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Sharethrough launches ‘native cards’ for Twitter, Facebook, Pinterest, YouTube and more

Native advertising company Sharethrough launched “Native Cards” today, a new form of native advertising that adds interactivity and media to ads in card format on websites or apps. The cards will allow advertisers to display content on a site that fits the look, feel, and content style of a particular site or app. Visitors can click […]

Getting Started with Usability Testing for Web Design

&c= " target="_blank"> &c= " border="0" alt="" /> Advertise here via BSA The Internet is all about people. Websites are designed as information hubs and interactive applications catering directly towards people. So it should be natural to assume that designers and developers want to fix up troubling issues within the user experience. Show More Summary

Advertising Fraud: How the Ad-Tech Industry is Tackling the Problem

In February 2014, Vivek Shah, president of the Interactive Advertising Bureau (IAB) trade group, tweeted an astounding fact: “We have reached a crisis point: 36 percent of traffic today is generated by machines, not humans.”

Delivery Agent Takes T-Commerce to the Next Level

If you haven’t heard of Delivery Agent, you’ve probably interacted with it if you watch television without knowing it. Product placement and advertising are part of television’s DNA but t-commerce is a growing industry and Delivery Agent’s focus, since 2005,  is on making it simple, connected, and intuitive. Show More Summary

Viewbix Raises $3M To Wrap Video Ads Inside Interactive Players

3 weeks agoTechnology : TechCrunch

Video ad startup Viewbix is announcing that it has raised $3 million in additional funding. The company basically wraps videos in a custom player — so if you’re an advertiser, the player can include your branding, as well as the ability to collect contact information and more. Read More

Advertising Jobs: TBWA, See’s Candies, Fuse Interactive

This week, TBWA is hiring a digital media manager and a content manager. Meanwhile, See’s Candies is looking for a copywriter, and Fuse Interactive is on the hunt for an art director and a copywriter. Get the scoop on these openingsShow More Summary

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar. Pretty straight-forward, universal knowledge, right? Not really. Of course, even those who are […]

Why Honda's 'The Other Side' is a Viral Ad Feat of Excellence

Recently Honda produced a new interactive video ad that serves as a prime example of creative advertising within social media.

User Experience Design Concepts from Google Inbox

&c= " target="_blank"> &c= " border="0" alt="" /> Advertise here via BSA Google’s newest creation is slowly being lowered on fiber-optic cables à la Frankenstein’s Monster. Google Inbox is meant to redefine how Gmail users interact with and archive their messages. Show More Summary

Shazam edges further into movie theaters as interactive ads roll out across the US

Back in May, Shazam revealed a partnership with cinema ads network National CineMedia (NCM), one that would extend advertisers’ reach within movie theaters. Today, the program is being rolled out nationally across more than 20,000 screens in the US. Show More Summary

Websites of the Week: Interactive Maps

Advertise here with BSA This week we’re bringing the world to you! With huge advances in mapping technology and data visualization especially from Google’s initiative, more websites and apps are fusing creative ways of using...

OpenDirect API Standardizes Digital Ad Trading

The OpenDirect API has been released through the collaboration of the Interactive Advertising Beureau (IAB) and multiple large tech services to expedite the process of buying and selling online ad space. The IAB allows advertisers and agencies to consent to ad reservations, now consolidated under a single RESTful API for maximum efficiency.

unauthorized photo use doesn't create false advertising claim for photo owners

2 months agoIndustries / Law : 43(B)log

Avalos v. IAC/Interactive Corp., No. 13-CV-8351 (S.D.N.Y. Oct. 30, 2014) Meltech, a web design and modeling company, sued defendants for allegedly unauthorized use of photos of models in fake online dating profiles on dating sites (e.g., Match.com, Chemistry.com, and OkCupid.com). Show More Summary

Interactive Mobile Ads Garner The Highest Success Rates

There are many options to choose from when investing in mobile advertising. With mobile still being the newest of channels in the digital advertising age, the rate of success continues to vary across most methods of mobile advertising.  And although advertising on social media is an effective method of mobile communications with consumers, countless brands […]

In gobbling up Sapient, Publicis bulks up for the digital era of giants

Today’s announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive advertising and marketing. Publicis announced it is putting down $3.7 billion in cash for the nearly 25-year-old Sapient. A new platform — called Publicis.Sapient — […]

Advertising: For Veterans Day, a TV Special That Will Span 6 Cable Networks

The media giant Scripps Networks Interactive is preparing an hourlong special, centered on the celebration of the Hawaiian homecoming of a wounded serviceman.

Media is “data-driven in every way” for this TV network | #ibminsight

Media is data-driven in every way, according to Tim Moran, director of Interactive Sales at WNEP-TV / WNEP.com. His company leverages data to “tailor customer experiences” to drive views and advertising campaigns. Right now WNEP-TV / WNEP.com uses Google Analytics … Continue reading ?

(VIDEO) TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. Show More Summary

Should You Invest Your Organic Efforts on Twitter or Facebook?

So much emphasis is placed on the need to advertise on social media platforms in order to generate interaction. BrandWatch.com declared that 2014 is the “Year of Social Media Advertising.” If you have given up on organic interactionShow More Summary

If You'd Like To Interact With The Future Of Audio Ads, Please Say "Proceed"

Now when an audio ad talks to you, you might need to talk back. It's not weird for an audio advertisement to talk to you, except when it's asking for a response in return. That's probably why the first time I heard one of XAPPmedia's new interactive audio ads, I actually missed the opportunity to respond--I didn't realize it was talking to me personally. Read Full Story

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