Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises....
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.
Do dual-sorts of country stock market predictive factors add value to single-sorts? In the July 2015 version of his paper entitled “Combining Equity Country Selection Strategies” Adam Zaremba first re-examines earnings-price ratio (E/P),...Show More Summary
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. Show More Summary
Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) [...]Show More Summary
We’re delighted to announce that Amy Bohutinsky, Zillow’s chief marketing officer, has agreed to speak at GrowthBeat next month. She’ll explain how the company has grown into a $4.5 billion market-leading real estate network — within a decade, and mostly without an ad budget. (GrowthBeat, our event in SF on August 17-18, is focused on explaining the […]
Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Apple’s market share climbed from 8.2% in Q2 2014 to 10.9% in the same quarter this year. Apple revealed in its latest quarterly earnings that it saw iPhone sales climb 35% year-on-year to 47M units. The research firm said that […]
Research firm Strategy Analytics late Wednesday reported Apple (AAPL) and China’s privately held Huawei gained share of the global mobile phone market in Q2, while both Samsung Electronics (005930KS) and Microsoft (MSFT) saw their respective share decline. Show More Summary
Register today The American Coal Council welcomes Fredrick (Fred) Palmer as our special guest speaker at the upcoming Coal Market Strategies conference August 10-12, 2015 in Park City, Utah. Mr. Palmer has been involved with Peabody Energy since 2001, serving … Continue reading ?
Microsoft is introducing its Windows 10 operating system for free to licensed users of Windows 7 or 8. Free is a powerful word in marketing. Who doesn't like receiving products for free? At first glance, this strategy appears to be a winner. Show More Summary
World’s largest software company has once again proved why they are the market leaders. In a scintillating display of marketing strategy, Microsoft has launched their newest version: Windows 10 as a free upgrade across 190 countries....Show More Summary
Via Bloomberg's Richard Breslow, As markets coil around themselves waiting for the next installment of Fed communication strategy it is amazing how with all the speeches and promises of clarity, speculation on what they may or may not say, runs the gamut of possibilities. Show More Summary
In her book Global Content Marketing, Pam Didner highlights a variety of insights surrounding content strategy and what the future has in store for global content marketing. The post #SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski appeared first on Search Engine Journal.
The private equity firm was active in selling assets from its portfolio, but continues to be hurt by its global market strategies business.
It’s 2015 and, yes, online fundraising is mainstream. However, many terms surrounding online marketing and fundraising can trip up nonprofits. When you’re making decisions about which software to use or campaign strategies to test, we want to make sure you and your colleagues aren’t confused when you come across a term you don’t use every day. Show More Summary
We are somewhat sceptical of Microsoft’s strategy of stepping back from leading the Windows phone market to give other OEMs an opportunity to make a contribution, but it seems Taiwanese ODMs at least do expect some results from this move. Digitimes reports that while Microsoft concentrates on the high end Taiwanese ODMs are expecting to […]
Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own. Show More Summary
Though a June, 2015 study by Lewis PR indicated that 84 percent of senior marketers worldwide say multichannel marketing is a key focus of their current marketing strategy, they may not be getting the support they need to actually implement such efforts. “When asked about the biggest challenges to multichannel marketing, nearly a quarter of […]
Here it is, the blogging strategy so effective that you can't afford not to use it: Identify thought leaders in your market and mention them in your posts. Now that you know what a thought leader is and how to identify them from "The blogging strategy so effective you can't afford not to use it: Part 1," let's get to those six actionable items....
Chinese retail investors are rushing for the exits as a herd mentality takes hold in a 'market' propped up by government support.