Good morning! Here is what you need to know before your first meeting of the day. 1. Europe begins discussing whether it should try and break up Google. The search engine has a 90% dominance of the market here. The EU parliament debate begins at 7pm tonight. Show More Summary
Airfarewatchdog.com, the source for hot airfare deals, has expanded into the hotel market.
Why Search Engine Marketing (SEM)? Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Show More Summary
Yahoo is replacing Google as the default search engine for Mozilla's Firefox browser, the companies announced late Wednesday. With 10% of the market, it is the Internet's third most popular search engine, behind Google's Chrome and Microsoft's...Show More Summary
YouTube is one of the best ways to reach a target audience. It’s a video search engine based on keywords from users who want to find specific videos. Simply uploading a lot of video does not guarantee success, but the following tips on viral video marketing strategies can help build your following.
I have learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.
Day one at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was a full day: ten sessions plus a morning keynote by Marty Weintraub, Founder of AimClear. Tracks included SEO, PPC, Social Media, and Local SEO. Show More Summary
Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER...Show More Summary
When my client asked me to explain the essentials of SEO in 15 minutes, I gulped and wondered, "Can it be done?" I gave it a try, so here you have a brief, but information-packed overview of search engine marketing.
Content marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear.......all you have to do is post high quality, relevant content. Honestly, it’s a little more complicated than that but when you boil […]
Building authority continues to be critical in search engine results, regardless of the fall of Google's semantic authorship markup. Optimizing your meta data, headlines and being on top of trending keywords helps your news content rank. Show More Summary
I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say [...]
Here in the States we have popular search engine by the name of Google. In China, the dominant search engine is Baidu. While Google shouldn’t be concerned about Baidu taking any of its share in the search engine market Stateside, people from all over the world can’t stop talking about the popular Chinese search engine. Show More Summary
In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to customer service online, it’s not [...]
Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.
Content marketing is widely recognized as an important method for boosting search engine ranking and driving traffic. Forbes reports that content marketing is the most important element in any inbound marketing strategy. Without itsShow More Summary
As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, the objective is to generate more qualified [...]Show More Summary
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Shaun Siler of Searchmetrics to discuss what in on clients’ minds right now, and how he would address their main concerns. Show More Summary
Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving Search Engine Watch, where he was associate editor, in August 2014, he joined Linkdex to launch Momentology, which is described as, “[a] leading...Show More Summary
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few months. Show More Summary