Company: Campbell Ewald Location: Los Angeles, California Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: $130 - $145
Companies like Bacardi are increasingly going beyond traditional advertising to interact directly with the public.
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled...
The volume of voice searches could reach 50% by 2020 and that's just one of the online advertising trends revealed in this interactive infographic.
The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs. On Monday, Unilever’s chief marketing officer Keith Weed gave a speech at the Interactive Advertising...Show More Summary
The Interactive Advertising Bureau (IAB) is turning a spotlight on what it calls ‘direct brands’ -- or digitally-native vertical companies like Casper, Glossier, and Warby Parker -- with a first-ever list of the top 250 companies in this burgeoning retail space. Show More Summary
Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook and YouTube--to step up their efforts in combatting divisive content, hate speech and fake news. "I don't think for a second where...
This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA. Show More Summary
Big marketers are facing a crisis, according to Randall Rothenberg, president and CEO of the Interactive Advertising Bureau. Small and mid-sized brands, driven by data and digital marketing, are throttling growth for nearly every major...Show More Summary
When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Meeting, the incoming chairman of the group has one goal: "to help legacy brands evolve." "What needs to happen today is that these pieces of the media jigsaw puzzle need to come back...
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production...Show More Summary
Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators. Show More Summary
The Interactive Advertising Bureau (IAB), which has annually hosted the Digital Content NewFronts in New York since 2012, is slashing the traditionally two-week-long event in half. The NewFronts, which take their name from the television...Show More Summary
The Interactive Advertising Bureau has dramatically scaled back this year’s Digital Content NewFronts, paring the schedule to a week of presentations instead of the usual two. At the same time, the organization said it would host a new...Show More Summary
The Interactive Advertising Bureau, operator of the Digital Content NewFronts, is changing things up this year. The 2018 version of the two-week advertising marketplace will be split up, one week on each coast. The first part will be the week of April 30 in New York City, and the second week will take place later...
GUEST: Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet or phone cameras) straight from the browser without launching […]
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. Show More Summary
Welcome to Hot Pod, a newsletter about podcasts. This is issue 146, published January 9, 2018. Just a heads up: I’m told that the Interactive Advertising Bureau (IAB) will indeed be publishing a 2018 update to its podcast advertising study, which means we’ll be able to get at least one contiguous read of the industry’s...
Sigmoid, a leader in real-time interactive solutions for advertising technology industry, recently announced that Chocolate, a top global mobile video advertising & app monetization platform, has partnered with Sigmoid to bring real-time analytics to their operations. Show More Summary
The ASA has upheld a ruling against King of Avalon: Dragon Warfare dev Funplus Interactive, saying that the developer ran misleading advertisements that featured images from an entirely different game....