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Android and Windows sell way more devices than Apple, but that's not as important as it sounds

Among the many noteworthy things Apple said during its Mac announcement-meets-apology earlier this week was the revelation that, according to Apple marketing boss Phil Schiller, the Mac’s total user base is nearing 100 million. That figure caught the eye of some onlookers, since it falls well short of its rival Windows operating system. Show More Summary

Retina MacBook Pro minus Touch Bar, iPad Pro Cintiq capability rumored in development

New claims about future Mac hardware have emerged after Tuesday's revelations from Apple's Phil Schiller and Craig Federighi, with the latest rumors suggesting that future high-end Retina MacBook Pros may not include a Touch Bar, and the iPad Pro could be used directly as a tablet input device for a connected Mac.

Transcript: Phil Schiller, Craig Federighi and John Ternus on the state of Apple’s pro Macs

You have already read the news. But we thought we would also use this opportunity to share a transcript of the interview with Phil Schiller, Senior Vice President of Worldwide Marketing; Craig Federighi, Senior Vice President of Software Engineering; John Ternus, Vice President of Hardware Engineering. Show More Summary

What Apple's big three have to say about the future of the Mac Pro

Photo courtesy of TechCrunch Apple recently spilled the beans about working on the next Mac Pro. Read what was said in this exclusive meeting, verbatim. Three Apple executives, Phil Schiller, Senior Vice President of Worldwide Marketing;...Show More Summary

The Mac Pro Will Be Reborn in 2018

If you've been holding your breath for a new version of the Mac Pro, your prayers will be answered — by next year, that is. At a small roundtable discussion in Cupertino this month, Apple execs Phil Schiller, Craig Federighi and John Ternus spoke with a group of journalists about the roadmap for various Apple products. Show More Summary

Apple pushes the reset button on the Mac Pro

“If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.” Apple Senior Vice President of Worldwide Marketing Phil Schiller is talking to a small group of reporters. The purpose of the discussion, while somewhat unclear initially, reveals itself… Read More

Apple is getting crushed by Microsoft in the PC race right now, and it may not be close for awhile (MSFT, AAPL)

Apple's Phil Schiller revealed to TechCrunch in a report published on Tuesday that the Mac's user base is nearing 100 million users. To compare, there were 400 million computers running Windows 10 as of September 2016, according to ZDNet,...Show More Summary

Apple's Mac mini an 'important product,' staying in lineup

Despite being one of Apple's most neglected lines, the Mac mini is an "important" product and won't be cancelled anytime soon, according to Apple marketing chief Phil Schiller.

No touchscreens coming to pro Macs, says Apple's Phil Schiller

Apple isn't planning to offer touchscreens on any of its upcoming professional-level Macs, the company's worldwide marketing head said in revealing upcoming new Mac Pros and iMacs on Tuesday.

Apple Says New iMacs Coming Later This Year

Apple's marketing chief Phil Schiller and software engineering chief Craig Federighi have confirmed that Apple is working on new iMac models that the company expects to launch later this year, as reported by TechCrunch. Apple did not...Show More Summary

Phil Schiller announces official opening of Apple’s App Accelerator in Bengaluru, India

3 weeks agoTechnology / Apple : 9 to 5 Mac

Phil Schiller has announced the official opening of Apple’s iOS App Design and Development Accelerator in Bengaluru, India. The center is designed to provide free guidance, inspiration and one-on-one app reviews for local developers. App...Show More Summary

Apple debuts App Accelerator in Bangalore as Phil Schiller visits India

Apple on Friday inaugurated its promised App Accelerator center in Bangalore, India, which will support developers through means like talks by experts and one-on-one app reviews.

Review: BEEM United BeMe D200 Lightning Connector Earphones

2 months agoTechnology / Mobile : iLounge

When Phil Schiller announced that the iPhone would be moving away from the headphone jack last year, he claimed that Lightning was, from the start, designed to be a "great digital audio connector" that could provide clear audio, power, and digital music control where the headphone jack could not. Show More Summary

If you have a new MacBook Pro, you should update macOS right now

When Apple unveiled the new MacBook Pro in October 2016, its erratic battery life cost the product a coveted Consumer Reports recommendation.  This led the company's senior vice president, Phil Schiller, to announce that Apple wouldShow More Summary

iPod godfather Tony Fadell describes early work on iPhone, time he almost lost a prototype in an airport

4 months agoTechnology / Apple : 9 to 5 Mac

Earlier today we shared some of the tricks Apple used to perfect its on-stage demonstration of the iPhone 10 years ago. Phil Schiller and Tim Cook have also offered up comments on the anniversary, with Cook touting that “the best isShow More Summary

Phil Schiller on iPhone’s Launch

Steven Levy, interviewing Phil Schiller on the tenth anniversary of the iPhone’s introduction: Schiller also cast light on why the iPhone shipped as a closed system. During the gestation period of the iPhone, Apple hosted a spirited internal debate. Show More Summary

Apple’s Phil Schiller explains why new iPhones can seem ‘disappointing’

The device that changed the smartphone landscape like no other product before is 10 years old, yet it still leads the mobile industry in several ways. The iPhone 7, regarded as “boring” by early critics, brings several major improvements even though its overall design is largely unchanged. Show More Summary

Phil Schiller discusses iPhone's impact on Apple, 10 years after launch

On the 10th anniversary of the iPhone's unveiling, Apple marketing chief Phil Schiller reminisced on the past decade, talking about what the iPhone means to the company, how it has changed Apple over time, and the marks the device has made on the entire world.

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. Show More Summary

Phil Schiller discusses iPhone 10 year anniversary, downplays voice-only interfaces like Amazon Echo’s Alexa

4 months agoTechnology / Apple : 9 to 5 Mac

On the Backchannel blog, Steven Levy has posted a concise interview with Apple SVP Phil Schiller timed with the iPhone’s tenth anniversary. The post includes Levy’s anecdotes about Steve Jobs back in 2007 at the original iPhone launch...Show More Summary

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