The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising....Show More Summary
The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs. On Monday, Unilever’s chief marketing officer Keith Weed gave a speech at the Interactive Advertising...Show More Summary
Giant marketer Unilever has issued a warning to Facebook and Google, making it clear that it wants the tech companies to police extremist and illegal content or it will pull its advertising from the sites. Keith Weed, Unilever’s chief marketing...
Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook and YouTube--to step up their efforts in combatting divisive content, hate speech and fake news. "I don't think for a second where...
Mega-advertiser Unilever is threatening to pull ads from Silicon Valley’s hottest properties if the industry doesn’t get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, racism,...Show More Summary
Unilever turned heads in the ad world — and on Wall Street — when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube. But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. Show More Summary
Summary: Keith Weed, Unilever's chief marketing officer, said the company will not invest in platforms that create division in society, do not protect children, or promote fake news.
Unilever’s Chief Marketing Officer Keith Weed will call on Silicon Valley Monday to better police what he describes as a toxic online environment where propaganda, hate speech and disturbing content that exploits children thrives.
It's not a huge surprise that Willie Nelson makes a cameo in the lighthearted (and smoke-filled) new video for Toby Keith's weed-centric country party song, "Wacky Tobaccy." After all, Willie is a known pothead and a longtime advocate of marijuana legalization. Show More Summary
Despite once declaring he would “never smoke weed with Willie again,” country superstar Toby Keith has once again paired up with pot king Willie Nelson in a new ode to “Wacky Tobaccy.” “That old wacky tobaccy, when you feel it creeping up on you, that old wacky tobaccy, kick back and let it do what...
Unilever's marketing chief Keith Weed has long been vocal about the need for digital platforms to be more accountable around what he dubs the "3Vs": Value, viewability, and verification. But despite the high-profile disquiet around brand...Show More Summary
Drawing heavily on Alexander Hamilton’s Federalist Paper No. 68, commentator Keith Olbermann pounded home the idea that the members of the Electoral College committed to President-elect Donald Trump don’t need to walk in lock-step and vote for him when they convene next week. Reading...
Clare Parker, Marketing & Trade Manager, International at The Exchange Lab Fresh from the Festival of Marketing in London, some clear themes stood out. It is evident from speakers such as Unilever’s CMO, Keith Weed and WPP’s CEO, Sir...Show More Summary
Summary: For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen.
CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communicationsShow More Summary
Almost a quarter (24%) of Unilever's global ad budget goes towards digital media, the company's chief marketing and communications officer Keith Weed told Business Insider. That figure is up four percentage points on the 20% the Axe,...Show More Summary
The ACM Honors Ceremony was held at the Ryman last night. Toby Keith and Ronnie Milsap received Career Achievement Awards, Carrie Underwood took home the Gene Weed Special Achievement Award, Steve Buchanan and Rascal Flatts got the Jim...Show More Summary
Why marketing and sustainability must be under one leader.
We look back at Keith’s formative skating days in early 90s New York City. Before HUF, and before everyone and their grandma had a pair of weed socks, there was a kid busting his ass to get sponsored. To make this episode we sifted through...Show More Summary
Unilever CMO Keith Weed discusses the company's new initiative to formalize all the company's tech-facing projects, and create an open-door, "pitch-to-pilot" system for startups looking to work with a marketing giant. More and more brands...Show More Summary