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State O' the Market: People Are Starting to Buy Houses in Los Angeles Again

The American Horror Story house (aka the Rosenheim Mansion) finally sold in March after years on the market The newest report out from Douglas Elliman Real Estate paints an encouraging picture of the single-family and condo market, at least...

New Rallying Cry Among Investors in Europe: “Go East”

With competition heating up in European real estate markets, it’s time for investors to look to the region’s central and eastern fringes, according to a new report from adviser Cushman & Wakefield. Economies in countries like Czech Republic,...Show More Summary

8 ways to raise your profile in real estate

To become a successful real estate professional it is important that you know the correct marketing strategies. Innovative ideas can give you an edge over other professionals because, let's face it -- this is a competitive market, and you need to be able to generate leads as well as convert them into customers....

Granular Gets Real Estate Analysis Abilities with AcreValue Buy

Agriculture software and analytics company Granular bought farmland real estate evaluation business AcreValue. This company news release says the deal enhances Granular’s service offerings to the farmland market and gives farmers and potential investors valuable information into land values across the country. Show More Summary

50 shades of real estate video marketing

Video marketing and virtual tours have become one of the most significant pieces of the real estate marketing puzzle. A few years back, they were more of a novelty but have moved into the must-have category. Today's technology has allowed these productions to become both easier to produce and in most cases have become cost effective. Show More Summary

Social Media Personal Branding for Real Estate Agents

Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. Show More Summary

First Look at 2015 Decatur Real Estate Trends

You’re probably aware that it’s currently a seller’s market here in Atlanta with well under 6 months worth of supply available. Not surprisingly, that’s also true here in the City of Decatur. Check out the table below for some 1st Quarter 2015 insights specific to the Decatur real estate market compared to the same time […]

Top 5 calls to action for real estate agents

If you are involved in real estate marketing in any capacity, you have heard the buzz about how important content marketing is to your lead generation efforts. By creating valuable content that can be shared through social media and other mediums, real estate agents can show their market expertise and provide information for potential clients...

Breaking up with ‘Craig’ is hard to do — but rental apps aim to make it easier

The classified super site Craigslist is simple, has been around a long time and doesn't have a mobile app -- but it dominates the real estate rental market, particularly with its rental listings. Well, several real estate tech companies with a focus on rentals are on the hunt to take down the behemoth...

Playbook: How Content Marketing Solves A Real Problem for Real Estate

Real Estate, and many professional services, are commodity industries. So how do you separate yourself from a crowded field? The answer is simple: Content. Lots of it, produced consistently with quality of production and thought, and with a deft human touch.

Does Sustainability Add Value To Real Estate?

Simon Guy, head of marketing and communications – sustainability at BRE Group, tells PropertyEU at the 2015 ICSC Europe Conference in London that BRE research has shown that sustainability can add to the value of real estate assets if the strategy is correctly implemented.

The do’s and don’ts of posting content online

Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the latest and greatest real estate news. They tell them everything: what the market is doing, homes that just sold, inventory levels, new government regulations and so on....

3 tips to sell homes faster — and for a higher price

Like many other industries, real estate is driven by the cardinal rule of the market: Buy low, sell high. We all know this. And lately there are a couple of ways to give your sales an edge that stands out...

Webinar recap: Inman demo day with Pipeline ROI

Only a few short weeks ago we talked about Inbound Marketing for Real Estate with the team at Pipeline ROI -- now it's time to take a peek under the hood at this marketing platform for agents -- and all its inbound features and more...

Century 21 leverages cardboard for latest quirky consumer marketing campaign

Realogy's huge franchise brand Century 21 Real Estate goes Super Bowl big to get its name out to millions of consumers with national TV ads, but it also fills in the digital gaps with more niche, unique branding efforts -- like its latest campaign...

Predictive analytics breathe new life into direct mail marketing

Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone of every agent's marketing strategy, and when you consider the cost effectiveness, it's easy to see why...

Major Chinese Developer Says It Can't Pay Dollar Debts

``Kaisa Group Holdings Ltd. became China's first real estate company to default on its U.S. currency debt, capping a month of distress in bond markets amid an anti-corruption probe and fueling concern that losses will spread... The developer's...Show More Summary

The incredible real estate portfolio of Oracle billionaire Larry Ellison

Former Oracle CEO Larry Ellison is no stranger to the real estate market — he's been called "the nation's most avid trophy-home buyer" and has all but taken over entire neighborhoods in Malibu and the Lake Tahoe area. When asked by CNBC...Show More Summary

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