To talk about LG’s latest innovation, we should turn to Apple’s brodog-in-Chief, Phil Schiller, to a time when he dropped the quote, “Can’t innovate anymore, my ass.” Schiller was referencing the company’s trashcan-shaped Mac Pro computer,...Show More Summary
Technically Incorrect: In an illuminating Twitter conversation, Apple's Phil Schiller says you should never pluralize Apple product names.
Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie. / /-->/ /-->/ How...Show More Summary
A contentious debate is brewing in Cupertino. Apple marketing chief Phil Schiller on Friday took to Twitter to inform tech plebes that Apple devices should never be pluralized, a stance diametrically opposed by CEO Tim Cook.
Last night a single tweet on everyone’s favorite news platform was heard ’round the world. No, I’m not talking about the tweet that cost a NFL draft prospect $14M dollars. Or Drake’s tweet dropping his new album, Views. I’m talking about Apple marketing boss Phil Schiller taking to Twitter to finally answer the age-old question of how to correctly refer to… Read More
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names. Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Show More Summary
Have you ever wondered how to note a friend has too much iStuff? An Apple executive is setting the record straight on how to properly refer to multiple Apple-branded devices. For some reason, seemingly chill dude Phil Schiller has no...Show More Summary
You've been saying the name of just about every single Apple product all wrong. That's according to Phil Schiller, Apple's global head of marketing — someone who should know. The executive used Twitter on Thursday to lay down some bombshells...Show More Summary
When he unveiled the new, superfast, normal-sized iPad Pro onstage last week, Apple marketing chief Phil Schiller said something really weird:
Apple's Phil Schiller thinks it's "really sad" that people are still using five-year-old PCs and he wants them to replace their old computers with the new 9.7-inch iPad Pro. But can Apple's newest iPad really be a full replacement for...Show More Summary
Apple last week announced the new 9.7-inch iPad Pro, which marketing chief Phil Schiller described as the "ultimate upgrade" for both existing iPad and Windows PC users. Nearly one week later, a number of in-depth reviews have surfaced...Show More Summary
Reviews of the 9.7-inch iPad Pro are starting to appear – though there are a number of posts out there using that title which turn out to be a hands-on at the event rather than a full review. Phil Schiller set a high bar when he said that one of the markets Apple was targeting included users of older Windows laptops. Show More Summary
Phil Schiller says Apple is too busy “inventing the future” to “celebrate the past” by building a museum. So if you are in search of history on the 40th anniversary of Apple’s founding, you might want to travel to Georgia. There, a guy named Lonnie Mimms has taken over an old CompUSA building and meticulously […] (via Cult of Mac - Tech and culture through an Apple lens)
At a time when Apple has just launched its cheapest ever iPhone, and when Phil Schiller caused a few raised eyebrows over what some interpreted as an elitist remark, Apple seems to be aiming for a more egalitarian image where the Apple...Show More Summary
The new iPad Pro packs Apple’s fastest chip ever, but it turns out that it’s actually slower than the 12.9-inch iPad Pro. Both iPad Pros use the A9x processor, however when Phil Schiller was gushing about the new iPad Pro’s ‘grunt’ during...Show More Summary
While Apple gave a thorough introduction to the iPhone SE, one of the questions still on everybody's surrounded the device's name, and what exactly 'SE' stands for. And now, thanks to Apple's marketing chief Phil Schiller, we know. The 'SE' stands for "Special Edition". Show More Summary
According to some estimates, there are around 600 million PCs in use around the world that are at least five years old… and Apple’s Phil Schiller thinks it’s sad that people are still […]
Phil Schiller called the Apple Pencil “the greatest accessory Apple has ever made” during yesterday’s keynote event, and now Apple’s giving you the chance to keep your official Cupertino stylus alive for a bit longer — thanks to a new pack of four extra Apple Pencil tips. Show More Summary
Since yesterday’s Apple event, your thoughts have probably been consumed by a single, nagging concern: What the hell does SE stand for anyway? Read more...
If you have followed Apple's -- rather uninspiring -- event yesterday you may know that the company announced a new 9.7 inch iPad Pro, a smaller version of the IPad Pro released last year. During the presentation, Phil Schiller, Apple Senior Vice President of Worldwide Marketing, made two statements in regards to PCs. Show More Summary