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This app fixes everything wrong with Twitter’s search engine

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last. Show More Summary

Covario: Mobile Search for Electronics, Retail in Growth Mode

Devices with smart search features and voice-assisted services are luring more dollars into mobile search engines, apps, and Web sites. That’s the bottom line according to Covario, one of the world’s top search marketing agencies. “Covario’s high-tech consumer electronics and retail clients spent nearly twice as much on mobile search ads in Q2 2014, as […]

Using Modern SEO to Build Brand Authority

18 hours agoInternet / SEO : SEOmoz Blog

Posted by kaiserthesage It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketingShow More Summary

How To Build Brand Awareness Through Internet Marketing

There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.

International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Eli Schwartz of SurveyMonkey to discuss the opportunities marketers are missing out on with international SEO. Show More Summary

Tips for Getting Your Small Business Site Noticed By Google

The term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. Show More Summary

Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Show More Summary

How Social Media Can Affect Your Search Engine Rankings

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Show More Summary

Why Content and Social Media Marketing are the New SEO

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently. It's s a myth to think...Show More Summary

Murder Your Darlings to Improve Your Search Engine Ranking

Imagine my surprise; A source of my pride was also a source of my pain. “Yes,” I would brag, “I have written almost 800 blog posts, and produced more than 100 podcast episodes.“ And if we listen to the the content marketing pundits that’s a good thing. “Content is king!” Not so fast, says Bill […]

There’s a “Right To Be Forgotten” Industry—and It’s Booming

The E.U.'s decision requiring search engines to remove some links from search results has spawned a nascent market

3 Reports Offer Insights on State of Paid Search in Q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2

Google Navigates A Euro-Regulation Minefield

Google is the most dominant search engine in the market. Given this lofty position, the company frequently comes under fire from regulators and consumer advocacy groups. Most recently, governments across Europe have been fencing Google...Show More Summary

Using competitors' brand name as a keyword can backfire, INFORMS study finds

Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). read more

Sean Si on Starting a SEO Company the Right Way [INTERVIEW] by @AkiLiboon

On June 21, Search Engine Journal’s Philippine team had the privilege of attending a one day marketing conference called SEO Summit 2014. I interviewed one of the hosts, Sean Si, about his company SEO Hacker and its humble beginnings. Show More Summary

Apparently Not Too Many People In Europe Care About Having Microsoft's Bing 'Forget' Them

2 weeks agoIndustries / Law : Techdirt

It's no secret that Google has a much larger market share than Microsoft's Bing search engine -- especially in Europe where Google has been much more successful than its competitors. However, Bing and other search engines are still subject...Show More Summary

Yahoo: Is There Life Beyond The Alibaba IPO?

By Options Calling: About a decade ago, Yahoo (YHOO) was a force to reckon with in the business of digital advertising, commanding sizeable market share in search engines. However, the company has been struggling to maintain a grip on the market with search engine giant Google (GOOG), (GOOGL) dictating the play in internet advertising. Show More Summary

Sohu Has A Hidden Gem

By Xin He: The search engine market is always so tempting. Whoever controls the "entrance" of the Internet controls the gate to making products popular in a short time. Tencent, as one of the dominant Chinese Internet companies, didn't have a search engine of its own before they injected money into Sogou.com, which is controlled by Sohu (SOHU). Show More Summary

How To Get Powerful Inbound Links (My Secret)

An inbound link is simply a link back to your website. I’m talking about powerful links, which can boost your search engine rankings. Since I launched my content marketing business, I’ve worked with clients who wanted instant results. They wanted […]

How to Use Twitter’s Advanced Search Engine for Networking & Marketing

Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website thatShow More Summary

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