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Today Even Big Brands Have To Make It Personal

Photo by Spencer Platt/Getty Images The announcementlast week by Macy’s that they are piloting “Macy’s On Call” powered by IBM’s Watson shows that Macy’s is a legacy brand with the agility of a small brand that can shift and adapt to trends in retail swiftly and authentically. This latest collaboration is [...]

Ariana Grande Debuts New Bangs on Instagram!

Ariana Grande just debuted her brand new hair on her personal Instagram account! The 23-year-old entertainer took to Twitter to comment on her new bangs in a series of now-deleted tweets. “Change. feelin free. happy. Banginnnnnnn,” Ariana tweeted (via Billboard). “But yeah bangs. why do y’all always gotta be right about everything. I love you. [...]

21 Adorable Ways to Put Your Baby's Name On It

Post by Ysolt Usigan. How obsessed are you with that name?! It's so cute, you want to brand everything of Baby's with it! From full names to monograms, these personalized baby items make perfect gifts for the babies in your life... especially yours. Show More Summary

Edward Snowden, the brand

The notorious (and celebrated) fugitive has cultivated perhaps the biggest personal brand on privacy.

Another reason Brooklyn rules: Mega-sized Captain America statue

Captain America — the brand, that is, as the hero man isn't a real person — turns 75 in 2016, and to help celebrate Marvel commissioned Comicave Studios to erect a statue that will live in Cap's home turf: New York. The 13-foot-tall bronze behemoth features Cap standing up straight, his trademark shield extended high above his head. Show More Summary

After buying Trump's campaign bus off of Craigslist, two artists turned it into a moving mockery of the man

In the midst of the Republican National Convention, an out-of-the-ordinary Donald Trump campaign bus will roll into Cleveland. Rather than support the presidential candidate, this bus mocks him and his personal brand. It's decked out...Show More Summary

Dollar Shave Club Just Got Bought For Many Many Many Dollars

5 days agoNews : Huffington Post

(Reuters) - Unilever Plc said it has agreed to buy U.S.-based men’s grooming brand Dollar Shave Club in a deal that would expand the consumer goods group’s catalog of personal care products. Financial terms of the deal were not disclosed. However,...Show More Summary

New Brand Lively Is Bringing Athleisure to the Lingerie Space

If you're the kind of person that looks forward to getting back to your apartment and immediately changing into comfy clothes after a long day, you're definitely not alone. But if uncomfortable, restricting bras have got you down, cozier options are popping up all the time. One of them... Continue reading

How Great Leaders Deal With Conflicts

Mark and Chris Edwards, co-founders of the chocolate brand Snappers, explain why executives have to fight for what's best for the business without making personal attacks.

Karlie Kloss Is the New Face of adidas by Stella McCartney

Ex-Victoria’s Secret Angel Karlie Kloss has been blowing up – from her 1.7 million Facebook fans to her 5 million Instagram followers, it’s indisputable that the 23-year old has found great success and fame in her personal brand. In an effort to push the boundaries of her career in modeling and sports, Karlie Kloss has […]

How to Make Like a Style MVP and Personalize Your Look

What automatically sets your fashion apart from the rest and puts you in the same style bracket as your favorite style stars? Customization. Sure, you don't have brands knocking at...

The Key Steps to Building a Successful Personal Facebook Brand

By John Lincoln While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It's safe to say that the people you're trying to reach are part of that group. Show More Summary

Timeline Gold: How 5 Brands Are Using Social Data Creatively

Summary: In the age of ad blocking, brands are racing to create content that will get users opting in rather than out. Personalization is a crucial part of this. And brands are mining users’ social feeds — be it Twitter, Facebook or Instagram — to create more meaningful, and tailored, campaigns.

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics, the top six social influencers...Show More Summary

A woman fell in love with a bookstore's nerdy tweets and now she's married (not to the store).

last weekHumor / odd : Happy Place

Many people have looked at a brand's Twitter account and wondered how the person running it has a job, but Victoria Carlin of London looked at her favorite bookstore's social media presence and wondered if the guy behind it was single. Show More Summary

Look at all the bizarre gear Snapchat is selling on Amazon

Snapchat CEO Evan Spiegel seems to enjoy having personal control over Snapchat's brand.  In its early days, Spiegel allegedly turned down an acquisition offer of more than $3 billion from Facebook, and he has personally vetoed ad campaigns...Show More Summary

Follow Gawker on Snapchat for All the Best Garbage from the RNC

Greetings, teens! Have you ever wanted to see a national nightmare live and in person? Can’t make it out to Cleveland this week? Don’t worry. Gawker’s brand new Snapchat has you covered. Read more...

These $5 Formula X Nail Polishes are So Good, You'll Buy Both Colors

If you haven’t tried any Formula X nail polish, you need to start right now. The brand’s #ColorCurators collection is filled with exclusive colors chosen by a bunch of different beauty personalities (Aimee Song, Ashley Graham, Cupcakes and Cashmere, to name a few). Show More Summary

How to Make the Most Out of an Autoresponder

A professional website is just the first step to building more leads for your personal brand. In order to be effective you need to have a system in place that allows you to nurture your prospects. A personalized auto response email that...Show More Summary

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