SPONSORED: Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates that the cost of mobile ad fraud to advertisers is $1.3 billion worldwide – and a recent study from AppsFlyer shows that up to a quarter of this fraud is specifically related […]
Company: PureRED Location: Mooresville, North Carolina Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's
The mobile advertising industry continues to grow and innovate at a fast pace. One of the newest mobile ad formats to emerge in the last couple of years is the playable or interactive ad. As the name suggests, these are ad units that enable the user to interact with and [...]
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.
Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.
Digital, video, interactive, ROI, mobile video campaigns, video marketing
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour, Gatorade and Warby Parker,...Show More Summary
With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. With time-saving AI, companies may advertise that candidates can speak with an actual human when applying for jobs in the future. Show More Summary
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers. The...Show More Summary
The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right. A new report from the Interactive Advertising Bureau on Monday pointed to substantial...Show More Summary
Company: PureRED Location: Stone Mountain, Georgia Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time
It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising Bureau's second annual Podcast Upfronts. But...Show More Summary
Fresh off raising $47 million in debt financing, video ad tech leader Teads announced today it paid an undisclosed sum for interactive video startup Brainient. New York-based Teads is known for its native video advertising platform that has become ubiquitous across the Web and mobile. Those formats include vertical, square, 360° and live video formats. With […]
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at sentiment about podcast advertising from a poll of roughly 1,000 listeners. Show More Summary
EXCLUSIVE: Sisters, from Otherworld Interactive, is creepy enough as virtual reality experiences go. A jump-scare heavy, episodic mix of haunted house imagery combined with escape room mechanics, it was recently selected as one of Sundance Film Festival’s New Frontier Selections. Show More Summary
The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. Show More Summary
SAN FRANCISCO — CrossInstall CEO and co-founder Jeff Marshall took a bit of convincing from fellow co-founder Bobby McFarland before he fully got on board with the interactive mobile advertising company The two men had met while working...Show More Summary
The game has built its success on a largely single-player experience – but to really leave a mark on players, developers should focus on the interpersonal angle A location game overlaying the city, with players able to hunt monsters, capture stations, battle each other, build guilds. Show More Summary
The Interactive Advertising Bureau has just revealed the shortlist for the 12th annual IAB MIXX … The post IAB Outs 2016 MIXX Awards Shortlist appeared first on Mobile Marketing Watch.
Panic! People love blocking ads! Adblocking could cost the industry as much as $12 billion by 2020! But there’s hope yet, at least according to a new study conducted for the Interactive Advertising Bureau by C3Research released Tuesday. Two-thirds of users with adblockers might be convinced in the future to stop using them, the report...