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Trend Results : Marketing Strategy

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What's Saving Wal-Mart Could Ruin Family Dollar

Family Dollar and Wal-Mart have the same problem: declining market share. Now they're going to fix the problem with opposing strategies.

Hub Hires Wayne Buder as CMO

Integrated design, advertising and production company, Hub Strategy & Communications has named Wayne Buder as chief marketing officer. Buder arrives at Hub with over 35 years of experience, working with clients like Mozilla Firefox, Disney, Virgin, and Electronic Arts. Show More Summary

How to Nail a Global Mobile Commerce Strategy

International customers shop differently on mobile devices in key ways. Here's how to market to them. Your e-commerce site is established in your home country but you'd like to get more traction internationally. After all, there areShow More Summary

Is Hybrid Content Marketing the Latest Trend?

Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy. This is what I like to call hybrid content marketing. read more

Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

13 hours agoInternet / Blogging : Copyblogger

Let’s say you’re at Alfredo’s. Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna. You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. Show More Summary

Microsoft’s Satya Nadella’s “Mobile First, Cloud First” Strategy In Focus With Pending Earnings

The company continues focus on the sale of smart connected devices such as tablets and smartphones to bolster its revenues, and improve its market share in mobile devices vertical. It is also focusing on its Virtualization and Cloud platforms, respectively called Hyper-V and Azure, to leverage the fastest growing segments of its enterprise markets.

AMD Should Strategically Target Chinese Gamers

ByJustin Jaynes: Advanced Micro Devices' (AMD) current marketing strategy, #IfItCanGame, plays on the company's recent success in the next generation consoles. Many AMD bulls are hoping for console sales in China to be a major catalyst for the company in the near future. Show More Summary

How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and social [...] Again Disrupts Indian Ecommerce Market; Introduces Kirana Stores Delivery Points

What can you do when you can’t fight your competition? Pretty easy: Befriend him! Amazon has certainly thought of this business strategy as it has introduced a very unique and disruptive shipping mechanism, which can totally change the eCommerce game: Kirana Store Pick-ups. The modus operandi would be simple; you buy your grocery products from...

Texas Instruments Incorporated Jumps 4% on a Classic Beat-and-Raise Performance in Q1

Texas Instruments is fine-tuning its business model to focus on highly profitable analog and embedded markets. The strategy is already paying off.

Moody’s: Invesco,Blackrock to Benefit From Smart Beta

Last week, the alternative indexing known as “smart beta” drew the ire of Burton G. Malkiel, who alleged many such strategies bring more risk than investors realize. Nevertheless, it is the fastest-growing segment of the ETF market. And a report from Moody’s Investor Service predicts that so-called “intelligent indexing” will benefit asset managers with smart [...]

This 5-Year-Old Trading Strategy Continues To Be A Money-Maker

Stocks are slightly in the red today. The S&P 500 is down 4 points or 0.2%. This follows a six-day win streak in the markets, which saw the S&P climb 3.5% during the period. This young trend of low-volatility up-days is welcome after...Show More Summary

9 Tools for Engineering Growth

As technology continues to evolve, so does the way users interact with it, making new and innovative user acquisition strategies necessary as well. Growth engineering requires equal parts marketing, technology and creativity, which is...Show More Summary

9 Tools for Engineering Growth

As technology continues to evolve, so does the way users interact with it, making new and innovative user acquisition strategies necessary as well. Growth engineering requires equal parts marketing, technology and creativity, which is...Show More Summary

Why Transactional Emails Are Perfect for Marketing and Promotion

Year after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years. So not only is email marketing still relevant in the world of […]

Is BHP Billiton A Better Buy Than Rio Tinto?

By Winning Strategies: The Industrial Metals & Minerals industry remains cyclical and price competitive because there is an imbalance between supply and demand. Economic situations, housing markets, the vehicle industry and the demand from other industrial businesses all impact the industry. Show More Summary

This Is the Absolute Best Day to Post on Facebook

Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or…

Net Performance of SMA and Intrinsic Momentum Timing Strategies [PREMIUM]

Does stock market timing based on simple moving average (SMA) and time-series (intrinsic or absolute) momentum strategies really work? In the November 2013 version of his paper entitled “The Real-Life Performance of Market Timing with...Show More Summary

Top 5 Tips to Create an Effective Social Media Marketing Strategy

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks. read more

Fears Of China's Supposed 'Lehman Moment' Have Been Completely Overblown

Editor's Note: Below is a Q&A with Rob Rennie, Global Head of Market Strategy at Australia's Westpac. This Q&A went out to subscribers of our "10 Things You Need To Know Before The Opening Bell" newsletter on Monday morning. Sign up here to get the newsletter and more of these interviews in your inbox every day. Show More Summary

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