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Madison Bumgarner and the perils of product placement

If you’re a Ford dealer in the San Francisco Bay Area, this would be a good time to lay low. Stoking anger among the customer base generally is not a wise marketing strategy. But when San Francisco Giants fans turned on their televisions last weekend, they saw their ace pitcher in a Ford commercial...

What if IDX Becomes Irrelevant?

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. Show More Summary

Money Managers Take Off the Gloves in Dealing With Companies

In one example of a change in strategy, Neuberger Berman sounded out hedge funds about investing in Whole Foods Market and pressing for change.

Sony Pictures Television Networks Ups Maurizio Vitale To EVP Role

Sony Pictures Television Networks has promoted Maurizio Vitale to EVP Marketing and Brand Strategy from his previous role as SVP Worldwide Marketing. In his new role, Vitale will oversee marketing strategy, brand development, publicity...Show More Summary

The Sad Myth of the Direct to Consumer Startup

By LISA SUENNEN Last week I had a startup entrepreneur come to me with an idea about how to “pivot” his company strategy. The company, which had begun as a medical device company but couldn’t quite find it’s market, was considering re-emerging as a consumer-focused digital medical device company in an adjacent market. The idea

10 Visual Marketing Statistics for 2017 [Infographic]

Venngage interviewed over 300 online marketers to identify the top visual marketing strategies for 2017.

Tesla’s big Model 3 bet rides on risky assembly line strategy

Tesla Inc Chief Executive Elon Musk took many risks with the technology in his company's cars on the way to surpassing Ford Motor Co's market value. Most automakers test a new model's production line by building vehicles with relatively...Show More Summary

Tesla adopts risky assembly line strategy as it races to launch Model 3 sedan

(Reuters) — Tesla Inc Chief Executive Elon Musk took many risks with the technology in his company’s cars on the way to surpassing Ford Motor Co’s market value. Now Musk is pushing boundaries in the factory that makes them. Most automakers test a new model’s production line by building vehicles with relatively cheap, prototype tools […]

Tesla’s big Model 3 bet rides on risky assembly line strategy

Tesla CEO Elon Musk took many risks with the technology in his company's cars on the way to surpassing Ford Motor's market value. Now Musk is pushing boundaries in the factory that makes them.

How to Build a Better Review Marketing Strategy

Online reviews form an important part of your wider marketing strategy, and it's important to have a plan on how to handle this element.

The new releases from Château d’Esclans, star Provence winery

Tasted through the new releases from Sasha Lichine’s Château d’Esclans in Provence. This winery has been a remarkable success story because of its very smart strategy. High quality wines, with impeccable packaging and good marketing, starting with the multi-million bottle Whispering Angel and then leading up to the super-expensive Garrus. Rosé is the main story [...]

5 Tips on How to Re-Ignite Your Stalled Content Strategy

Is your content marketing program losing steam? Here are some tips on how to get it back on track. 

Samsung's Big Marketing Challenge

How do you convince consumers that your latest product isn’t going to go up in flames? Chief marketing officer Marc Mathieu talks about his strategy.

The Brand Development Strategy Your Boss Will Thank You For

Branding and brand development are cornerstones of marketing; as such, it’s something we’ve written about many times before. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the field of…more

6 Ways To Tackle Competitive Analysis (Without It Tackling You)

Competitive analysis is an important part of marketing strategy, but there are some key parameters you need to keep in mind. 

Tepui Tents Partners with Branding Agency, Nemo Design

Santa Cruz, Calif. (April 19, 2017) — Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Show More Summary

Mojena Market Timing Model [PREMIUM]

The Mojena Market Timing strategy (Mojena), developed and maintained by professor Richard Mojena, is a method for timing the broad U.S. stock market based on a combination of many monetary, fundamental, technical and sentiment indicators to predict changes in intermediate-term and long-term market trends. Show More Summary

E-commerce is seeing steady growth in MX

Online sales in Mexico have increased significantly in the last five years as large retailers strengthen their e-commerce strategies, looking to cash in on the digital market and increase their overall FULL STORY The post E-commerce is seeing steady growth in MX appeared first on Mexico News Daily.

Record Buyside Takedown In TIPS Auction Breathes New Life In Reflation Trade

As RBC's head of cross asset strategy remarked yesterday, a key validation of whether the reflation trade may be coming back, was the market's response to today's 5-Year TIPS auction, which priced at 1pm. So those looking for confirmation...Show More Summary

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