GUEST: The business world is fast-moving, and staying relevant is an unending challenge. To keep up, companies increasingly invoke AI in their marketing regardless of their true expertise in the area. As a result, the real promise of artificial intelligence is lost in the hype, and it sinks into a sci-fi version of snake oil. The […]
Categories: Best Practice, Purchasing and Sourcing, Purchasing Process Tags: Plus The typical business challenge when you go to market with an RFP centers on getting ideas for what is possible, and identifying suppliers that either already have these ideas or are willing to work with you toward that end. Show More Summary
Band promotion can be a challenge even with a well funded label at your back, but for just getting started, financial restrictions often make effective marketing next to impossible. Here we look at five stealth tactics for promoting your band with minimal expense. ____________________________ Guest post by Ged Richardson, founder...
With digital advertising trends constantly changing, today’s marketers are continually facing challenges when it comes to promoting their brands. However, despite the challenges that new technology brings, marketers have a lot to be thankful for this holiday season. Show More Summary
Qualcomm has started commercial deployment of its first ARM-based server processor called the Centriq 2400, as it looks to challenge Intel’s dominance over the market for data center processors while diversifying its revenue stream beyond the mobile market.
The best wines from Northern California's wine country often sound irresistible in descriptions from wine critics but actually locating and buying these wines can be a challenge. Understanding how the gray market works is the best strategy for finding many great wines today.
Mayor Bill de Blasio’s administration will ask for input from companies interested in helping it expand broadband internet access, an action that could challenge Charter Communications Inc.’s market dominance.
Lowe's may not be the first brand to stage an escape room, but the stunt sure is a clever way for the hardware store to market its wares. A new 17-minute reality-style ad puts four skilled craftspeople--an electrician, Moe; a contractor, Wes; and two YouTubers who run DIY channels, Bob and Grant--in a custom-built obstacle...
As increasingly more analysts and Fed-watchers have suggested in recent months, the one catalyst that could send the market into a tailspin is for the Fed to get what it has so long wanted: a sudden spike in inflation. From Albert Edwards (who looks at record U.S. Show More Summary
The following is a guest contributed post by Matt Langie, CMO at Mapp Digital. Digital marketing continues to transform how brands interact with customers, and it’s safe to say every industry changed for the better. Sure, this is a pretty grandiose statement, but think about it. Show More Summary
President Trump’s nomination of Jerome Powell as the next chairman of the Federal Reserve System is a bet that he will continue Janet Yellen’s policies and not rock financial markets. The expectation is that Powell will follow the Fed’s...Show More Summary
Intel and Nvidia are leaders in the young market, but a combined Broadcom-Qualcomm-NXP would be a strong third-place.
Board-Tech Electronic Co. v. Eaton Electric Holdings LCC, 2017 WL 4990659, No. 17-cv-5028 (S.D.N.Y. Oct. 31, 2017) Board-Tech accused its competitor in the light switch market, Eaton, of false advertising because, while Eaton was authorized...Show More Summary
Automation might be the biggest challenge to the future labor market, but policymakers seem to have their sights set elsewhere.
Guy Kawasaki, the celebrated author, and marketing specialist, once said that the most challenging part of being an entrepreneur does not reside in coming up with brilliant ideas, but rather how you choose to put them in motion. Although...Show More Summary
In such high demand, it has never been more challenging to hire for technology and digital marketing professionals. This means it can take an unacceptable amount of time to find and hire for these positions — an average of 50 days to hire an IT professional and 43 days for a marketing professional, according to...
Apple’s blockbuster Q4 pushed the company’s valuation to $900 billion, but it also saw the firm return to growth in key market China following a challenging past couple of years. Analysts already reported that Apple saw shipment growth...Show More Summary
Paytm, which has grown sharply over the past year, is acting to fend off WhatsApp’s planned move into India’s payments market.
The HTC U11 is fantastic so releasing a less expensive version that checks all of the key boxes makes sense. The HTC U11 Life is one of the best in a growing sub-$400 mid-range smartphone market that challenges today's flagships priced at least twice as much.
The first half of 2017 proved a challenging period for some North American population health management (PHM) vendors, according to recent data from Signify’s Research report “Population Health Management IT – Q3 2017.” The report reveals...Show More Summary