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Capone examines how THE NOVEMBER MAN takes the weakest James Bond and makes him a killer spy

Capone examines how THE NOVEMBER MAN takes the weakest James Bond and makes him a killer spy Read the full article on AICN Hey everyone. Capone in Chicago here. I never discuss a film’s marketing strategy in my reviews, but I will admit...Show More Summary

Amazon Is Going After Google's Online Ad Market

By Gary Bourgeault: In its aggressive strategy to compete in numerous segments, Amazon.com Inc. (NASDAQ:AMZN) appears it is getting ready to combat Google (NASDAQ:GOOG) in its lucrative online advertising market, as it is developing proprietary software that will be used to place its own online ads in a manner similar to Google's Adwords. Show More Summary

Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, [...]

Uber Begins Testing 10-Minute Food Delivery

The Wednesday special: farmers' market salad from Ocean 41. Uber very desperately wants in on that billion-dollar food-delivery market, but every PR strategy it deploys to announce this — ferrying burgers to Oaklanders, commandeering Mister Softee trucks — tends to register seriously high on the gimmick spectrum. Show More Summary

How to Expand Your Brand with "Other People's Content"

Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).

How to Overcome Marketing Talent, Tech and Strategy Gaps: An Interview with Paul Roetzer

More than ever, technology continues to permeate every aspect of our lives--and marketing is no exception. New technologies, innovations, and changing consumer behaviors have left many businesses struggling to keep pace. To this end, I...Show More Summary

Have You Successfully Marketed Your Self-Published Book? Then WD Wants to Hear From You!

Calling all self-published / independent book & e-book authors: Tell us about the promotional strategies that worked for you, and you and your book(s) could get even more visibility in the pages of Writer's Digest magazine. We're looking for the inside stories from indie authors who've developed successful strategies for marketing their own books. Show More Summary

How to Price Your App

Michael Schneider, CEO of Mobile Roadie, outlines the most effective pricing strategy in the app market.

10 tips to build trust with first-time subscribers, leads and customers

Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog. You’ve planned out the perfect strategy to attract subscribers, leads and eventually customers for your business, but now it’s time to build trust with these individuals and establish a strong relationship from the start. Show More Summary

Is Your Value Proposition Helping or Hurting You?

Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.

To Grow Windows Phone, Microsoft Needs to Copy Samsung

Imitating Samsung's broad mobile strategy isn't a perfect fix, but it's better than Microsoft's current obsession with the low-end market.

Psychological Triggers in Email Marketing for Social Media

It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Show More Summary

Top 5 DON'Ts of Social Media Marketing

For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!

How Hedge Funds Are Making Money In 2014: The Full Strategy Breakdown

As part of his latest weekly report, Goldman's David Kostin breaks down the full array of strategy "baskets" used by hedge funds at this moment to outperform the market in 2014. In a nutshell, the best performing strats right now involve...Show More Summary

Whole Foods Market Wants to Save This Amazonian Fish -- By Eating It

Can you save a fish teetering on extinction by creating a world that can't live without it? Whole Foods Market wants to pioneer a new strategy to do just that, but it's not without consequences.

10 Content Marketing Tips From Our Community

Does your business use content marketing as part of its promotional strategy? If not, or if you’re looking a way to do it better, you’ll want to read on. We’ve scoured the Web for the best advice from small business blogs and communities this week. Show More Summary

Should BlackBerry Follow The Trend Of Other OEMs?

By Alex Cho: It's likely that BlackBerry's (NASDAQ:BBRY) current strategy can carry the company forward for a couple years as its mid-tier phone when priced appropriately can appeal in certain markets. However, I think that the company isn't very consumer oriented. Show More Summary

What We Can Learn From Margin Levels In The Stock Market

By Elite Wealth Management: [Originally published 6/13/2014] Investors with larger risk appetites often use leveraged strategies in their portfolio to amplify potential gains and take advantage of opportunities as soon as they present themselves. Show More Summary

Uber's First-Mover Advantage Complicates Competitors' API Strategies

In the ultracompetitive and ultralucrative on-demand transportation market, Uber has turned to an API to drive more business.

10 Things Every Marketer Should Know About A/B Testing

As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric that actually correlates with ROI. Even if a customer “conversion” on your website […]

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