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NPD numbers: ‘Titanfall’ for Xbox One was No. 1 selling game in March

“Titanfall” for Xbox One was named the top-selling game in March, according to NPD Group figures released Thursday. In a blog post Thursday, Yusuf Mehdi, Xbox corporate vice president of marketing, strategy and business, wrote that more than 5 million Xbox One consoles have been shipped to retailers since the console’s launch on Nov. Show More Summary

How to Create Buyer Personas for Your Content Marketing Strategy

Many small business owners are revamping their content marketing strategy this year. While there are lots of different ways to alter your strategy and stay safe being discussed among the Webmaster and SEO community, one of my favorites is by creating buyer personas. Show More Summary

Is Android's KitKat Good News for Apple Inc?

Android KitKat has been streamlined to increase the appeal of Android in emerging markets. But, will Google's new Android strategy let Apple capture a larger share of the premium-priced smartphone market?

Europeans Look Beyond Their Borders

8 hours agoTechnology : Bits

To gain traction, many European tech founders often focus on their individual home markets, but that strategy is starting to change.

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success! read more

Winning People Over to Your Cause – Part Four: Measure Success Based on Your Volunteers and Community

Editor’s Note: This series explores ways to apply content marketing strategies to help lead a successful nonprofit volunteer program. Using the wealth of information in Kivi Leroux Miller’s book “Content Marketing for Nonprofits” as a jumping-off point, this four-part installment discusses … Continue reading ?

Part VII: Non-Correlated Hedged Convexity Capture Bulldozes Through Market Chop

By Harry Long: In this series, we have examined Hedged Convexity Captures, a strategy my firm invented which seeks to capture the negative convexity associated with leveraged ETPs. The idea behind Hedged Convexity Capture, as I outline...Show More Summary

Utilities Sector as Stock Market Tell [PREMIUM]

Does the the utilities sector exhibit a useful lead-lag relationship with the broad stock market? In their January 2014 paper entitled “An Intermarket Approach to Beta Rotation: The Strategy, Signal and Power of Utilities”, Charles Bilello and Michael Gayed test a simple strategy that holds either the U.S. utilities sector or the broad U.S. stock market More

Mobile marketing strategies for real estate: Responsive design and mobile-friendly website can help capture more business

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a listing agent based on their mobile search. Show More Summary

For Twitter Inc., the Advertising Binge Has Barely Started

A new strategy promises to test as many as 15 ad formats for those who don’t normally use the microblogger for marketing.

The Marketing Store Hires Ben Felton as CSO

Ben Felton, most recently executive planning director at MRM Meteortie, has joined The Marketing Store as its new chief strategic officer. In his new role, Felton will be responsible for leading the agency’s strategy and planning team, working across all of the agency’s client partners, and will report to managing director Lisa Bonney. Show More Summary

Managing Assets for Billionaires

Alexander Friedman, global chief investment officer at UBS AG’s wealth-management unit, talks about investment strategy. Friedman speaks with Stephanie Ruhle and Barry Ritholtz on Bloomberg Television’s “Market Makers.” Friedman: `Not...Show More Summary

Asness: Stocks & Bonds Are Expensive

Cliff Asness, founder & CIO at AQR Capital Management, discusses his investment strategy, how geopolitical risks influence markets, his biggest market concern and why he believes we are not in a tech bubble on Bloomberg Television’s “Market Makers.” Long-Term Market Outlook Concerns Me Most: Asness Bloomberg April 15 ~~~ Bloomberg’s Michael McKee and Cliff Asness,...Read More

Samsung's first Tizen phones launching in Q2 2014, Android remains 'main business'

Samsung's first Tizen powered smartphones are set to hit the market in Q2 of this year according to a report by Reuters. Yoon Han-kil, senior vice president of Samsung's product strategy team, said that the first phone to launch around the end of the second quarter will be a high end model, with the next a more mid-range effort. Show More Summary

Strategy: Empower Competitive Advantages

By Thomas Kee: Today's stock market is starting to confuse investors of all types. Everyone has their opinion, I am no exception, but I also have a way of completely removing the dependence on market direction, and it is that which I want to discuss today. Show More Summary

Landing Pages Still Playing a Vital Role In Online Marketing

Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues to garner a significant amount of success is the landing page. Consistent with recent research performed by Ascend2, it was discovered that 6 out of 10 marketers (60%) around the […]

Strategy Analytics: Tablet Apps Processor Market is on Fire

On Monday, a representative from Strategy Analytics briefed MMW on its latest report, which calls for the global tablet applications processor market to register impressive growth of 14.6 percent CAGR in revenues from 2013 to 2018 to reach $7.2 billion in 2018. Strategy Analytics reports that the tablet applications processor market will register a forecast […]

Dating: Exit strategy

I received an email from one of our readers seeking some advice. She is a 29 year old marketing professional who met a wonderful man in January. The two of them have decided to become exclusive which means all those flings, friends with benefits, and exes need to be made aware. Show More Summary

Digital Marketing – What Not To Do!

It would be foolish of any business, existing or new, to think that they should completely avoid any form of online or digital marketing. It should be a part of any brand’s ongoing marketing strategy and attention should be paid to how well it is done. Show More Summary

The Social Media Strategy I Followed Throughout the Year

I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done. read more

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