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4 Recommendations (and 1 Calculation) to Improve Social Media Engagement

Marketers often have a spectrum of goals for their Facebook pages. From growing awareness to converting Fans into email subscribers, many marketers make progress on each of these goals by focusing on a strategy of building overall community engagement. Show More Summary

The European Commission’s Digital Single Market strategy

Although most of the work of the Consumer Forum for Communications (CFC) – which I chair – relates to the activity of Ofcom, our terms of reference define our purpose as to: “Promote dialogue and information sharing between consumer bodies (and other relevant organisations as appropriate) about issues of common concern relating to communications policy […]

Responsive Email Templates: Building a Newsletter from Scratch

Online businesses have included email marketing as part of their strategy with good reason. Unlike other tactics that help increase traffic and engagement with users, email takes the personal approach in enticing their target audience to becoming clients and customers, among other reasons. Show More Summary

The Secret to Entrepreneurial Branding: Focus on Yourself

As an entrepreneur, have you given personal branding a shot, or are you failing to harness the power of this profitable marketing strategy?

10 Things You Should Never Buy Used

Whether you’re trying to save money or be less wasteful in general, shopping at secondhand stores, garage sales, and flea markets is a good strategy. Not only do you get to save an item from the landfill, but you can usually pay a fraction of the retail cost. Show More Summary

How to Leverage Content Marketing for Lead Nurturing by @ItIsMillerTime

Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content. The post How to Leverage Content Marketing for Lead Nurturing by @ItIsMillerTime appeared first on Search Engine Journal.

This chart shows how the cost of cable has exploded over time (TWC, CMCSA, VZ, DTV)

This chart, from RBC Capital Markets' Investment Strategy Playbook for July, is quite something. With little pause, the cost of a cable subscription has exploded over the years. We know that people are ditching pay TV for cheaper, contract-free streaming options like Netflix. Show More Summary

Content Marketing Objectives Marketers Should Focus On

Content marketing has risen to the position of being one of the primary marketing strategies used in today’s society. In today’s world of aggressive maneuvering for the attention of consumers, many brands have embraced content marketing, expecting the advertising method to provide them with a leg up on their competitors. Since traditional advertising methods are […]

ECB Adds State-Backed Company Bonds to Its QE Purchase List

``"Mario Draghi is overstepping the mark," said Jeroen Van Den Broek, the head of developed markets credit strategy and research at ING Bank NV in Amsterdam. "These aren't euro agencies. They are companies that have some form of government ownership. Show More Summary

The Hiring Mistake That's Costing You Money, Time & Talent

Sure, you want the brightest candidates out there. But the perfectionist notion of hiring only the best can be very dangerous strategy in today's competitive market.

28 tips for becoming a digital marketing pop star

Here is an infographic put together by real estate digital marketing with 28 tips to become a real estate digital marketing popstar. It covers each stage of a healthy real estate marketing strategy beginning with the point of contact and ending with the point of sales -- master and implement these tips and you will become a real estate popstar....

Why You Should Stop Trying to "Get SEO" for your Business

There have been multiple announcements that SEO is dead, usually followed by a vociferous response to the contrary. As a marketing strategy the practice has certainly evolved dramatically, to a point where it is barely recognizable from the link farms and keyword stuffing that characterized the practice a decade ago. Show More Summary

Four Reasons to Take Advantage of Facebook's Evolving Video Strategy

Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read the full article at MarketingPro...

Vita Fede Is Hiring A Social Media Manager In LA

The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. Continue reading

10 Things We Learned About The University Of Phoenix’s Alleged Military Marketing Strategy

It’s no secret that for-profit colleges receive a large chunk of their revenue from military education benefits. To deter unscrupulous for-profit colleges from unfairly targeting these prospective students, the government has imposed several limitations on just how these companies can recruit servicemembers. Show More Summary

Amazon has completely changed its fashion strategy

Amazon has changed its mind about being a luxury retailer. The massive e-commerce company is saying it no longer is focusing on courting luxury brands, Jennie Perry, chief marketing officer of Amazon's fashion division, told Business of Fashion. Show More Summary

With Eye On the Future, Netflix Could Enter India In 2016

Streaming giant Netflix is reportedly set to enter the Indian market in 2016, according to Indian newspaper The Times of India. This launch will be part of the company's aggressive international expansion strategy throuhg which it intends to launch streaming services in 200 countries over the next two years. Show More Summary

Disney Exec Moves To Creative Marketing Outfit Pongo

Ron Pomerantz, currently VP Marketing and Creative at Disney Channel, is exiting to become VP Content & Strategy at Pongo, a creative marketing agency for entertainment industry clients. In his new role he will oversee the new creative...Show More Summary

Killer Marketing Strategies That Will Make Your Startup Look Like an Established Brand

Just because your business is still on its startup phase doesn’t mean your audience should treat you as one. There is a way for you to create the illusion of making  your business seem like an established brand even if your business is still new in the industry. How exactly do you do that, you might ask? Check out these killer marketing tips.

Entrepreneurs Vs. Market Leaders: Three Strategies Entrepreneurs Use To Win

Question: How many entrepreneurs does it take to change a light bulb? Answer: Does it have to be a light bulb?

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