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5 simple ways real estate agents can use JotForm

A critical part of every website is its capture methodology. That is, the tactic for leading a site user to your "Contact Us" form, or some such iteration of an online form that results in a person giving you permission to reach out to them. Forms are under-used, in my opinion. We should put them in more places than contact pages...

Trulia Launches Boards Tool — Design News

Now you can shop for homes—Pinterest-style. Trulia recently launched Boards, a tool that lets you more easily save and organize and homes and apartments, and share them with others, such as your partner or real estate agent. READ MO...

Know these 6 weaknesses of real estate data

Real estate data can help agents better guide clients through the buying and selling process. But its proliferation has also given rise to some pitfalls for agents, creating more potential for agents to inadvertently mislead clients or dilute their level of service. Speakers recently discussed the matter at...

Andrea Pettitt on dialing down her checklists to focus on efficiency

The Group One Real Estate agent talks about creating scalable systems while maintaining quality, and the stress-relief method she employs every day...

Sylvie Zolezzi on how hyperlocal content results in a thriving social media presence

"When I started my Facebook page, I did what the majority of agents do: I asked my friends to like my page and posted my listings, open houses and some real estate articles and was rewarded with total silence from my few followers and zero engagement," says Zolezzi. Show More Summary

Social Media Personal Branding for Real Estate Agents

Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. Show More Summary

Interview with Fredrik Eklund from ‘Million Dollar Listing New York’

Bravo TV's hottest real estate show is back for a fourth season. Julie and I watch this regularly, and like many agents we just can't help getting sucked into the drama as Fredrik Eklund, Ryan Serhant and Luis Ortiz battle it out to make the biggest deals in the Big Apple...

6 insights from ‘Million Dollar Listing’ star Ryan Serhant

Ryan Serhant, a real estate agent at NestSeekers International, knows a thing or two about selling real estate. At 30, he stars in the reality TV show “Million Dollar Listing New York,” and counts what he says are some of the world’s biggest movers and...

Top 5 calls to action for real estate agents

If you are involved in real estate marketing in any capacity, you have heard the buzz about how important content marketing is to your lead generation efforts. By creating valuable content that can be shared through social media and other mediums, real estate agents can show their market expertise and provide information for potential clients...

Working With a Real Estate Agent Consultant

When real estate is booming, new agents get their licenses in record numbers. When a bust like the one that began in 2006 comes along, hundreds of thousands of those agents quit and go back to other jobs. The lure is large commissions,...Show More Summary

Special report: What real estate brokers and agents want from lenders

The real estate and mortgage industries need each other more than ever. Lenders riding the remains of the refi wave need a purchase strategy. Real estate brokerages strained by shrinking margins need new profit centers. But complications abound....

Agent Evolution websites look good and do the right things — but so do many others

The Internet is catching up with the real estate industry. In fact, I think it's blown past it. There was a time when you get could get by with a very minimal Web presence. Before Zillow and Trulia changed the game forever, realtor.com and Craigslist combined to serve as an adequate online presence for listings....

The do’s and don’ts of posting content online

Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the latest and greatest real estate news. They tell them everything: what the market is doing, homes that just sold, inventory levels, new government regulations and so on....

Webinar recap: Inman demo day with Pipeline ROI

Only a few short weeks ago we talked about Inbound Marketing for Real Estate with the team at Pipeline ROI -- now it's time to take a peek under the hood at this marketing platform for agents -- and all its inbound features and more...

Predictive analytics breathe new life into direct mail marketing

Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone of every agent's marketing strategy, and when you consider the cost effectiveness, it's easy to see why...

Mad Men Real Estate Update: Don Has a Crappy Broker

Things are finally looking up for Don Draper's sick Upper East Side penthouse, no thanks to his real estate agent Melanie and her no good attitude. We meet Melanie for the first time in Sunday's episode (the series' third-to-last).....

The Ten Commandments of real estate email marketing: Part 1

So many agents complain about colleagues who send marketing emails indiscriminately, or whose emails are just variations on the tired theme of "I'm the best agent in my area! Pick me!" Successful email marketing is about much more -- here's how to do it the smart way...

Website firm WingWire takes design and content creation out of the hands of agents — for good

There's something to be said about affordable website solutions for real estate agents. Of course, it all depends on how you define affordable. I've worked on websites that cost $20,000 — which is very affordable. I know paying six figures for a site isn't at all uncommon. Smart programming and design is that valuable...

Meet ‘social agents,’ real estate’s new middlemen

Nataliya Gorokhovskaya recently got her real estate license to help her husband invest in properties. She’s not interested in helping others buy and sell homes full time. But she’ll collect big bucks if she hooks up friends and acquaintances with...

Go Into Your Next Performance Review With Ease

What not to do after a performance review - Levo 7 North American travel destinations you should book - PureWow How to find the best real estate agent for you - Trulia How to forgive debt - The Billfold The cities you should plan your...Show More Summary

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