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Three Major Challenges of Influence Marketing for Businesses

(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A study by Augure PR Communications & Marketing (France) Earlier...Show More Summary

What Marketers Can Learn from the ALS Ice Bucket Challenge

If you haven't heard anything about the ALS Ice Bucket Challenge in the last two months, you probably also don't know that the world's going to hell in a handbasket fast. I'll leave that between you and your news habits, but I would like to discuss the Challenge a bit because I think that it's a textbook example of how to go viral the right way.

Volkswagen Says Hydrogen Cars ‘A Sales Struggle’ Outside Japan: Report

Volkswagen’s Japan boss, Shigeru Shoji, reportedly believes hydrogen-powered vehicles will struggle to sell outside of the Japanese market. Speaking with Bloomberg, Mr Shoji pointed to the challenges of handling hydrogen from a refuelling perspective and said the necessary infrastructure would be expensive. Show More Summary

Wall Street’s civil rights disgrace: Inside a quiet, evil lobbying effort

Here's how they're making it harder to mount legal challenges to discrimination in the housing and lending markets

Believe It Or Not - Ford's New Hybrid Could Actually Challenge The Prius

By ICRA Online Ltd.: Hybrids have a rich history in the U.S. as the country has been one of the largest markets for green cars. Though hybrids form a very small portion of overall car sales, they have become an integral part of the U.S. Show More Summary

Emotion vs. Data-driven marketing: The biggest challenges

Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog. For a job titleShow More Summary

What The World Bank's 'Job Crisis' Report Means For Investors And The Economy

By APAC Investment News: The World Bank (in coordination with the ILO and OECD) just released a report, "G20 labour markets: outlook, key challenges and policy responses," outlining a growing "crisis" in labor markets in G20 countries. Show More Summary

5 psychological challenges facing wearables, quantified self and behavior change apps

Max Ogles is the head of marketing for Mobile Coach, a startup that uses text messaging to influence employees with personalized engagement. He also has a forthcoming e-book, “Boost: Create Good Habits Using Psychology and Technology,” that you can receive for free here. Show More Summary

Are Yesterday’s Ad Agencies Finally Dying?

“As the challenges marketers face increase, the solutions from agencies shrink. It’s time for them to step up.” That’s the opinion of Tom Goodwin, founder and CEO of the Tomorrow Group, in a recent post at The Guardian. “There is a curious tension in the current agency landscape – a vast mismatch between what clients’ […]

Grand Central: Can The Fed Drop “Considerable Time” Without Spooking Markets?

The Wall Street Journal’s Daily Report on Global Central Banks for Thursday, September 11, 2014. Jon Hilsenrath examines the challenges faced by the Fed as it prepares to alter its forward guidance.

Analyzing Volatility For Timely Signals About Market Risk

By James Picerno: It's hard to overestimate the power of volatility for monitoring, modeling and forecasting risk in the art/science of portfolio management. The challenge is deciding what to focus on. Even the seemingly simple taskShow More Summary

Difficult conversations will grow your product

An inherent challenge for all early stage startups is deciding whether to focus on growth or product/market fit. It’s a… Read more… You're reading Difficult conversations will grow your product, a post from the Intercom Blog. Intercom is the easiest way to see and talk to your users. Show More Summary

Ukraine -- the World Is Watching

When Ukraine emerged from the fall of the Soviet Union in 1991 the world was cheering. Today, when Ukraine's independence is challenged, the world is getting annoyed that some petty border dispute disrupts the markets. Hence, some experts suggest giving Russia the disputed piece of land, in exchange for peace. Show More Summary

Inbound marketing: Blogging makes marketers 13X more likely to get positive ROI

Hubspot’s massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is still a challenge. “Blog, blog, blog, blog,” said report author Joe Chernov when I asked him what inbound marketing techniques had the biggest return on […]

Despite Challenging Near-Term Outlook, Deere & Co. Represents Compelling Long-Term Value

By Stock Market Sherpa: With the S&P 500 consistently making new record highs, finding high-quality stocks trading at discounts to their historical price to earnings multiples is challenging. Deere & Co. (NYSE:DE) has certainly experienced...Show More Summary

US Wheat vs. Russia and the Full Force of Mother Nature – Prices at Four-Year Low

Categories: Guest Post Tags: General News, Mintec So far, 2014 has been an interesting year for the U.S. wheat market. With the U.S. harvests having just ended, and ahead of the final figures, let’s examine the challenges that U.S. wheat has faced over the last eight months. Show More Summary

Cross-Channel Marketing: Only for the Committed Ten Percent?

Consumers now leapfrog from one device to another throughout a typical day. From a home laptop to a smartphone on the train to a tablet later on — yes, it has been a challenge for marketers trying to figure out how to track them across all platforms. That’s a big reason why cross-channel marketing was […]

8 Unique Social Media Tips from the Real Estate Industry

Social marketing for realtors comes with a unique set of challenges. We have learned a few valuable lessons along the way. Here are some of the challenges we noticed in the real estate industry for social marketing.

Clorox: A Marketing And Product Innovation Idea With Increasing Dividends

By Willow Street Investments: Fiscal year 2014 was a challenging year for the Clorox Company (NYSE:CLX), and the company finished the year with a modestly disappointing result where earnings per share were short of expectations and organic sales growth was only 0.5 percent. Show More Summary

8 Dividend Hiker 7% To 19% Upsides Top August CCC Group

By Fredrik Arnold: Yield (dividend/price) results from David Fish's Dividend Champions, Contenders, & Challengers [CCC] Index members as of August 29 market close were compared with analyst mean target gain results one year out. TheShow More Summary

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