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Microsoft Advertises The Witcher 3 On Xbox With Footage From The PC Version; Fans Not Fooled

yesterdayIndustries / Law : Techdirt

Pay attention to the gaming scene and the way gamers interact with game companies and journalists and you'll see that times are a little tense these days. Without diving into any of the debates currently being had throughout Gamerdom...Show More Summary

Ads of the Week

This week's advertising round-up has it all: an interactive ad, an Instagram ad, even a few TV spots. Kicking off proceedings though is this lovely, Captain Pugwash-esque poster campaign for the English National Opera's forthcoming Pirates of Penzance show, directed by Mike Leigh...

20th Television Partners With WiO

If there’s any takeaway from this upfront season, it’s that advertising is getting more and more interactive. A division of 20th Century Fox, 20th Television, announced a partnership with WiOffer today, which has viewers texting and speaking to brands directly from their couch. Show More Summary

These Interactive Billboards React To The World Around Them

3 days agoGenres / Sci Fi : io9

For some advertisers, it’s not enough that ads constantly flash in front of your eyeballs. They want to make sure that you don’t just see their ads, but also interact with them in the hopes of searing their brands into your brain. Do these interactive ads actually entertain you? Or are they more trouble than they’re worth. Read more...

Report: Digital Advertising Produced $49.5 Billion Revenue In 2014

3 days agoWeb / Web Videos : Tubefilter

Each year, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US) team up to provide a report on the growth of digital advertising industry. The 2014 edition of the IAB Internet Advertising Revenue Report has now...Show More Summary

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in that growth was the burgeoning mobile space, which the IAB found to have skyrocketed by 76 percent—from $7.1 billion in 2013 to $12.5 billion last year. Show More Summary

Study: One Out Of Ten Americans Streams Video Daily To A Connected TV

4 days agoWeb / Web Videos : Tubefilter

The Interactive Advertising Bureau (IAB) has some new streaming video data to which the traditional TV market may want to pay attention. The marketing research organization revealed in its recent “The Changing TV Experience” report that...Show More Summary

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions.

IAB: One-Third of Connected TV Owners Stream Video Every Day

Jason Henry for The Wall Street Journal The idea that all media will be digital is starting to gain momentum in the TV world. Case in point: the Interactive Advertising Bureau is set to release a comprehensive report on digital video consumption that finds that one-third of Americans now own connected TVs, and one-third of [...]

(VIDEO) Too Much Money Fueling Ad-Tech Chaos: IAB's Rothenberg

Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage...Show More Summary

The Daily 6: YouTube’s Interactive Cards Gives Advertisers New Hope

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) YouTube’s Interactive Cards Gives Advertisers New Hope YouTube Makes Skippable TrueView Ads More...

Jimmy Kimmel's' 'Mean Tweets,' Netflix and 'Too Many Cooks' nominated for the 2015 Webby Awards

It's once again that time of year when The Webby Awards decide who is winning the Internet. The 2015 ceremony will pick who is the best of the best in five separate categories: Mobile sites and apps, interactive advertising and media,...Show More Summary

There are More Marginal Income Tax Rates than Advertised

The U.S. is known for having a pretty complex tax code. The individual income tax code alone has several provisions that interact with one another and impact how much taxes people pay at all income levels. Provisions that phase-in and phase-out create spikes in peoples’ marginal tax rates. Show More Summary

Director of Search Marketing - New York, NY

Company: Greater Than One Location: New York, New York Industry: Advertising - Interactive/Digital Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau.Show More Summary

IAB Announces Inaugural Board of Directors for Digital Video Center of Excellence

Although the announcement largely flew under the radar of most major media outlets, it is definitely worth noting that the Interactive Advertising Bureau has announced the inaugural Board of Directors of the IAB Digital Video Center of Excellence. This particular unit of the IAB is “devoted to promoting the development of the digital video medium.” […]

Advertising Jobs: FCB West, Sterling-Rice Group

This week, FCB West is hiring an interactive designer, and Sterling-Rice Group is looking for an art director. The Ad Council needs a data manager for its digital media analytics department, while Factory Design Labs is seeking a vice president of human resources. Show More Summary

Advertising Goes Bananas: AdGorilla Now Serves Up Interactive Ad and Content Solution for US Broadcasters

This week, AdGorilla announced the full technical integration with Strategy & Technology (S&T). This move allows for the leveraging of the US ATSC2.0 industry standards to insert and provide interactive targeted content and ads for over the air broadcasts. “The work will be on display at two booths at this year’s NAB show in Las […]

Instagram Update Tackles User/Advertiser Interactions

Summary: It's no surprise that Instagram is now larger than Twitter, according to a 2014 report. In recent months, users have seen an increase in advertisements or images with the heading “Sponsored” above them while scrolling down their news feeds. Show More Summary

ypSearch Wants to Be Your One-Stop Shop for Search Ads

YP, formerly AT&T Interactive and AT&T Advertising Solutions, says it’s created a new one-stop shop for search ads. The new service is being touted as a solution for small business owners overwhelmed by maintaining campaigns with multiple search ad providers. ypSearch is the latest product from YP to cater to small business owners specifically. The...

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