Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.
You’ve probably read a lot strategies teaching you how to craft the perfect landing page. Questions that usually come up include: “How do I optimize my landing page for top conversions?”; “What mix of content and UI ingredients should I apply to make the page perform best?”. Today I’d like you to look beyond that. [...]Show More Summary
At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated. Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content [...]
It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc. But is there more to these tips? Well, the more one learns about [...]Show More Summary
In this guest post, optimization expert Rich Page (author of Website Optimization: An Hour a Day and co-author of Tim Ash’s Landing Page Optimization) shares how he leverages UserTesting.com to increase conversions for his clients. Gathering insight from your website … Read More
Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test.
Tim Ash literally wrote the book on Landing Page Optimization. He is the CEO of SiteTuners, the Founder of Conversion Conference and holds a B.S. in Computer Engineering and Cognitive Science, and an M.S. in Computer Science. We wanted to give our … Read More
So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy situation, but let’s go with it.) People are visiting your site, but for some [...]
Customers and potential clients make immediate judgments about your company and products based on the split second they spent on your landing page. (Just think about the last time you arrived at a landing page that wasn’t quite what you expected. You clicked out of there pretty fast, didn’t you?) So, how good are your [...]
38% of internet users who click on paid search ads are led to homepages rather than tailor fit and optimized landing pages. Studies have shown that homepages have a paltry conversion rate at less than 2%. In other words, homepages are ineffective in meeting certain business objectives.
Over the last month or so I've started working with a couple new clients. One project is a landing page that will be hosted on a partner's website and the other project is a landing page for paid search (PPC) traffic. One is in the payment processing industry and the other is employee recognition software. [...]Show More Summary
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions.
The team at Google Analytics takes a look at what online shopping would be like in real life in a series of three videos on Landing Page Optimization, Site Search and Online Checkout. via Google Analytics, 22 Words, Tastefully Offen...
Pluralis is a kind of 99designs for copywriters. It puts writers into a competition to optimize a landing page and the one who optimizes brings the highest percentage of positive... Keep reading ?
Here’s a fun tool for landing page optimization. Actually, it’s more fun for you and me as ‘testers’. The way it works is that you given a short period of time to give your opinion on a certain design (graphic, logo, etc) or overall webpage layout. You earn karma points for each design you ‘test’. [...] The post FiveSecondTest appeared first on Cool Site of the Day.
Remember the Olympics? A gymnast is eying the vault. She is good, but her face is reflecting the pressure of millions looking at her. She is up. Wide smile. Run… and incomplete. She cannot stick the landing! And the audience sighs, whispers, "Ah, well…", and turns their precious attention to the gymnast's competitor, who sticks [...]Show More Summary
A lot of small to mid-sized businesses are realizing the value of optimizing their Websites for conversion, but many find the idea of where and how to start a bit daunting. Before your small business gets started with conversion optimization,...Show More Summary