support social cues" are devices that react to the voice commands and movements of children. Show More Summary

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