As Vice President of Strategy at mscripts, Fiona Smythe manages a cross-functional team that sets strategy, defines product direction, creates and executes marketing strategies. Her team focuses on leveraging mobile technology to deliver compelling patient engagement and medication adherence solutions for pharmacies. Show More Summary
Lauren Harper started her career as a Community Manager for a business community site, then moved over to Eloqua to manage their social communities. She is now the head of social strategy for the Oracle Marketing Cloud. We're excited to hear her speak in Atlanta next week! Lauren agreed to answer a few questions to tide us over until then.
If you want to sell to millennials, social media should be a key element of your marketing strategy. But how do you make sure your brand stands out and connects with the millennial customers you’re trying to attract? Millennials want … [Read more...] The post Marketing to Millennials on Social Media? Start by Being Authentic appeared first on Lindsey Pollak.
Nelson Ching/Bloomberg via Getty Images Colonel Harland Sanders is back at KFC, hoping to bring back some of the brand's initial "finger lickin' good" appeal. The chain's new marketing strategy features musical commercials, funny videos...Show More Summary
Abercrombie is in the process of overhauling its business by changing its long standing strategies to align itself with the prevailing market conditions. It is clearing its basic logo merchandise portfolio with heavy discounting to make way for trend and fashion relevant products. Show More Summary
On this week’s episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a significant impact on your social media marketing. The post Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal.
A new study on Breathalyzer Market Shares and Forecasts, Worldwide, 2012-2018. The 2012 study has 317 pages, 111 tables and figures. Substance abuser in control of a vehicle or heavy equipment is a menace. Demand for effective detection of alcohol impairment, or of blood alcohol content (BAC) in individuals engaged in work or driving is expanding. Show More Summary
A new study Surgical Robots: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019. The 2013 study has 379 pages, 144 tables and figures. Worldwide surgical robot markets are poised to achieve significant growth as next generation...Show More Summary
A new study Computed Tomography (CT) Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2018. The 2013 study has 412 pages, 185 tables and figures. Worldwide markets are poised to achieve continuing growth as CT gains significant new imaging clarity. CT imaging is useful for healthcare therapeutic decision-making. Show More Summary
A new study Hospital Patient Multi -Parameter Monitors: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019. The study has 230 pages, 102 tables and figures. Whereas cardiac monitor units were initially used in newly created...Show More Summary
A new study Breath Analyzer, Saliva Testers, Drug Testing, and Biosensor: Market Shares, Strategy, and Forecasts, Worldwide, 2014 to 2020. The 2014 study has 593 pages, 202 tables and figures. Worldwide markets are poised to achieveShow More Summary
The 2015 study has 256 pages, 109 tables and figures. Worldwide 2-D X-Ray equipment markets are increasingly diversified, poised to achieve significant growth as new technology breathes new life into a saturated market, forcing every...Show More Summary
-YouTube created “The A-Z of YouTube” to celebrate its 10th anniversary (video above). -The National Audubon Society appointed Jose Carbonell as chief marketing officer and David O’Neill as vice president for conservation strategiesShow More Summary
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first...Show More Summary
As a new blogger, looking for ways to drive traffic to your blog, what is the most commonly shared advice that you’ve seen on different internet marketing blogs? Let me guess; create great content, share on social media, work on your...Show More Summary
CINCINNATI—Laying out a new marketing strategy to reach customers and promote their brand, skin care giant Olay announced plans Thursday to run just enough nonjudgmental ads to get women to let their guard down before it absolutely nails them with body shame. Show More Summary
This is part of the Increased Productivity Series where tips on productivity, brain training, and business success are shared. Time is a limited resource and getting the most out of it is a goal for most people. We all want to make the...Show More Summary
Even with a great content marketing strategy in place, it can be tough to tell whether or not your content is truly effective. You've got a blog set up and you're writing furiously, posting every week to get more attention for your brand. Show More Summary
World Wrestling Entertainment (WWE) is not only responsible for some of the highest rated programming on cable television each week, it’s also responsible for some of the most effect mobile and social marketing strategies we’ve ever seen. Not surprisingly, WWE never misses an opportunity to expand its presence in mobile. Consequently, WWE’s official app for […]
Worldwide markets are poised to achieve significant growth as the telemedicine systems provide a way to improve clinical care delivery to patients with chronic disease, decreasing hospitalizations and visits to the emergency room. Chronic...Show More Summary