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Dr. Dre takes the Ice Bucket Challenge plunge [video]

The chain of Ice Bucket Challenge videos for Apple executives remains unbroken. First up was Apple Marketing VP Phil Schiller, who sent the challenge on to CEO Tim Cook. Cook took the plunge in front of a huge crowd at an Apple beer bash last week,...

Beats co-founder Dr. Dre accepts Tim Cook’s Ice Bucket Challenge

First Phil Schiller dumped a bucket of ice cold water on his head, challenging Tim Cook to do the same. Then Tim Cook accepted the challenge, dousing himself at an Apple HQ beer bash to help raise money to fight … Read more ›

Apple recruit Dr. Dre finally accepts Tim Cook’s ALS Ice Bucket Challenge [video]

First Phil Schiller nominated Tim Cook for the charity-driven Ice Bucket Challenge challenge, then Cook passed the torch to Dr. Dre. Today Dre finally proved that he didn’t forget about the challenge and posted a video on YouTube in which he pours an entire trash can of ice water over his head. Of course, it’s likely […]

Apple’s Tm Cook Gets Iced for ALS

Apple CEO Tim Cook loves a good cause and will support one even if it means cooling off the hard way in the dog days of summer. Following this week’s challenge by Apple marketing chief Phil Schiller, Apple’s chief executive answered the call last night and participated in the viral trend of getting ice water […]

Watch Bill Gates take the funniest ‘Ice Bucket Challenge’ so far

It’s always fun when people in positions of power are willing to step down to make a fool of themselves for a good cause. That’s what Satya Nadella, Mark Zuckerberg and Phil Schiller did earlier this week by dumping a bucket of freezing...Show More Summary

Tim Cook takes the ALS Ice Bucket Challenge, challenges Dr. Dre

Yesterday we talked about Apple marketing VP Phil Schiller challenging CEO Tim Cook to take the ALS Association Ice Bucket Challenge. Well, at an Apple beer bash yesterday, Cook took his icy shower. Cook then challenged Disney CEO and Apple board...

Tim Cook and Phil Schiller Take the #IceBucketChallenge for Lou Gehrig’s Disease Awareness

The Ice Bucket Challenge has been one of the most talked about topics online in the past days, thanks to celebrities taking their part in promoting awareness for Lou Gehrig’s Disease, also known as ALS (amyotrophic lateral sclerosis). Show More Summary

Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS

Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease. The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Show More Summary

Tim Cook takes ice bucket challenge at Apple HQ Beer Bash

Bring on the ice, ice baby! Tim Cook has gladly accepted Phil Schiller’s challenge to douse himself with a bucket of ice in order to get out of a $100 donation to ALS charities. Only instead of doing his challenge … Read more ›

Apple CEO Tim Cook latest to get ice bath for ALS charity

Apple CEO Tim Cook accepted marketing chief Phil Schiller's call to undertake the "ice bucket challenge" to raise awareness and money for the ALS Association, an activity that recently gained popularity in Silicon Valley.

Tim Cook takes up Phil Schiller’s Ice Bucket Challege during diversity week beer bash [video]

Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ASL during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his […]

Watch Satya Nadella, Mark Zuckerberg and Phil Schiller take the ‘Ice Bucket Challenge’

If you’ve ever wanted to see some of the most powerful individuals in the tech industry douse themselves in freezing cold water, now is your chance. In order to raise money and awareness for ALS, people all over the country are taking...Show More Summary

Apple's Phil Schiller takes ALS "ice bucket challenge", challenges Tim Cook

Have you heard of the ALS (Amyotrophic Lateral Sclerosis, AKA "Lou Gehrig's Disease") Ice Bucket Challenge? The challenge is a fundraiser to pull in funds for the ALS Association in which celebrities and non-celebrities alike pour a bucket of ice...

Apple's Phil Schiller challenges CEO Tim Cook in 'ice bucket challenge' to raise money for ALS research

Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.

Apple’s Phil Schiller Douses Himself In Ice Water, Challenges Tim Cook And Robin To Follow Suit

2 weeks agoTechnology : TechCrunch

Apple SVP Phil Schiller has joined the growing ranks of tech luminaries taking the ice bucket challenge, which involves dumping a bucket of ice water over your head in order to raise awareness and money for the ALS association, the organization seeking a cure for the debilitating nerve disorder also known as Lou Gehrig’s disease. Show More Summary

Apple SVP Phil Schiller ices himself, challenges Tim Cook to do the same

Phil Schiller, Apple's long time senior vice president of worldwide marketing, is the latest person to pour a bucket full of ice water on his head. It's part of a growing viral campaign to help fund research, and raise awareness of, into amyotrophic lateral sclerosis (ALS), also known as motor neuron disease or Lou Gehrig's disease. Show More Summary

Apple’s Phil Schiller dumps a bucket of ice cold water on his head

If you’ve been on the Internet at all over the last few days, you’ve probably heard about the Ice Bucket Challenge. The idea is simple. Someone challenges you online to dump a bucket of ice water all over your head. … Read more ›

Phil Schiller joins the ranks of tech execs taking the Ice Bucket Challenge

Apple VP of marketing posted a few photos of himself taking the Ice Bucket Challenge on Twitter today. The challenge was created by former Boston College baseball player Pete Frates in order to raise awareness for amyotrophic lateral sclerosis (more commonly known as ALS or Lou Gehrig’s disease). The challenge itself involves dumping a bucket of […]

Apple Pays Tribute To Robin Williams With A Dedicated Memorial Page

Apple has created a memorial page for the late Robin Williams on its website, according to a tweet from Apple's Phil Schiller. In the past, Apple has dedicated space on its website to honor the passing of other important world figures, such as Nelson Mandela, Steve Jobs, and George Harrison. Show More Summary

Apple's classic comedy duo: Steve Jobs and Phil Schiller

Looking back on Apple's keynotes ahead of next week's WWDC conference, I've noticed that several of the most enjoyable moments at the company's keynote presentations have been provided by the light-hearted banter between co-founder Steve Jobs and...

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