Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap.
Everyone has been concerned about the potential of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Everyone has been concerned about the potential of Google moving "(not provided)" to also encompass paid search. Now a new report says AdWords will no stop supplying third parties with paid search query data within the next few week...
A.J. Ghergich recently broke the news on his site that keyword data from paid search is soon to […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. Show More Summary
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever.
Is Google’s decision to encrypt search data a move to block other ad networks? And should anti-trust authorities take notice? Microsoft’s gradual descent from complete dominance of the technology industry and desktop OS scene to their...Show More Summary
Today’s video is a continuation from last week’s video. Last week we talked about how to get around the “Keyword Not Provided” issue in Google Analytics. This week we’re going to tell you how to increase your conversion rates once you know what keywords are sending you traffic. Important Details to Note Translating your content […]
This is a guest contribution from Jim Burch, a copywriter from St. Louis. When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on [...]Show More Summary
Last year was very thrilling for Google as the company updated many of their products. We’ve seen some tools like Google Reader being shut-down and we’ve seen many improvements made to the existing ones. Most of Google’s income comes...Show More Summary
I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it comes to local SEO it can be harder to identify keywords to target, especially in [...]Show More Summary
Search marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from. Now it appears […]
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his advice in the video below: Here are some key takeaways from the video: For the most part...Show More Summary
Posted by timresnik October 18th, 2011, the day Google announced "Secure Search," was a dark day for many search marketers. We had hope, though; we were told only a small fraction of search referrals from Google would apply. This was proven false in just a few weeks as (not provided) quickly hit 10+% for many sites. Show More Summary
Since its introduction, (Not Provided) has created a stir among both the SEO community and many DIY webmasters. The share of (Not Provided) keywords rose steadily and then disappeared all together, leaving many wondering “What’s next?”. Show More Summary
Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search with "Keyword Provided" - an algorithm that's been tested with a 99 percent accuracy, according to its research.
Posted by MartinMacDonald Despite keywords being slightly out of fashion, thanks to the whole (not provided) debacle, it remains the case that a large part of an SEO's work revolves around discovering opportunity and filling that same...Show More Summary