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Wolff Olins Global CEO Karl Heiselman hired by Apple to take on new marketing role in May

Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team. Ad Age reports […]

Here's A Funny Story Of Steve Jobs Pranking Phil Schiller And Telling The Haters Off (AAPL)

Don Melton, the engineer who led the development of Apple's web browser, Safari, published a long blog post about Steve Jobs. He doesn't pretend to be a confidant of Jobs. He was someone that was around Jobs from time to time as part of his job. Show More Summary

Apple Adds Four Digital Agencies To Beat Samsung At Marketing [Report]

The second Apple vs Samsung trial is well underway, and documents made public at the trial have revealed Cupertino’s envy for Samsung’s marketing. One document revealed that Apple SVP Phil Schiller thought “something drastic has to change,” after seeing Samsung’s pre-Super Bowl ad. Show More Summary

Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab

Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest Samsung-Apple lawsuit earlier this week revealed that Phil Schiller, the Cupertino company’s SVP of marketing, was...Show More Summary

Apple Berates TBWA\Chiat\Day in Internal Emails

The ongoing Apple vs. Samsung battle is looking even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of Marketing Phil Schiller and...Show More Summary

New emails highlight Phil Schiller's frustration with Apple's ad agency

Apple and Samsung's ongoing trial continues to provide all sorts of interesting tidbits of information. While we previously described how Apple exec Phil Schiller expressed concern over Samsung's anti-Apple advertising efforts, Business Insider...

Apple's Schiller was 'shocked' at ad agency's suggestions for branding turnaround, documents show

Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.

Steve Jobs’s October 2010 Draft Agenda for Apple’s Top 100 Meeting

Fascinating email from Jobs to Phil Schiller, entered as evidence in the latest round of the Apple/Samsung patent trial. Makes me wonder, again, whether this legal fight is worth it for Apple. Far more of Apple’s internal dynamics have...Show More Summary

News: More Schiller emails reveal Apple ad turmoil

A recent report illustrated how Apple marketing chief Phil Schiller was bothered by Samsung’s marketing campaign targeting Apple, and newly released January 2013 emails show the back-and-forth between Schiller and Apple ad agency TBWA/Media Arts Lab. Show More Summary

Apple Considered Firing Longtime Ad Agency (Report)

Marketing chief Phil Schiller suggested to CEO Tim Cook that the tech giant might need to search for a new agency. read more

Emails Show Phil Schiller's Displeasure with Ad Agency's Efforts for Apple in Early 2013

Multiple insider details on Apple and its business practices are surfacing during the company's second patent trial with Samsung, including a series of tense emails between Apple's head of marketing Phil Schiller and Apple's longtime...Show More Summary

Internal emails reveal Phil Schiller shocked by response from Apple’s ad agency over marketing direction

Phil Schiller at WWDC 2013 If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not […]

Phil Schiller Exploded On Apple's Ad Agency In An Email (AAPL)

Last year, Apple's marketing chief Phil Schiller ripped his ad agency, TBWA/Media Arts Lab, in a brutal email. We have the emails thanks to the Samsung-Apple lawsuit. For years, Apple and its ad agency have been regarded as masters of...Show More Summary

An Apple Executive Had A Hilarious Response When Someone Suggested Apple Pay For Social Media Marketing Tools (AAPL)

Thanks to Apple's lawsuit with Samsung, we're getting access to internal emails from Apple's top executives. The latest that we're seeing is a pretty funny exchange between Apple SVP of marketing Phil Schiller and Apple senior director Arthur Rangel. Show More Summary

This Email Reveals Steve Jobs's Secret Plans (AAPL)

In October 2010, Steve Jobs sent an email to Phil Schiller with the subject line "Top 100 - A." It's contents: an itinerary for a top secret meeting – called the Top 100 – to be held early the next year, in 2011. The Top 100 is a big deal at Apple. Show More Summary

Internal email shows Apple was worried about maintaining iPhone growth in face of cheaper and larger screened alternatives

Phil Schiller wrapped up his testimony today, but not before Samsung attorneys showed the jury an internal Apple email which shows that the company was keenly aware that maintaining iPhone growth going forward was fraught with challenges. According...

Phil Schiller testimony reveals Android marketshare threat and concerns Media Arts Lab wasn’t matching Samsung ads

Evidence presented by Samsung Apple SVP of Marketing Phil Schiller took the stand again today in the Samsung Patent Trial v2. Schiller was grilled on a number of emails Samsung came up with in discovery that painted Apple as paranoid about the rise of Android and Samsung’s Galaxy line in particular. CNET covered one such email […]

Apple sales team concerned about shrinking high-end iPhone market, but Schiller disagrees

An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.

Apple/Samsung trial, day 1: Phil Schiller was extremely concerned with Samsung's advertising efforts

Day 1 of Apple and Samsung's second California trial is now in the books. On Tuesday, both Apple and Samsung presented their opening arguments, with both sides naturally presenting vastly different takes on the smartphone revolution. Apple of course...

Second Apple-Samsung Patent Trial Begins with Focus on Apple's 'Holy War', Advertising Envy, and Phil Schiller

Samsung and Apple's second patent trial started earlier this week with jury selection and opening arguments by both Apple and Samsung. Phil Schiller also took the stand as Apple's first witness in the trial, which started in earnestShow More Summary

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