There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition. After all, you work tirelesslyShow More Summary
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are salient as ever given that Google is at it again, with Search Engine Land reporting that the search engine has started [...]Show More Summary
Matt Cutts, Google’s head of search spam, stated months ago Google Authorship rich snippets would soon see a 15 percent reduction. We reported on this back in October while covering Matt’s keynote at Pubcon. It appears the day has finally come and authorship rich snippets have indeed been reduced. Show More Summary
It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries. Thanks to Rich Snippets you can enjoy higher click through even without top rankings. Schema.org is one (preferred) of the ways to structure data on your page in a way that’s easy for Google and Bing to understand. Show More Summary
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community. ...Show More Summary
Google’s latest search algorithm update, known as Hummingbird, is one of the most important updates in more than a decade. The update devalues websites with poor content and makes sure that people are able to find relevant information through long-tail search queries, which Google calls ‘conversational search’. Show More Summary
Posted by kanejamison Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google's Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup...Show More Summary
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more...
How Snippets Can Make Your Listing Jump Out of the Page! Your potential customers are most likely to click on search results that have pictures than those that don't. Apart from pictures, star ratings and videos also play a significant role in the amount of clicks that a search engine result gets. Show More Summary
Naturally, you need to make sure that the videos on your site are keeping up with the videos that are published on YouTube (even if it is the same video). Sites like YouTube have their place and can have a very positive affect on your company, but it’s important to not let it take over the video content on your own site. This is where rich snippets come into play.
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
Rich snippets – yep, they were a nice start, but Russian search engine Yandex thinks it’s time for something more powerful. Something it’s calling interactive snippets and a feature it’s branding as Islands for its search results pages. Yandex...Show More Summary
Russia's leading search provider has introduced a new feature that lets webmasters embed interactive functionality - think hotel booking or flight check-ins - directly into their search results listings.
Noni Mausa: A Nation of the Non-Productive?: >Now and then for fun, I dip into the Wealth of Nations. Here’s a snippet from the beginning of Chapter III: >>A man grows rich by employing a multitude of manufacturers; he grows poor by maintaining a multitude or menial servants. Show More Summary
Google is making easier for webmasters to add more structured data to their sites that will then help Google index and display these sites with rich snippets on its search results pages. This structured data also helps Google to feature a site's information in its Knowledge Graph panels and on Google Now cards.
A trend that has recently begun to catch fire among local Internet marketing services is the use of rich snippets on Google, which can dramatically improve your SEO results and site traffic.