Trend Results : Marketing Challenge

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Marketers: Varied definition adds challenge to ‘locally grown’

Not all marketers of locally grown produce agree on what it is they’re marketing.

Samsung's Tech Edge Helped It Navigate A Challenging Electronics Market

Samsung Electronics published its largest quarterly profit in two years, despite headwinds in the broader smartphone and electronic components markets, as its investments in cutting-edge products such as curved displays and improved process technologies paid off. While Q2 2016 revenues grew by about 5% year over year to 50.94 trillion [...]

How Benetton Moved From Shockvertising To Be ‘Never Shocking’

Summary: From its early beginnings in 1965, Benneton’s marketing strategy was to challenge social norms, using shocking images to champion issues that affect humanity. From images of the Pope kissing Ahmed el-Tayeb, imam of Egypt's...Show More Summary

Ford’s CFO just raised an unexpected red flag about the US car market (F)

Competition could be overheating in the US auto industry. Ford reported second-earnings on Thursday, and they missed analysts expectations. In statement, the carmaker noted that it "now sees risks challenging achieving guidance." Business...Show More Summary

How to Win in Today’s Job Market

It is well-known that in today’s economy, job seekers face unprecedented challenges. One of them is the large numbers of applicants chasing just a few openings, but another is their lack of understanding of the rules of the competition. Show More Summary

The Disconnect Between Marketers and Influencers (Infographic)

Marketers report connecting with influencers as their biggest challenge, while influencers say marketers don't offer adequate compensation.

This Beautiful Bio-Tracker Promises To Help Women Manage Stress

Bellabeat Leaf Urban can predict how ready you are to deal with life's challenges—and prompt you to take charge of your well-being. The women's wearables market is heating up, with plenty of fitness trackers and smart jewelry to choose from—but somehow it's still hard to find devices that are beautiful, functional, and also reasonably priced. Read Full Story

Recent Grads Position Themselves to Get a Job

Getting a job in today's competitive job market can be a challenge for any job seeker, but for recent graduates with little to no work experience, the challenge can seem nearly insurmountable. If you're a new job seeker without much experience, you need to position yourself strategically in order to stand out against the competition. Show More Summary

The State of Search Marketing 2016 [Infographic]

This new infographic looks at the current state of search marketing and the opportunities and challenges in this market sector.

How Luxury Brands Should Tackle Content Marketing Attribution

Summary: Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...

Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media

If creativity, deep down, is just inventive problem solving, clearly it's more in demand than ever in a world of increasingly complex business challenges—and a political and cultural landscape, in America and globally, that seems toShow More Summary

Whirlpool's biggest challenge is rapidly changes in global markets: CEO

By Meredith Davis (Reuters) - Whirlpool Corp's biggest challenge in the last year has been managing rapid change and currency volatility in global markets such as turmoil after Britain's vote to leave the European Union, Chief Executive Officer Jeff Fettig said in an interview on Friday. Show More Summary

Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

The Psychology of Successfully Marketing to Millennials [Infographic] Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Show More Summary

Lifehacker's Samsung TabPro S Roadtrip Challenge: Samsung Flow

The Samsung Galaxy TabPro S is one of the slimmest and lightest 2-in-1s on the market. While this is great for portability, it can prove problematic for forgetful mobile workers who have a hard time keeping track of their things. (You...Show More Summary

Lenovo Challenges Microsoft Surface Pro 4 With ThinkPad X1 Tablet

The Surface Pro 4 has become the hottest laptop/tablet hybrid on the market, but Microsoft faces a challenge from Lenovo’s ThinkPad X1 Tablet. Expert Reviews has the news. “Thankfully, even if the price at first looks to be pretty high, at least you get both the keyboard and the pressure-sensitive ThinkPad Pen Pro stylus included... Show More Summary

Nielsen Takes on ‘Viewability Challenge

On Wednesday, Nielsen announced that clients can choose a viewability provider within Nielsen Digital Ad … The post Nielsen Takes on ‘Viewability Challenge’ appeared first on Mobile Marketing Watch.

Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data [...]Show More Summary

Post-Brexit Currency Crisis to Affect Trade, Corporate Earnings

Volatility in the currency markets stemming from Britain’s decision to leave the EU, accompanied by the renewed appreciation of the dollar, poses significant challenges to the profitability of international trade in goods and servic...

Facebook throws shade at Snapchat’s anti-creepy business

“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase”, Facebook’s head of ad tech said about Snapchat today. While Facebook tries to collect as much data...Show More Summary

Music Streaming Service Deezer Enters U.S. Market, Challenges Spotify And Pandora

Deezer will pose a challenge to the "freemium" model that has reigned supreme among U.S. streaming competitors.

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