Schema.org is a joint project by Google, Microsoft, and Yahoo to structure and markup the content of websites in a way that it can easily be recognized and indexed by search engines. This principle makes work easier for webmasters as they can concentrate on one single method and take as much advantage as possible of it. Show More Summary
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page. Show More Summary
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to...Show More Summary
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Barbara Starr of Search Engine Land recently wrote, “Search engines are evolving. Search is not only becoming faster, it’s becoming more predictive and conversational — more like a personal assistant. In the old days, search engine results...Show More Summary
Le Very’s EP “Playground” is just a small snippet into their world which is rich in electro pop. The EP starts with a bang as the title track stirs something from within, you’ll be singing along by the end for sure. The chorus is possibly...Show More Summary
Posted by PhilNottingham This post can be considered a sequel to his post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out his fantastic post from AJ Kohn...Show More Summary
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Show More Summary
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
Have you noticed some search results show more information than others? Nate’s last TWIRT update discussed the search carousel and how it includes Zagat ratings for restaurants. Here’s some more information on another kind of SERP attention-grabbing feature and how to make it work for you – rich snippets. What are rich snippets? Rich snippets […]
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition. After all, you work tirelesslyShow More Summary
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are salient as ever given that Google is at it again, with Search Engine Land reporting that the search engine has started [...]Show More Summary
Matt Cutts, Google’s head of search spam, stated months ago Google Authorship rich snippets would soon see a 15 percent reduction. We reported on this back in October while covering Matt’s keynote at Pubcon. It appears the day has finally come and authorship rich snippets have indeed been reduced. Show More Summary
It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries. Thanks to Rich Snippets you can enjoy higher click through even without top rankings. Schema.org is one (preferred) of the ways to structure data on your page in a way that’s easy for Google and Bing to understand. Show More Summary
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community. ...Show More Summary