A comprehensive description of what it takes to turn YouTube from a pastime into a market strategy.
Image Credit: LinkedIn There are lot of people who are simply frustrated with the way in which their content marketing strategy is working. In fact, there are people whose entire content marketing strategy seems to be a complete failure. Show More Summary
Omnichannel marketing is the latest marketing trend, but one that can be hard to get your head around. In this post, contributor Caitie Gonzalez breaks down the key elements of a successful omnichannel strategy.
Netflix boasts twice as many US subscriptions as No. 2 Amazon Prime Video, according to Strategy Analytics.
Hillary Clinton’s campaign is out with a new attack ad and is going after Donald Trump’s past remarks about the housing market crash. Will this strategy work...
Okay, so you know content marketing is effective, and you know that you can't keep your strategy the same for too long. Still, actually taking the time to reassess and adjust your campaign can be tricky for even experienced marketers and entrepreneurs to overcome. Show More Summary
North America may be the most important component in a business aircraft manufacturer’s global marketing/sales strategy because that’s where the greatest customer demand is concentrated, but some other regions also are critical. Europe is one of them, even though it has long lagged behind the U.S. Nonetheless, the fact that the [...]
Many business owners and marketers have the wrong impression about content marketing. They approach their strategies from a seller’s point of view; trying to convince people to trust the business by promoting aggressive content. In its...Show More Summary
By Stanley Meytin Marketing, at its most basic, is connecting with people -- and video is a huge part of many successful campaigns. What's more, by the year 2019, Cisco predicts that 80 percent of all consumer internet traffic will be video. Show More Summary
Are you considering using LinkedIn as part if your marketing strategy? This guide outlines the ins and outs of the LinkedIn ads process.
Forget earnings — stock market returns have been all about dividends lately. In a note to clients on Monday, Sean Darby and the equity strategy team at Jefferies argued that it's dividends per share, not earnings, that have driven returns...Show More Summary
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Sun Tzu Why is this index important? It allows individuals to gain insights into how the global markets are performing. Show More Summary
The belief that content should be created, distributed, and used only by your marketing team is wrong and limiting to your long-term growth. A trending strategy brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals.
This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users, 934 million mobile daily users as of April...Show More Summary
KLM CEO Pieter Elbers calls North America "the backbone of our operation outside Europe.”
Lead nurturing requires a human touch. According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.” In a world of automation, marketers tend to forget the power of human connection. It only takes a small change, like personalizing a white paper […]
Snapchat is one of the fastest growing social apps, and the one getting the most buzz among social media marketing circles. Are you using Snapchat within your social media marketing strategy? Here are ten reasons why you should consider it.
In a wide-ranging interview with The Hindu, Tim Cook discussed Apple's strategy for the Indian market. The CEO is currently on a tour of the country, where he launched an iOS accelerator in Bengaluru and a development center in Hyderabad. Apple...Show More Summary
There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word. The interconnectivity of [...]Show More Summary
China has a lot of people. And it also has a lot of old people. In a recent note to clients, US Trust's Head of Market & Thematic Strategy Joseph P. Quinlan shared a chart showing just how staggering the number of people in China aged...Show More Summary