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Nike Air Max 90 Red Velvet

Turning 25 is a pretty big deal when it comes to birthdays and Nike is pulling out all the stops for the beloved Air Max 90. The brand chose to go super unique with this red velvet-themed pair and the resulting shoe simply takes the cake. Continue reading…

Nike Air Jordan 11 Lab4 Release Date Schedule, Pics and Retail Price

Nike has done a remarkable job of building the Jordan Brand into a massive marketing tool in the world of shoes. Every release comes with a crazy amount of hype. That's certainly the case with the Air Jordan 11Lab4, which is set to launch...Show More Summary

Nike Air Force 1 iPhone 6 Case

Nike follows up its Waffle sole iPhone case with a new one for the iPhone 6 based on another classic shoe. The thick one-piece case is based on the outsole pattern of the Air Force 1 and is available in red or black.

Air Jordan 7 Barcelona

When brand new colorways find their way onto Nike's iconic Jordan silhouettes there is a large window of opportunity for things to fall flat. Well that didn't happen this time and the company's tribute to the 1992 Barcelona Dream Team is certain to be lauded as one of this year's hottest releases. Continue reading…

Nike WMNS Air Huarache 'Hot Lava'

Some women might feel a little neglected by the sheer volume of sneaker releases for men from various sneaker brands. But don’t worry, Nike has got you covered. The sneaker giant recognizes the void in quality women’s shoes and looks to fill it with this straight heat rock in their latest Huarache model. Continue reading…

Nike SB Dunk Low Back to the Future

From the Miami Beach sneaker to the Yeezys, if there is one thing that Nike is good at it's turning a simple color combination into a declaration. So if looking at this upcoming Dunk colorway evokes mental images of the Nike Air Mag, consider it yet another success for the swoosh. Continue reading…

Nike Air Force 1 LV8 Wolf Grey and Metallic Red Bronze

With summer on the horizon you've got to be eyeing a pair of Nike Air Force 1's for the season. Of course there are several style options out there to choose from but we couldn't help but highlight this fantastic new colorway as our first choice for freshness. Continue reading…

Nike Air Jordan 13 Retro Low 'Hornets' Release Date Schedule, Pics, Retail Price

The celebration of the 30th anniversary of the Air Jordan brand continues with the release of the Nike Air Jordan 13 Retro Low "Hornets" on April 18. The Charlotte Hornets didn't make the postseason, but a few members of Michael Jordan's squad would have had some sweet new kicks for the first round. Show More Summary

Nike DSM x Air Jordan 1 Retro High Release Date Schedule, Pics, Retail Price

Nike re-releases are typically defined by their exclusivity. People flood websites and spend hours waiting in line at stores, all hoping just to get a pair of kicks before the supply runs out—and sometimes doing so even when stock has...Show More Summary

How Michael Jordan became the face of Nike

Without Sonny Vaccaro, Michael Jordan would still be Michael Jordan, but would he be Michael Jordan, father of Nike’s Air Jordan brand and billionaire? Probably not. A new ESPN “30 for 30? documentary airing on Thursday night shows just how Vaccaro became the godfather of sneakers, operating in “the gray areas” of college basketball as […]

Sneaker of the Week: Air Jordan 11 Retro Low Grey Mist

When it comes to sneakers, change can be a very bad thing. Be it a low cut version of a high top or a subtle switch in colorblocking, one wrong turn can turn a blockbuster sneaker into a clearance rack space holder. So to see Nike get it extremely right with this Air Jordan 11 Low release was gratifying enough to deem the flavorful drop our Sneaker of the Week. Continue reading…

Air Jordan 9 Militia Green

Nike is out to ensure that you end up with a pair of Air Jordans before the year ends. In an effort to practically force you to fulfill your annual "Jordan Brand cop," they are launching the undeniable AJ9 in an even more undeniable colorway. Continue reading…

Nike Air Max 90 25th Anniversary Infrared Pack

The Nike Air Max 90 is averting the quarter-life crisis by celebrating its 25th Anniversary with a few very well-executed designs. The Infrared Pack is a wonderfully designed set of three sneakers that revamps the iconic colorway to give it an entirely new luxe feel. Continue reading…

Nike Air Max 1 FB Hay Sunset Glow Artisan Teal

Nike hasn't been playing around when it comes to their Air Max colorways and if you haven't been keeping score it may be time to tune in. A new pair of Nike Air Max 1's has popped up in a mellow blend of colors with a chilled out pastel flavored feel. Continue reading…

Is ESPN changing the way it covers Tiger Woods?

As The Masters has begun, ESPN gets ready to air coverage of the first two rounds, it appears that the Worldwide Leader is changing its approach of covering the golf’s biggest name. As EA Sports and Nike have replaced Tiger Woods with...Show More Summary

Nike Air Jordan 11 Retro Low 'Georgetown' Release Date Schedule, Pics and Retail

Wild colorways are OK in sneakers, but sometimes, a little less is more. The Nike Air Jordan 11 Retro Low "Georgetown" edition deliver in this regard. The newest color option for the 11s will be released on Saturday, April 11. The sneakers...Show More Summary

Nike Air Foamposite Pro 'Red October' Release Date Schedule, Pics, Retail Price

Next up in Nike's all-red push is the Nike Air Foamposite Pro, which drops April 11 for shoe enthusiasts everywhere. The "Red October" trend and colorway isn't going anywhere. Rather, Nike continues to breathe new life into the Kanye...Show More Summary

Nike Air Stab Hot Lava

The Nike Air Stab is the killer creation from Tinker Hatfield and it seems that the sleeping giant of a silhouette has been awakened for a slew of releases this year. The latest look is one that comes kicking in a colorway as classic as the sneaker itself. Continue reading…

‘Sole Man,’ Chapter 2: The Jordan Effect

2 weeks agoSports : Grantland

In 1984, Vaccaro and Nike executives plotted a strategy to get into the world of pro basketball. How they ended up signing Michael Jordan and launching the brand known as "Air Jordan" is a Hollywood story that features secret phone calls, a six-figure check, a mansion in Oregon, and a plate of ribs at a Tony Roma's restaurant in Santa Monica.

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