When was the last time you listened to an internet radio station or a podcast? If you said "recently," then chances are you're an 18- to 34-year-old smartphone streamer, at least according to the Interactive Advertising Bureau's newShow More Summary
Management consulting firm Accenture announced it had acquired UK advertising agency Karmarama on Tuesday. Speaking to Business Insider, David Whipple, who heads the Accenture Interactive unit — which was named by AdAge as the world's...Show More Summary
When the world shifted from desktop to smartphones, one thing didn’t change: the existence of a screen on both devices. The screen shrank, but it remained the medium through which we interact with computers. For Google, that meant its core online advertising business — visible search ads on a webpage — remained intact and lucrative. […]
Peerless-AV kiosks are fully customizable to fit your specific application, and offer a wide variety of usage such as wayfinding, advertising, interactive experiences and much more.
In this blog post, I'm going to share some tips on the topic of ads in mobile games based on our experience with implementing such solutions in Tabasco Interactive....
How do you feel about ads on top of your ads? What about advertisements embedded into your messages as "sponsored" messages? If you're a Facebook Messenger user, you may start seeing advertisements pop up in the middle of your conversations. Show More Summary
Facebook's upcoming 1.3 update for Messenger is bringing new ways for advertisers to reach you through the platform. If you've ever interacted with a company's chatbot on the service, you're on the list.
Facebook knows a lot about you, including how you identify politically. To help advertisers target their ads to you, Facebook guesses your political leaning based on pages and stories you like and people you interact with on the social...Show More Summary
Late last week, the Interactive Advertising Bureau (IAB) published its 2016 half-year (HY) report, and … The post Mobile Helps Lift Digital Ad Revenues to Record Heights appeared first on Mobile Marketing Watch.
According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billionShow More Summary
SPONSORED: Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates that the cost of mobile ad fraud to advertisers is $1.3 billion worldwide – and a recent study from AppsFlyer shows that up to a quarter of this fraud is specifically related […]
Company: PureRED Location: Mooresville, North Carolina Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's
The mobile advertising industry continues to grow and innovate at a fast pace. One of the newest mobile ad formats to emerge in the last couple of years is the playable or interactive ad. As the name suggests, these are ad units that enable the user to interact with and [...]
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.
Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.
Digital, video, interactive, ROI, mobile video campaigns, video marketing
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour, Gatorade and Warby Parker,...Show More Summary
With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. Show More Summary
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers. The...Show More Summary
The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right. A new report from the Interactive Advertising Bureau on Monday pointed to substantial...Show More Summary