So yes, marketing is sometimes a hard investment to swallow and the idea of using an intern may seem lucrative. In actuality, it can make some sense and even work. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
The halfway mark of a presidential cycle has often meant a rally on Wall Street, but investors shouldn’t count on it.
In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to...Show More Summary
The November Man I never discuss a film's marketing strategy in my reviews, but I will admit as I was walking into the theater yesterday to check out the new Pierce Brosnan espionage-themed action-thriller The November Man, I happened to...
"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek mythology and culturally juxtaposed by Emelio Estevez in the flick, "Young Guns" from the...Show More Summary
The social media marketing guru explains the strategy that worked for his multimillion dollar business.
On Monday, the Washington Post published an in-depth article about Arby’s business fortunes and marketing strategies, accompanied by a much shorter article about Arby’s Meat Mountain, an off-menu sandwich that contains eight types of meat—chicken tenders, roast turkey, ham, corned beef, brisket, Angus steak, roast beef, and bacon. Show More Summary
It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments? According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning. “The possibility of Apple playing an […]
Pinterest often hears from businesses who change their product and marketing strategies based on insights learned on the platform, the company stated in an announcement. In an effort to continue to help businesses improve how they work, Pinterest has introduced a new analytics platform. Show More Summary
Marc Barach is the Chief Marketing and Strategy Officer for Jumio. Anyone who has gone through the process of building a mobile app knows it’s no small feat in spend, time and resources. It’s estimated that companies invest anywhere from $20,000 to $150,000 in app development. Show More Summary
As we all know, marketing to the social media powered generation takes careful planning, tact, subtlety, and style. Psych! Actually, modern marketing is far less about strategy and well-planned execution than about being timely, witty, and snarky. Show More Summary
Johnathan Leow is the author of “The Crowdfunded Kit.” This post originally appeared on Crowdfund Insider. If there’s one big lesson about crowdfunding I’ve learnt in the past eight months, it is that pre-launch marketing can make or break your campaign. Show More Summary
Our whole definition of "customer facing" is under attack as companies realize (or should) that a lot of activities outside of sales, marketing and customer service are just as important to delivering experiences to customers that meet expectations.
By Philip Mause: I have written about the private market strategy previously. In the first article I discussed companies selling well below net asset value and in the second article I discussed situations in which investors could acquire cash flow at a bargain price. Show More Summary
Summary: Ervin & Smith, a digital marketing firm, provides a post on digital marketing tools and techniques for public relations practice. They're grouped under 'Smarter digital tools,' 'SEO synthesis,' 'Fresh content strategies,' and...Show More Summary
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
These marketing strategies will not only help your small business connect with consumers, but will also create a scalable process that will help your company grow.
By IAEResearch: SodaStream's (NASDAQ:SODA) price movement has been extremely disappointing over the last twelve months - despite a gain over the last two weeks, the stock is still down over 48% during the period. There have been a number...Show More Summary
Capone examines how THE NOVEMBER MAN takes the weakest James Bond and makes him a killer spy Read the full article on AICN Hey everyone. Capone in Chicago here. I never discuss a film’s marketing strategy in my reviews, but I will admit...Show More Summary
By Gary Bourgeault: In its aggressive strategy to compete in numerous segments, Amazon.com Inc. (NASDAQ:AMZN) appears it is getting ready to combat Google (NASDAQ:GOOG) in its lucrative online advertising market, as it is developing proprietary software that will be used to place its own online ads in a manner similar to Google's Adwords. Show More Summary