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RBC commodity chief: Look at emerging markets for oil demand growth

Helima Croft, a managing director and the global head of commodity strategy at RBC Capital Markets, discusses the muted global oil market outlook. She says governments worldwide will have to get used to oil locked in a range near $50-55 a barrel as we shift from the period of peak oil to a new regime of peak demand. Show More Summary

9 Low-Budget Marketing Strategies Every Startup Can Afford

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.

7 Tips to Help Improve Your Twitter Marketing Strategy

Here are some key tips and notes on how to improve your Twitter marketing strategy.

Sunny, rainy, or cloudy: New study shows how weather impacts response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands... weather-based advertising. According...Show More Summary

How Important Is Onsite Content for SEO?

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual...Show More Summary

Sunny, rainy, or cloudy: New study shows how weather impacts response to mobile ads

(Institute for Operations Research and the Management Sciences) Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands... Show More Summary

10 Steps to Building an Organic Following on Twitter

One of the best things about the small business marketing tools you can find online is some are free. Here's a free Twitter marketing strategy to try.

Don’t Know Much About LatAm Investing?

A UBS report lays out some surprising facts. Active managers actually do well in Latin America relative to passive strategies. Most inflows into LatAm ETFs went to Brazil, but the best-performing markets year-to-date have been Mexico and Peru.

Covered Equity Index Calls Worldwide [PREMIUM]

How well do stock index covered call strategies work across markets worldwide? In their June 2017 paper entitled “Covering the World: Global Evidence on Covered Calls”, Roni Israelov, Matthew Klein and Harsha Tummala test covered call strategies for 11 global equity indexes. Show More Summary

Building a Social Media Monitoring Strategy for Your International Brand

Expanding your business into international markets broadens the range of data you need to track to optimize your performance.

How to Create & Use Surveys in Your Content Marketing for More Personalized Content

Surveys can become an integral piece of your marketing puzzle - you only need the right questions, the right tools, and the right strategy.

8 Blogging Stats For Your 2017 Strategy

3 days agoInternet / SEO : SEO Scoop

If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve [...]Show More Summary

No New Clients? Learn Critical Acquisition Strategies Now, for Free

A train needs coal, a car needs gas, and a lawyer needs clients. Solo practitioners, you didn't go to law school to learn to market your legal practice, or to learn to build websites; you went to learn to be a lawyer. While lawyers are known to be persuasive......

Discovery Ups Josh Kovolenko To SVP Marketing Strategy & Operations

Discovery said today that it has promoted Josh Kovolenko to SVP Marketing Strategy and Operations for Discovery Channel, Animal Planet and Science Channel. Relocating from Silver Spring, MD, to Los Angeles for his new role, Kovolenko...Show More Summary

4 Beautiful Social Media Content Ideas that Drive Engagement

Are you struggling with publishing remarkable social content that captures attention? Here are four types of content marketing strategies that can help you improve engagement. 

10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

Influencer Programs are big right now, and for good reason – they work. Here's how you can use influencers to supercharge your marketing strategy

How to Use Social Insights to Improve Your Brand’s Content

Here are some ways you can use social insights to inform your content marketing strategies and craft the right messages for your customers. The post How to Use Social Insights to Improve Your Brand’s Content appeared first on Search Engine Journal.

Customer LLC: Moving From Social Media Hype to Deeper Customer Expertise

Customer LLC urges small businesses to stop chasing likes and retweets by offering suggestions for marketing strategies that go beyond a momentary click.

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening rangeShow More Summary

Sector Alpha Momentum Strategy? [PREMIUM]

Is recent Fama-French 5-factor alpha (accounting for market, size, book-to-market, profitability and investment risks) a useful predictor of U.S. equity sector performance? In other words, is there an alpha momentum anomaly at the sector...Show More Summary

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