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Does staging add value to the homeselling process?

Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features...

3 things real estate agents will always do better than tech disruptors

Last month’s announcement of Zillow Instant Offers has led to a lot of chatter (and some noticeable silence in the public realm) as real estate agents worry about whether technology will take away their jobs...

Crazy Sht In Real Estate: What’s that smell?

A closing or a successfully sold property does not necessarily mean the agent's job is done. Leigh Brown interviews Steve Weiss, a Realtor of 32 years, who talks about an after-sale issue in which he sent his clients on a nice dinner out so that he could investigate a peculiar smell coming from under the house...

PropSpace partners with Mansion Global so UAE agents can sell ritzy properties

The collaboration between PropSpace and Mansion Global is a sign of the growing prominence of the Middle East real estate sector, particularly cosmopolitan destinations such as Dubai and Abu Dhabi, and the increasing role played by international...Show More Summary

After quick flip, Spanish-style house in Hyde Park returns asking $625K

The host of a HGTV show put his touch on the property Jessie Rodriguez, a real estate agent, contractor, and co-star/host of HGTV’s Vintage Flip saw the potential of this Spanish-style house located in South LA’s Hyde Park neighborhood, right on the border of Inglewood. Show More Summary

SmartZip launches new service to connect agents with ready sellers

In an inventory-starved, raging-hot seller's market, finding homesellers who are ready to pull the trigger and connecting with them fast can mean the difference between becoming the real estate agent who lists that home and the agent who wishes she had...

Agents can now add HouseLens video walkthroughs to Zillow listings

HouseLens, a provider of visual marketing solutions for the real estate industry, has joined forces with the real estate portal to integrate HouseLens professional walkthrough video tours on the site's listing pages at no charge to agents. (HouseLens' video creation pricing can be found here -- packages with video start at $225.)...

Should real estate agents agree to host FSBO open houses?

In approaching this small -- but inevitable -- slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea...

A Small Plane Makes an Incredible Emergency Landing on Sunrise Highway in Yaphank, New York

yesterdayHumor / odd : Laughing Squid

Earlier this month, real estate agent Thomas Lupski captured footage of a small plane making an incredible emergency landing on the Sunrise Highway in Yaphank, New York. The pilot was somehow able to successfully land on the highway, maneuver underneath an overpass, and safely make a stop on the side of the road without anyone...

8 skills real estate agents need to reassess to stay on top of their game

Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents...

How to grow a real estate YouTube audience in 5 easy steps

Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that "video following" revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americans (on mobile devices alone) than any TV network...

How to beat big real estate teams and win listings as a solo agent

Want to win listings more often but aren’t sure how to beat the big real estate teams that dominate your local market? Although it may seem like you’re fighting a losing battle when competing with big teams, you actually have some unique advantages as a solo agent that you can leverage to come out ahead...

Real estate agents can help buyers and sellers ‘MoveEasy’

Having just completed a move, which took three days too many and still has me chasing down lost mail, I wish I'd had access to software like this...

Content marketing: The best tool an agent has to build a reputation

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers...

Should real estate agents make name tags part of their daily routine?

There are some occasions in which it’s appropriate to wear a name tag. If you’re going to a national event or a local chamber meeting — yes! But should real estate agents wear name tags on the daily...

Are you ready to make your real estate video debut at ICSF?

Hey you! Yeah you, the expert real estate agent who pores over local markets; the professional who knows exactly how to get people to show up to an open house; the motivated Realtor who has found the perfect combination of door-knocking...Show More Summary

How real estate agents can dress for success in the summer

Real estate agents are challenged with looking cool, calm and collected, even in triple-digit weather. So, what should agents wear in summertime...

The real estate agent’s epic guide to Snapchat

Snapchat is often characterized as a social media platform. That’s sort of accurate -- Snapchat is first and foremost a messaging platform like Facebook Messenger or WeChat that happens to have a very social component to it...

6 trends that will ‘reshape’ the homeownership journey

When the rate of homeownership is at a 50-year low -- but people of all ages and ethnic backgrounds continue to say that owning a home is part of their American Dream -- it's no wonder that real estate agents and brokers have questions about the future of homeownership...

Why switching websites is more costly than you think

Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems...

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