Posted by PhilNottingham This post can be considered a sequel to his post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out his fantastic post from AJ Kohn...Show More Summary
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Show More Summary
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
Hit-Boy drops off another track featured on the upcoming HS87 compilation project, We The Plug. Grammy award-winning producer is joined by Rich Boy and HS87 teammate Peej on “No More Talkin’.” And before the LP’s digital release next Tuesday, May 27, listen to snippets from the 19 track project.
Have you noticed some search results show more information than others? Nate’s last TWIRT update discussed the search carousel and how it includes Zagat ratings for restaurants. Here’s some more information on another kind of SERP attention-grabbing feature and how to make it work for you – rich snippets. What are rich snippets? Rich snippets […]
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition. After all, you work tirelesslyShow More Summary
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are salient as ever given that Google is at it again, with Search Engine Land reporting that the search engine has started [...]Show More Summary
Matt Cutts, Google’s head of search spam, stated months ago Google Authorship rich snippets would soon see a 15 percent reduction. We reported on this back in October while covering Matt’s keynote at Pubcon. It appears the day has finally come and authorship rich snippets have indeed been reduced. Show More Summary
It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries. Thanks to Rich Snippets you can enjoy higher click through even without top rankings. Schema.org is one (preferred) of the ways to structure data on your page in a way that’s easy for Google and Bing to understand. Show More Summary
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community. ...Show More Summary
Google’s latest search algorithm update, known as Hummingbird, is one of the most important updates in more than a decade. The update devalues websites with poor content and makes sure that people are able to find relevant information through long-tail search queries, which Google calls ‘conversational search’. Show More Summary
Posted by kanejamison Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google's Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup...Show More Summary
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more...
How Snippets Can Make Your Listing Jump Out of the Page! Your potential customers are most likely to click on search results that have pictures than those that don't. Apart from pictures, star ratings and videos also play a significant role in the amount of clicks that a search engine result gets. Show More Summary
Naturally, you need to make sure that the videos on your site are keeping up with the videos that are published on YouTube (even if it is the same video). Sites like YouTube have their place and can have a very positive affect on your company, but it’s important to not let it take over the video content on your own site. This is where rich snippets come into play.