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Apple's marketing chief reveals you've been saying its product names all wrong (AAPL)

You've been saying the name of just about every single Apple product all wrong. That's according to Phil Schiller, Apple's global head of marketing — someone who should know. The executive used Twitter on Thursday to lay down some bombshells...Show More Summary

iPad Pro 9.7-inch Review: A Dazzling Tablet, but Still No PC

4 weeks agoTechnology : Yahoo: Tech

When he unveiled the new, superfast, normal-sized iPad Pro onstage last week, Apple marketing chief Phil Schiller said something really weird:

9.7-inch iPad Pro review roundup

Apple's Phil Schiller thinks it's "really sad" that people are still using five-year-old PCs and he wants them to replace their old computers with the new 9.7-inch iPad Pro. But can Apple's newest iPad really be a full replacement for...Show More Summary

Review Roundup: 9.7" iPad Pro is a 'Powerful' Laptop Replacement for Casual Users

Apple last week announced the new 9.7-inch iPad Pro, which marketing chief Phil Schiller described as the "ultimate upgrade" for both existing iPad and Windows PC users. Nearly one week later, a number of in-depth reviews have surfaced...Show More Summary

Review Roundup: 9.7-inch iPad Pro – a worthwhile upgrade, but not a Windows laptop replacement

Reviews of the 9.7-inch iPad Pro are starting to appear – though there are a number of posts out there using that title which turn out to be a hands-on at the event rather than a full review. Phil Schiller set a high bar when he said that one of the markets Apple was targeting included users of older Windows laptops. Show More Summary

Vintage-computer fest celebrates 40 years since our first bite of Apple

Phil Schiller says Apple is too busy “inventing the future” to “celebrate the past” by building a museum. So if you are in search of history on the 40th anniversary of Apple’s founding, you might want to travel to Georgia. There, a guy named Lonnie Mimms has taken over an old CompUSA building and meticulously […] (via Cult of Mac - Tech and culture through an Apple lens)

Apple downplaying the Apple Watch Edition in both online and retail stores

At a time when Apple has just launched its cheapest ever iPhone, and when Phil Schiller caused a few raised eyebrows over what some interpreted as an elitist remark, Apple seems to be aiming for a more egalitarian image where the Apple...Show More Summary

New iPad Pro is slower than 12.9-inch model

The new iPad Pro packs Apple’s fastest chip ever, but it turns out that it’s actually slower than the 12.9-inch iPad Pro. Both iPad Pros use the A9x processor, however when Phil Schiller was gushing about the new iPad Pro’s ‘grunt’ during...Show More Summary

This is the meaning behind the iPhone SE's name

While Apple gave a thorough introduction to the iPhone SE, one of the questions still on everybody's surrounded the device's name, and what exactly 'SE' stands for. And now, thanks to Apple's marketing chief Phil Schiller, we know. The 'SE' stands for "Special Edition". Show More Summary

Phil Schiller thinks it’s sad that people use 5-year-old computers

According to some estimates, there are around 600 million PCs in use around the world that are at least five years old… and Apple’s Phil Schiller thinks it’s sad that people are still […]

Hot tip! Apple is now selling replacement heads for your Apple Pencil

Phil Schiller called the Apple Pencil “the greatest accessory Apple has ever made” during yesterday’s keynote event, and now Apple’s giving you the chance to keep your official Cupertino stylus alive for a bit longer — thanks to a new pack of four extra Apple Pencil tips. Show More Summary

The SE in iPhone SE Stands For Special Edition, Says Phil Schiller

last monthTechnology / Gadgets : Gizmodo

Since yesterday’s Apple event, your thoughts have probably been consumed by a single, nagging concern: What the hell does SE stand for anyway? Read more...

The Apple iPad Pro is not the PC ultimate replacement

If you have followed Apple's -- rather uninspiring -- event yesterday you may know that the company announced a new 9.7 inch iPad Pro, a smaller version of the IPad Pro released last year. During the presentation, Phil Schiller, Apple Senior Vice President of Worldwide Marketing, made two statements in regards to PCs. Show More Summary

Using an old PC is sad, says Apple exec - CNET

Technically Incorrect: There was one memorable joke from the Apple event told by the company's Phil Schiller. But was it a joke? And if so, was it funny?

The Joy of Owning an Eight-Year-Old MacBook

last monthTechnology / Gadgets : Gizmodo

At today’s Apple event, executive Phil Schiller called people who own computers that are more than five years old “sad.” That was a silly thing to say, Phil! Read more...

Apple Targets New 9.7-Inch iPad Pro As The 'Ultimate PC Replacement'

"It’s the ultimate PC replacement for all those old PCs in the world,” said Phil Schiller, senior vice president of worldwide marketing at Apple.

News: Apple SVP pledges to improve App Store category algorithms

2 months agoTechnology / Mobile : iLounge

Apple senior vice president of worldwide marketing Phil Schiller has pledged to look into complaints that contend certain Apple Store algorithms are broken. Schiller responded on Twitter after two developers sent him a screenshot illustrating...Show More Summary

Apple’s Phil Schiller promises to address the issue of spammy apps being featured in the App Store

This weekend, Apple’s App Store head Phil Schiller responded to complaints that spam apps and rip-offs were appearing in the App Store’s “New” and “What’s Hot” sections for certain categories. Unfortunately, this has been a longtime issue for Apple’s third-party application marketplace, and the subject of much developer frustration over the years. Read More

Phil Schiller responds to developer complaints about App Store algorithms broken since at least 2013

2 months agoTechnology / Apple : 9 to 5 Mac

Complaints that Apple’s App Store algorithms are broken, often returning nonsensical results for highlighted categories like ‘New’ and ‘Hot,’ have finally caught the company’s attention. Phil Schiller yesterday responded to tweeted complaints...Show More Summary

App Store shifts to updating ‘Best New Apps’ more often under Phil Schiller’s leadership, calls it place ‘to visit every day’

2 months agoTechnology / Apple : 9 to 5 Mac

Signs of change are beginning to surface on the App Store after December 17th’s notable leadership changes involving Apple’s Worldwide Marketing SVP Phil Schiller. That move happened after growing discontent from Mac App Store developers,...Show More Summary

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