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5 Excuses You Need to Stop Making About Your PR Strategy

PR is an essential part of companies’ promotional strategies, but traditional methods often prove underwhelming. Nowadays, marketers can pair traditional PR tactics with content marketing to gauge their effectiveness and leverage them in promotions, sales, and recruiting.

Loyalty is Overrated: The Rise of the Undecided Consumer

By Caroline Krediet, Partner and Head of Strategy, Figliulo&Partners Advertising Week is here again, when the marketing great and good convene in midtown Manhattan to discuss how to capture American hearts and minds on behalf of today's leading brands. Show More Summary

How much does good SEO cost?

SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings. Show More Summary

Do Animated GIFs Have a Place in Content Marketing?

While animated GIFs can be cheesy and distracting when improperly used, they can also be a powerful part of a visual content strategy. The post Do Animated GIFs Have a Place in Content Marketing? appeared first on

5 Content Marketing Faux-Pas that Are Killing Your Business

Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed.

Five Mobile App Marketing Mistakes

Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.

SCORE Ranks Social Media Channels for B2C and B2B — And They’re Different

Recently SCORE, the nation’s largest network of free expert business mentors, put their heads together to corral statistics on the most effective strategies for social media marketing. It’s an important issue. About 88 percent of rapidly growing small and mid-size businesses now utilize social media. So what works, according to those retired but still savvy […]

GoodUI Teaches Proper Interface Design Skills

Just understanding the fundamentals of design is not enough to craft beautiful websites. A marketing strategy often includes webpage design itself, which naturally falls onto content structure & hierarchy. A new site aptly named GoodUI offers free tips & tricks for building, well, good UI. Show More Summary

How to Use Email Etiquette in the Age of Email Overload

Editor’s note: This post was written by Rupert Adam, marketing manager at Emailcenter, the UK’s largest independent ESP. He specialises in marketing and strategy development. Follow him on Twitter: @RooAdam. When it comes to dealing with your inbox, you’re probably one of two types of people. Show More Summary

How to Create a Social Media Calendar that Follows a Clear Strategy

Creating a Social Media Calendar which follows a clear strategy can improve the results you get from social media marketing. Just the act of creating a social media calendar can help you to stop and think more strategically about your social media goals.

BattleTech Strategy Game Reaches $1M Funding Goal In Under 1 Hour

You know for sure that the world of gaming is not going to die off anytime soon, and despite all of the staple genres that are in the market at the moment, there is always a desire for something new, or perhaps something fresh. Well,...Show More Summary

SC Johnson Taps Pepsi Exec as Next Global CMO

Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer. SC Johnson, which spends more than $1 billion annually in global media, confirmed Mukherjee's appointment this afternoon. Show More Summary

Honda's Electric Retro Scooter Could Be A Cute Cheap Transport Rival To Vespa

4 days agoVehicles / Cars : Jalopnik

Vespa has unlocked a market secret: people who want to get around on a super small motorcycle want it to look cute. That’s why “Vespa” is the only brand of scooter everyone’s heard of. Looks like Honda just might adopt that strategy themselves with this new EV-Cub, and I say they’re on to something. Read more...

Denny's Was The Original Social Network Before There Was A "Social Network"

Many brands still grapple with the transition from traditional marketing to the era of social media. Denny's content strategy is unique and successful, and its offbeat social media personality is engaging and keeps it top of mind.

Loyalty is Overrated: The Rise of the Undecided Consumer

By Caroline Krediet, Partner and Head of Strategy, Figliulo&Partners Advertising Week is here again, when the marketing great and good convene in midtown Manhattan to discuss how to capture American hearts and minds on behalf of today's leading brands. Show More Summary

Big Market Getting Bigger: Global Mobile Media Set for Explosive Growth

According to the presented findings of a new report from Strategy Analytics, consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021? — also predicts that mobile could constitute a $425 billion market by 2021. “Strong growth in smartphone penetration, combined with ubiquitous […]

The One Question You Need To Ask Yourself Before You Start a Business

There are a lot of factors that go into determining whether or not you’re ready to start a business. You’ll need a marketable idea, a fully developed marketing strategy, appropriate funding, and the mindset to keep pushing your business past hurdles and towards success. But even if all of those [...]

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs. Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between [...]Show More Summary

41 Common Blogging Mistakes To Avoid For Better Results

Blogging can be one of your greatest branding, marketing, and conversion-optimization strategies, if you do it right. In fact, when you’ve written at least 52 blog posts on your site, you traffic increases by 77%. But, the problem is, about 95% of people don’t do it right and never get decent business from it. Chances […]

How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B

Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media. MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most effective social [...]Show More Summary

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