How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. Show More Summary
Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what...Show More Summary
Imagine charting a course through a landscape that's constantly changing and shifting around and beneath you. That's what it feels like sometimes to operate in the real estate industry -- there are so many new tools and business models in addition to the traditional tried-and-true methods that it's hard to know which way to turn...
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how...Show More Summary
SlideShare can be a great digital marketing tool for marketing your business or organization. According to SlideShare's own statistics, there are literally millions of professional users who review and upload SlideShare presentations regularly. Show More Summary
Strategy Analytics has published a new report which covers the latest virtual assistant market share information. The report also forecasts the future changes in the market share of the companies. The report has indicated to Google being dominant with over 60% of Market Share by 2022. Show More Summary
"It's one thing to be on Facebook or be snapchatting or or tweeting, but in 2017, it's more important than ever to have a content strategy because content tells the story of what it feels like to work with you," said social marketing pro Katie Lance on stage at Inman Connect...
It takes courage to say you were wrong about almost everything. But that’s what Snap Inc. CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. Read More
The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing universe to see where your efforts [...]Show More Summary
One of the most popular JPMorgan analysts, traders and commentators, Jan Loeys, head of global asset strategy and author of the weekly "The JPMorgan View" piece is moving on (to a different, non-client facing part of the company), and...Show More Summary
It takes courage to say you were wrong about almost everything. But that’s what Snap Inc CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. It’s warranted. The Q3 earnings report was a blood bath with Snap’s… Read More
We're about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales. The world of social media may be dynamic and constantly evolving, but one...
Yeah, you've heard ALL about online marketing. We know. But we're willing to bet you haven't heard about some of these strategies. Or if you have heard of them, you probably haven't used them yet. Read more!
Think Sony might try to make a device that competes directly with the Switch? Something that goes with a portable approach? That's not going to be the case, according to Sony Interactive Entertainment CEO Andrew House. “The Nintendo Switch is a hybrid device, thus it has a completely different strategy from the PlayStation. Show More Summary
Shares in British fashion icon Burberry plunged as much as 14% Thursday after it said sales will stagnate for the next two years as the company shifts strategy to focus on the high-end luxury market.
FS Staff – At this year’s Investment Strategy Conference, we explained the increasing risks we see facing the stock market as valuations push into record territory, what this implies for future expected returns in various asset classes, our view on monetary and...
Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great design equals great user experience, which, in turn, leads to more conversions. You also have [...]Show More Summary
Carat USA, a Dentsu Aegis Network media agency, announced today the appointment of 20-plus years marketing veteran Angela Steele to the new role of chief strategy officer. Steele, who most recently served two years as Dentsu's global product lead for the General Motors account, will be responsible for expanding on Carat's product and technology strategies...
Apple is continuing to lead other smartphone manufacturers in terms of smartphone shipments to the United States in the third quarter, according to Strategy Analytics, despite an alleged dip in iPhone shipments during the period, and an overall year-on-year contraction of the U.S. smartphone market.
Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire...Show More Summary