This is a guest contribution from Nick Rojas. The world of web promotion and search engine optimization has never been a consistent one. Constantly changing Google results algorithms compete with tricky marketers in what is essentially an arms race, with each side trying to gain a lasting advantage against the other. However, though the tools [...]Show More Summary
Today’s post will outline why you should start with email marketing and how to make sure you’re getting the biggest impact from your emails. The post The Basics of Email Marketing by @tdevalk appeared first on Search Engine Journal.
While Google remains the dominant search engine, its grasp on the mobile market is slipping in the face of increased competition from “native” applications designed for pocket-size devices.
Those that read tech and marketing blogs may already know: Google is releasing a major update to their algorithms that will heavily favor sites that are optimized for mobile. Search Engine Land has some responses to FAQ’s. The algorithm...Show More Summary
If you know what to look for, there are a few tell-tale signs that your web marketing team may not be up to par. The post Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For by @stoneyd appeared first on Search Engine Journal.
Search engine optimization (SEO) is something many marketers, web designers and data miners consider an “American thing”—or at least an English thing. However, SEO bridges language differences, cultural variances and seeps into every aspect of websites (or at least it should!) and website rankings. As a quick reminder, SEO is [...]
Would it surprise you to find out that Microsoft’s Bing happens to be the second ranked search engine in the world at the moment, where it comes with 20% market share, although it is clearly behind the behemoth and current king of the hill, Google. Show More Summary
?The European Union’s competition commissioner, Margrethe Vestager, today formally sent a Statement of Obj?ections to Google based on the search giant’s alleged abuse of antitrust rules that has afforded it dominance in the market. This, according to the European Commission (EC), has been detrimental to both consumers and online competitors. Show More Summary
Highlights of this episode: How Cory went from a career in search engine marketing and social media to starting a business for artists How Cory balances being an actor with running his business Read more on Episode 25: Art, Abundance,...Show More Summary
Register now to join us for the next SEJ ThinkTank Webinar on April 22, 2015. The post #SEJThinkTank Webinar on April 22nd: Link Building & Content Marketing With Loren Baker by @dantosz appeared first on Search Engine Journal.
Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note. But how exactly can you achieve search success and should SEO or PPC take precedence?
Nexstar Broadcasting says its digital ad agency Tactive Digital has set up shop in 18 markets. Tactive Digital provides mobile marketing, video targeting, reputation management, social media management, search engine optimization, web...Show More Summary
The Evolution of Keyword Research Tools [Infographic] - Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over [...]
With Yahoo, Bing, and Google dominating the search engine marketplace for the past five year and not too many competitors, techies and consumers are starting to wonder what's next for the search engine market. Transparency over how these companies are tracking consumer habits and how they work with the government [...]
This month's #ContentMarketing roundup includes several articles to help grow your content marketing efforts in the coming months. The post This Month in #ContentMarketing: March 2015 by @dantosz appeared first on Search Engine Jour...
This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients. The post How to Leverage Email Marketing for Your Online Shop by @tdevalk appeared first on Search Engine Journal.
Traditional institutions that have solid reputations are finally beginning to add courses involving digital marketing. The post 15 Colleges That Offer Digital Marketing Classes by @albertcostill appeared first on Search Engine Journ...
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more
As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place. On the most basic level, we all “know” how SEO works,...Show More Summary
Many real estate agents recognize that Facebook and search engines are potent marketing tools, but a recent Inman survey suggests they are still underinvesting in advertising on these platforms. Search engine and Facebook ads provide the best return on investment among online lead sources...