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How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue

Here are some tips on how SEOs and digital marketers can avoid burnout and survive long term in the industry. The post How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue appeared first on Search Engine Jour...

How Discovery Differs From Search – and Offers Opportunities for Brands

Summary: While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

Marketing Optimization that Boosts the Marketing Lifecycle

Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing optimization” as a way to successfully navigate the Marketing Lifecycle. Show More Summary

5 Best Digital Marketing Courses to Take Your Career to the Next Level

Check out five of the best digital marketing courses that will help take your career to the next level. The post 5 Best Digital Marketing Courses to Take Your Career to the Next Level appeared first on Search Engine Journal.

How to Use Social Media to Increase Brand Loyalty by @jess12davis

These six things will make your social media marketing more effective and build an active, engaged, and loyal following. The post How to Use Social Media to Increase Brand Loyalty by @jess12davis appeared first on Search Engine Jour...

How Important Is Onsite Content for SEO?

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual...Show More Summary

5 Crucial Steps of Any Brand Development Process Worth A Damn

  Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all work together like a finely tuned…more

21 Awesome Time-Saving Tips for Content Marketers by @ADiSilvestro

These 21 simple changes to your work habits will save you more time and make you more productive. The post 21 Awesome Time-Saving Tips for Content Marketers by @ADiSilvestro appeared first on Search Engine Journal.

My Recent Depressing Realization about All This Crappy ‘Content Marketing

6 days agoMedia / New Media : Screenwerk

One of the things I do every day is blog. I haven’t been blogging here as much because I have too much work these days. I’m blogging on LSA Insider, Search Engine Land and its sister sites Marketing Land and MarTech Today. As a person who has been writing or editing in some capacity for more […]

Yandex open-sources CatBoost, a machine learning library that can be trained with minimal data

Russia’s search engine market leader Yandex Europe AG has just open-sourced a new machine learning library called CatBoost. The company is the latest in a long line of tech giants to offer a machine learning framework, following in the footsteps of Google Inc., Facebook Inc., Microsoft Corp. Show More Summary

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. Show More Summary

What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya

Where is Google pushing your paid search ad spend and why? Get more details here. The post What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya appeared first on Search Engine Journal.

3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein

Use these three pre-suasion tips to get more conversions from your content and prompt your audience to take action. The post 3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein appeared first on Search Engine Journal.

Influencer Marketing Strategies for Success [PODCAST] by @brentcsutoras

Joe Sinkwitz joins Search Engine Nerds to talk about share strategies that will help you succeed in influencer marketing. The post Influencer Marketing Strategies for Success [PODCAST] by @brentcsutoras appeared first on Search Engine Journal.

The Smart Marketer’s Guide to Social Media Aggregation by @cynthialive

How to efficiently collect, modify, and repost the most amazing content on the web and keep your audience engaged. The post The Smart Marketer’s Guide to Social Media Aggregation by @cynthialive appeared first on Search Engine Journ...

11 SEO Habits You Need to Break Right Now

Marketers know that there is a lot of competition for eyeballs, so search engine optimization is crucial for improving a company’s visibility. Web designers used to be able to stuff numerous unrelated keywords into the text in order to drive up their page position in search engines. Show More Summary

European Commission Fines Google 2.42 Billion Euro For Promoting Google Shopping In Search

The European Commission fined Google 2.42 billion euro ($2.73 billion) because it abused its search market position to rank its product comparison services higher and demote competitors' websites in the search engine.

European Commission Fines Google €2.42 Billion for Abuse of Web Search Monopoly

The European Commission: The European Commission has fined Google €2.42 billion for breaching EU antitrust rules. Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its...Show More Summary

Google Hit With $2.7 Billion Fine By European Antitrust Monitor

4 weeks agoNews : The Two-Way

The European Commission says Google "abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors."

SEO Basics 101: How to Quickly Optimize Your Website for Search Engines

Fail to optimize your website for search engines, and thereby fail to get new leads, customers and traffic to your site. That’s how it goes in today’s modern world of SEO and digital marketing on the web. Are you ready to master SEOShow More Summary

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