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IAB Study Says 26% of Desktop Users Turn On Ad Blockers

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. Show More Summary

IAB Podcast Upfront Nearly Doubles in Size, Organization Says

Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS … The post IAB Podcast Upfront Nearly Doubles in Size, Organization Says appeared first on Mobile Marketing Watch.

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media...Show More Summary

I Entered the X-Men: Apocalypse Escape Room and Lived to Tell the Tale

5 days agoGenres / Sci Fi : io9

You’ve probably seen escape rooms advertised on TV or around your city. They’re interactive experiences that force a group of people to work together, solve clues, and get out of a made up scenario. It’s something you’d expect to do on a Friday night, not on the floor of a convention. Read more...

Sr. Digital Producer - Denver, CO

Company: Karsh Hagan Location: Denver, Colorado Industry: Advertising - Interactive/Digital Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Ad Production Artist - Pittsburgh, PA

Company: Zoom Media Corp. Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Entry Level (less than 1 yr experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Director, Digital Marketing - Swatara, PA

Company: JPL Location: Swatara, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: Commensurate with Experience

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with...Show More Summary

(VIDEO) Fox's Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads

CANNES - Letting television viewers choose a reduced advertising load is overwhelmingly positive for Fox Networks, which offers a "choice card" whose most popular offering is an interactive, immersive ad instead of multiple ads. According...Show More Summary

Facebook is giving businesses another reason to abandon websites (FB)

Facebook's fast-loading, immersive Canvas tool, which combines video, text, and photo slideshows in an interactive, scrolling format, isn't just for advertisers anymore. The company is letting any business with a Page create Canvases...Show More Summary

Certification nonprofit engaged in commercial speech when it badmouthed uncertified seller

last monthIndustries / Law : 43(B)log

Handsome Brook Farm, LLC v. Humane Farm Animal Care, Inc., 2016 WL 3348431, No. 16-cv-592 (E.D. Va. Jun. 15, 2016) Nice thorough opinion playing out the interaction between Lexmark and the definition of “commercial advertising or promotion.”...Show More Summary

IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing

Ahead of the weekend, the Interactive Advertising Bureau released “Improving Digital Advertising Experiences with Liquid … The post IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing appeared first on Mobile Marketing Watch.

Facebook's genre-breaking 'Canvas' ads show why the social network is a force to be reckoned with (FB)

You may have seen Facebook's Canvas ads — the social network's interactive ad format that combines videos, pictures, text, buttons, and all kinds of other stuff to make an advertisement that's hard to ignore. Today, Facebook announced...Show More Summary

73% of Ad Players Cite User Experience as a Major Industry Challenge

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing. In...Show More Summary

Businesses can now tell if a Facebook ad led you to shop at their stores

Facebook's advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that lets advertisers include an interactive map of nearby...Show More Summary

Senior Web Developer/Designer - Costa Mesa, CA

Company: Catalyst Marketing Company Location: Costa Mesa, California Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $550 - $45,000

Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017

2 months agoWeb / Web Videos : Tubefilter

Online advertising revenues reached an all-time high of $15.9 billion in the first quarter of 2016, reports the Interactive Advertising Bureau (IAB) -- a digital ad business organization. This figure represents a 21% year-over-year increase from the first quarter in 2015, when digital ad revenues clocked $13.2 billion. Show More Summary

The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions

Click on image for an enlarged view. According to Kantar Media: "Consumer ad spending by drug makers in 2015 reached $6.09 billion... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending...Show More Summary

Form A Letter With Your Body And This Interactive Poster Will Recognize It

British snack company Walkers is inviting passersby to get creative with their advertisement

The 'Echoverse': New way to think about brand-consumer interactions

Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study examines how messages about brands...Show More Summary

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