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The 'Echoverse': New way to think about brand-consumer interactions

Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study examines how messages about brands...Show More Summary

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

A growing number of U.S. adults are shifting their viewing habits away from traditional television formats to original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults...Show More Summary

Home plate ad at Angels-Cardinals game reminds St. Louis it lost its football team

Advertisements bombard us every day, especially when we go to a ballgame. Not like this though. We're so passive in how we interact with them. There's no real engagement and for the most part, we tend to tune them out anyway. But regardless...Show More Summary

IAB Study Says Digital Video Is Now More Popular Than Prime-time TV

Television programming is losing more of its audience to digital, according to a new study commissioned by the Interactive Advertising Bureau. The number of U.S. adults watching original video programs online at least once a month has...Show More Summary

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming...Show More Summary

Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each...Show More Summary

Digital Traffic + Production Manager - Evansville, IN

Company: Ten Adams Location: Evansville, Indiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $36,000 - $42,000

Paid Search Campaign Manager - San Diego, CA

Company: Katana Location: San Diego, California Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?

According to FiercePharma Marketing, "Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that, according to the Interactive Advertising Bureau’s annual ad revenue report prepared by PricewaterhouseCoopers" (read "Mobile Ad Spending Up, But Pharma's Share Remains Small"). Show More Summary

New Advertising Report Shows the Power and Impact of Interactive Video

According to a report from MAW ahead of the weekend, Exponential Interactive has just released … The post New Advertising Report Shows the Power and Impact of Interactive Video appeared first on Mobile Marketing Watch.

Digital Advertising Strategist - Washington

Company: Mothership Strategies Location: Washington, District of Columbia Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $40,000 - $75,000

Women in Business Q&A: Heather Wright, Executive Producer/Head of Partner Content, Aardman

Aardman Heather Wright runs the Partner Content business at Aardman. This division creates animated and interactive content for advertising agencies and third party brands and includes commercials, short films, websites, games and apps. As...Show More Summary

Google’s head of ads and commerce is coming to Disrupt NY

Yep, ads are going to be a big topic Disrupt New York. We’ve already announced speakers from the Interactive Advertising Bureau and AdBlock Plus, but we’ll also be joined by Sridhar Ramaswamy, Google’s vice president of ads and commerce. Despite the transition to mobile, Google remains the big name in online advertising — in fact, a strong earnings report in February… Read More

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic elements of our business haveShow More Summary

Do Brands Still Need Websites? Yes, They Do.

For media brands in 2016, it seems that the hip thing to do is ditch your website. BuzzFeed set the tone this month, when, during a keynote at South by Southwest Interactive, BuzzFeed unveiled Swarm, an ad format that lets advertisers...Show More Summary

Interactive Brokers: groom them from small

M ost if not all advertising by financial services businesses is aspirational rather than functional. That is, the quality of the product is secondary to what it can do for your image and lifestyle. Usually the spots that pass with numbing regularity on Bloomberg news are no more than metaphorical honey traps for the retail market. Show More Summary

CBS Interactive Is Ramping Up Its Native Programmatic Advertising Game

In a sign of the times, CBS Interactive has inked a deal to increase native programmatic advertising on the majority of its websites. Bidtellect, a native advertising exchange, has an exclusive contract to backfill in-feed native ad inventory across 18 of CBSi's properties on desktop and mobile. Show More Summary

Senior Digital Editor - Detroit, MI

Company: Campbell Ewald Location: Detroit, Michigan Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

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