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Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A couple of weeks ago I was at MeasureCamp London and shared how we’re dealing with custom data The Next Web’s Google Analytics setup. Show More Summary

New #MarketingNerds: The Future of Conversational Search w/Heidi Young

In this episode of Marketing Nerds Brent Csutoras, was joined by Heidi Young, the principle engineering lead at Oslo, to discuss the future of conversational search and how AI could help create a true virtual assistant. The post New #MarketingNerds: The Future of Conversational Search w/Heidi Young appeared first on Search Engine Journal.

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. Show More Summary

Feed the Content Monster with the Help of a Closed-Circle Content Loop

If there is one thing search engines love more than anything, it is fresh content — and algorithms continue to get better at finding and ranking it by the minute. But what content marketer has enough time to dedicate to feeding the content...Show More Summary

Write Content for People (But Also Do A Little SEO Content Writing)

Search engine optimization (SEO) has existed for almost as long as search engines themselves. From the mid 90s on, marketers and webmasters alike began writing their websites in such a way as to maximize the amount of inbound web traffic they received. Relevancy and keyword density took precedence over more standard features of advertising copy. Since then, SEO…more

SEO For Musicians: It Starts With The Fan Journey

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog. When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often. And why not? It’s free, it’s known as...Show More Summary

3 Steps to Simpler Marketing Analytics by @littlemisslord

Every smart marketer on the planet gets just how important data is in marketing. But do you know how to analyze your marketing data? The post 3 Steps to Simpler Marketing Analytics by @littlemisslord appeared first on Search Engine Journal.

Google Patents’ search engine gets global push with launch in U.K., Japan, and 9 other markets

Google is boosting its patents search service this week with the news that it’s adding 11 more national patent offices to the mix. First launched in 2006, Google Patents initially only worked with searches with the United States Patent and Trademark Office (USPTO), but it was expanded to cover the European Patent Office (EPO) in […]

Serpstat: A Multi Tool for SEO Specialists and Marketers by @sejournal

Serpstat provides an all-in-one SEO platform that offers a complete solution for all your SEO needs. The post Serpstat: A Multi Tool for SEO Specialists and Marketers by @sejournal appeared first on Search Engine Journal.

François Goube Shares Why Data is so Important in SEO

In this Marketing Nerds episode, François Goube talks about the importance of data in SEO, how you can use it to prove ROI, and more. The post François Goube Shares Why Data is so Important in SEO appeared first on Search Engine Journal.

How to Brand Yourself Consistently

The self-discovery process inherent in creating a branding and marketing strategy can help you to streamline your professional services and goals. The post How to Brand Yourself Consistently appeared first on Search Engine Journal.

SEJ’s Growth Since 2013 with Jenise Henrikson #MarketingNerds

In the 100th episode of Marketing Nerds, Jenise Henrikson shares the humble beginnings and journal of making Search Engine Journal grow as a publication. The post SEJ’s Growth Since 2013 with Jenise Henrikson #MarketingNerds appeared first on Search Engine Journal.

Niche Marketing Opportunities on YouTube (The World’s Second-Largest Search Engine)

People are searching on YouTube every day for answers, which presents a great opportunity for savvy social media marketers.

Social 101: 6 Tips for Successful Twitter Marketing by @megcabrera

Twitter is like a digital campfire. If you're not sure how to go about Twitter marketing, here are some tips for you. The post Social 101: 6 Tips for Successful Twitter Marketing by @megcabrera appeared first on Search Engine Journa...

How to add Schema.org markup to your email marketing

If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.

4 Tips for Using Wikipedia as a Marketing Tool

When you type in a Google search for a name brand, famous figure, or historical event, you’ll almost always see a familiar name at the top of the search results: Wikipedia. In fact, it’s hard to spend much time in any search engine without encountering a Wikipedia page. Show More Summary

London’s Top Marketing Managers Weigh-in on Creating Email Campaigns by @sejournal

Learn email marketing tips and techniques from London’s foremost digital marketing mavens. The post London’s Top Marketing Managers Weigh-in on Creating Email Campaigns by @sejournal appeared first on Search Engine Journal.

The 6 Biggest Email Marketing Myths, Debunked by @LenMarkidan

Len Marikdan of Groove clears up six email marketing myths that have been repeated so often that they’ve somehow become “facts.” The post The 6 Biggest Email Marketing Myths, Debunked by @LenMarkidan appeared first on Search Engine Journal.

Understanding The Fundamentals Of Search Engine Marketing

With over a billion active sites on the internet today and only ten sites ranking on the first page of Google, how are you ever supposed to compete? The secret is SEO. However, knowing the concept of SEO is simply not enough. Site owners...Show More Summary

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