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MailChimp competitor offers email marketing templates tailored for real estate

Look out MailChimp, Constant Contact, AWeber and REmessenger: Responsive email marketing software provider Mailify, which just brought a platform that’s already popular in Europe to the U.S., is now offering a set of real estate-specific email marketing templates. Mailify says...

A Steve Jobs quote explains how beacons could revolutionize real estate marketing

“You’ve got to start with the customer experience and work backwards to the technology,” Steve Jobs said in 1997. We are going to take the advice of the late Mr. Jobs for this article, and before we talk about the groundbreaking micro-location technology called beacons, let’s focus on something far more important -- the customer. ...

The Not-Trump of the Lower East Side

Welcome to Surreal Estate, a column in which we explore listings and stories from the tumultuous New York City real estate market. 146 Orchard, 5B • $2,495/month • Studio • ? square feet • Nearest subway: JMZ/F at Essex Street/Delancey Street “The idea of this neighborhood is basically bars, restaurants, and art galleries,” Joe Safdie, […]

The difference between market price and market value in real estate

When I market a client’s property, I determine a market price without viewing the property and the probability of that property being sold in 30, 60 or 90 days based on comparables and market data. Then I determine a market value once viewing and assessing all the benefits, the condition of the property and external market data...

4 tips on tackling the Philippine real estate market

In recent years, the Philippines has made its mark as one of the hottest property markets in Asia. Economic growth remains strong, property prices are rising and interest from overseas investors is increasing. At the same time the real estate market is maturing as buyers become more aware of quality, brand reputation and investment returns...

$1M? That won't get you a big apartment here...

A million dollars isn't what it used to be, especially in the world's luxury real estate markets.

‘Forrest Gump’ author’s former Old Town colonial is up for grabs at $1.2 million

The real estate market is like a box of chocolates; you never know what you’re gonna get.  Right now, there’s the chance to own the former Alexandria abode of Winston Groom, the author who penned the 1986 novel “Forrest Gump.” The spacious colonial, where it’s believed the D.C. native composed the best-seller in the downstairs office, hit […]

The Role of the Internet in Real Estate

Working in over 30 emerging markets, and having had the opportunity to visit many of these countries in recent months, I have noticed that the role of the Internet is changing. It is evident that across the emerging markets, an increasing number of people are switching online every year. Show More Summary

Is This Real Life?: Presidio Heights Home Nabs a Stunning $2.18M Over Asking

As the real estate market soared last year, it became practically normal to see homes selling for $1 million or more over their asking prices. The biggest over-asking sale of last year was the Joseph Esherick masterpiece in Presidio Heights,...

Agent-branded automated marketing video tool gets an update

The automated marketing video tool for brokers and agents, MarketVideos.com, now includes a Spanish-language option, eight design templates and the ability for real estate pros to create up to five market videos under one account...

Detroit mortgages, affordable; San Francisco, not so much

A new survey from Realtor.com predicts that Detroit will be the most affordable and San Francisco the least affordable markets this year. The online real estate services provider released the results of its first-ever Mortgage Affordability Report today, pulling data from the largest 25 housing markets in the country...

What I would do if I were starting a brokerage in today’s real estate market

There are three areas I wouldn't ignore as real estate broker in a consumer-focused market … coffee, computers, cars, or houses, we’re all dealing with the same consumer. Consumers with a high expectation of service, especially for an expensive purchase like a home. ...

Home prices in Palo Alto have more than doubled in the past decade

Silicon Valley is home to some of the biggest tech companies and wealthiest people on the planet. All of that wealth has led to an extremely bloated real estate market, where even teardowns sometimes cost several millions of dollars....Show More Summary

Why are so few homes for sale in the Bay Area?

The Bay Area housing market has also been suffering from an inventory drought. Real estate activity always slows in winter, but the number of homes and condos sold in the Bay Area in January and February were the lowest in seven years for those two months, according to CoreLogic Dataquick. Show More Summary

How I Landed My First Real Estate Deal With a $39/Month Marketing Budget

I was broke when I first learned about creative real estate. I studied creative real estate for a year before taking any real action. I was working second shift at my job and had to use my vacation time to attend REIA meetings. I really wanted this to work because being an employee for the rest of [...]Show More Summary

Caught Between A Housing Bubble And Falling Crude Prices, Norway Will Invest Oil Riches In Foreign Real Estate

Norway is stuck between a rock and a hard place. Last week, the Norges Bank defied market expectations by leaving rates unchanged citing an overheating housing market. Here’s the statement: "The key policy rate was reduced in December to counter the risk of a pronounced downturn in the Norwegian economy on account of lower oil prices. Show More Summary

Real Estate Sold: One-Bedroom SoMa Conversion Loft Sells for Whopping $1.63M

2011 was a very different year for San Francisco residential real estate. This 2,275-square-foot warehouse-turned-abode in SoMa swooped onto the market with an eyebrow-raising asking price of $1,200,000 in early 2011, which at...

Access to credit is still biggest hurdle for millennials to enter the real estate market

Since the Great Recession, employment numbers have been low, income gains modest and debt and rent levels high -- all while access to credit has been tight. This combination has kept young homebuyers out of the real estate realm. According to recent reports, however, some of these constraints might be loosening, but will these changes be enough to turn the tide...

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