In 23 days, 2014 will arrive! Because my work is highly focused on small business owners, they are doing one or more of the following as 2013 comes to an end:… Read the Rest ? Hustling like crazy – selling products and services. Reviewing...Show More Summary
Since way back in 2006, I used @copyblogger as my personal Twitter handle. Recently, we thought it was a good idea to separate the man from the brand, so I’m now @brianclark. That means @copyblogger has a new life, and an important function of its own. Show More Summary
Today it’s more important than ever for individuals and companies to better manage their brand and reputation online. Social networks have changed the way people voice their opinion. Now, it’s now easier than ever before for an angry customer to potentially cost a billion dollar company a lot of money. Show More Summary
Large companies spent millions of dollars a year aligning themselves with social media brand advocates. They figure the average person will be more interested and open to a referral from a non-related third party, then a social media mention from the company itself. But what about your own employees? Should they be brand advocates, too? […]
No matter your profession or position, blogging can be a huge benefit to your personal brand or profession. Selena Narayanasamy is Director of Strategy Development for FoundationDigital.com, but uses her personal blog at SelenaVidya.com...Show More Summary
The holiday season is one of the few times in the year when every professional has a good excuse to connect with all contacts. A simple physical holiday card or gift is a great way to say, “hello,” and stand out in a world that has gone almost completely digital. Show More Summary
When Michelle Beadle joined NBC in 2012, it was the biggest hire for the nascent NBC Sports Network. The peacock had signed one of ESPN's most popular personalities to be a building block for growing the NBC Sports brand and contribute across multiple major events. Show More Summary
When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online. read more
A Like on your Facebook page is not just a vanity metric. It signifies a real person who is interested in your brand. The team at Wishpond, makers of a social media marketing suite for brands, has assembled seven great tips to help you increase your number of Facebook Likes in this infographic. read more
Celebrity chef Nigella Lawson, who testified Wednesday at the fraud trial of her two former personal assistants in London, acknowledged that she has used cocaine several times in the past and smoked marijuana, but says she is not an addict. Both instances, she said, were related to the men in her life. Show More Summary
Following the success of its previous Exclusive Concept based on the A8 L W12 luxury sedan, Audi recently rolled out a new version based on its updated 2015 A8. Audi Exclusive is the personalization service for the brand with the four rings, offering customers of its cars upgrades such as special colors, unique interior trim details and custom...
Close to heels of HCL closing down their personal computer manufacturing business, Wipro also announced yesterday that it will discontinue manufacturing of Wipro branded desktops, laptops and servers. Wipro PC manufacturing business started in 1982, even before they got into IT services and software business. The 31 year old PC business was still profitable for...
These guys are stuck in the mid 90?s! A comment from the youtube video: Dariel Hernandez I personally thought Vlad couldn’t get any worse when he interviewed Lord Jamar about the whole Macklemore bullsht. But THIS? Please. Jamar, Star, both
In this episode, J.T. walks you through the process of creating a good personal brand. She takes you step-by-step through the right way to define your strategy and build your career tools. You’ll see that personal branding isn’t so hard, and more importantly, can be very professionally rewarding! The post Personal Branding Basics: Air Date 12/3/13 appeared first on CAREEREALISM.
Summary: When it comes to using a character or mascot to personify a company's brand personality, the verdict is in: They'reeeee GREAT!...when executed properly. Having a "mascot," so to speak, allows companies to have a face that encapsulates their brand personality and can be an effective way to connect with consumers.
As an active job seeker, you probably have a good idea of what a personal brand is. Even if you think you understand, you still might be struggling to define your personal brand. There’s a simple solution you may not have considered:...Show More Summary
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they...Show More Summary
The art of creating a website these days is learning how to create an online experience. Many of these experiences are extensions of a brand or person and are relayed via different colors, fonts, etc. Thanks to awesome advancements in technologies, we can do a lot of stuff with our websites that we couldn’t do […]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.
It was only a matter of time after dog mani/pedis became a thing that the world would find a way to allow pets to personally Instagram selfies. Nature’s Recipe, a premium dog and cat food brand, has created a lightweight collar camera that allows pets to take and share their own inane day to day activities in digital photo form. Show More Summary