Though airlines also take in to account operating costs while making purchase decisions, if they find these new airplanes from Embraer and Bombardier to be as cost efficient and long lasting as those from Boeing, then they could impact Boeing’s market share.
ISDA was forced to consider these changes by the Dodd-Frank Act of 2010, and the current emerging crisis with certain sovereign’s securities affecting the credit default swap (CDS) markets and its participants.
By AllianceBernstein: By Sharon Fay Stock markets in emerging markets (EMs) have gotten off to a rough start this year after a challenging 2013. Valuations have fallen and volatility remains high. So should investors add exposure toShow More Summary
Challenge: Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement. Show More Summary
There are lots of social platforms and tools for social media management. The challenge for big national franchises though, is that it’s hard to actually unify the marketing campaigns. Case in point: As part of the implementation team...Show More Summary
By Trefis: The market for deepwater and ultra-deepwater drilling could face some near-term challenges due to an oversupply of drilling rigs, as well as slower than expected growth in rig rental expenditures across the upstream oil and gas industry. Show More Summary
Everyone is trying to be a platform company these days, but in this weeks podcast we explore the challenges affiliated with building a business around integrating various APIs and the need for a magical user experience.
Thinking about marketing and branding as I look at applicants for our Director of Marketing position at Little Bird, I’m pondering the following. 1 claim, 3 planks, keep it simple. (Simple is a challenge for me sometimes.) That’s one framework for thinking these things through, what others do you like? I’d love to know. Claim: [...]
In our next webinar we’ll look at why in-memory technology is getting so much attention and the benefits it offers. We’ll also discuss the challenges it presents and how the overall market is changing in light of the evolving database technology landscape.
Kenneth Cole is now the first brand to use a Google Glass app in its marketing. The app is part of Kenneth Cole's "Man Up for Mankind Challenge," which promotes the new Mankind fragrance by challenging men to perform a different gentlemanly deed each day for three weeks. Show More Summary
USA Today looks at the challenge U.S. news companies face while trying to reach the fast-growing Hispanic market. On the heels of the closure of CNN Latino and NBCLatino.com, Isaac Lee talks about how to best reach Fusion’s target audience: Fusion...Show More Summary
Welcome to the last article in this series on creating a writing and interviewing system for capturing content from subject matter experts. For several years, studies have shown that lack of time is the biggest challenge B2B marketers...Show More Summary
ByRichard Zeits: Executive summary: Forest Oil's (FST) stock reacted to the company's earnings release two days ago with a steep ~35% decline. The market's negative reaction is not surprising as Forest's report contained a series ofShow More Summary
Unsubscribing to email messages just got a little easier for Gmail users and a little more challenging for email marketers. Google’s continued efforts to simplify inbox management for users led to the introduction of a prominent “unsubscribe” link that appears at the top of marketing emails. read more
By Jacob Steinberg: Lately, it would not be fair to say that the market is madly in love with Boeing (BA). Last year, things were going a lot better for the investors of the company compared to this year. At the moment, many investors...Show More Summary
By Matt Townsend and Katia Dmitrieva Mattel (MAT), the world's largest toymaker, agreed to buy Mega Brands (MB) for $460 million, acquiring the biggest challenger to Lego A/S in the construction-toy market. Mattel is offering C$17.75 ($16) a share, according to a statement today, a 36 percent premium over yesterday's closing price. Show More Summary
Facebook’s ad business is certainly contentious. With increasing worries about ad penetration and wasted money, Facebook needs to work hard to convince businesses it’s worthy of their money. To answer this challenge, Facebook recently...Show More Summary
Achieving genuine and lasting customer loyalty is the foremost challenge facing digital marketers in 2014. True, it’s always been the challenge, but after the digital landgrab of recent years the stakes are higher than ever. New customers are great, but loyal customers are any company’s most valuable asset. read more
Set to be introduced to the European premium market at the Geneva Auto Show next week, the Hyundai Genesis will be aimed at establishing a foothold for the automaker in the market against BMW and Mercedes upon arrival in showrooms in June, particularly in Southern Europe, Slovakia and the Czech Republic. Automotive News Europe reports […]
Ship bunker suppliers Aegean Marine Petroleum Network release financial and operating results for the fourth quarter ended December 31st, 2013, registering a third consecutive profitable year.