Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm located in Durham, N.C.—cameShow More Summary
Lividini & Co. is an agency specializing in retail strategy, brand development and engagement marketing. Our clients are primarily fashion and lifestyle brands and retailers. Our areas of expertise include retailing, digital & social marketing, emotional branding, and influencer engagement.... Continue reading
Content curation is an important and valuable tool for your online marketing efforts, but it should never take on the most prominent role in your process. Here's why.
The Nintendo Switch can connect to a television or go mobile, an unproven strategy and one that differs from rivals gearing up for virtual reality.
Barker will handle marketing strategy, creative and media planning for the nonprofit, all previously handled in-house.
Tags: Social Media Marketing, Millennial marketing, Snapchat Marketing, Influencer Marketing
Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated... The post 5 Reasons to Include Instagram in Your Marketing Strategy appeared first on Lifehack. Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users.
- scheduled to announce its second-quarter earnings after the Japanese market closes on Oct. 26 - expected to report a net profit of 18.5 billion yen ($178.5 million) and an operating profit of ¥3.2 billion yen - expected to report quarterly...Show More Summary
“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of [...]Show More Summary
This morning, LeEco, formerly known as LeTV, is bringing its brand to the US. To do so, the company will be showcasing its strategy for a worldwide connected ecosystem, complete with connected devices, cars, TVs, and even bikes. TheShow More Summary
Submitted by Mac Slavo via SHTFPlan.com, Legendary investor Doug Casey has a keen eye for capital markets, wealth preservation strategy and the many manipulations being used by financial elites to strip the wealth of entire nations. One year before global financial markets collapsed he warned that an economic and geo-political storm was coming. Show More Summary
An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five tips to help you reach that level.
Samsung Electronics is planning to ditch its existing smartphone marketing strategy and may release only one premium model annually to ensure product quality, according to Korean news outlet Newsis on Oct. 18. The tech giant has been...Show More Summary
When meeting with clients on the verge of retirement, the most common concern we hear is "I want to protect my principal". Even though it’s been a few years, the financial crisis of 2008 and 2009 in still fresh in everyone'sminds. And as the Dow Jones flirts with all-time highs, it’s [...]
Investing is not easy. You may fail to get the results you expect if you pick the wrong stock, take on too much risk, over-trade, or fail due to many other factors. Even then, if you follow a passive strategy to track the market, you results could be derailed by [...]
Colleges and universities don't just teach their students -- marketers can learn a lot from their savvy social media strategies.
Dutch dredging and maritime equipment supplier Royal IHC will cut 425 jobs as part of what the company is calling a fine-tuning strategy amid persistently poor market conditions. The job cuts will take place primarily in The Netherlands and are to include permanent and temporary contracts, mainly in indirect and support positions. Show More Summary
When you are ready to launch a product or service, you don't simply throw it into the market—you need a detailed go-to-market strategy. The post Understanding the Basic Fundamentals of a Go-To-Market Strategy appeared first on AllBusiness.com The post Understanding the Basic Fundamentals of a Go-To-Market Strategy appeared first on AllBusiness.com. Show More Summary
Starting a business can be very overwhelming and confusing. Are you offering a product or a service? Are you actually reaching your customers? How do you create a marketing strategy? Thousands of questions pass through an entrepreneur’s head on any given day. So…for all you fashion business owners (and potential business owners) I thought you should […]