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5 Best Ways to Improve Your Lawyer Marketing, on the Cheap

You've got to spend money to make money, right? Right. But you don't have to spend all your money. When it comes to lawyer marketing, there are a few strategies you can take to improve your marketing without breaking the bank. To help you sell your services better, without......

Content Marketing for Authors: A Comprehensive Strategy You Can Actually Use

2 hours agoArts / Writing : Write to Done

Let’s start with the bad news: the vast majority of online content never gets noticed. Period, end of story, thanks for playing… goodbye and goodnight. Of course, if you’ve spent any time in the overcrowded world of online writing, you’re...Show More Summary

4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice [...]Show More Summary

Brexit Roundup: 6 Implications for Procurement

Categories: Industry News, Procurement Strategy & Planning, World Trade Tags: General News, UK/Europe The U.K.’s decision to leave the E.U. roiled markets Friday, pummeling the pound and sending commodities linked to economic growth into a slump. Show More Summary

Common Sense Strategies For A Global Meltdown

The 4T’s of a global market slowdown can be useful for investors as they weight their options and consider alternatives

Update Your Email Strategy With These 2016 Email Trends

It's been established that email marketing is an effective means of staying connected with your customers. Here are some tips and email trends that will keep your efforts effective through the year.

Millennial Women Will Close The Gender Pay Gap—And Marketers Are Taking Note

A huge population of young women now has the means to buy luxury goods. Smart marketers are adapting their strategies. Women earn 79 cents for every dollar pocketed by men. Brands know this, and often channel marketing spending accordingly. Show More Summary

What If 'Ghostbusters' Isn't Great?

From trolls to feminists, plenty of people have a stake in the outcome of the 'Ghostbusters' reboot. But Sony's marketing strategy so far hints at a lack of confidence.

Hedge Funds which are really Money Managers have become Dumb Money (Video)

By EconMatters So called "Hedge Funds" who employ no real hedge fund strategies for the majority of their allotted fund capital are really just marketing themselves as Alpha Players to charge the 2 and 20, when based upon performance...Show More Summary

[Infographic] These 32 Steps Will Help Rank Your Local Business on Google Maps

Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strategy can bring many leads to your business, improve your reputation, and increase your revenue. Show More Summary

Successful Customer Engagement Strategies that Leads to Sales

Since experts in marketing have been pushing content marketing for the last few years, it's not surprising that more companies are seeking information on how to drive sales and customer engagement through content marketing. A great content...Show More Summary

3 Things Your Digital Marketing Strategy Is Missing

Your digital marketing strategy probably has a lot of the essentials in place. From a solid social media presence to a well-written company blog, the basics may be covered – but what is your marketing strategy missing? Check out these tips to give your digital marketing an edge over the competition. Show More Summary

The 6 Ways Small Businesses Can Stay Competitive in SEO

by Jayson DeMers Search engine optimization (SEO) is more popular than ever as a marketing strategy these days, and one of the biggest reasons for its mass appeal is its scale and sheer potential. There are billions of searches per day,...Show More Summary

You be the Hare, I’ll be The Turtle: Why a Long Term Content Strategy Dominates Short Term by @JuliaEMcCoy

Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy. The post You be the Hare, I’ll be The Turtle: Why a Long Term Content Strategy Dominates Short Term by @JuliaEMcCoy appeared first on Search Engine Journal.

With New Partnerships And Fashion Strategies, JD.com Pushes Hard Against Alibaba's Reign in China

JD.com has been implementing a positively aggressive strategy to surpass Tmall, its main competitor, on China's e-commerce market. Photo credits: Xinhua News. Think of China’s massive B2C e-commerce scene, and Alibaba’s Tmall platform is likely to immediately come to mind as the market’s chief player, with JD.com following close – but [...]

Strategies in Global and Effective Content Marketing with Pam Didner

In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience. The post Strategies in Global and Effective Content Marketing with Pam Didner appeared first on Search Engine Journal.

All is Saved Bullish Market Update and Stock Scan June 23

We’re all saved!  The United Kingdom is expected to remain within the European Union, and stock prices surged on the news. As long as this doesn’t change, we’re updating our charts and strategies accordingly (to the bullish side). Let’s update our levels for the S&P 500 Index and note the big trending stocks today: This morning I highlighted [...]

SEO Strategies That’ll Destroy Your Website

SEO is a big part of online marketing and the amount of traffic that comes from organic SERP’s is enormous. If you have an online presence, you have to know the fundamentals of search engine optimization or you’ll fall behind your competitors, lacking in traffic, conversions, and profits. Personally, SEO is so important that, without it, I believe your website […]

Software Buyers Need More Than Just Software Selection Advice

Categories: Procurement Strategy & Planning, Technology Tags: Guets Posts, Technology Spend Matters welcomes this guest post from Michael Shearer, director of marketing operations at SelectHub. The software market is awash with vendors and platforms for every business function you can think of. Show More Summary

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. Read the full article at MarketingProfs

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