Helima Croft, a managing director and the global head of commodity strategy at RBC Capital Markets, discusses the muted global oil market outlook. She says governments worldwide will have to get used to oil locked in a range near $50-55 a barrel as we shift from the period of peak oil to a new regime of peak demand. Show More Summary
Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Here are some key tips and notes on how to improve your Twitter marketing strategy.
Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands... weather-based advertising. According...Show More Summary
Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual...Show More Summary
(Institute for Operations Research and the Management Sciences) Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands... Show More Summary
One of the best things about the small business marketing tools you can find online is some are free. Here's a free Twitter marketing strategy to try.
A UBS report lays out some surprising facts. Active managers actually do well in Latin America relative to passive strategies. Most inflows into LatAm ETFs went to Brazil, but the best-performing markets year-to-date have been Mexico and Peru.
How well do stock index covered call strategies work across markets worldwide? In their June 2017 paper entitled “Covering the World: Global Evidence on Covered Calls”, Roni Israelov, Matthew Klein and Harsha Tummala test covered call strategies for 11 global equity indexes. Show More Summary
Expanding your business into international markets broadens the range of data you need to track to optimize your performance.
Surveys can become an integral piece of your marketing puzzle - you only need the right questions, the right tools, and the right strategy.
If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve [...]Show More Summary
A train needs coal, a car needs gas, and a lawyer needs clients. Solo practitioners, you didn't go to law school to learn to market your legal practice, or to learn to build websites; you went to learn to be a lawyer. While lawyers are known to be persuasive......
Discovery said today that it has promoted Josh Kovolenko to SVP Marketing Strategy and Operations for Discovery Channel, Animal Planet and Science Channel. Relocating from Silver Spring, MD, to Los Angeles for his new role, Kovolenko...Show More Summary
Are you struggling with publishing remarkable social content that captures attention? Here are four types of content marketing strategies that can help you improve engagement.
Influencer Programs are big right now, and for good reason – they work. Here's how you can use influencers to supercharge your marketing strategy.
Here are some ways you can use social insights to inform your content marketing strategies and craft the right messages for your customers. The post How to Use Social Insights to Improve Your Brand’s Content appeared first on Search Engine Journal.
Customer LLC urges small businesses to stop chasing likes and retweets by offering suggestions for marketing strategies that go beyond a momentary click.
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening rangeShow More Summary
Is recent Fama-French 5-factor alpha (accounting for market, size, book-to-market, profitability and investment risks) a useful predictor of U.S. equity sector performance? In other words, is there an alpha momentum anomaly at the sector...Show More Summary