Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention...Show More Summary
MomentFeed, which helps companies tailor and manage their marketing strategies, announced today a funding round of $16.3 million. The Santa Monica, Calif.-based startup provides software that centralizes all of a brand’s social media...Show More Summary
Traditional business blogs are not going away, but adding newer marketing formats such as vlogs to your overall content marketing strategy will only increase your reach. The post Video Blogging Is an Easy Yet Effective Addition to Any...Show More Summary
Telecom operators have saturated markets, and technologies like the smartphone have exponentially increased demand for wireless data. Only by choosing a strategy that plays to their strongest, most distinctive capabilities can operators hope to grow in this environment.
Company administrators and boards of directors have been hearing about how social media has helped many companies broaden their marketing footprint and vastly increase their market share. As these corporate leaders browse social media sites, they are astounded when they see, in some cases, hundreds of thousands of likes on the Facebook page of their […]
The Women's Business Center continues to offer Online Marketing Strategies sessions across the state. In Hartington (pictured), participants discussed building online relationships using websites, email marketing and social media. Another...Show More Summary
The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking. As a […]
Strategies for content marketing for healthy food brands
Facebook Messenger product manager Kemal El Moujahid recently outlined why brands should consider Messenger in their marketing strategy.
PRESS RELEASE: For a long time, the action role-playing games (ARPGs), which are popular in East Asia and Southeast Asia, have performed poorly in the European and American markets where strategy games are preferred. However, the global success of...
Many businesses do not have documented social media strategies, and a good portion of the ones that do--nearly 60 percent--are unsure about the effectiveness of theirs. In the pay-to-play world that is today's social media marketing, the shortcomings often come down to financial issues. With many of the world's top businesses spending millions of dollars...
Discover critical mistakes to avoid in your social media marketing strategy and what you can do about it.
Audi’s local arm has defended its premium price positioning for the all-new Q2 baby SUV, saying it will go with “what the market wants” rather than try to directly compete with more affordable mainstream rivals. When questioned on the Q2’s value proposition against something like a Mazda CX-3 – which starts at less than half the […]
Delayed Feedback, Post-Human World, APL in R, and Demand-Driven Digitized Markets Why We're Suspicious of Immediate Feedback -- Simmons and Cope (1993) found that students were more likely to use procedural strategies like trial andShow More Summary
Attempting to reach underserved markets, Gilead Sciences plans to use dating sites Tumblr and Snapchat as part of its new marketing strategy
StubHub is continuing its rebranding strategy to help customers embrace and enjoy live experiences by ramping up its experiential marketing efforts. The brand's StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the...
Real-time strategy title Halo Wars 2 is out today, and if you’re in the market for a new Xbox One S, you should give this bundle a look. Originally priced at $349, the Halo Wars 2 console bundle is now $50 off at $299. It includes the 1TB Xbox One S, a wireless controller, a […]
Instead of scrolling through lists of influencers or key words, hoping to find the right fit for your brand's marketing strategy, Dovetale has created a simplified search method powered by machine learning. Dovetale, an influencer marketing platform with a set of tools that help brands and agencies "manage, measure and pay influencers for branded content,"...
Maritime Strategies International (MSI), a leading independent research and consultancy has forecast a testing time for the crude tanker market over the next six months – and perhaps longer if OPEC is successful in extending production cuts beyond the first half of 2017.
Many people fail to realize that their banking institution is, in fact, a business. And as such, they're using a wide range of marketing and sales strategies on you, whether you realize it or not. It's up to you to be the smart customer. Let's review five of the sales strategies you should keep an...