Posted by MOGmartin Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO's work revolves around discovering opportunity and filling that same opportunity...Show More Summary
As part of our SEJ interview series, Jacob Hagemann of Hoosh Technology provides some advice on how to adjust your keyword research strategy now that all of Google’s search data is protected. Google’s decision to not provide keyword data has people nervous about not having access to the same information they used to. Show More Summary
Posted by Dana DiTomaso With personalization and (not provided) keywords, there's been plenty of debate in recent months over the value of keyword rankings in today's world of marketing. It's important to remember, though, that there...Show More Summary
In the world of (not provided), quite a few of us spend our time fretting over keywords. We scour the web for tools, processes, and blog posts that can give us our bearings in uncharted territory. We innovate – which is a good thing – but we complain while doing it. It's an interesting dynamic. [...]Show More Summary
So a week has passed since The Powers That Be took our precious keyword data away from us. I will be honest, I was absolutely terrified to begin with, and then I entered the five stages of grief for our dearly departed – not a completely...Show More Summary
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list.
I've worked as an in-house SEO before and I've also worked as a senior SEO manager in a specialist agency. So I can certainly feel an SEOs pain with [not provided] keywords! Most SEOs know the true value that their craft has on a businesses bottom line, but with all the subtle intangibles that they [...]Show More Summary
Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post. I’ll tell you about how your SEO strategy needs to adapt to the new algorithm and some clever ways you can still get relevant keyword information. read more
It’s official. Google is now moving towards encrypting all searches, meaning you’ll shortly see all Google organic keywords as (not provided) in your Google Analytics account. Cheers for that, Big G. Very useful. Grieving the loss of your keyword data?...
With Google's recent announcement to encrypt all keyword searches (with the exception of PPC ads) many marketers are jumping on the SEO is dead bandwagon. It certainly is not the end of SEO and the Not Provided update from Google's latest algorithm change gives SEOs and digital marketers an opportunity to adapt and adjust to [...]Show More Summary
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is "(not provided)".
Facebook recently revealed two new APIs (application programming interfaces) that will provide better insights to brands using real-time data. With the public feed API and the keyword insight API, not only can companies see how often certain words are mentioned, but they can also view detailed demographic data. read more
If you’ve taken a look at Google Analytics lately, you’ve probably noticed things have changed. Many of your favorite standard reports have moved around – and improved (except for that nasty “not provided” keyword set). In this post, we’re going to give you an overview of what is new, what has been relocated, and what […]
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content marketers. read more
Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced that the next PageRank (PR) update “may take some time.” read more
Posted by Ruth_Burr Google's recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps the first occasion that really deserves) that age-old cry, "is SEO...Show More Summary
Unless you’ve been hiding under a rock without Wi-Fi, you’ve probably heard about Google’s plans to encrypt all of organic search. This will turn what started out as a “single digit percentage of (not provided) organic keywords” in your Google Analytics website data into “100%.” Sure, you can get paid keyword data (i.e., Google AdWords), […]
Last Monday was the day SEO died as we know it. All those lovely keywords in your analytics accounts showing all your Google search referral traffic are now dead, even though we have been seeing it die a “not provided” death for a couple of years now. SEOs have been bitching and complaining about it […]
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why.