The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. Show More Summary
Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS … The post IAB Podcast Upfront Nearly Doubles in Size, Organization Says appeared first on Mobile Marketing Watch.
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media...Show More Summary
You’ve probably seen escape rooms advertised on TV or around your city. They’re interactive experiences that force a group of people to work together, solve clues, and get out of a made up scenario. It’s something you’d expect to do on a Friday night, not on the floor of a convention. Read more...
Company: Karsh Hagan Location: Denver, Colorado Industry: Advertising - Interactive/Digital Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Company: Zoom Media Corp. Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Entry Level (less than 1 yr experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience
Company: JPL Location: Swatara, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: Commensurate with Experience
Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with...Show More Summary
CANNES - Letting television viewers choose a reduced advertising load is overwhelmingly positive for Fox Networks, which offers a "choice card" whose most popular offering is an interactive, immersive ad instead of multiple ads. According...Show More Summary
Facebook's fast-loading, immersive Canvas tool, which combines video, text, and photo slideshows in an interactive, scrolling format, isn't just for advertisers anymore. The company is letting any business with a Page create Canvases...Show More Summary
Handsome Brook Farm, LLC v. Humane Farm Animal Care, Inc., 2016 WL 3348431, No. 16-cv-592 (E.D. Va. Jun. 15, 2016) Nice thorough opinion playing out the interaction between Lexmark and the definition of “commercial advertising or promotion.”...Show More Summary
Ahead of the weekend, the Interactive Advertising Bureau released “Improving Digital Advertising Experiences with Liquid … The post IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing appeared first on Mobile Marketing Watch.
You may have seen Facebook's Canvas ads — the social network's interactive ad format that combines videos, pictures, text, buttons, and all kinds of other stuff to make an advertisement that's hard to ignore. Today, Facebook announced...Show More Summary
The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing. In...Show More Summary
Facebook's advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that lets advertisers include an interactive map of nearby...Show More Summary
Company: Catalyst Marketing Company Location: Costa Mesa, California Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $550 - $45,000
Online advertising revenues reached an all-time high of $15.9 billion in the first quarter of 2016, reports the Interactive Advertising Bureau (IAB) -- a digital ad business organization. This figure represents a 21% year-over-year increase from the first quarter in 2015, when digital ad revenues clocked $13.2 billion. Show More Summary
Click on image for an enlarged view. According to Kantar Media: "Consumer ad spending by drug makers in 2015 reached $6.09 billion... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending...Show More Summary
British snack company Walkers is inviting passersby to get creative with their advertisement
Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study examines how messages about brands...Show More Summary