The rebounding retailer restores another page from its past but in a much slimmed down format.
After killing off its paper catalog in 2010, J.C. Penney is bringing it back. While most people don't actually shop from catalogs anymore, the store has found that the physical catalog helped drive higher online sales. READ MORE »
J.C. Penney reported comparable-store sales growth during the holidays, delighting investors. But there's more to the story.
The company finds that even if people don't order directly from the catalogs, they still serve a purpose.
The "Big Book" will return, albeit somewhat slimmer, as the retailer continues a return to its roots
Neal Hamberg/Bloomberg via Getty ImagesIn this 2004 photo, a customer looks through "The Big Book" catalog at a JCPenney store. By Rama Venkat Raman Department-store operator J.C. Penney (JCP) is bringing back its hefty print catalog...Show More Summary
(Reuters) - Department-store operator J.C. Penney Co Inc is bringing back its hefty print catalog five years after ditching it to focus on the web, the Wall Street Journal reported. The retailer stopped mailing the 'Big Book' catalog in 2009 and phased out its distribution of 70 smaller catalogs a year later, the Journal said. Show More Summary
In general, your mailbox probably contains fewer catalogs than it used to. Retailer JCPenney killed off their dead-tree division back in 2010, choosing to follow American shoppers online. Or so they thought. The company is bringing back a catalog filled with housewares after learning that the print catalog actually led to more online sales. How does that work? The Wall … [More]
Why Staples, Sears, and J.C. Penney look like terrible long-term plays.
J.C. Penney shares are hot, but it doesn't mean the chain is cool again.
Analysts are looking for a rising tide to life all boats, but some may have holes causing them to sink further.
David Tran’s Huy Fong sriracha sauce is so popular that it inspired counterfeit sriracha. It has inspired fanatic prints. JC Penney sells a sriracha shirt. I know that it’s getting trashed on food blogs as a trend that needs to die, but honestly, I feel like sriracha is the skinny jeans of condiments — it’s [...]
How come analysts keep getting it wrong for this recovering retailer
While many investors are starting to think the venerable retailer is finally turning the corner, others are still skeptical