NEW YORK (Reuters) - Cisco Systems Inc Chief Executive John Chambers said on Thursday he is beginning to see the U.S. market recover but cited challenges in emerging market economies such as Russia and Brazil.
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy. No Attendees. Only Participants. The best pathway [...]
For B2B sales and marketing professionals, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve. Here are five key trends that can contribute to your success in 2014. read more
Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with [...]
Categories: Learning / Research, Procurement Commentary Tags: L2, Process and Best Practice A column I wrote for Information Week back in 1999 on event and sourcing market design eventually landed me at FreeMarkets. Some of the highlights...Show More Summary
For some time I have been aware of my own discomfort in situations where I'm talking about certain challenges for girls and women in their educational trajectory, or the difficulty of the academic job market, or the challenges of the tenure track. Sometimes I'll note, in passing, my own good fortune in navigating the difficult […]
Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base,...Show More Summary
Sometimes internet marketing feels a lot like sitting on a raft in the middle of the ocean, hoping to be found. It’s always a challenge to attract visitors to your site and the products you’re selling. But just as with traditional marketing, online advertising is a great way to make that happen. Show More Summary
Every marketer is looking to engage customers but as copyranter points out, there’s a tendency to just be lazy. The challenge is for social media managers to go beyond begging for “likes” and retweets, to actually inspiring legitimate...Show More Summary
WASHINGTON (Reuters) - Three Wall Street trade groups sued the U.S. Commodity Futures Trading Commission on Wednesday to stop tough overseas trading guidelines that they fear could hurt markets and reduce their profits.
It is a historic time for health care and information distribution in America. Law-makers faced challenges to pass the Affordable Care Act (ACA) and now Communications and Media Specialists face an equally great challenge of marketing this information to a … Continue reading
CEO predicts Apple and Google will challenge living room market. Electronic Arts CEO Andrew Wilson has predicted that Sony and Microsoft will soon face "stiff competition" from other companies hoping to enter the living room entertainment space.Click here to read the full article
Windows tablets will gain market share in the coming years, but not fast enough to challenge the dominance of Google’s Android and Apple’s iOS, IDC said on Tuesday. IDC is projecting Windows tablets to occupy 10.2 percent of the market by 2017, growing from a projected market share of 3 percent this year. Show More Summary
Content creation is a major and ever-present challenge for marketers and companies of all types. Although frequent blogging is a best practice, the pressure to create original, compelling and valuable content stymies many content writers. read more
How do you build a big market for batteries and other forms of energy storage? Here's a look at the key challenges.
Marketers, we have a problem. We’re at the apex of the perfect storm: we’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all. read more
‘We are still in a challenging market - Asia is no exception, says new VP for WSS Asia Pacific Regional Vice President Asia Pacific, Neal De Roche says Wilhelmsen
GENEVA (Reuters) - China launched a trade dispute against the United States on Tuesday to challenge Washington's accusations that China has dumped cheap exports on the U.S. market, the World Trade Organization said in a statement.
After two years of dealing with espionage accusations, Huawei CEO Ren Zhengfei recently told French publication Les Echos that he wants the telecoms equipment manufacturer to pull out of the U.S. market. Huawei's problems stem in large...Show More Summary