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Follow Your Heart at Your Company's Peril

Would you rather be happy? Or would you rather be happy and rich? This is a question all business owners should ask themselves when it comes to their marketing strategy. Because while all business owners dream of having their company's name inextricably linked to the world's next great marketing campaign, chasing that dream can be a nightmare. Show More Summary

Find More Ideal Customers with Buyer Personas

Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win. But, what exactly…

After The Sale Success: Your Next Strategy Beyond Lead Generation

We spend a great deal of time concentrating on before-the-sale marketing: high converting landing pages, extensive lead generation and proper follow-up. And once we get that coveted sale, we feel like popping the digital champagne cork. But our job isn’t done – and for many savvy marketers, the real work has just begun. Far too […]

Manhattan condo flippers forced to consider long-term strategies

With a large influx of high-end condos hitting the New York City real estate market, investors are wise to get choosier on their property picks, analysts say. The current market doesn’t fare to quick turnaround profits as it did a few years ago, when condo flippers could expect 30 percent profits. Show More Summary

Transformers: Earth Wars requires Hasbro, Backflip, and Space Ape to come together like Devastator

Hasbro, Backflip Studios, and Space Ape Games have teamed up to create Transformers: Earth Wars, a real-time strategy combat game for mobile devices. Transformers: Earth Wars debuts on iOS and Android in select markets around the world this spring. This free-to-play release is one more example of how brands are trying to break into the $30 billion mobile […]

Technology Helps Marketers, But It Takes Time to Incorporate New Tech

Of course, marketers are always adopting and incorporating new technologies into their strategies. But that’s … The post Technology Helps Marketers, But It Takes Time to Incorporate New Tech appeared first on Mobile Marketing Watch.

Is Rubio Using a Marketing 101 Strategy?

It has been said it simply wasn’t Marco Rubio’s night on Saturday. It’s been said he stumbled and was tripped up causing him to revert back to a canned and

When Your Best Branding Plans Get a Virus

Summary: You’ve figured out everything with your marketing and branding. You have a winning design, a strategy, and you have executed everything perfectly. Then a virus hits, and your plans have to change. Well, that just stinks. That’s just what happened to India’s Tata Motors. Their Zica car was set to debut when the Zika virus hit.

Large-Scale Food Festivals Can Be Successful and Remain Philanthropic

While many may argue that a digital strategy differs greatly from that of a more traditional construct, I believe it stands to reason that nothing is new in the world of marketing and giving back to the communities that support any market is not only a sound business plan, but one with the power to uplift the human condition. Show More Summary

The Best And Worst Of Super Bowl 2016 Marketing Strategy

I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people

How to Shake up Your Marketing Strategy if you Couldn't Shell out for a Super Bowl Ad

Growth hackers and marketers alike may be familiar with the concept of “immaculate growth.” Essentially, it’s growth without getting your hands dirty, sitting behind a screen and building tools that promote growth. There’s nothing wrong with immaculate growth efforts. They are often extremely effective, and very, very necessary. Quarterback Petyton Manning [...]

Can China Be A Key Market For Tesla Motors?

It appears that Tesla Motors‘, after facing several challenges in the region, is finally getting its China strategy right. The company sold 1,345 vehicles in China in Q3, 2015 around 50% higher than the sales in Q2 2015. China accounted for nearly 11% of the company’s global deliveries in Q3 2015. While the next quarter […]

Feb 19 Webinar: Top 5 Mobile Marketing Tips for Rocking Your 2016 Strategy

On February 19th, a webinar sponsored by TUNE promises to serve up the top 5 … The post Feb 19 Webinar: Top 5 Mobile Marketing Tips for Rocking Your 2016 Strategy appeared first on Mobile Marketing Watch.

Useful YouTube Optimization tips that will help give your video high ranking

Search Engine Optimization (SEO) marketing strategies are getting more innovative to help land page advertisement. Similarly, YouTube is having a major impact on SEO rankings. Getting higher rankings for your page through YouTube videos is a grand strategy. Audiovisual influence is a clearer and stronger method as opposed to just using visual means for optimization.

Why Content Marketing Is the Best Long-Term Marketing Strategy

For my money, there's no better long-term strategy than content marketing. Here's why.

Will Your Content Make a Difference?

In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.

Your Missing Ingredient to Content Marketing Success

To be relevant in today’s marketing environment, you need to modernize your approach. This means making interactive content an important part of your content marketing strategy. The post Your Missing Ingredient to Content Marketing Success appeared first on The post Your Missing Ingredient to Content Marketing Success appeared first on

One in Five ETFs Launched Since 2010 Has Closed

Competition in the market for new ETFs is increasingly fierce and the array of strategies can make navigating the complexity a challenge for investors. Research firm Markit crunches some rather stark numbers on ETF attrition: More than 1,000 exchange-traded funds have hit the market since 2010, and fully one in five of those are now closed. Show More Summary

Using TV in Your Digital Marketing Strategy for the Ultimate Win

Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of the most valuable metrics in the game. A key player in the impressions arena is TV. With consumers trusting TV ads an average of 15 percent more than online video ads, this medium still resonates […]

New Content Marketing Strategies for Personal Brands

In order to establish your brand as a trusted lead in your industry you need a well thought out content marketing strategy. Having the right target market dialed in with stand out blog posts is critical to gaining more subscribers and...Show More Summary

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