Today, marketers are challenged with higher expectations and thinner budgets. So figuring out where to invest your advertising dollars to drive the…
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Show More Summary
The Japanese refining industry has been experiencing challenging circumstances for a number of years, with significant rationalisation of refining capacity, according to Weekly Tanker Market Report by Gibson Shipbrokers. Reform in the Japanese refining sector is not a particularly new story…
in the price-sensitive end of australia’s small car market the hyundai i30's sales have soared each time the sticker drops below the $20,000 driveaway mark. that low-price sale success has lead hyundai to question if it needs to target...Show More Summary
Nokia made their long-awaited at Mobile World Congress with 3 phones set to challenge the affordable sector of the smartphone market. They're succinctly named Nokia 6, Nokia 5, and Nokia 3.
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. Show More Summary
Market challenges could last three to four quarters, CEO Whitman says.
Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat...Show More Summary
Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of influencer marketing. According toShow More Summary
Telecom operators have saturated markets, and technologies like the smartphone have exponentially increased demand for wireless data. Only by choosing a strategy that plays to their strongest, most distinctive capabilities can operators hope to grow in this environment.
One of the markets we expected to outperform in 2017 is the stock market in India. After nearly 2 months in 2017 the Nifty 50 Index which is the leading India stock market index is about to challenge the magic 9000 points level. A b...
If you're a marketer looking to join a fast-paced startup environment, demonstrate these traits to show that you're up for the challenge.
Schedule changes reflect the challenge of starting service to such a new and unknown market.
When Dodge blew the doors off the performance car market with the Dodge Challenger and Charger SRT Hellcat models, fanboys everywhere started begging for the 707-pony powerplant to be introduced into just about every model under FCA’s American brands that were worthy of such royalty. Show More Summary
In some cases, “first-time” programs are little more than attention getting marketing messages from lenders, while in others they are actual assistance programs for people who may otherwise face challenges with qualifying for a home mortgage or finding a home loan at an affordable interest rate.
Odfjell SE today reports preliminary full year and Q4 2016 results. The results show significant improvement in financial performance in 2016 in spite of challenging markets. Efficiency programs continue to increase competitiveness, and the balance sheet is substantially strengthened.
Unique AR’s is a fantastic company. They have found a niche in the market creating various custom handguards on a small-batch basis which is a real challenge in a market that enjoys running large lots. Their designs are striking, with some of their initial releases like the flame and skeleton designs enjoying stable follows. Show More Summary
Deep learning will increasingly be used in the interpretation of medical images to address many long-standing industry challenges. This will lead to a $300 million market by 2021, according to a new report by Signify Research, an independent supplier of market intelligence and consultancy to the global healthcare technology industry. Show More Summary
EXCLUSIVE: Mobile marketing is lucrative but challenging. While mobile influenced over $500 billion in sales in 2016, there are over 1,000 mobile ad networks available, creating a complex ecosystem that is hard to understand Today, IronSource...Show More Summary
SEO can be confusing and challenging for a lot of artists seeking to market their music via search engines, but it is a powerful and useful tool as well. In this eBook, we offer a comprehensive guide to search engine optimization for musicians who may be unfamiliar with concept. _____________________________...