Trend Results : Interactive Advertising

Blog Post Results (1-20 of 815)


3 ways to overcome the blind spot in mobile fraud protection

SPONSORED: Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates that the cost of mobile ad fraud to advertisers is $1.3 billion worldwide – and a recent study from AppsFlyer shows that up to a quarter of this fraud is specifically related […]

Senior Strategic Account Manager - Mooresville, NC

Company: PureRED Location: Mooresville, North Carolina Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's

Playable Mobile Ads -- A Hot Trend or The Future?

The mobile advertising industry continues to grow and innovate at a fast pace. One of the newest mobile ad formats to emerge in the last couple of years is the playable or interactive ad. As the name suggests, these are ad units that enable the user to interact with and [...]

Pinterest Adds Retargeting Options for Pins, Websites

Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.

This Ad Exec Gives Her Top Tips For Digital Marketing In Southeast Asia

Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.

How Online Video Is Shaping the New Era of Advertising

Digital, video, interactive, ROI, mobile video campaigns, video marketing

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour, Gatorade and Warby Parker,...Show More Summary

This AI Recruiting Tool Could Boost Diversity And Improve Human Interactions

With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. Show More Summary

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers. The...Show More Summary

Virtual reality ads are in high demand — when done right

The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right. A new report from the Interactive Advertising Bureau on Monday pointed to substantial...Show More Summary

Senior Accounts & Strategy Manager - Stone Mountain, GA

Company: PureRED Location: Stone Mountain, Georgia Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising Bureau's second annual Podcast Upfronts. But...Show More Summary

Teads begins consolidation of ad tech by acquiring Brainient’s interactive video

2 months agoTechnology : Venture Beat

Fresh off raising $47 million in debt financing, video ad tech leader Teads announced today it paid an undisclosed sum for interactive video startup Brainient. New York-based Teads is known for its native video advertising platform that has become ubiquitous across the Web and mobile. Those formats include vertical, square, 360° and live video formats. With […]

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at sentiment about podcast advertising from a poll of roughly 1,000 listeners. Show More Summary

Blair Witch VR trailer is a first in immersive movie advertising

2 months agoTechnology : Venture Beat

EXCLUSIVE: Sisters, from Otherworld Interactive, is creepy enough as virtual reality experiences go. A jump-scare heavy, episodic mix of haunted house imagery combined with escape room mechanics, it was recently selected as one of Sundance Film Festival’s New Frontier Selections. Show More Summary

IAB Expands Its International Reach With New Dmexco Partnership

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. Show More Summary

After some initial negotiating, bootstrapped startup rides two adtech trends

SAN FRANCISCO — CrossInstall CEO and co-founder Jeff Marshall took a bit of convincing from fellow co-founder Bobby McFarland before he fully got on board with the interactive mobile advertising company The two men had met while working...Show More Summary

The future of Pokémon Go: more human interaction or advertisers' top target?

The game has built its success on a largely single-player experience – but to really leave a mark on players, developers should focus on the interpersonal angle A location game overlaying the city, with players able to hunt monsters, capture stations, battle each other, build guilds. Show More Summary

IAB Outs 2016 MIXX Awards Shortlist

The Interactive Advertising Bureau has just revealed the shortlist for the 12th annual IAB MIXX … The post IAB Outs 2016 MIXX Awards Shortlist appeared first on Mobile Marketing Watch.

For the people who block ads, is there any way to win them back?

Panic! People love blocking ads! Adblocking could cost the industry as much as $12 billion by 2020! But there’s hope yet, at least according to a new study conducted for the Interactive Advertising Bureau by C3Research released Tuesday. Two-thirds of users with adblockers might be convinced in the future to stop using them, the report...

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