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Pay-For-Performance Trend In Public Relations Continues To Gain Ground

Becoming known as an expert in your field remains as important as ever for promoting a product or service, but many businesses and professionals want to make sure they achieve their public relations goals without busting the publicity budget. That outcome-oriented approach is helping fuel a growing trend of pay-for-performance public relations firms that bill […]

The Business Case for Diversity

By: Farzana Baduel I started Curzon PR, a public relations and strategic communications agency six years ago in 2009. My entry into public relations seemed to coincide with a time when the industry, that had for so long prided itself...Show More Summary

Social conservative leaders discuss policy in hostile culture in D.C. panel

The noon panel, hosted by IRD and organized by leading news organization LifeSiteNews, included LifeSiteNews public relations officer and D.C. Correspondent Dustin Siggins.

Do “Autism Parents” Face Increased Stigma for Mental Health?

Despite the fact that mental health is centrally tied to our overall well-being, parents of children with autism may find themselves not only combating the general public’s shared stigma related to mental illness and therapeutic services, but must also contend with additional challenges in overcoming the stigmatization of supporting their own psychological needs.

Nick Southall obituary

My friend Nick “Ringo” Southall, who has died aged 44 of lung cancer, left a large legacy across the worlds he moved in – as a rock drummer, band manager and public relations entrepreneur. He lived his life both fearlessly and with tireless enthusiasm. Show More Summary

Why Content Marketing is Imperative for the Future of Public Relations

Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content...Show More Summary

7 Publicity Rules Every Entrepreneur Needs to Know

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber? Startups and entrepreneurs in almost every industry must confront questions like this when deciding to launch or continue a PR campaign. Show More Summary


Sydney Reising Creative is looking for interns to start ASAP! We are a fashion PR agency located in the East Village specializing in public relations and new age marketing for a range of clients from fashion brands to celebrities. We do throw tons of awesome parties too! Applicants should be... Continue reading

4 new rules for multicultural marketing

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The United States, and its multicultural composition, is ever-changing. According to the U.S. Show More Summary

30+ professional events in finance, software, marketing and more

The Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. Show More Summary

Tips to Help Make Sure Your Company Stays Relevant

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry. It is easy to keep your head down and just focus on what your company needs to accomplish day by day. Show More Summary

Amanda Bynes Makes Rare Public Appearance — Looks Happy And Chic At A Fashion Party In LA

Wow, talk about a surprise! We were NOT expecting to see Amanda Bynes at the Michael Costello pre-Fall capsule collection event in LA on Thursday night, but we are so glad she was there! [ Related: Amanda Resurfaces For The First Time In 3 Months ] The former Nickelodeon star appeared happy and beautiful in a white lace [...]

The Reincarnation of Carlos Danger: Anthony Weiner Hired By Leading PR Firm To Give Advice On Public Relations

4 days agoNews : Jonathan Turley

In a story that could easily be a skit for Saturday Night Live, the leading public relations firm MWW has hired former Congressman Anthony Weiner to give advice to the firm which specializes on “crisis communications.” Presumably MWW clients will identify with someone who created his own crises and then managed them. The only problem […]

Shoppers on a Mission: How Consumer Demand for Transparency Is Changing Our Food

by guest blogger Courtney Pineau, associate director of the Non-GMO Project As anyone with access to social media knows, our food system is having a public relations crisis. From pink slime to glyphosate, it seems the unfortunate hidden ingredients in our meals are being highlighted in an almost daily barrage of tweets and Facebook posts. Show More Summary

Anthony Weiner Will Advise PR Giant MWW But Won't Work Directly With Clients

Public relations firm MWW has hired an unlikely name as its newest expert advisor: former Congressman Anthony Weiner. In case you've been living under a very large rock for the past four years, Weiner earned more than his share of notoriety thanks to personal scandals that received extensive media coverage in both 2011 and 2013. Show More Summary

Nicki Minaj Responds To Taylor Swift's Apology AND Katy Perry's Suggestive Tweet!

That was fast!! Not long after Taylor Swift publicly apologized to Nicki Minaj for her previous tweet about the MTV VMAs' nominations, the Anaconda rapper has responded! So did she accept?? [ Related: Nicki & Taylor Have A Tense Discussion About The MTV VMAs! ] Well, Nicki tweeted back at Tay, writing: That means so much Taylor, thank you. [...]

PR Is a Process, Not a 'Quick Fix'

Summary: With all due respect, Sheila Dixon, who is running for mayor of Baltimore, appears to have a limited view of what’s involved in a public relations strategy. Which makes this an important opportunity to clarify what PR is about. Show More Summary

That Antigay, Totally Naked Protest In Kenya Was Canceled

5 days agoLGBT / Gay : Queerty

And it had seemed like such a sure thing. So that widely publicized protest — which would’ve involved “5,000 totally naked protestors” ambushing Obama’s arrival in Kenya — ultimately didn’t happen after all. Related: New Movements in Uganda and Kenya Prove Anti-Gay Laws Are Never Dead in Africa The initial plan was hatched by Kenya’s […]

Anthony Weiner Just Got a New Job in Public Relations

5 days agoNews : Mediaite

Former Democratic Congressman Anthony Weiner will be joining the crisis communications firm MWW to advise clients currently in PR messes of their own.

Carlos Danger Snags Job at PR Firm Run by Top Granny Clinton Donor

Now if you were in the crisis management business, who better to hire than a guy who’s a walking public relations nightmare? He sure has enough experience managing a crisis, although the results haven’t exactly worked out too well for him. … Continued

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