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After a brief lull, Apple’s advertising game is finally back on track

During the throes of Apple's epic legal battle with Samsung a few years ago, one of the more interesting nuggets of information to emerge -- aside of course from a bevy of iPhone prototypes -- was that Apple executive Phil Schiller was...Show More Summary

Phil Schiller explains why new MacBook Pros don’t support 32GB of RAM

One of the biggest complaints surrounding Apple's new MacBook Pro lineup is that the machines can't be upgraded beyond 16GB of RAM. This, along with a few other reasons, has created something of a backlash among developers and creative...Show More Summary

Phil Schiller again defends Touch Bar MacBook Pro's 16GB RAM limitation

Apple SVP of Worldwide Marketing Phil Schiller is on a personal quest to stop the spread of misinformation about the company's new MacBook Pro flagship, as the executive penned another email outlining the why and how of Apple's decision to limit RAM allotments to 16GB.

Phil Schiller again breaks down why new MacBook Pro is limited to 16GB RAM, citing battery & logic board design

The new MacBook Pros have been met with a wide array of responses thus far, with some praising the new machines and others viewing them as a step back for a variety of reasons. One common question since the announcement of the new models,...Show More Summary

Phil Schiller Says 32GB RAM on New MacBook Pro Would Have Required Battery Compromising Design

Apple marketing chief Phil Schiller has allegedly responded to an email from software developer Ben Slaney to further clarify why the new MacBook Pro maxes out at 16GB of RAM, noting that supporting 32GB of RAM would require a different...Show More Summary

Steven Levy Talks to Phil Schiller on the New MacBook Pros

Steven Levy: When I suggested that this might be only the latest in a number of mobile innovations moving to the Mac, in an overall annexation of he Macintosh platform, Schiller pushed back, hard. “Its implementation is pure Mac,” he said. Show More Summary

Touch-Screen Mac 'Absurd?' Apple Says Yes

2 weeks agoTechnology : Tom's Guide

Apple executive Phil Schiller doesn't believe touch screens work on a desktop machine, but Microsoft thinks differently with its Surface Studio.

Phil Schiller offers insight into the MacBook Pro's new Touch Bar

Phil Schiller says Touch Bar, not touch screen, is the right way to do Multi-touch on Macs. With the new MacBook Pro with Touch Bar beginning to ship to customers, Apple marketing chief Phil Schiller sat down for an interview with Steven Levy from Backchannel to talk about the new laptops. Show More Summary

Apple SVP Phil Schiller addresses Touch Bar, other MacBook Pro concerns

In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller further elaborates on Apple's reasoning behind the Touch Bar on the new MacBook Pro, why Apple hasn't gone to a full touch screen, and the USB-C connector.

Phil Schiller Says Apple Tested and Rejected Touch Screen Macs, Finding It 'Absurd' on a Desktop

Apple's senior vice president of worldwide marketing, Phil Schiller, recently continued the company's stance against turning its desktop and laptop devices into touch screen-enabled computers, which some customers believe could be advantageous additions to the macOS platform. Show More Summary

Schiller: Apple tried touch screen MacBooks but doesn’t work for iMacs, landed on Touch Bar instead

2 weeks agoTechnology / Apple : 9 to 5 Mac

Despite what companies like Microsoft may be doing and what some customers continue asking for, Apple is really confident that you wouldn’t like a touch screen on your MacBook. Here’s Phil Schiller explaining Apple’s view on touch screen...Show More Summary

The new MacBook Pro is selling much better than you thought

Some people have criticized various design choices Apple made with its brand new MacBook Pro, but the company already announced record preorders for the brand new laptop. Phil Schiller addressed some of the MacBook Pro concerns in an interview last week, and said that the cheaper model is already a success. Show More Summary

Phil Schiller justifies the compromises of the MacBook Pro

In an interview with The Independent, Apple’s SVP of Worldwide Marketing Phil Schiller looked back at last week’s Apple event and justified some of the decisions behind the new MacBook Pro. Let’s go through the new information in this interview. Schiller is saying that the MacBook Pro is the fastest selling pro laptop from Apple. “And we are proud to tell you that so… Read More

Requiem for MagSafe

If there’s one extra topic I wish David Phelan had asked Phil Schiller about regarding the new MacBook Pros in his aforelinked interview, it’s the absence of MagSafe. I see the advantages of having four universal ports, and I definitely see the advantages of being able to connect to a charger from either side. Show More Summary

Phil Schiller Interview With The Independent on the New MacBook Pros

Terrific interview by David Phelan. Q: The evolution of the Touch Bar — how did it come about? A: It’s part of our thinking about where to take the notebook next. Others are trying to turn the notebook into the tablet. The new MacBook...Show More Summary

Why the MacBook Pro headphone jack didn’t disappear

A few people were surprised to see a 3.5mm headphone jack appear on Apple’s new MacBook Pro laptop, just weeks after the company very publicly discarded the port for its new iPhone 7. But according to Phil Schiller, speaking in a new interview, it’s not an example of inconsistency on Apple’s part. Instead, it speaks […] (via Cult of Mac - Tech and culture through an Apple lens)

Why the new MacBook Pro doesn't have an SD card slot

Apple's Phil Schiller on why they deleted the SD card slot on the new MacBook Pro 2016. Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editorial director for Mobile Nations, analyst for...Show More Summary

Apple Has Received More Online Orders for New MacBook Pro Than Any Previous Generation

In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. Show More Summary

Phil Schiller: New MacBook Pro has more orders from Apple than any other pro model ever

In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller discusses Apple's philosophy between keeping iOS and macOS separate, record-breaking sales of the new computer from Apple's website, customers being up in arms about the MacBook Pro features or lack thereof, and Apple fandom.

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