Trend Results : Lyor Cohen

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Google will deliberately annoy YouTube users with ads to get them to pay for music

YouTube wants to convert users of its free music service to its paid service, and it plans to use frustration via ads to get it done. In an interview with Bloomberg, Google’s Global Head of Music, Lyor Cohen revealed that the firm planned...Show More Summary

YouTube will annoy users into paying for its new music streaming service with ads

YouTube is going to start increasing the number of ads that appear between music videos to convince its freeloading users to pay for its upcoming music streaming service. The company's global head of music Lyor Cohen explained to Bloomberg...Show More Summary

YouTube To Overwhelm Heavy Music Users With Ads

Heavy music users on YouTube are about to be deluged with ads in an effort to encourage them to switch to Google's new paid music streaming service, according to YouTube Global Head Of Music Lyor Cohen. ___________________________ YouTube knows it needs to change its image as a service that underpays...

YouTube, Nas Plan Party To Celebrate Hip-Hop Ahead Of This Year’s Grammys

2 months agoWeb / Web Videos : Tubefilter

In order to snag some publicity ahead of this year's Grammy Awards, YouTube is planning to throw a party that will speak to music exec Lyor Cohen's history in the hip-hop industry. Cohen and rapper Nas are teaming up to throw a pre-Grammys...Show More Summary

This Week In Music Commentary

Some important commentary from within the music industry this week included Irving Azoff's calling out of Lyor Cohen on fame-making promises, Jimmy Iovine's denial of and Apple exit, and what's in store for the future of music experiences as we integrate virtual reality. Virtual Reality And Beyond: The Future Of...

Irving Azoff Calls Lyor Cohen's YouTube "Make You Rich and Famous" Promise "FICTION"

Veteran music industry mogul and manager Irving Azoff has called "FICTION" the recent statements by YouTube's Head of Music Lyor Cohen that the video streamer will make musicians "rich and famous" and cited a contradictory analysis by Manatt, Phelps & Phillips, LLP. _______________________________ After YouTube's Head Of Music Lyor Cohen...

YouTube Red To Add Multiple Markets In 2018 says Exec

Paid music and video service YouTube Red will launched in multiple markets internationally this year, according to its chief business officer Robert Kyncl. The news comes in addition to YouTube's Head of Music Lyor Cohen's promise of a new YouTube music and video subscription service this year, and along with...

This Week In Music Commentary

This past week in the music industry, YouTube's Lyor Cohen promised to make artists rich and famous, Bono discusses Chance the Rapper and Spotify payouts, Jack Kelly shared what music has in common with Swiss watches and bookstores, and more. YouTube's Lyor Cohen Promises To Make Musicians "Rich And Famous"...

YouTube's Lyor Cohen Promises To Make Musicians "Rich And Famous"

YouTube's often controversial Head Of Music Lyor Cohen says in a profile for AdAge that he's developed a simple sales pitch for meetings with artists, managers and labels executives skeptical of the music streamer: "We're going to make you rich and famous." It's the kind of bold claim that Cohen,...

YouTube Music Head: Looped Song Clips No Longer Count Toward Billboard Chart Tallies

3 months agoWeb / Web Videos : Tubefilter

YouTube's global head of music, Lyor Cohen, said that the platform will no longer count videos of looped snippets of songs toward streaming tallies. The pronouncement follows a controversy earlier this year involving the rapper Post Malone, who scored a No. Show More Summary

YouTube will stop looped song snippets from contributing to chart success

“We’ve stopped that from happening,” the platform’s global head of music Lyor Cohen told Pitchfork.

YouTube's Lyor Cohen To Keynote Music Biz Convention In Nashville

Often controversial music industry veteran Lyor Cohen, the Global Head of Music at YouTube and Founder of music content company 300, will keynote the Music Business Association’s Music Biz 2018 conference at the Omni Nashville Hotel. Cohen will discuss his career journey, his current role at YouTube and Google and...

YouTube's Lyor Cohen Dishes On Music's "New Golden Age," Streaming Subscriptions and Props To Daniel Ek

YouTube's Global Head Of Music, Lyor Cohen, is known for speaking his mind. So when the former label exec sat down for a keynote interview at the 2017 Music Matters summit in Singapore, people listened. He did not disappoint. "This business is entering a golden age" "There’s so much opportunity...

Why Didn't Google Shut Down YouTube-MP3 Sooner?

Why did YouTube and Google let the RIAA take the lead in shutting down YouTube-MP3? Much like their own Lyor Cohen's recent missive defending low payments and blaming musicians and labels for the "disconnect between YouTube and the rest of the industry," in failing to work to shut down the...

What does Youtube pay musicians? Its boss comes clean

7 months agoMusic / Classical : Slipped Disc

From Lyor Cohen, Youtube’s global head of music:  It’s not enough for YouTube to say that it’s paid over $1 billion to the industry from ads. We (the labels, publishers and YouTube) must shine a light on artist royalties, show them how much they make from ads compared to subscriptions by geography and see how […]

MON. NEWS BRIEF: Industry Responds To Lyor Cohen, YouTube • Taylor Swift Teases • Rightscorp Bleeds • More

Monday 8.21.17 Music Business News From Around The Web Dear Lyor, you brought this on yourself. Updated continuously under our More News tab

AM BRIEF: Streamers Remove Neo-Nazis • Lyor Cohen's YouTube Defense • Spotify's Ad Ambitions • More

Friday 7.18.17 Music Business News From Around The Web When streamers announce they are pulling Neo-Nazi music, I wonder how it got there in the first place. Updated continuously under our More News tab

YouTube Music Chief Lyor Cohen: ‘Promoting And Breaking New Artists Is A Top Priority’

7 months agoWeb / Web Videos : Tubefilter

Almost one year after record industry veteran Lyor Cohen joined YouTube as global head of music, he is sharing some observations on the company blog about his time at the company amid continued grappling -- or, as Cohen puts, it, “aShow More Summary

Lyor Cohen Drinks The YouTube Kool-Aid: The money will come, but for now "fans not being exposed to new music is death. "

When former WMG CEO Lyor Cohen joined YouTube, the music industry wondered if this often brash insider could change prevailing opinions of the video behemoth: great for promotion, but the royalties paid are far too low. Few opinions have shifted; but in a new open letter, Cohen remains both optimistic...

YouTube Exec Talks About Consolidation Of YouTube Red, Google Play Music

8 months agoWeb / Web Videos : Tubefilter

It looks as if Google’s approach to subscription-based content may soon be simplified. The Verge has reported that, according to YouTube head of music Lyor Cohen, YouTube Red and Google Play Music will be combined to form a single service...Show More Summary

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