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Are You Missing These Details in Your Marketing Campaigns?

Business owners must pay attention to a lot of details when creating a marketing campaign for a retail store. They must determine the audience they want to attract, and they must implement strategies that help them determine how certain sectors of the market perform. Show More Summary

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

Simple Guide To Setting Up Your First Messenger Bot

With impressively high engagement rates, messenger bots can hugely impact your social media strategy. As traditional channels of social media marketing have grown to become more cumbersome to use, alternative options like chatbots have become more important. ____________________________ Guest post by Veselina Gerova of The Message Messenger bots can make...

Why I Chose this Controversial ‘All-Weather Portfolio’ for My Life Savings

I had a brief foray into stock market investing back in 2010. I was fresh out of college and earning my first real paycheck. I started reading about investing in earnest, and I quickly latched onto a “Bogleheads” style strategy. Those folks are followers of John Bogle, the man who created Vanguard and popularized the low-cost index fund. Show More Summary

BAMTech Looking To Fill Two VP Roles and One Director Position

BAMTech has three senior positions they are looking to fill immediately and has asked me to get the word out. The positions are: VP of Product Marketing Director/VP, Business Development & Strategy Director, Marketing Intelligence If you are interested in any of the positions, please contact me, with resume, and I will make an introduction.

Learn to lay out a marketing strategy just like the pros — for under $20

You can learn all the secrets of successful product marketing and how to replicate that success on your own with the Full-Stack Marketer course bundle. Right now, you can get all that training for only $19 (over 90 percent off) from TNW Deals.

Denny’s Late-Blooming, Fedora-Wearing Sausage is Sizzling

Denny’s appears to be embracing a marketing strategy so ridiculously stupid that Social has no choice but to love it. The post Denny’s Late-Blooming, Fedora-Wearing Sausage is Sizzling appeared first on The Good Men Project.

Goldman's Tousley on Global Economic Expansion, International Small Caps

FS Staff – Financial Sense Newshour recently interviewed John Tousley, Head of US Market Strategy at Goldman Sachs Asset Management, on their Q3 2017 Market Know-How report regarding the global economic expansion underway, how this could turn out to be...

4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. Show More Summary

Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that...Show More Summary

How to Create an Effective and Cohesive Online and Offline Marketing Strategy

It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and sales flyers. Show More Summary

Why Brand Transformation Can Only Happen With the Demise of Silos

COLOGNE, GERMANY--With data at the forefront of conversations about the future of marketing at the DMexco conference in Cologne, Germany this week, Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue only if legacy insight silos collapse. Show More Summary

The stock market's safety net is disappearing — and it has its own success to blame

A strategy frequently deployed to boost share prices is on the decline — and companies only have their own success to blame. The method in question is buybacks, in which companies purchase their own shares, and which has been a popular...Show More Summary

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. _____________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the...

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

Bloggers are often overlooked by brands trying to create an influencer strategy, but they can extend the life of your promotions and help you reach your audience in a more effective way.

Samsung launches $300M autonomous driving fund, puts $90M into TTTech

Not to be outpaced in the connected car market by other tech giants, today the world’s largest smartphone maker, Samsung, announced two major pieces of news to take its automotive strategy up a gear. It has launched the Samsung Automotive Innovation Fund, a $300 million fund to back startups and other interesting bets in the automotive market. Show More Summary

Winning in Asia's massive credit market requires more than one strategy, says investor

If investors want to profit from Asian credit, they must vary strategies, said Ilfryn Carstairs of Varde Partners.

Real IT deployments get livestream treatment from vBrownBag

Often times at large conferences, the keynote presentations and booths offer high-level strategy and marketing material but not much substance for the actual engineers and developers implementing the technology itself. vBrownBag, anShow More Summary

Is This The Biggest Damocles Sword Hanging Over The Markets?

Authored by Ralf Zimmermann, Head of Equity Strategy at Bankhaus Lampe KG, Let’s forget for ten minutes the upcoming Q3 reports (supportive for stocks), US policy risks (probably the biggest medium-term risk for stock markets), hurricane-related...Show More Summary

How to Do a Website Content Audit in 4 Simple Steps

A content audit can deliver invaluable insights into the effectiveness of your content marketing strategy, and ultimately the success of your website. The post How to Do a Website Content Audit in 4 Simple Steps appeared first on AllBusiness.com The post How to Do a Website Content Audit in 4 Simple Steps appeared first on AllBusiness.com. Show More Summary

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