When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
Content is king in today's online marketing world with new search engine algorithms that promote websites with well-written, quality content over others.
I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say [...]
The objective is to teach webmasters about the Google search engine works and what you can do to make your site more visible in search results.
The latest search engine marketing and optimization news from around the Web.
According to a recent post from mobileStorm’s Digital Marketing Blog, citing data from BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. Show More Summary
Microsoft's Bing has just revealed its insights for 2014. Although it falls behind Google by a landslide — holding a paltry 19% of the search engine market share compared to Big G's 67%, according to recent comScore data — Bing is the second largest search engine in the U.S. Show More Summary
Online search giant Google is slowly losing market share: Just last week, Yahoo and Mozilla joined forces in a new partnership that places Yahoo’s search engine as the default in the Firefox browser instead of the usual Google search engine. This is just one of the most recent moves in the tech world: The fight [...]
It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Show More Summary
Good morning! Here is what you need to know before your first meeting of the day. 1. Europe begins discussing whether it should try and break up Google. The search engine has a 90% dominance of the market here. The EU parliament debate begins at 7pm tonight. Show More Summary
Airfarewatchdog.com, the source for hot airfare deals, has expanded into the hotel market.
Why Search Engine Marketing (SEM)? Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Show More Summary
Yahoo is replacing Google as the default search engine for Mozilla's Firefox browser, the companies announced late Wednesday. With 10% of the market, it is the Internet's third most popular search engine, behind Google's Chrome and Microsoft's...Show More Summary
YouTube is one of the best ways to reach a target audience. It’s a video search engine based on keywords from users who want to find specific videos. Simply uploading a lot of video does not guarantee success, but the following tips on viral video marketing strategies can help build your following.
I have learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.
Day one at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was a full day: ten sessions plus a morning keynote by Marty Weintraub, Founder of AimClear. Tracks included SEO, PPC, Social Media, and Local SEO. Show More Summary
Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER...Show More Summary
When my client asked me to explain the essentials of SEO in 15 minutes, I gulped and wondered, "Can it be done?" I gave it a try, so here you have a brief, but information-packed overview of search engine marketing.
Content marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear.......all you have to do is post high quality, relevant content. Honestly, it’s a little more complicated than that but when you boil […]
Building authority continues to be critical in search engine results, regardless of the fall of Google's semantic authorship markup. Optimizing your meta data, headlines and being on top of trending keywords helps your news content rank. Show More Summary