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Company Says It’s Changing Its Marketing Strategy After Getting Backlash Over ‘Hannity’ Decision

One company that has become caught up in the controversy swirling around the Fox News show “Hannity” indicated it will change its marketing approach moving forward. “Financial services firm USAA, facing a backlash to its decision to pull advertising from...

Verisk Maplecroft Releases Latest Geopolitical Risk Outlook: Keep An Eye on Emerging Markets

Categories: Commodity Risk Management, Procurement Strategy & Planning, Sourcing, World Trade Tags: L2, Sourcing & Categories Emmanuel Macron’s win in the French presidential election was a temporary boon for geopolitical stability, as was Moon Jae-in’s election as the new president of South Korea. Show More Summary

Tesla just deployed a new marketing strategy to avoid misperceptions about its long-awaited Model 3 (TSLA)

Tesla is still actively trying to avoid misperceptions about its long-awaited Model 3 as it inches closer to production. The electric carmaker has designed a new webpage to clarify that the Model 3 is not a next-generation Model S. "Model 3 is designed and built as a mass market, affordable electric vehicle. Show More Summary

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Show More Summary

Steel Division: Normandy 44, As Told By Steam Reviews

There are a lot less strategy wargames released these days, but if you're in the market for a new one you'll be pleased to know that Steel Division's tour of Normandy has been received fairly well. More »      

Airbnb is running its own internal university to teach data science

Tech companies, and increasingly even non-tech companies, are struggling with the fact that there are not enough trained data scientists to fill market demand. Every company has their own strategy for hiring and training but Airbnb has...Show More Summary

Interview with Rupa Basu, BIOTRONIK’s Senior VP of Marketing, Corporate Accounts and Strategy

Millions of people experience heart rhythm disturbances in their lifetime. This has propelled cardiac electrophysiology to become one of the most innovative fields in medicine today. BIOTRONIK, a privately owned, global company with headquarters in Germany, is one of the leaders in the cardiac rhythm management space. Aside from its European roots, the company has an […]

4 Ways to Improve Your Small Business’s Online Presence

Even if your small business is a brick-and-mortar one, it just makes sense to build an online presence, too. However, online marketing is a lively art, and the only way to determine if a strategy is working well is to try it, test it, change it if it’s not working, and try it again. Show More Summary

Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. Show More Summary

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...]Show More Summary

Traders are making a killing chasing the 'smart money'

To profit from the stock market, be sure to follow the "smart money." Just figure out where hedge funds are investing, and then do the same. It's a strategy that, if executed properly, would've worked this year as the stocks most widely...Show More Summary

Mavin Motion says it can improve app engagement by making marketers more timely

As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it’s time for new strategies. The startup started out by building engagement products for mobile apps in India, but today it’s announcing its US launch — as well as a $3 million seed round from Mousse Partners and Montane… Read More

China As Holy Grail & Headache: How It’s Influencing Hollywood Strategy – Deadline Disruptors

China's breakneck box-office growth may have ground to a sputter in 2016, but one need only look at the recent success of The Fate Of The Furious for proof there is still gas in the market. Last month, F8 crossed 2.43 billion RMB to become the No. Show More Summary

Digital Advertising Strategies on the Rise for the Automotive Industry

Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent […]

Marketing Strategies to Power-up your WordPress Business

Establishing a unique web presence in this competitive digital landscape can be possible with the implementation of powerful marketing strategies. In other words, creating a robust marketing campaign can drastically change the way you...Show More Summary

Strategies: In the Stock Market, International Is Actually First

The Trump administration’s slogan is “America First,” but in the stock market, companies with big international operations are outperforming.

Why You Should Incorporate Playlists Into Your Social Media Strategy

When it comes to marketing and promotional strategies, artists tend to focus on how they can get their music on other people's playlists. This article looks at approaching it from the other end, with artists themselves acting the curator. _______________________________ Guest post by Bas Grasmayer of Music Tech Policy The...

How to Launch a Crowdfunding Marketing Campaign: A Step by Step Guide

To succeed in your crowdfunding efforts, you need to create a strategy that attracts and converts. Here's a step-by-step look at crowdfunding marketing.

4 Simple Ways to Improve Your Social Media Marketing Strategy

If you're looking to generate more engagement with your social presence, here are some simple tips to implement. 

7 Tips for Increasing Social Media Engagement

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Show More Summary

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