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Social Media Jobs: Creative Media Marketing, Ceisler Media & Issue Advocacy, Penske Media

This week, Creative Media Marketing is hiring a community manager and a director of digital strategy. Meanwhile, Ceisler Media & Issue Advocacy is seeking an associate social media manager, and Penske Media is looking for a social media specialist. Show More Summary

10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan

This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. I recently had a chance to work with Tsunagu Japan on an influencer marketing campaign (more about that below), and in working with them I...Show More Summary

Uber Offers to Give Away $4.9 billion to Gain Market Share in India

In just five years, the Uber ridesharing service has managed to become a dominant international brand with operations in 45 countries. Part of the company’s disruptive worldwide strategy has been to spend its venture capital on giving away free service. Show More Summary

Factor Model of Country Stock Market Returns? [PREMIUM]

Do predictive powers of the size, value and momentum factors observed for individual stocks translate to the country level? In the November 2014 version of his paper entitled “Country Selection Strategies Based on Value, Size and Momentum”,...Show More Summary

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges [...]

5 B2B Marketing Roadblocks and How to Deal

Every year around this time we sit down and try to figure out our marketing strategies for the upcoming year. We reflect on what worked and what didn’t work this year and how we’re going to fix it. Here are some roadblocks that typically crop up during our marketing efforts and how you can deal with it.

Spirit of Zeller: a BMW R nineT homage

Thanks to BMW Motorrad’s aggressive (and slightly genius) marketing strategy, custom R nineTs were popping up before the bike had even hit showroom floors. And now that the furor has died down, local distributors are having a go too. BMW Italy recently invited dealers to… Read more » The post Spirit of Zeller: a BMW R nineT homage appeared first on Bike EXIF.

China Unicom Announces Ambitious 4G Goals For 2015 Despite Sluggish Current Performance

ncreased competition in the 3G/4G market, aggressive 4G network expansion by China Mobile and a dual 4G strategy seem to be weighing on China Unicom’s performance. China Unicom recently announced plans to sell about 100 million 4G devices next year. Show More Summary

Creating a Content Strategy for B2B and B2C Marketing Success

There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

How Imagery in Branding and Marketing Affects Your Strategy

In marketing and advertising, nothing is arguably more essential than imagery. This is especially true when a computer screen, mobile device, or other medium stands between the individual receiving your message and your product. When there’s no opportunity to touch, feel, taste, or smell something, sight quickly becomes the most valuable sense. Show More Summary

BlackBerry: iPhone Trade-Up is Part Strategy, Part Demand Mitigation, Says Wells

Wells Fargo’s Maynard Um today reiterates a Market Perform rating on shares of BlackBerry (BBRY), and a $9.50 to $10.50 “valuation range,” writing that the company’s “trade-up” offer for people to turn in their Apple (AAPL) iPhone could be interpreted as either a strategic plan, or a sign of slack demand for its own hardware [...]

Mobile Needs to Be Considered a Strategy, Not a Campaign

Most marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies. According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, […]

Boost Your Business With a Visual Content Strategy

Use visual content to give your marketing strategy a boost and engage with your audience. Here’s what you need to know about the most popular visual content types. The post Boost Your Business With a Visual Content Strategy appeared first on Brazen Life.

To Seduce Younger Buyers, Lexus Risks Turning Off Loyal Owners

Aggressive styling and edgier marketing are part of its strategy to lure a new generation to the brand

Amazon Rising: Buying into Year-End a Good Strategy, Says Topeka

Shares of (AMZN) are up $2.76, or 0.8% at $335.39, following an upbeat note from Topeka Capital Markets’s Victor Anthony, who reiterates a Buy rating, and a $350 price target, writing that “the stock, has in the past several years, with exceptions, outperformed into year-end and is outperforming as well this year,” and that “buying [...]

Expect Thanksgiving to Trim 7% Off Trading Volumes

Holiday weeks tend be sleepy for the markets, but then it’s back to business. Ana Avramovic on Credit Suisse’s Trading Strategy team quantifies the typical trading lull for a Thanksgiving week (Monday through Wednesday) to be 7% below than the average volume for the preceding two weeks. Volume on the Friday following Thanksgiving–so-called Black Friday–tends [...]

4 Questions to Ask Yourself if You’re Ready to Export

While the U.S. is a huge market in itself, two-thirds of the world’s purchasing power exists offshore in foreign countries. This represents a big opportunity for small businesses to expand and grow. But, as with all growth strategies,...Show More Summary

10 Tips to a Successful Comment Marketing Campaign

Comment marketing is not only a free marketing strategy, If you're considering adding it to your marketing arsenal, the following tips will drastically improve your results.

Strategies: Does Wall Street Like Gridlock? It Depends on the Grid

Historically, shared political power in Washington seems to have little connection to stock market returns — until you slice and dice how the power has been divided.

20 Killer Brand Strategies On Pinterest

Pinterest is becoming a popular way for small businesses to promote their brands and get their names out there. But using Pinterest to successfully market your business by drumming up interest interested in repining your content isn’t as easy as it looks. Show More Summary

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