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LinkedIn endorsements: worthwhile or worthless?

LinkedIn endorsements have been around for about 2 years now, and in that time they have had extremely mixed reviews. Some people view endorsements as a key way to build your personal brand and improve professional networking. Others think of them as meaningless – a skills popularity contest with no real connection to actual experience. What are […]

TOAST Reference Hockney for Spring 2015 Collection

TOAST take inspiration from Hockney’s recent Dulwich Picture Gallery exhibition for next Summer’s line-up, referencing the artist’s famed personal style as well as his popular print work. The understated British brand continues to… The post TOAST Reference Hockney for Spring 2015 Collection appeared first on Selectism.

Personal Branding Weekly – #1 Must Do to Accelerate Networking

A popular saying is that “Social Media is word of mouth marketing on steroids.”  Another is that Social Media amplifies your word of mouth. Both of these statements are true. The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. Show More Summary

E! 'Pop Innovators' Special on Lauren Conrad to Premiere Thursday, December 11

E!’s original series “Pop Innovators” returns with a brand new episode featuring television personality, fashion designer, New York Times best-selling author, and lifestyle expert Lauren “LC” Conrad.

How Personal Brands Can Succeed in SEM

Why Search Engine Marketing (SEM)? Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Show More Summary

Why You Need a Brand Audit (and How to Perform One)

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins...Show More Summary

3 Things Marketers Need to Know About the Upcoming Changes to Facebook's News Feed

1. It's Good for the Typical Person on Facebook, So It Ultimately Serves Brands and Publishers Last week, Facebook announced that it would begin de-prioritizing overly promotional page posts in News Feeds beginning January 2015. First - let's look at the ecosystem of Facebook itself, in which quality content must always come first. Show More Summary

Far Cry 4 lead working on brand new personal project at Ubisoft

As much smack as I have to talk about the likes of Assassin's Creed and Watch Dogs and all of Ubisoft's open world oeuvre, along with Uplay practices, I can never damn the company fully. Aside from it putting out Rayman Origins (andShow More Summary

New LGF Feature: Download a Copy of Your Entire Image Library

Image via Shutterstock Here's a brand new feature I'm sure everyone who uses LGF's personalized Image Library system (available free to registered users) will appreciate: now you can download your entire collection of images in a ZIP file. When you expand the file, it creates a directory structure with all the...

Tell Your Story to Anyone Who Will Listen

Having a personal experience at the root of your brand can help customers connect.

Personal Branding Weekly – Should You Stay or Go?

In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring...Show More Summary

Why Your Personal Brand Needs a Video Presence

For years it’s been known that in order to really establish a trusted personal brand, you need to have an online presence. Websites, professional social media accounts and blogs are integral to establishing your expertise in your industry...Show More Summary

Attract More Website Visitors for Your Personal Brand

A professional website presence that reflects your brand is the start to showcasing what you have to offer. Engaging in social media and posting content on other sites is important as well – but, the goal is to have a web design that...Show More Summary

19th and 20th–Century Bookplates as Deeply Personal Brands of the Home Library

last weekArts : Hyperallergic

As personal libraries grew in the 19th and 20th centuries, so did bookplates.

Drop the Personal and Professional - You Are One Brand

Some people consider their personal and their professional brand two different things, but that's no longer true in today's world.

Talking Wine With Luxury Brand LVMH's Newton Vineyard Estate Director Rob Mann

Recently, while wrapped in the mist of an early Napa autumn morning, we visited the Newton Vineyard property on Spring Mountain in California's Napa Valley. We were given a tour personally by the recen... via

Personal Brand Rebrand or Evolution?

Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you? Though you may have defined your personal...Show More Summary

Leveraging Your Personal Brand To Achieve Business Goals: An Interview With Alex Houg by @lorenbaker

At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of Portage about the importance of personal branding. This is a topic Alex is quite passionate about, as he believes what you do as an individual ultimately makes its way up to the company level. Show More Summary

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