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If you have a new MacBook Pro, you should update macOS right now

When Apple unveiled the new MacBook Pro in October 2016, its erratic battery life cost the product a coveted Consumer Reports recommendation.  This led the company's senior vice president, Phil Schiller, to announce that Apple wouldShow More Summary

iPod godfather Tony Fadell describes early work on iPhone, time he almost lost a prototype in an airport

Earlier today we shared some of the tricks Apple used to perfect its on-stage demonstration of the iPhone 10 years ago. Phil Schiller and Tim Cook have also offered up comments on the anniversary, with Cook touting that “the best isShow More Summary

Phil Schiller on iPhone’s Launch

Steven Levy, interviewing Phil Schiller on the tenth anniversary of the iPhone’s introduction: Schiller also cast light on why the iPhone shipped as a closed system. During the gestation period of the iPhone, Apple hosted a spirited internal debate. Show More Summary

Apple’s Phil Schiller explains why new iPhones can seem ‘disappointing’

The device that changed the smartphone landscape like no other product before is 10 years old, yet it still leads the mobile industry in several ways. The iPhone 7, regarded as “boring” by early critics, brings several major improvements even though its overall design is largely unchanged. Show More Summary

Phil Schiller discusses iPhone's impact on Apple, 10 years after launch

On the 10th anniversary of the iPhone's unveiling, Apple marketing chief Phil Schiller reminisced on the past decade, talking about what the iPhone means to the company, how it has changed Apple over time, and the marks the device has made on the entire world.

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. Show More Summary

Phil Schiller discusses iPhone 10 year anniversary, downplays voice-only interfaces like Amazon Echo’s Alexa

On the Backchannel blog, Steven Levy has posted a concise interview with Apple SVP Phil Schiller timed with the iPhone’s tenth anniversary. The post includes Levy’s anecdotes about Steve Jobs back in 2007 at the original iPhone launch...Show More Summary

?Apple working with Consumer Reports on MacBook Pro's battery issue - CNET

2 months agoTechnology / Internet : Webware

?After the reviews site dings the newest MacBook Pro models for their battery life, Apple's Phil Schiller tweets about test discrepancies.

Phil Schiller: Apple Working With Consumer Reports to Understand MacBook Pro Battery Test

Yesterday Consumer Reports revealed that Apple's 2016 MacBook Pro because the first MacBook to fail to achieve a recommendation due to inconsistent battery life. Apple SVP Phil Schiller today tweeted that the Cupertino company is working...Show More Summary

Apple working with Consumer Reports on MacBook Pro battery findings, says Phil Schiller

After Consumer Reports refused to assign a recommend rating to any of Apple's three new MacBook Pro models, a first for the laptop line, Apple SVP of Worldwide Marketing Phil Schiller said the company is working with the publication to resolve the apparent battery issue.

Phil Schiller says Apple is working with Consumer Reports in wake of MacBook Pro battery issues

In a year that’s been largely lackluster for Apple and downright bizarre for battery technologies, Consumer Reports’ refusal to recommend the new MacBook Pro feels like a too perfect microcosm of the past twelve months. In the wake of...Show More Summary

Apple says November set an all-time record for App Store sales

3 months agoTechnology / Apple : 9 to 5 Mac

Apple’s SVP of worldwide marketing Phil Schiller has tweeted that November has set an all-time record for App Store sales. November 2016 was a record breaker for the #AppStore – the highest monthly sales ever in App Store history! — Philip Schiller (@pschiller) December 7, 2016 more… Filed under: Apple

November 2016 was the best month ever for App Store sales

Apple’s SVP of Worldwide Marketing Phil Schiller announced today that the App Store had hit a new milestone. According to a statement he posted to Twitter, the App Store had a record-breaking month in terms of sales this November. Sales...Show More Summary

After a brief lull, Apple’s advertising game is finally back on track

During the throes of Apple's epic legal battle with Samsung a few years ago, one of the more interesting nuggets of information to emerge -- aside of course from a bevy of iPhone prototypes -- was that Apple executive Phil Schiller was...Show More Summary

Phil Schiller explains why new MacBook Pros don’t support 32GB of RAM

One of the biggest complaints surrounding Apple's new MacBook Pro lineup is that the machines can't be upgraded beyond 16GB of RAM. This, along with a few other reasons, has created something of a backlash among developers and creative...Show More Summary

Phil Schiller again defends Touch Bar MacBook Pro's 16GB RAM limitation

Apple SVP of Worldwide Marketing Phil Schiller is on a personal quest to stop the spread of misinformation about the company's new MacBook Pro flagship, as the executive penned another email outlining the why and how of Apple's decision to limit RAM allotments to 16GB.

Phil Schiller again breaks down why new MacBook Pro is limited to 16GB RAM, citing battery & logic board design

3 months agoTechnology / Apple : 9 to 5 Mac

The new MacBook Pros have been met with a wide array of responses thus far, with some praising the new machines and others viewing them as a step back for a variety of reasons. One common question since the announcement of the new models,...Show More Summary

Phil Schiller Says 32GB RAM on New MacBook Pro Would Have Required Battery Compromising Design

Apple marketing chief Phil Schiller has allegedly responded to an email from software developer Ben Slaney to further clarify why the new MacBook Pro maxes out at 16GB of RAM, noting that supporting 32GB of RAM would require a different...Show More Summary

Steven Levy Talks to Phil Schiller on the New MacBook Pros

Steven Levy: When I suggested that this might be only the latest in a number of mobile innovations moving to the Mac, in an overall annexation of he Macintosh platform, Schiller pushed back, hard. “Its implementation is pure Mac,” he said. Show More Summary

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