SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may...Show More Summary
So, what happened in content marketing this month? The post This Month In #ContentMarketing: June 2015 by @dantosz appeared first on Search Engine Journal.
Real estate, car and employment search portal headed by former REA CEO Simon Baker emerges with a market capitalisation of $153.7 million.
For those doing search engine marketing, I’m curious — what are you paying for targeted traffic to your website? Please leave a rough ballpark dollar amount in the comments, along with the geographic area you do business in. If you’re willing to share the source of where you purchase that traffic from, that would be an added bonus. Show More Summary
You may have noticed the recent buzz over the latest contendor to “traditional” marketing, inbound marketing. Seemingly the love-child methodology of the most proven facets of content marketing, search engine optimization, social media...Show More Summary
As with so many other areas of the modern economy, marketing has been revolutionized in the past few years by the growth of data analytics. Marketing teams and chief marketing officers (CMOs) are using big data for search engine optimization (SEO), e-mail marketing, customer segmentation, loyalty and rewards programs, and [...]
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.
Search engine optimization is one way to increase your visibility and generate clicks and leads with search marketing. Truth be told, it’s the hard way. Long-term success requires producing stellar content your audience finds relevant and understanding how search engines work. Usually, it will also require great persistence. Pay-per-click, or PPC, is another option. Though […]
These companies don’t do your run-of-the-mill marketing. Check out which companies has superior content marketing. The post 12 Companies With Superior Content Marketing appeared first on Search Engine Journal.
Marketing a startup in today's Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly considering [...]
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Microsoft has announced that it's expanding search encryption with its search engine, Bing. That's probably good news for Web users but not so much for SEO experts.
If you’re a marketer, you should seriously consider implementing a retargeting campaign. The post 5 Retargeting Ad Platforms You Need To Explore Today by @lorenbaker appeared first on Search Engine Journal.
Google is the search giant. But are they taking over more than just the online search engine industry? Find out why you need to invest in content marketing. The post How Google is Taking Over the Entire World of Content Advertising by @JuliaEMcCoy appeared first on Search Engine Journal.
Yelp has emerged as a de-facto search engine for local businesses over the past few years. However, over the past few months, the stock has underperformed the market as it has failed to live up to the analysts’ expectations. While the recent return on Nasdaq and S&P has been 7% and 3%, respectively, Yelp has fallen over -21%. Show More Summary
Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. You can [...]
Baidu, the leader in the Chinese search engine market, has recently created a tool called "Blind Search" to help visually-impaired people access the internet. [ more › ]
Would you like to join the SEJ Team? Search Engine Journal needs a sharp, energetic, and fun Research and Editorial Assistant with a strong background in marketing. Although this is a work-from-home position, we strongly prefer someone based in the Philippines, as we already have several team members there. Show More Summary
Pinterest introduces Buyable Pins to the market, where Pinners can shop directly from the app. The post Pinterest Adds One-Click Shopping With “Buyable Pins” by @AllieGrayFree appeared first on Search Engine Journal.
Marketers and business owners everywhere have been clamoring to get the most visibility on Google since the search engine rose to popularity back in the early 2000s. Search engine optimization (SEO) once was a simple matter of stuffing...Show More Summary