Social media plays such an integral part in modern marketing campaigns that it’s almost strange to think about not including a social media strategy in your business plan. Still, it can be hard to get the particulars right: Should I tweet three times a day or six? Should I post videos to Facebook or LinkedIn?…more
The robots aren’t coming, they are here is all I could think of today as I mulled over my notes from a recent meeting with Gregory Pal, Vice President, Marketing, Strategy & Business Development at Nuance Communications. Coincidently...Show More Summary
Apple Watch was the leading smartwatch in the second quarter, with an estimated 4 million shipped worldwide, for a market share of more than 75 percent, according to Strategy Analytics. [...] the market is still nascent, and Apple Watch isn't an option for people who use Android smartphones. [...]Show More Summary
With the amount of local mobile searches on the rise every day, having a wise local marketing strategy is necessary. Here are 8 tools that will help amplify your local search results.
The Surprising Predictability of Android Lock Patterns (Ars Technica) — people use the same type of strategy for remembering a pattern as a password Peer to Peer Markets (PDF) — We discuss elements of market design that make this possible, …
A huge pension fund is considering a strategy to protect retirees from market gyrations when a big loss of principal would be devastating.
A survey of more than a thousand consumers finds that people respond to online content, search, and direct mail marketing techniques.
There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements...Show More Summary
Just because banks are in the financial industry, doesn't mean they have to do more buttoned-down marketing. In this post, Brad Friedman outlines how and why banks should look to more creative content strategies in their marketing approach.
In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way to understand our target audiences and what make them tick.Show More Summary
There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy. The post How to Future-Proof Your Mobile Marketing Strategy by @missanna_f appeared first on Search Engine Journal.
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
Careful planning of your marketing strategy is key to the success of any campaign. Here are some tips to help formulate your custom plan.
by Angela Guess Sean Mallon recently wrote for Smart Data Collective, “Few businesses rely on big data when it comes to their marketing. But those who do rely on it to outsmart, outmatch, and outdo their competitors. Big data can transform any marketing strategy. Show More Summary
I’m excited to share with you my colleague John Carter’s new video he just released after the recent market volatility. John is best known for teaching actionable strategies in easy-to-understand language and I fully support his educational efforts to the trading community – and hope you benefit from his teachings and strategies. His new video is entitled [...]
A flawed investment strategy lies at the heart of the botched attempt by Beijing to stop China's equities rout.
Having exposed the culprit for all of its economic and market woes, China is likely going to have problems explaining why its economic plague is still spreading (with South Korean exports collapsing and Japanese Capex growth slowing) and China's official manufacturing PMI slipped into contraction for the first time in 6 months (to 3 year lows). Show More Summary
Senior vice-president of global brand marketing Adrienne Lofton on how the brand's marketing strategy has evolved through explosive growth. When Under Armour reported its second quarter earnings in July, the company had a 29% boost in revenues over the same period last year. Show More Summary
SPONSORED: This sponsored post is produced in association with Citrix GoToWebinar. We’re living in a technologically empowered age where smartphones, tablets, laptops, wearables, and e-readers reign supreme and customers are spoilt for choice not just for the content, but for the platform they wish to view it on. Fortunately, content is still king for consumers. And […]
The BASF Ag Products “Grow Smart” strategy is able to help farmers all over the country. At a field day last week in Tennessee, BASF Technical Marketing Manager Caren Schmidt talked about the high yield Grow Smart small plot replicated trial programs. “We’re in the second year in a corn-soybean rotation program in 15 locations from North Dakota to Mississippi... Read More