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Wholesalers: Here’s a Simple, Free Way to Strengthen Your Brand’s Presence

In real estate we know “location, location, location” is the linchpin for starting your property search. Similarly, in business, the best individual marketing tool that produces quality results is word of mouth referrals. This a very well-known fact, but often investors fail to utilize word of mouth referrals consistently and effectively. Most investors, when they speak of [...]Show More Summary

The Property Manager Who Knows Every Tenant

Welcome to Surreal Estate, a new column in which we will explore listings from the tumultuous New York City real estate market. 41 Kosciuszko Street, #320 • $1850/month • Studio • Nearest subway: G train at Bedford-Nostrand Avenues Nathan Rosenberg, a property manager in Bed-Stuy, knows everyone in his buildings. On Tuesday, when I went […]

Thomas: Windstream holds advantage in second, third tier markets

Tony Thomas took over the CEO role at Windstream CEO n in December when Jeff Gardner announced he was resigning from the company. Prior to his new role, he was president of its real estate investment (REIT) company and earlier served as CFO. Sean Buckley, senior editor of FierceTelecom, recently caught up with Thomas to talk about his vision for the company in 2015 and beyond.

Why real estate marketing needs to drop the ‘humblebrag’

Urban Dictionary offers several definitions of the term "humblebrag," and none of them are complimentary. It is the art of saying something self-effacing with the underlying intent of being self-promoting....

A Market Study Exercise: Why Should Someone Live in Your Locale?

Real estate buyers and renters are the engines that drive all of the profits in our real estate investment business. When they get a loan to buy your house or when they pay you monthly rent, everything else works. So, wouldn’t it make sense to study and learn how and why these crucial customers choose [...]Show More Summary

NYC Churches Hit The Market, Sometimes For Millions

2 days agoNews : Huffington Post

NEW YORK (RNS) Our Lady of Vilnius Church, built by families of immigrant Lithuanian longshoremen, started out a century ago as a beloved worship space. Now, it’s a coveted real estate asset. In 2013, six years after the church was closed, it was sold for $13 million to one of the city’s biggest developers. Show More Summary

Networking Made Easy: How to Host Your Own Real Estate Workshop

For those of you who took a little time out of your day last week to read my blog post on radio marketing the smart way, I hope you enjoyed it. For those who didn’t get a chance, I will say that I think it will be worth your time if you ever plan on advertising [...]Show More Summary

Nifty Neighborhood Housing Map Highlights NYC's Rental Nightmare

In case you don't spend enough time obsessing over NYC's obscene rental market, real estate website StreetEasy has been kind enough to craft an interactive map that colorfully points out which neighborhoods suck whole paychecks into the ground, where Sarlacc slowly digests them over a thousand years of gentrification. [ more › ]

'House Of Cards' Townhome (Kind Of) Hits The Market

3 days agoNews : Huffington Post

Say what you will about Frank Underwood of "House of Cards," but the guy has great taste in real estate. And now that he’s (spoiler!) happily ensconced in the White House, his stunning townhouse can be yours for just $7,500 a month — as least according to, which joked-listed Claire and Frank’s former abode.

Why 2015 will be a breakout year for real estate sales

I believe that the real estate market will make a comeback in 2015 — but it will do so in spite of the terrible economic environment and the government. What reasons do I have to be so optimistic? Here they are...

Create content, not clickbait, with Canva

When it comes to your social media marketing, never try to make something viral. Instead, create content that is useful to people who need to know something about real estate. Don't just randomly share...

How real estate agents can create market advantages using Zillow data

A website with the level of access and data-gathering power that Zillow has presents a real opportunity. One interesting thing that Zillow does is to make its data fully accessible to any end-user. Here are some basic steps for working with the spreadsheets...

'House of Cards' townhome (kind of) hits the market

He’s manipulative, merciless and scary (in the very best way). Say what you will about Frank Underwood of "House of Cards," but the guy has great taste in real estate. And now that he’s (spoiler!) happily ensconced in the White House,...Show More Summary

Rae Catanese: ’80 percent of my leads come from my real estate blog’

"I have more than 480 articles since I started blogging in 2006," says Catanese. "All of my articles pertain to my market, and most of them come from questions that buyers and sellers have asked me. I answer their question, and there's my blog post. "...

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid "vanilla marketing," identify "trending personas," incorporate niched-based tagging and employ targeted boosting...

Can the weekend ‘special sale’ model work for real estate?

What happens if you market a home sale like you would a weekend car sale? Here's what I found out when I tried it over Presidents Day weekend...

New York City makes it easy for corrupt people to hide their money in real estate

A recent The New York Times investigation into Manhattan's luxury real estate market exposed how easy it is for corrupt foreign officials and convicted felons to move to the city. The Times's Louise Story and Stephanie Saul found more...Show More Summary

Australia’s property market joins closed-door club

The government plans to charge fees to foreign buyers and enforce restrictions on sales of existing homes. After Hong Kong and Singapore, another hot real estate market is cooling to Chinese money. It adds to the political pressure on other countries to become less welcoming.

Find your real estate focus and motivation every day

Action is what inspires motivation. Remember, your year is determined right now. The pay cycle for most markets is measured in months, so if you're not out there making contacts, setting up deals and making it all happen today, then you're setting yourself up for some lean months in the summer...

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