Marketers often have a spectrum of goals for their Facebook pages. From growing awareness to converting Fans into email subscribers, many marketers make progress on each of these goals by focusing on a strategy of building overall community engagement. Show More Summary
Although most of the work of the Consumer Forum for Communications (CFC) – which I chair – relates to the activity of Ofcom, our terms of reference define our purpose as to: “Promote dialogue and information sharing between consumer bodies (and other relevant organisations as appropriate) about issues of common concern relating to communications policy […]
Online businesses have included email marketing as part of their strategy with good reason. Unlike other tactics that help increase traffic and engagement with users, email takes the personal approach in enticing their target audience to becoming clients and customers, among other reasons. Show More Summary
As an entrepreneur, have you given personal branding a shot, or are you failing to harness the power of this profitable marketing strategy?
Whether you’re trying to save money or be less wasteful in general, shopping at secondhand stores, garage sales, and flea markets is a good strategy. Not only do you get to save an item from the landfill, but you can usually pay a fraction of the retail cost. Show More Summary
Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content. The post How to Leverage Content Marketing for Lead Nurturing by @ItIsMillerTime appeared first on Search Engine Journal.
This chart, from RBC Capital Markets' Investment Strategy Playbook for July, is quite something. With little pause, the cost of a cable subscription has exploded over the years. We know that people are ditching pay TV for cheaper, contract-free streaming options like Netflix. Show More Summary
Content marketing has risen to the position of being one of the primary marketing strategies used in today’s society. In today’s world of aggressive maneuvering for the attention of consumers, many brands have embraced content marketing, expecting the advertising method to provide them with a leg up on their competitors. Since traditional advertising methods are […]
``"Mario Draghi is overstepping the mark," said Jeroen Van Den Broek, the head of developed markets credit strategy and research at ING Bank NV in Amsterdam. "These aren't euro agencies. They are companies that have some form of government ownership. Show More Summary
Sure, you want the brightest candidates out there. But the perfectionist notion of hiring only the best can be very dangerous strategy in today's competitive market.
Here is an infographic put together by real estate digital marketing with 28 tips to become a real estate digital marketing popstar. It covers each stage of a healthy real estate marketing strategy beginning with the point of contact and ending with the point of sales -- master and implement these tips and you will become a real estate popstar....
There have been multiple announcements that SEO is dead, usually followed by a vociferous response to the contrary. As a marketing strategy the practice has certainly evolved dramatically, to a point where it is barely recognizable from the link farms and keyword stuffing that characterized the practice a decade ago. Show More Summary
Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read the full article at MarketingPro...
The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. Continue reading
It’s no secret that for-profit colleges receive a large chunk of their revenue from military education benefits. To deter unscrupulous for-profit colleges from unfairly targeting these prospective students, the government has imposed several limitations on just how these companies can recruit servicemembers. Show More Summary
Amazon has changed its mind about being a luxury retailer. The massive e-commerce company is saying it no longer is focusing on courting luxury brands, Jennie Perry, chief marketing officer of Amazon's fashion division, told Business of Fashion. Show More Summary
Streaming giant Netflix is reportedly set to enter the Indian market in 2016, according to Indian newspaper The Times of India. This launch will be part of the company's aggressive international expansion strategy throuhg which it intends to launch streaming services in 200 countries over the next two years. Show More Summary
Ron Pomerantz, currently VP Marketing and Creative at Disney Channel, is exiting to become VP Content & Strategy at Pongo, a creative marketing agency for entertainment industry clients. In his new role he will oversee the new creative...Show More Summary
Just because your business is still on its startup phase doesn’t mean your audience should treat you as one. There is a way for you to create the illusion of making your business seem like an established brand even if your business is still new in the industry. How exactly do you do that, you might ask? Check out these killer marketing tips.
Question: How many entrepreneurs does it take to change a light bulb? Answer: Does it have to be a light bulb?