What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
Pandora fans can now listen for a full hour of music uninterrupted by ads - if they agree to watch or interact with an advertisement first.
After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least […]
Google is making your ads a bit more interactive – YouTube now supports 360-degree video advertisements on Chrome, Android and iOS. Beer brand Bud Light is the first advertiser to take advantage of the new feature, which runs on Google’s TrueView ad platform. Show More Summary
Company: Magnani Caruso Dutton Location: New York, New York Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience
Company: PureRED Location: Stone Mtn, Georgia Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Show More Summary
Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on...Show More Summary
Facebook's news feed algorithm will be adjusted according to interactions with videos The post Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern appeared first on Search Engine Journal.
The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. Show More Summary
For some going to see “Terminator Genisys” starting July 1 will mean having the chance to do something other than text or stare at the advertisements on the big screen before the movie starts. Paramount has announced it is releasing an interactive game to be played on mobile devices before the film begins at select AMC IMAX locations. Show More Summary
A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself, but folks will no doubt take notice if certain countries aren't represented when all the awards have been announced. Show More Summary
This week, J. Walter Thompson is hiring an art director, and MATTE is looking for a creative studio manager. Magnani Caruso Dutton needs an interactive designer, while Fuse Interactive is seeking a copywriter/associate creative director. Show More Summary
Viewers will see advertisements for local retailers, extended video ads for certain products, and even take quizzes and play games using the Roku remote.
An advertising company came up with this ingenious interactive billboard for a cafe in São Paulo, Brazil. This is pretty clever. Everyone knows yawns are contagious, but until now, nobody had harnessed that power to sell coffee. The clever folks at Lew'Lara/TBWA, a Brazilian ad agency, have changed all that. Show More Summary
Internet ad revenues have reached what the Interactive Advertising Bureau (IAB) is calling “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” notes the IAB. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.” The data was […]
In all, some 30 brands will show interactive advertising to AT&T subscribers.
Samsung Display has announced its first mirror and transparent OLED display, and plans to implement Intel's Real Sense technology for interactive advertising.
This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named the center’s first Board of Advisors. The board includes 19 high-level executives from blue-chip brands and leading agencies. This new group will provide insights and recommendations that will help propel digital video – including mobile, […]
There’s a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe. Not surprisingly, many respondents said that they’re watching more video on mobile devices than they were a year ago, including 50 percent of those surveyed in the United States, and 42 percent in Canada, New Zealand and South Africa. Read More