The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]
Google’s legal team has just announced that they’ll be buying as many patents as possible in order to “remove friction from the patent market” and defeat patent trolls, companies that buy patents just to sue people on bogus charges of infringement. But there’s a big problem with this strategy. Read more...
Morgan Stanley's US equity strategy team published a note Monday titled "We Are Full of Bull." In it, strategist Adam Parker identifies a multitude of reasons to be bullish. However, many of the more bearish folk continue to point to...Show More Summary
By Dorie Clark Hiring public relations and strategy consultants is nothing new for corporations or political campaigns, as we’ve seen with the recent influx of candidates into the presidential race, flanked by a bevy of advisors. But they’ve been a rarity for public entities, particularly K-12 public schools. For generations, the thought [...]
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
There are lots of articles about what businesses need to do in order to be successful. The articles talk about developing outstanding products, killer marketing strategies, and focusing on metrics and numbers. It’s true – all of these things are important. Show More Summary
Like IBM in the 1980s, the stock market giant has room to grow, but there are early signs of the end of its dominance.
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
The fast-retail store is changing its image, starting with a less 'sexualized' marketing strategy.
To become a successful real estate professional it is important that you know the correct marketing strategies. Innovative ideas can give you an edge over other professionals because, let's face it -- this is a competitive market, and you need to be able to generate leads as well as convert them into customers....
Can you tolerate some market volatility? Is investing in passively-managed index funds still part of your diversification strategy? Hang in there if it is, because index funds are still a good choice. If you're hot on the trail for index funds to invest in, here are the top five index funds to own...
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that 50% of global viewership on YouTube comes from mobile devices. Show More Summary
This week, iCrossing is hiring a director of paid search media, as well as a media manager of paid search/SEM. Meanwhile, Bullseye Strategy needs a director of search marketing, while McMurry/TMG is seeking a strategy analyst. Get the...Show More Summary
Many lawyers get new clients from traditional word of mouth, supplemented by business cards, websites, online marketing, and maybe some T.V. or radio commercials. Lawyers more committed to marketing may take their strategy a step further, setting up billboards or even a booth at the county fair. After all,......
In a cloud services market that is exploding with innovation, challenge, and opportunities, Pat Casey, VP and GM of CreateNow and Platform Development at ServiceNow, is optimistic about the company’s direction. When ServiceNow started, he says, their platform could do … Continue reading ?
If you’re a developing trader, how would you describe your trading style? If you’re a new trader, it can be helpful to learn what different types of trading strategies are available and then focus on learning and practicing the ones that match your personality, risk-tolerance, and current understanding of the market (which will evolve in time). For [...]
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly...Show More Summary
Instead of sticking to only one mode of marketing, businesses will see more profitable results by calibrating their online and offline strategies to work in a consistent and effective synergy. More so, varying messages across your channels...Show More Summary
Accusations of market manipulation by a little-known British futures trader have sparked a debate about how widespread deceptive trading strategies have become.
Dear CFTC: Thank you! Thank you, because 6 years after we warned about the dangers from predatory HFT including such parasitic "strategies" as spoofing (or layering, which together with the DOJ you have now confirmed is illegal), quote...Show More Summary