Amazon’s dominance in the record-setting $300bn American e-commerce market continues to rapidly grow over its competitors, top search engines like Google and online retailers, according to a new study commissioned by personalised discovery platform company BloomReach.
Pubcon 2015 is upon us on October 5-8, and this social media and online marketing conference is one you won’t want to miss. Pubcon is an international meeting of the best and brightest minds in search engine optimization, digital advertising, and social media strategy. Show More Summary
On Wednesday, October 14th, join the SEJ Marketing Think Tank for our next webinar titled “Webinar 101: Using Webinars to Share, Educate, and Build Your Brand” presented by Danielle Antosz, Senior Editor of Search Engine Journal. This...Show More Summary
SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings. Show More Summary
Inspired by Rachel Sprung's recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign. The post 6 #Marketing Metrics That Need to Die by @LarryKim appeared first on Search Engine Journal.
SEJ announces its scheduled interviews with industry experts at Pubcon Las Vegas. The post Live Pubcon Interviews with Your Favorite Marketers: Schedule Announced by @megcabrera appeared first on Search Engine Journal.
Here is a quick infographic on how Inbound Marketing is different from traditional Outbound Marketing. In a nutshell, Inbound Marketing is earning people’s attention through organic search engine, social and other media by positioning yourself as a subject matter expertise. … The post Inbound Marketing vs Outbound Marketing [Infographic] appeared first on - Snyxius.
When I list "SEO" as one of my offered services as a digital media consultant, most people get tripped up. SEO is a buzzword that often throw around amongst those in the marketing and new media crowd, but have you ever wondered whatShow More Summary
As an owner of a digital marketing agency, we talk with hundreds of small businesses every month that are looking to improve their search engine rankings. And one of the most common issues we encounter is a history of sub-par and even damaging SEO work having been done to their [...]
In this series of articles, I’d love to shed some light on how The Next Web approaches marketing through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This time around, we’re focusing...Show More Summary
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand. The post 7 Ways to Humanize Your Brand by @ChappyMargot appeared first on Search Engine Journal.
Google is set to initiate its first ever lawsuit against a search marketing firm. The post Google to Sue Search Marketing Firm Over Deceptive Robocalls by @mattsouthern appeared first on Search Engine Journal.
Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like search engine marketing, media coverage, content marketing and more. Show More Summary
Russia isn’t exactly known as the beacon of fairness. So when Russia’s anti-monopoly agency found Google was guilty of abusing its market position after a complaint by Russian search engine Yandex, I couldn’t help but cringe. Google was found guilty of competing with Yandex by pre-installing Google apps on Android devices. And why shouldn’t it? [...]
Optimizing our organic search and refining our SEO craft is something we're always practicing as digital marketers and small business owners. Because we're all at the mercy of Google and the other search engines out there, very rarely...Show More Summary
Want to improve your Pinterest marketing strategy? Here are some perspective that you can learn from my mistakes. The post The 4 Biggest Pinterest Marketing Mistakes by @kevanlee appeared first on Search Engine Journal.
Day two of Content Marketing World started off a little bit later in the morning, which was much appreciated after a long (but awesome!) day yesterday. The post #CMWorld 2015 Recap: Day 2 by @dantosz appeared first on Search Engine Journal.
I would consider myself an excellent Googler. As a consumer and a digital marketer, I have believed that you can find almost anything with a few quick keystrokes into the search engine. However, recently I found myself querying “healthy smoothie recipes”. Millions of results, but the first page of results were mostly mass produced round [...]Show More Summary
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. Read the full article at MarketingProfs