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Trend Results : Interactive Advertising

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Facebook Wants To Know Why You Hate Its Ads

Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don't want to see a particular ad on your News Feed. Beginning last week, when you scroll through your News Feed,...Show More Summary

Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes. Now, Flipboard is bringing that same level of interactivity to the magazine ad. Flipboard […]

Visme – Interactive Online Presentations, Infographics, animations and banners made easy

Advertise here with BSA Probably everyone at some time in their life needs to express their thoughts and ideas to others in the form of content. You can need this at your work, at...

Yahoo Acquires, Shuts Down Luminate, An Interactive Image Platform

Another acquisition today from Yahoo to beef up its advertising and media business. It is buying Luminate, a startup founded by LiveOps, Netscape and Yahoo alums that has created a platform for interactive, tagged images — or, as we have called it in the past, an AdSense for images. Terms of the deal, which was announced on Luminate’s homepage, have not been disclosed. Read More

Advertising Jobs: Sterling-Rice Group, XenoPsi Media, Petrol Advertising

This week, Sterling-Rice Group is hiring an art director, while XenoPsi Media needs an integrated art director and copywriter team. Petrol Advertising is seeking a senior interactive art director, and Hearst is on the hunt for an advertising project manager. Show More Summary

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.

Amazon’s Twitch: Bulls Like Quasi-ESPN Purchase, Commerce and Advertising Prospects

Shares of (AMZN) are up $2.46, or 0.7%, at $336.59, after the company late yesterday confirmed speculation it bought startup Twitch Interactive, which hosts a broadcast network of video game play, for $970 million in cash. Amazon CEO Jeff Bezos noted the company’s platform of “tens of millions of people” and the “billions of [...]

What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website. Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many […]

Twitter launches data visualization tool for its Everyday Moments in the UK

Twitter has launched a tool for brands and advertisers in the UK that makes use of its collated ‘Everyday Moments’ data to show exactly how often, where and when people interact when talking about certain topics. For example, you might...Show More Summary

Twitter Tweaks The Way it Charges for Ads

Twitter is changing the way it charges for advertising on its site. Marketers will soon have the option to only pay for ads when users interacts with them in ways they specify, with what Twitter describes as "objective-based campaig...

Rapt Media Raises $3.1 Million For Interactive Video Advertising Platform

Rapt Media, a developer of interactive digital video technologies and services, has raised $3.1 million in new financing as it looks to expand its geographical presence. The Boulder, Colo.-based company will use money from the round led by Boulder Ventures to open offices in the media centers of New York and Los Angeles. Show More Summary

The Worst Badvertising and Best Radvertising of Comic-Con 2014

2 months agoGenres / Sci Fi : io9

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

The Worst Badvertising and Best Radvertising of Comic-Con 2014

The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising. Read more...

Barker Takes a Bigger Bite Out of Digital Marketing

Barker is barking up digital marketing’s tree more aggressively than ever. The advertising and interactive agency has just acquired BrandWire, a digital marketing agency based in New York City. A statement provided to MMW indicates that...Show More Summary

Gaming Ads Are the Biggest Thing Around…If You Ask Sony

There is no real breaking news here. Advertising for video games has only grown more prevalent with the launch of interactive gaming as top brands aim for a little word-of-mouth love, real-time sharing and a larger piece of the consumer...Show More Summary

Blumberg Capital founder talks about innovation & the developing world (video)

There’s no doubt that the rapid growth of technology and social media sites has drastically influenced the way that consumers interact with brands on a daily basis. And, with advertising technology experiencing a similar boom, marketers and brands are able …

Recent Social Media Disasters and What Companies Can Learn From Them

Social media can be a wonderful thing for a business. Companies can now inform, interact with, and advertise to customers in ways never before possible. While social media is a handy tool that can give fans and customers unprecedented access, the technology is a double-edged sword. read more

Measuring Marketing’s Worth: Top-Down, Bottom-Up Tools Both Needed

Here it comes: the future everyone predicted. Yes, digital ad spending — for the first time in U.S. history — has trumped money spent for advertising on broadcast TV. A study released by the Interactive Advertising Bureau (IAB) in April released figures showing that $42.8 billion was spent on online advertising in 2013 – that’s […]

WTF! Catfish’s Nev Schulman Fronts Rocawear Fall/Winter 2014 Campaign

Nev Schulman for Rocawear–In a surprising move, Jay Z’s clothing label Rocawear enlists Catfish star Nev Schulman to front the brand’s European campaign for fall/winter 2014. The advertisement marks Schulman’s first interaction with fashion. Show More Summary

Here's What People Do On The Internet All Day

Here is what most people do on the Internet all day, according to GfK and the Interactive Advertising Bureau, via the WSJ. Social networks like Facebook, and email take up the biggest chunk of our time. After that, it's watching video, doing searches, and online gaming. Chart from Statista. Join the conversation about this story »

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