Trend Results : Marketing Strategy

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The strategy for marketing that spreads and sells

I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire them to hire you or buy from you....Show More Summary

This Simple Strategy Crushes The Irrational Market

It seems that the market doesn't agree with me. Or maybe I'm just plain wrong. You see, I've been skeptical of the market for much of this year. Even downright bearish. I've cited

Need to boost your real estate skills — fast? Meet your new favorite resource

Real estate agents have long turned to Inman for the latest marketing and business building strategies and tactics they need to get and stay ahead of the competition. Now, Inman is launching a completely new way to get the growth strategies that top producers use to win: Select Plus...

Lividini & Co. Is Seeking Fall 2016 PR / Marketing Interns In New York, NY

Company Info: Lividini & Co. is an agency specializing in retail strategy, brand development and engagement marketing. Our clients are primarily fashion and lifestyle brands and retailers. Our areas of expertise include retailing, digital & social marketing, emotional branding,... Continue reading

6 Reasons You Should Increase Your Content Marketing Budget This Year

We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account...Show More Summary

7 Effective Content Ideas to Boost Your Social Media Marketing Efforts

If you’re stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.

Oil And Tobacco: The Same Researchers Swayed Public Opinion On Smog And Cigarettes

Oil and tobacco are often linked by activists as embodying the same obfuscating strategies to market and develop products that are harmful to public health. While the oil industry denies the comparison, new examination of old documents reveals links that go back decades. Show More Summary

Select Plus launches to help new agents raise their digital IQ, grow their business

Real estate agents have long turned to Inman for the latest marketing and business building strategies and tactics they need to get and stay ahead of the competition. Now, Inman is launching a completely new way to get the growth strategies that top producers use to win: Select Plus...

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand affinity and increased...Show More Summary

Unilever acquires Dollar Shave Club in billion-dollar deal

NEW YORK — Unilever has announced plans today to acquire Dollar Shave Club in what is reportedly a billion-dollar deal—a move that proves founder Michael Dubin’s hilarious and viral YouTube video marketing strategy against the big players...Show More Summary

Steven Kestner Of BakerHostetler, On Adopting ROSS A.I., Strategic Expansion, And Organic Growth

Steven Kestner, chairman of BakerHostetler, the first major law firm to adopt ROSS A.I., on technology, strategy, the future of the legal market, and more.

Does Your Social Media Strategy Address Customer Security Concerns?

To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.

Goldman Sachs Posts 74% Gain in 2Q16 Profits, Fails to Inspire Wall Street

Although Goldman Sachs managed to temporarily halt the recent losing streak in their commercial performance, the overall financial market situation suggests less sustainability, rendering longer-term strategies futile amid mounting risks.

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads (R.I.P. Peach and Yo). For eBay, its social strategy spans...Show More Summary

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO). Show More Summary

? Listen: Nozomu Matsumoto - “Pre-Olympic”

Begin with the right attitude. Commit. Identify entry points. Define market entry strategy. Assemble plan. Research. Test. Ramp up. Choose the right country or region. Check cost of doing business. Know the people. Know the competition. Show More Summary

Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

The 2016 Olympics will begin soon, and marketers should be considering ways in which they can tap into the surrounding online discussion.

Developing a Crisis Communication Strategy

We live in a world of 24/7 media coverage. Traditional media, bloggers, and social media influencers all scrutinize every PR move. Most days, marketers try desperately to catch their attention, and the rest of the organization needs to be prepared to handle that attention when a crisis hits. Show More Summary

Marketing Technology is Changing the World. And Marketers Are Getting Left Behind.

By Katherine Ogburn, Director of Strategy, Ready State In an early episode of Mad Men, Don Draper spars with a researcher about the value of the customer insights she’d collected. Don argued that creatives need to show the future, not the past, and that data couldn’t show a brand where to go. Marketing has evolved a lot over the last 50 years. Show More Summary

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