Trend Results : Keith Weed

Blog Post Results (1-20 of 30)


Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving

The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising....Show More Summary

IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit

The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs. On Monday, Unilever’s chief marketing officer Keith Weed gave a speech at the Interactive Advertising...Show More Summary

Packaged Good Giant Unilever Issues Warning to Facebook and Google

Giant marketer Unilever has issued a warning to Facebook and Google, making it clear that it wants the tech companies to police extremist and illegal content or it will pull its advertising from the sites. Keith Weed, Unilever’s chief marketing...

Unilever’s CMO on ‘Moving Meaningful Money’ in Push for Tech Platforms to Clean Up Content

Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook and YouTube--to step up their efforts in combatting divisive content, hate speech and fake news. "I don't think for a second where...

Facebook and Google could lose $2B in ad revenue over ‘toxic content’

Mega-advertiser Unilever is threatening to pull ads from Silicon Valley’s hottest properties if the industry doesn’t get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, racism,...Show More Summary

No, Unilever is not actually pulling its ad budgets from Facebook and Google

Unilever turned heads in the ad world — and on Wall Street — when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube. But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. Show More Summary

Unilver Threatens to Pull Digital Ad Spend From "Toxic" Platforms

Summary: Keith Weed, Unilever's chief marketing officer, said the company will not invest in platforms that create division in society, do not protect children, or promote fake news.

One of the world's largest advertisers threatens to pull its ads from Facebook and Google over toxic content

Unilever’s Chief Marketing Officer Keith Weed will call on Silicon Valley Monday to better police what he describes as a toxic online environment where propaganda, hate speech and disturbing content that exploits children thrives.

Watch: 'Wacky Tobaccy,' Toby Keith's country anthem to weed

9 months agoHumor / odd : Boing Boing

It's not a huge surprise that Willie Nelson makes a cameo in the lighthearted (and smoke-filled) new video for Toby Keith's weed-centric country party song, "Wacky Tobaccy." After all, Willie is a known pothead and a longtime advocate of marijuana legalization. Show More Summary

WATCH: Toby Keith and Willie Nelson team up in new ode to ‘Wacky Tobaccy’

9 months agoNews : The Raw Story

Despite once declaring he would “never smoke weed with Willie again,” country superstar Toby Keith has once again paired up with pot king Willie Nelson in a new ode to “Wacky Tobaccy.” “That old wacky tobaccy, when you feel it creeping up on you, that old wacky tobaccy, kick back and let it do what...

Why you won't see Unilever announcing it is pulling its ads from YouTube (ULVR, GOOG)

Unilever's marketing chief Keith Weed has long been vocal about the need for digital platforms to be more accountable around what he dubs the "3Vs": Value, viewability, and verification. But despite the high-profile disquiet around brand...Show More Summary

Keith Olbermann: The Electoral College was created to ‘weed out creatures and foreign stooges’ like Trump

last yearNews : The Raw Story

Drawing heavily on Alexander Hamilton’s Federalist Paper No. 68, commentator Keith Olbermann pounded home the idea that the members of the Electoral College committed to President-elect Donald Trump don’t need to walk in lock-step and vote for him when they convene next week. Reading...

How Do Brand Marketers Maintain Control When Digital Natives Are Riding Shotgun?

Clare Parker, Marketing & Trade Manager, International at The Exchange Lab Fresh from the Festival of Marketing in London, some clear themes stood out. It is evident from speakers such as Unilever’s CMO, Keith Weed and WPP’s CEO, Sir...Show More Summary

How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists

Summary: For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen.

3 Keys to Bringing a Global Campaign to a Local Market

CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communicationsShow More Summary

Almost a quarter of Unilever's $8 billion ad budget is now spent on digital (ULVR)

Almost a quarter (24%) of Unilever's global ad budget goes towards digital media, the company's chief marketing and communications officer Keith Weed told Business Insider. That figure is up four percentage points on the 20% the Axe,...Show More Summary

Stream Dead Man’s Town; Blues HoF on Schedule for May 2015 Opening; Lee Ann Womack Releases New Video

4 years agoMusic / Country : The 9513

The ACM Honors Ceremony was held at the Ryman last night. Toby Keith and Ronnie Milsap received Career Achievement Awards, Carrie Underwood took home the Gene Weed Special Achievement Award, Steve Buchanan and Rascal Flatts got the Jim...Show More Summary

Epicly Later'd: Keith Hufnagel - Part 1

We look back at Keith’s formative skating days in early 90s New York City. Before HUF, and before everyone and their grandma had a pair of weed socks, there was a kid busting his ass to get sponsored. To make this episode we sifted through...Show More Summary

Unilever Looks To Forge New Partnerships With Startups With The Launch Of The Foundry

Unilever CMO Keith Weed discusses the company's new initiative to formalize all the company's tech-facing projects, and create an open-door, "pitch-to-pilot" system for startups looking to work with a marketing giant. More and more brands...Show More Summary

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