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Watch Steve Jobs’ ad man Ken Segall talk for over an hour about the simplicity of Apple [video]

Ken Segall, author of  Insanely Simple: The Obsession that Drives Apple’s Success talks with Techland’s Harry McCracken at a Computer History Museum event. From the Computer History Museum: Many people consider Apple the most powerful brand in the world — an accolade that’s hard to dispute when its product line includes iPad, the iPod, iPhone, iMac [...]

Meetings Are A Skill You Can Master, And Steve Jobs Taught Me How

This is our second excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, a close collaborator with Jobs for over a decade. To read the first, on how the iMac was almost called the MacMan, go here. Apple encourages big thinking but small everything else. Show More Summary

Apple iMac was almost named the "MacMan," until this guy stopped Steve Jobs

Fast Company has published an excerpt from Ken Segall's new book Insanely Simple: The Obsession That Drives Apple’s Success, recounting the tale of how the former ad exec helped steer then-Apple-CEO Steve Jobs away from an absolutely awful branding decision for what would eventually (thankfully!) be named the iMac. Steve gave us a challenge: We [...]

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him

The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio). The lump on the table was truly mysterious and held everyone’s rapt attention. Hidden under a gray sheet it was impossible to discern any detail from it. Show More Summary

Steve Jobs’s Dream to Become Willy Wonka

3 years agoOdd : Neatorama

According to Ken Segall, the author of Insanely Simple: The Obsession that Drives Apple’s Success, Steve Jobs devised an outlandish scheme to promote the iMac. Jobs would dress as Willy Wonka from Charlie & The Chocolate Factory and give a lucky winner a tour of Apple’s facilities: Steve’s idea was to do a Willy Wonka [...]

Steve Jobs wanted to be Willy Wonka for a day

3 years agoOdd : Boing Boing

From Insanely Simple: The Obsession That Drives Apple's Success, by Ken Segall Steve's idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac [...]

Steve Jobs reportedly pushed for ad-supported version of Mac OS 9

Would you use an ad-supported operating system if the software was free? According to former TBWA\Chiat\Day Creative Director Ken Segall's recently released book, Insanely Simple: The Obsession That Drives Apple's Success, former Apple...Show More Summary

Steve Jobs was planning to create a real-life Willy Wonka tour of the Apple facilities

The new biography Insanely Simple: The Obsession That Drives Apple's Success contains a lot of interesting new facts about computer pioneer Steve Jobs. Sure, you may already know that the FBI had a massive file on the Apple CEO detailing his sub-par college … Continue reading ?

Steve Jobs almost engaged in Willy Wonka fantasy but was foiled by California law

There are a few interesting stories coming out of the recently released Insanely Simple: The Obsession That Drives Apple’s Success which is set for release later this month. Perhaps the most intriguing story is one about Steve Jobs’ idea to celebrate the sale of the millionth original iMac shortly after his return to the company. Jobs’ idea [...]

Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase. Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve [...]Show More Summary

Steve Jobs' Plan for a Willy Wonka-Style Celebration of the Millionth iMac

Among the many anecdotes about Steve Jobs included in Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, one in particular stands out for its glimpse into Jobs' character, providing evidence of his willingness to engage in playful ideas when the mood suited him. Show More Summary

Here’s One Reason You Should Read Ken Segall’s New Book, Insanely Simple” [Review]

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall. If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it. Not to be Complex about it (Segall capitalizes the term in opposition to Apple’s Simplicity philosophy throughout the [...]Show More Summary

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he [...]Show More Summary

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