If search rankings aren't a good measure of site success (I don't think they are - and they're getting less significant every day) then what metrics should site owners be tracking? Post from: Search Engine People SEO Blog Metrics That Matter -- Written by Diane Aull, BootstrapSEO The post Metrics That Matter appeared first on Search Engine People Blog.
Summary: Early in 2014, Google's Search Genius, Matt Cutts, blogged and provided a video saying that guest blog posting was becoming something that PR people may want to consider staying away from (and SEO folks should really take notice of).
Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting? Yeah, well, most people aren’t going [ Continue Reading... Show More Summary
If you start reading some of the articles appearing today about SEO, you’ll think this technique for getting your blog read by as many people as possible is all but dead. Many of those articles were written by people using black hat techniques to try and sell you something like a membership to a thinly disguised link farm. Show More Summary
Matt Cutts dropped the hammer today on people that are guest blogging for links. Matt Cutts stated “I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’sShow More Summary
The perception of blogging has changed significantly over the past few years. Today, people in every industry are realizing the crucial role it plays in increasing traffic, boosting search engine rankings, and establishing authority and trust with users. A good blog can significantly increase a brand's overall online performance, it can help attract leads into [...]Show More Summary
Spammers and SEO people used to post lots of comments on news sites and blogs, backlinking to their clients' websites. Now that Google punishes the backlinked sites, these guys are scrambling, begging and threatening to get publishers--their victims!--to remove the links that they posted.
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. Show More Summary
You need to take the time to write out informative, highly-searchable blogs that you share on social media and that people actually read. Blogs are usually present on myths of Internet marketing lists. Why? Because blogs, like SEO and PPC, are easily misunderstood. read more
Is it possible to get good SEO advice from spammy comments on your blog? Brian thinks so - read on to find out. Post from: Search Engine People SEO Blog SEO Advice from Questionable Blog Comments -- Written by Brian Farrell, blog
Take these data points into considerations and your mobile strategy can't go wrong. Post from: Search Engine People SEO Blog 8 Essential Mobile Marketing Considerations -- Written by Chiko Noguchi,
Everything you wanted to know about guest blogging but were afraid to ask. Post from: Search Engine People SEO Blog The Beginner's Guide to Guest Blogging: Why, Where and How You Use it -- Written by John Rooney, Creare
Use these 3 powerful views in Google Analytics to not only see your social traffic but understand what they do on your sit.e Post from: Search Engine People SEO Blog Know Your Social Traffic With These 3 Google Analytics Powerviews -- Written by Ed Baxter, http://www.ignitionsearch.co.uk/blog/
Most people focus on all different types of getting traffic to their blog. There are SEO courses, social media, advertising and emailing to your list. However, there are other very effective ways to get traffic to your blog and yourShow More Summary
You're a marketer. You're into selling to people, not building links. But these links? These you should know about. Post from: Search Engine People SEO Blog 10 Types Of Links Marketing Should Care About The Most -- Written by Barrie Smith, Receptional blog
Last in the 3 part series. Learn what persuasive design is and how you encouter it yourself every day, online and offline. Then, get ideas on how to apply persuasive design yourself Post from: Search Engine People SEO Blog Psychology of conversion optimization: Persuasive design -- Written by Steven Macdonald, Tribes
Get more benefit from your content marketing campaign by applying these 7 tips. Post from: Search Engine People SEO Blog 7 Tips to Maximize the ROI from Your Content Marketing Campaign -- Written by Chandni Panjwani, Social Maximizer Blog
Think of video marketing as the audio-visual component of your inbound marketing strategy. These 5 video ideas are the base of a powerful, sharable content engagement. Post from: Search Engine People SEO Blog 5 Video Content Types & What You Should Understand About The Importance Of Video Marketing -- Written by Gloria Rand,
Claiming authorship of a piece of content is easy using one of these two simple setups. And -- payback comes in the form of authority as well as enhanced listings in Google. Post from: Search Engine People SEO Blog How to Set Up Google Authorship -- Written by Grant Draper, Vibe Tech Media
The outreach's endgame: the 3 outreach activities. Post from: Search Engine People SEO Blog What is Outreach and how can a Common Business Owner do it – Part III -- Written by Vincent Clarke,