Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing The post Storytelling in Marketing: An Interview With Warren Whitlock appeared first on Search Engine Journal.
When both content marketing and search engine optimization are carefully considered and come together for any website, the result is a match made in heaven. The post 10 Steps to Effective Website Content and Copy by @ChandalN appeared first on Search Engine Journal.
Have you ever wondered why all the organic listings related to your market are occupied by Zillow, realtor.com and other big businesses, without any agent websites showing up on the first page? A lot of agents have asked me that question,...Show More Summary
Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)? The post 19 Brilliant, One-Sentence Pieces of Expert Marketing Advice by @LarryKim appeared first on Search Engine Journ...
Here are some of the top digital marketing jobs available to achieve the perfect work-life balance. The post 7 of The Best Digital Marketing Jobs for Work-Life Balance by @megcabrera appeared first on Search Engine Journal.
Let's start with the facts: 1. YouTube is the second largest search engine in the world. 2. Since March 2014, the number of people watching YouTube videos has increased by 40%
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy. The post Psychology and #Marketing: What Influences Our Decisions by @olgasemrush appeared first on Search Engine Journa...
YEAH! Local, a local SEO and online marketing firm, has announced the launch of a new SEO Checklist. The checklist helps businesses learn how local search engine optimization differs from regular SEO — as well as competing benefits. A veritable SEO tutorial, the checklist includes valuable information about keyword selection, local directory listings, citations, content […]
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc. The post Getting in the Mind of a Millennial: An Interview with Mindy Weinstein by @wonderwall7 appeared first on Search Engine Journal.
5 Tips For Improving Franchise SEO Rankings written by Phil Singleton read more at Duct Tape Marketing If you are a franchise owner, or even the owner of a multiple-location local business, search engine optimization has its own set of issues and challenges for your business. The truth is that there are more brands than ever competing…
Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics.
We are looking for an experienced marketer to write four to six in-depth posts for SEJ each month. Ideally, posts will be between 800-2,000 words in length. The post SEJ is Hiring! by @wonderwall7 appeared first on Search Engine Journal.
Google's flagship search business continues to dominate the search engine market globally. We expect that its superior algorithms and brand recognition will enable the company to retain its market share of around 65% for PC search and 90% for mobile search. Show More Summary
Brussels has been very busy in recent years going after formidable overseas competitors like Google. The European Commission (EC) has been making allegations that “the company has abused its dominant position in the markets for general internet search services in the European Economic Area (EEA) by systematically favouring its own comparison shopping [...]
A couple weeks ago, I wrote a short post for Kissmetrics titled “How Much Do Keywords Still Matter?” After investigating Google’s changing algorithms and how they’ve each affected the SEO game, I figured it would make for a good “What will SEO look like in 20 years?”-type read. So I was understandably surprised when it […]
Those who made six figures with their website understood two things.First they knew how to generate traffic to their website from search engines.Second… they mastered affiliate marketing.But, one thing is to have thousands of visitors...Show More Summary
Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a "very large fraction" of queries is now being interpreted by an AI system called RankBrain. Show More Summary
Visual marketing service Chute has created a suite of tools developed for the enterprise to help brands harness user-generated content for their social campaigns. Included in this offering is a rather robust media search engine, image recognition technology (dubbed “IRIS”), new analytic charts, and a way to schedule and distribute content on a brand’s social […]
You have probably been told at least once that social media exposure is now as important as email marketing and search engine presence. But, how can you update your blog, send newsletter and promos and manage all your social media […] Post...Show More Summary
12 Tips to Improve Your SEO Ranking written by Guest Post read more at Duct Tape Marketing You could do several things if you want to improve the search engine rankings of your website. Below are some of the more important Do’s and Don’ts that you should consider if you want to improve the rankings on your…