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What Advertisers Need to Know About How TV Viewers Discover Videos and New Shows

The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch. The study doesn't perfectly predict how future generations will watch or discover programs, said Eric John, deputy director of video at the IAB, in a blog...

Provocative ad uses bulletproof posters to challenge gun-control law

A provocative advertisement is taking aim at federal gun laws with bulletproof posters. The advertisement, published Thursday morning by gun-control advocacy group Americans for Responsible Solutions, shows people interacting with posters...Show More Summary

Strategic Advertising to Millennials

Millenials have grown up with the internet at their fingertips and make up for more online interactions than any other generation. This can make advertising to them a bit difficult since traditional advertising techniques do not attract them. This is where social media and your social media management comes into play. Which Platform is Best? […]

IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year

2 days agoWeb / Web Videos : Tubefilter

Overall ad revenues within the digital video space amounted to a whopping $9.1 billion last year, according to the Interactive Advertising Bureau’s (IAB) semi-annual Internet Advertising Revenue Report. This represents a 53% increase...Show More Summary

AT&T AdWorks Unveils New State-Of-The-Art Media Lab

Press release from AT&T, April 26, 2017: AT&T AdWorks announced today the opening of its Media Lab, a new interactive space designed to inspire marketers and bring our unique advertising capabilities to life. The new AT&T AdWorks Lab shows the...

Mobile now accounts for the majority of digital ad spending, according to IAB

Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade group for online publishers and advertisers). Show More Summary

A Surge in Mobile Spending Helped Digital Advertising in the U.S. Reach $72.5 Billion in 2016

According to a new report from the Interactive Advertising Bureau, digital advertising in the U.S. totaled $72.5 billion in 2016, with the bulk of the money going to 10 companies. Those stats come from the IAB's internet advertising revenue report conducted by PwC. The total was up 21.8 percent from the $59.6 billion advertisers spent...

Why Interactive Ads Are Becoming the Norm for Streaming Platforms

Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads...

Oracle acquires ad measurement company Moat

Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called...Show More Summary

Making ads fun again: the future of interactive advertising

“Creative without a strategy is called ‘art’. Creative with a strategy is called ‘advertising.’” -Jef I. Richards Digital technology has exploded over these last two decades. Now, rather than watch television, people watch content on their laptops, smartphones, tablets, and smartwatches. Show More Summary

Pentatonix, Grace Helbig, The Young Turks Nominated For 21st Webby Awards

3 weeks agoWeb / Web Videos : Tubefilter

Digital luminaries Pentatonix, Grace Helbig, and The Young Turks were announced today as nominees for the 21st annual Webby Awards -- a celebration of the year’s best websites, interactive advertising, and online film and video. Helbig...Show More Summary

Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup

last monthWeb / Web Videos : Tubefilter

BuzzFeed and Fullscreen are both opting out of this year’s Digital Content NewFronts -- an annual ad conference hosted by the Interactive Advertising Bureau (IAB) during which the industry’s leading video publishers and platforms showcase...Show More Summary

Despite Calls for Quality, Publishers Can’t Escape the Scale Trap

Summary: Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next...Show More Summary

Google Tests Waters of Voice Ads on Speaker

Google’s smart home speakers played an unprompted promotion for Disney’s new “Beauty and the Beast” movie, the first sign of how the world’s largest advertising company could shoehorn ads into its growing number of voice interactions with users.

Yahoo Is Bringing Its NewFronts Pitch on the Road to Regional Markets

This spring, Yahoo plans to pivot away from a major pitch to advertisers at the Interactive Advertising Bureau's Digital Content Newfronts in favor of a tour to several major markets across the U.S. Today, the company said it's skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest...

Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they...

Study: U.S. Ad-Supported Internet Generated $1.21 Trillion, 10.4 Million Jobs In 2016

last monthWeb / Web Videos : Tubefilter

A study commissioned by the Interactive Advertising Bureau (IAB) on the ad-supported internet found that the industry generated a stunning $1.21 trillion for the U.S. economy in 2016, which is more than double the contribution it made...Show More Summary

GE, New York Times and Chanel Execs Discuss How They Market Their Most Powerful Messages at SXSW

As part of The New York Times' day of programming at South by Southwest Interactive in Austin, Texas, on Saturday, a panel of marketing executives discussed Facebook's hold on the ad market, the unique benefits of print advertising and crafting messages that resonate with their respective target audiences. While Facebook works well as a targeting...

Advertising: Virtual Reality Leads Marketers Down a Tricky Path

Done right, interactive videos can be a big hit with consumers. But high costs and fickle audiences can make them risky.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Summary: In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Show More Summary

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