As demand for digital video content continues to grow, Time Inc. has announced the launch of Adapt Video, a proprietary video advertising unit created by the company in partnership with Google. We’re told that Adapt leverages DoubleClick’s native advertising solution to deliver outstream video ads across its owned-and-operated properties. Show More Summary
This week, new analysis is from the perspective of native marketplace advertising agency, Quartile, was released to the public, raising further hype for the growth of Amazon’s role across the advertising landscape. According to the report...Show More Summary
One of the most innovative mobile advertising powerhouses in the industry is at it again. Mobile consumers engage more frequently with native ads – digital ad placements that reflect the look and style of a publisher’s site or app. Aware...Show More Summary
TripleLift, the industry’s largest comscore ranked native advertising company, announced this week a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Show More Summary
Dianomi, a native content marketing platform focusing on business and financial services, announced this week that publishers and advertisers can more effectively target individuals and audiences, with native advertisements on Dianomi’s network of 275+ business and finance publishers, using Dianomi’s just launched data management platform (DMP). Show More Summary
Cartoon: Roberto Weil https://www.facebook.com/weil.caricatura Buzzfeed, Native Advertising and Death of the Free Press: Media vaccine defenses aren’t merely a case of pliancy to please ad sponsors. They are ads. Advertising is the rattling of a stick in a swill bucket....
Ahead of the weekend, Nativo — a leading native advertising technology platform — announced programmatic integrations with Rubicon Project and BidSwitch which enable direct access to Nativo Premium, a comprehensive catalog of nativeShow More Summary
Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." But, there was always the question...Show More Summary
BuzzFeed is finally embracing banner ads. The media company will let advertisers run display ads on its homepage, story pages and mobile apps. The company plans to develop new ways for programmatic and native to work together for clients...Show More Summary
Advertisers and marketers spend a lot of time and money trying to figure out how to communicate with millennials. They are the first generation of so called "digital natives" and are arguably the most engaged group of consumers ever....Show More Summary
At the recent Global Content Marketing Awards, the winner in the category of Native Advertising/Sponsored Content was Tourism New Zealand, for a piece in Robb Report about U.S. restaurateurs visiting Kiwi country. The campaign was spearheaded by the organization's Premium sector, launched in 2013 with the goal of targeting the world's wealthiest ten percent. We...
I rely on my early life in print to explain our digital thinking, especially when journalists get riled up over what we do. Take BrandVoice, the cutting-edge native advertising product we introduced seven years ago. It sprang to life from the creative minds at my startup, not sales people, as a way to give marketers […]
If you want to make money online as a publisher, you’ll want to partner up with the best advertisers with the best offers on the best networks. If you want to maximize your return on investment as an advertiser, it only makes sense that you want to work with the best publishers on the best networks too. Show More Summary
Eyeota and Nativo, a leading native advertising technology platform, confirmed to MMW this morning a new partnership designed to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply. Show More Summary
While Facebook's owners have monetized the social network with great success (co-founder and CEO Mark Zuckerberg's net worth jumped by $5 billion in just two weeks earlier this year), driving revenue from this marketing spend remains elusive for brands. However, considering the amount of real estate Facebook owns in the consumer and business spaces, the...
While ad spending is down in two key areas, print and programmatic, it's seen a dramatic increase in native formats. MediaRadar recently analyzed ad spending patterns from print, digital and email advertisers across native, video and mobile campaigns. In its Consumer Advertising Report, the intelligence platform tracked the ad ecosystem through all of 2016 through...
Nobody likes ads, except maybe the creatives and marketers who make them (and if they were honest we’d probably find that a good number of them would count themselves among the 615 million devices using an adblocker). Ads are annoying,...Show More Summary
It’s projected that $8.8 billion will be spent on native advertising in 2018, but that’s only a tiny fraction of overall ad budgets—a measly 5%. Adweek reports that the biggest hurdle to native advertising is simple: 55% of marketers just don’t know enough about it. Show More Summary
Maria Sharapova, the U.S. Open, Australian Open and Wimbledon-winning tennis veteran, is known for her high-profile advertising endorsements, making her one of the wealthiest female athletes in history. Sharapova left her native Russia three years after she started playing tennis at the tender age of 4 and started training with the Nick Bollettieri Tennis Academy […]
Native advertising has come a long way since its inception. Initially, it was met with customer resistance and brand criticism, but many brands have since adopted native ads as a standard part of their strategies. It is not surprising then that native advertising is estimated to grow 156 percent by 2020. This is perhaps due...