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Helping sellers select the right offer in a hot market

The amazingly hot real estate market of southern California of 2013 and 2014 produced many listings with multiple offers. In fact, for a while it was the norm. When presenting offers to sellers, "paralysis by analysis" often set in....

California November home sales slowest since November 2007: Year-over-year sales are down 8 percent and market grinds to low volume as year closes.

Apparently home buyers didn’t get the memo about buying California real estate.  November home sales tumbled to their lowest November showing dating back to 2007.  When real estate markets turn, you will always see sales volume dry up first before any price changes.  We are already seeing marginal areas throwing out some properties with lower […]

Maguire partners with DivcoWest on Playa Vista development

Prominent Los Angeles developer Robert F. Maguire III has found a partner to invest in construction of a new office building in Playa Vista, which is now one of the hottest real estate markets in the state.

Real estate video’s next step

Long time readers of this blog and my previous website, the Future of Real Estate Marketing (RIP), will know that I have been a passionate advocate for video in real estate for many, many years. To me — admittedly, a wannabe film student...Show More Summary

SPONSORED POST: Zephyr Real Estate Opens New Location on Market Street

Founded more than 35 years ago, Zephyr Real Estate has grown to become San Francisco's largest independent real estate firm—with more than 250 agents presiding over nearly $2 billion in sales. To keep up with their rapid growth, Zephyr...

Most Expensive One Bedroom Home in Britain Listed for £1.8 million

Sometimes the real estate prices are difficult to explain. Many factors besides demand and supply come into play to determine the market price. A one bedroom house in Mayfair, London has been listed for sale for an asking price of a staggering £1.8 million. Show More Summary

The 3 Types of Articles Investors Need to Write for a Successful, Well-Read Blog

I’m writing my 16th blog post here on BiggerPockets, which has pretty much given me the stage to teach people in the real estate industry all about the marketing side of real estate. If you go back to my first post back in August, you will read that my overall goal here is to explain [...]Show More Summary

How to start localizing your business

In the past ten years, I've given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and who loses. Show More Summary

How to start localizing your business

In the past ten years, I've given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and who loses. Show More Summary

Marketing Services Agreements can be wolves in sheep’s clothing

To apply a classic adage to an emerging issue, it's time we evaluate whether Marketing Services Agreements ("MSAs") are a wolf in sheep's clothing within the real estate industry. While many real estate businesses such as title companies, mortgage companies and real estate brokerage companies have created MSAs in recent years, do you really know whether yours is "safe?"...

Marketing Services Agreements can be wolves in sheep’s clothing

To apply a classic adage to an emerging issue, it's time we evaluate whether Marketing Services Agreements ("MSAs") are a wolf in sheep's clothing within the real estate industry. While many real estate businesses such as title companies, mortgage companies and real estate brokerage companies have created MSAs in recent years, do you really know whether yours is "safe?"...

How Gaming Created A Market For Virtual Real Estate

Editor's Note: This was originally published by our partners at Kill Screen. I stand in a convincing reproduction of someone's home. It's not quite as real as a photo, but it is filled with the minutiae of home decor. I explore it from several angles, drinking in the details. Show More Summary

Zillow CEO Spencer Rascoff gets book deal with major New York publisher

S pencer Rascoff just cannot be stopped. The charismatic Zillow CEO has spent the year growing the Seattle online real estate company to an undeniable market leader. Zillow acquired its top rival Trulia for $3.5 billion in July. Subscribe...Show More Summary

Drone pilots may have to wait until 2017 for FAA rules

Real estate agents and marketers who fly drones to capture aerial photos and video of properties may have had their fingers crossed that the FAA would establish new rules governing the commercial use of unmanned aircraft next year. But testimony from federal [&hellip...

Referral site Movoto making headway in quest to play in portal big leagues

Online real estate brokerage and referral site Movoto is now displaying for-sale listings from 100 multiple listing services, including more than a dozen new markets, as part of what the company says is a $20 million nationwide expansion. Tokyo-based Recruit Holdings Company Ltd. [&hellip...

Location is Everything: Google Losing Yet Another Market to Apple

Location, location, location. That’s more than just the mantra of the real estate industry. It’s also the focus of modern mobile technology and related services. And in the location space, Google is losing ground — and fast — to its chief rival Apple. There has been significant change at the top of the indoor location […]

Are you ready for the ‘everything store’ of real estate?

I'm a full-service agent running a full-service brokerage, and I'm posing a question to you: If a market force required that we lower commissions to be competitive, how would you react and adapt to stay in business? I just finished reading The Everything Store about Jeff Bezos and Amazon.com. Show More Summary

Did Blackstone Just Call The Top In Commercial Real Estate?

``Blackstone's well-timed IPO in 2007 was almost the perfect top-tick indicator as 'the smart money' private-equity guys cashed out into the public markets at peak euphoria. Earlier this year we noted that, among others, Blackstone was...Show More Summary

3 Uncommon Ways to Gain a Competitive Advantage in Your Real Estate Market

This article is about helping you to identify and profit from uncommon competitive advantages in a local market or a small section of a larger market. In business, like in sports, we are always seeking a competitive advantage (or edge) to help us win. When I played football at Clemson University, my edge was preparation. [...]Show More Summary

Hudson Pacific to buy 26 Bay Area properties for $3.5 billion

Hudson Pacific Properties Inc. has agreed to purchase 26 Bay Area office properties for $3.5 billion in cash and stock, underscoring the hot Silicon Valley real estate market and greatly expanding the Los Angeles firm's portfolio.

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