Posted by MiriamEllis It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Show More Summary
I currently blog on Search Engine Land, Marketing Land and MarTech Today (all Third Door Media sites) as well as the LSA blog. On most days I’m writing several articles on topics ranging from privacy and antitrust, to local SEO, location data uses, voice search and consumer behavior. It’s a lot to keep up with. […]
Google's John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search SEO. The post Google on Structured Data for Local SEO by @martinibuster appeared first on Search Engine Journal.
Local SEO firms speak and write the same language as your audience and share the local knowledge that makes local SEO work. The post Local SEO: Should You Hire a Local Company? appeared first on The Good Men Project.
Posted by MiriamEllis What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Show More Summary
A recent survey of the local search industry found that SEOs earned an average of $61,711 in 2017. The post Local Search Survey: Average Earnings & Most In-Demand Skills by @MattGSouthern appeared first on Search Engine Journal.
Here are some of the ways that will help you to revamp your local SEO strategy for 2018. The post How to Revamp Your Local SEO Strategy by @overthetopseo appeared first on Search Engine Journal.
Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. Show More Summary
Posted by sherrybonelli An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Show More Summary
How to Create Local Content for Local SEO written by John Jantsch read more at Duct Tape Marketing Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where you did business. Show More Summary
Posted by MiriamEllis It’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely...Show More Summary
Posted by MiriamEllis You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Show More Summary
Following the Google Venice Update, the traditional 10 blue link results began to cater more toward local intent. The post How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW appeared first on Search Engine Journ...
What You Need to Know About Google Local Services Ads written by John Jantsch read more at Duct Tape Marketing Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. Show More Summary
Reviews appear to be the most prominent ranking factor in local search, according to a recent study. The post Reviews are the Most Prominent Local SEO Ranking Factor in 2017 by @MattGSouthern appeared first on Search Engine Journal.