In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A couple of weeks ago I was at MeasureCamp London and shared how we’re dealing with custom data The Next Web’s Google Analytics setup. Show More Summary
In this episode of Marketing Nerds Brent Csutoras, was joined by Heidi Young, the principle engineering lead at Oslo, to discuss the future of conversational search and how AI could help create a true virtual assistant. The post New #MarketingNerds: The Future of Conversational Search w/Heidi Young appeared first on Search Engine Journal.
We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. Show More Summary
If there is one thing search engines love more than anything, it is fresh content — and algorithms continue to get better at finding and ranking it by the minute. But what content marketer has enough time to dedicate to feeding the content...Show More Summary
Search engine optimization (SEO) has existed for almost as long as search engines themselves. From the mid 90s on, marketers and webmasters alike began writing their websites in such a way as to maximize the amount of inbound web traffic they received. Relevancy and keyword density took precedence over more standard features of advertising copy. Since then, SEO…more
Marketing your company to your local customers is vital to your success.
This post was written by Wes Walls and originally appeared on the Bandzoogle Blog. When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often. And why not? It’s free, it’s known as...Show More Summary
Every smart marketer on the planet gets just how important data is in marketing. But do you know how to analyze your marketing data? The post 3 Steps to Simpler Marketing Analytics by @littlemisslord appeared first on Search Engine Journal.
Google is boosting its patents search service this week with the news that it’s adding 11 more national patent offices to the mix. First launched in 2006, Google Patents initially only worked with searches with the United States Patent and Trademark Office (USPTO), but it was expanded to cover the European Patent Office (EPO) in […]
Serpstat provides an all-in-one SEO platform that offers a complete solution for all your SEO needs. The post Serpstat: A Multi Tool for SEO Specialists and Marketers by @sejournal appeared first on Search Engine Journal.
In this Marketing Nerds episode, François Goube talks about the importance of data in SEO, how you can use it to prove ROI, and more. The post François Goube Shares Why Data is so Important in SEO appeared first on Search Engine Journal.
The self-discovery process inherent in creating a branding and marketing strategy can help you to streamline your professional services and goals. The post How to Brand Yourself Consistently appeared first on Search Engine Journal.
In the 100th episode of Marketing Nerds, Jenise Henrikson shares the humble beginnings and journal of making Search Engine Journal grow as a publication. The post SEJ’s Growth Since 2013 with Jenise Henrikson #MarketingNerds appeared first on Search Engine Journal.
People are searching on YouTube every day for answers, which presents a great opportunity for savvy social media marketers.
Twitter is like a digital campfire. If you're not sure how to go about Twitter marketing, here are some tips for you. The post Social 101: 6 Tips for Successful Twitter Marketing by @megcabrera appeared first on Search Engine Journa...
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
When you type in a Google search for a name brand, famous figure, or historical event, you’ll almost always see a familiar name at the top of the search results: Wikipedia. In fact, it’s hard to spend much time in any search engine without encountering a Wikipedia page. Show More Summary
Learn email marketing tips and techniques from London’s foremost digital marketing mavens. The post London’s Top Marketing Managers Weigh-in on Creating Email Campaigns by @sejournal appeared first on Search Engine Journal.
Len Marikdan of Groove clears up six email marketing myths that have been repeated so often that they’ve somehow become “facts.” The post The 6 Biggest Email Marketing Myths, Debunked by @LenMarkidan appeared first on Search Engine Journal.
With over a billion active sites on the internet today and only ten sites ranking on the first page of Google, how are you ever supposed to compete? The secret is SEO. However, knowing the concept of SEO is simply not enough. Site owners...Show More Summary