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10 Tips to Build an Effective Online Marketing Strategy

Our small business community is at the ready to help you with your online marketing campaigns.

Report: Spotify punishes artists who give exclusives to Apple Music

With Apple working overtime in an effort to attract new subscribers to Apple Music, and steal away users from Spotify in the process, the company has doubled down on artist exclusives as a marketing strategy. Over the past few months,...Show More Summary

Nintendo of America president: 'we need to do a better job' explaining NX's position in the market

Speaking to [a]list Daily, Nintendo of America president Reggie Fils-Aime said that NX didn't make an appearance at E3 because Nintendo's launch strategy for the console clashed with the trade show's timing. The company's higher-upsShow More Summary

How To Build A Content Marketing Strategy As An Artist, Band, Or DJ

In addition to actually having content, it's important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry. _______________________________ In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in...

5 Massive Marketing Mistakes Business Owners Make (& How To Easily Fix Them)

yesterdayInternet / SEO : SEO Scoop

I get it… you know you are leaving money on the tableYou’re busy. Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool. But you know you are leaving […] Post from:...Show More Summary

5 Strategies for Better Team Coordination in SEO

by Jayson DeMers When most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach, such as their on-site optimization, ongoing...Show More Summary

I'm A City-Bound Writer With A Thirst For Adventure: What Car Should I Buy?

2 days agoVehicles / Cars : Jalopnik

Rose is a thirtysomething from Brooklyn who is the Director of Strategy and Marketing for Atlas Obscura, a site dedicated to getting people to go out and explore the world and report back on what they find. In order to live her company’s mission, she wants an affordable and reasonably reliable car or truck to get her out of the city. What should Rose buy? Read more...

Gary Vaynerchuk: The Best Marketing in the World Can't Fix a Bad Product

Gary Vaynerchuk, CEO of VaynerMedia and host of The #AskGaryVee Show, explains why you should radically change your marketing strategy every few months to tell if your product needs improvement.

When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]Show More Summary

How to Untangle Your Content Marketing ROI

Is your content marketing strategy working? Here’s how to simplify the complex task of determining the ROI of your content marketing. The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com. Click for more information about Brian Sutter.

5 Ways Mobile Gaming Strategies Will Revitalize Your Marketing

You’ve probably witnessed this yourself: Men and women clutching their mobile phones, staring at their screens, and walking the aisles of a local store or the paths of a nearby park with a look of total determination on their faces. You know the mobile app that causes this kind of behavior: PokemonGo. Show More Summary

5 Reasons Content Marketing Isn't Working For You

Image Source Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most business owners want answers to is why it isn't working for their business. This often...Show More Summary

3 Content Marketing Mistakes Brands Keep Making - And How to Fix Them

I know what you're thinking, "Not another guide to content marketing best practices! I've got this down! Okay, maybe I could use a little help... but is there anything new to say about content strategy?" There's a lot, actually. AndShow More Summary

Why Marketers Fail at Influencer Marketing (Report)

In an industry increasingly driven by data, marketers need to use the tools available to them and generate reports to prove the value of influencer strategies.

From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray

The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand. Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future. Show More Summary

Selling A Straddle To Profit From A Boring Market

The SPX hasn't been this boring since May 2014, but the short straddle options strategy allows traders to capitalize on stagnation.

How To Really Make A Content Marketing Strategy

3 days agoInternet / SEO : SEO Scoop

Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content...Show More Summary

A Guide From Link Building to Link Earning by @annaleacrowe

Learn about 5 link earning ideas you should be adding to your content marketing strategy -- and why link earning is better than link building on SEJ. The post A Guide From Link Building to Link Earning by @annaleacrowe appeared first on Search Engine Journal.

Three Ways to Successfully Manage Your Marketing Data

Tags: Data-Driven Marketing, Marketing Data Strategy, marketing data quality

The Promise And Reality Of 'Total Market' And How CMOs Need To Address It

Summary: Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception, through the entire strategic process and execution...

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