In this blog series, we shed some light on our marketing approach at TNW through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. We all want a fast experience on the web to make sure users can easily access all the pages on a site. Show More Summary
We just escorted a client though a double audit of their search engine optimization on their broker website. We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. Show More Summary
Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well. Show More Summary
By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. Show More Summary
So long as people are using search engines, SEO will remain an important factor in digital marketing.
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019. The post Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern appeared first on Search Engine Journal.
The road to ranking recovery isn't always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past updates before giving actionable advice on how to recover from Google's mobile interstitials penalty now. Show More Summary
Posted by randfish One of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland,...Show More Summary
SEJ Annual Report: State of Digital Marketing 2017 Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Show More Summary
Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...
The results are finally in! Here are some key findings from Search Engine Journal's Annual Report on the 2017 State of Digital Marketing. Let's take a closer look at how the digital marketing industry is changing — and how it remains the same. Show More Summary
Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what...Show More Summary
Google has come a long way since its humble beginnings as a web 1.0 search engine. Not only has Google dominated the internet search market and its name become a verb, but Google also has a vast array of other products, services, and projects worth using. Show More Summary
Here’s a quick definition I pulled off Google search… “Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.” Digital marketing is changing because the marketing systems that use to work […]
As you work on your website's search engine optimization this year, keep in mind the growing importance of mobile-first SEO and accelerated mobile pages (AMPs).
SEO can be confusing and challenging for a lot of artists seeking to market their music via search engines, but it is a powerful and useful tool as well. In this eBook, we offer a comprehensive guide to search engine optimization for musicians who may be unfamiliar with concept. _____________________________...
Video marketing is one of the smartest ways to market your business. The post How Video Marketing Can Transform Your Funnel by @Ryan1SEO appeared first on Search Engine Journal.
Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. The post 5 Tips to Navigating the Constantly-Moving Mobile Market by @denharsh appeared first on Search Engine Journal.
Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the marketers’ lives, becoming common practice in no time. Show More Summary
Revival marketing is a new term entering the marketing space. There are more and more ways to bring your content back to life. Learn a few here. The post The Art of Revival Marketing by @ProvenData appeared first on Search Engine Journal.