Trend Results : Phil Schiller

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Tim Cook says Apple has no plans to release a MacBook/iPad hybrid device

Microsoft’s new Surface Book sure does seem to be weighing heavily on the minds of Apple executives these days. Just a few weeks ago, Apple executive Phil Schiller was quick to dismiss the market for hybrid laptop/tablet devices altogether,...Show More Summary

Quantum Computers And Really Big Ipads

Phil Schiller, Senior Vice President of Worldwide Marketing for Apple, speaks about the new iPad Pro during an Apple media event in San Francisco, California on September 9, 2015. Apple unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH [...]

Forbes, ScribbleLive, And LinkedIn Partner To Release 4th Annual CMO Influence Study

Phil Schiller, SVP of Worldwide Marketing at Apple, Leads This Influential Pack for Fourth Consecutive Year NEW YORK, NY - (November 9, 2015) – In 2015, the marketing world has become extremely complex. Today’s most successful CMOs (Chief Marketing Officers) must be able to uniquely combine the science of marketing [...]

The World's Most Influential CMOs 2015

Consider it a key success metric for a new era of CMOs. For the fourth consecutive year, Phil Schiller, senior VP-worldwide marketing at Apple, tops a ranking of fellow chief marketers for something he has in spades: influence. That's according to the latest Forbes/ScribbleLive World's 50 Most Influential CMOs Study, released today. Schiller, whose [...]

Yours Truly on the MashTalk Podcast

The folks at Mashable’s MashTalk podcast — Lance Ulanoff, Christina Warren, and Pete Pachal — were kind enough to have me as their guest yesterday. A great talk about Apple TV and Lance’s extensive interview with Phil Schiller. ?

Phil Schiller talks MacBook design and why official market share stats aren’t reflected in coffee shops

3 weeks agoTechnology / Apple : 9 to 5 Mac

A joint Mashable interview with Apple’s SVP of worldwide marketing Phil Schiller and VP of Mac and iPad engineering John Ternus reveals a few interesting details of the 12-inch MacBook design. The little strip of black along the two back edges of the MacBook’s twin speakers could easily have been mistaken for a bit of shielding or a vibration […]

Mashable: ‘Inside Apple’s Perfectionism Machine’

Terrific behind-the-scenes piece by Lance Ulanoff, with extensive interviews with Phil Schiller and John Ternus (VP of Mac and iPad engineering): As the cloud looms larger, will the hardware we use still matter? Schiller rejects this notion. “No. Show More Summary

Apple SVP Phil Schiller Thinks 2-in-1 Device Market May Not Be Growing To Anything Significant

In an interview to Mashable, Phil Schiller, senior vice president of worldwide marketing at Apple dismissed the idea of growing 2-in-1 devices market. Even though he didn’t name Microsoft Surface, he was clearly talking about it. He thinks hybrid devices like Surface Pro won’t sell in big numbers like iPad or Mac. “There certainly are […]

Apple’s Phil Schiller reveals secret Retina MacBook features in wide-ranging interview

In a rare interview, Apple’s Phil Schiller shared more details about the Retina MacBook, including secret features that Apple has never really talked about. On its face, this seems a little strange. Sure, Apple talks about its products with the media all the time by promoting them before or around launch. Show More Summary

Phil Schiller talks collaboration, supplier relationships, and more in new interview

In a new interview, Apple's SVP of Worldwide Marketing Phil Schiller sat down to talk about Apple's creation process, how it works with suppliers, and the company's perfectionism for its products. Collaboration between departments at...Show More Summary

One of Apple's top execs thinks there is no market for 'hybrid' tablet-laptops (AAPL)

If you ever expected Apple to make a “hybrid” of a tablet and a laptop — don’t hold your breath. In a recent interview with Mashable, Apple’s SVP of marketing, Phil Schiller, dismissed the idea that there was even a real market for such a product. Show More Summary

Phil Schiller Discusses Retina MacBook, Apple's 'Intense Collaboration'

Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible. Schiller...Show More Summary

Apple's Phil Schiller & John Ternus talk design, secrecy & 'spaceship' Campus 2

In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.

Inside Apple's perfectionism machine

Across the board, our goal is to make the best in the categories we choose to compete in. Phil Schiller In retrospect, it was easy to miss — a bit of combined technology never really seen before in a laptop. Everyone missed it, even those who tore down the ultra-portable MacBook, even those who looked right at it. Show More Summary

Apple passes on “toxic” Quantum Dot displays, reaffirms Mac as “different on purpose” from iPad

As an aside to today’s release of new Retina iMacs, Apple granted an atypically personnel-driven set of interviews to Steven Levy, formerly of Newsweek. Levy spoke with Apple marketing chief Phil Schiller and several members of the company’s...Show More Summary

Apple still has no intention of merging OS X with iOS

The new Magic Trackpad 2 may have introduced Force Touch to the iMac, but Apple’s not yet ready to embrace the concept of a Mac touch screen — and according to Phil Schiller, it’s unlikely to do so any time soon. We’ll take that as a “no” for anyone dreaming of an iOS/OS X hybrid. […] (via Cult of Mac - Tech and culture through an Apple lens)

Survey Finds More iPhone Users Opting For Larger Storage

2 months agoTechnology / Gadgets : Ubergizmo

With apps and media content getting larger everyday, many have questioned Apple’s decision to still include a 16GB storage option. According to Apple’s SVP of Worldwide Marketing Phil Schiller, he had previously stated that the 16GBShow More Summary

Nat Geo photog replaces bags of camera gear w/ iPhone 6s Plus for China photo shoot

2 months agoTechnology / Apple : 9 to 5 Mac

Ahead of the launch of the new iPhone 6s and 6s Plus tomorrow, National Geographic today published a set of photos shot on the new device. Apple’s SVP of Marketing Phil Schiller pointed us to the article, which follows photographer Mark Leong reflecting on his history of shooting with various devices in China over the last […]

Apple to offer local Xcode downloads in China as scale & scope of XcodeGhost issue becomes clearer

2 months agoTechnology / Apple : 9 to 5 Mac

Apple is to make Xcode available for local download from servers based in China as part of its response to the XcodeGhost malware issue. The announcement was made on the Chinese social media site Sina by Phil Schiller, Apple’s senior VP of worldwide marketing (via CNET). It’s believed that many Chinese developers inadvertently downloaded the fake version because […]

Apple plans steps to prevent future App Store attacks

BEIJING/BOSTON (Reuters) - Apple Inc's chief marketing executive Phil Schiller said on Tuesday that the company plans steps to prevent further attacks on its App Store. He said that Apple will offer domestic downloads of its developer toolkit from China, according to an interview with Chinese news site Show More Summary

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