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How Search Engines Use Machine Learning: 9 Things We Know for Sure by @_kevinrowe

Here are nine ways search engines use machine learning and how it relates to SEO and digital marketing. The post How Search Engines Use Machine Learning: 9 Things We Know for Sure by @_kevinrowe appeared first on Search Engine Journ...

Ephemeral Content: Everything Marketers Need to Know by @malleeblue

Here's how you can create compelling ephemeral content for your brand. The post Ephemeral Content: Everything Marketers Need to Know by @malleeblue appeared first on Search Engine Journal.

These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing. Show More Summary

The effectiveness of branded search ads

Measuring the returns to search engine marketing accurately is difficult, but one study suggested that if eBay were to suspend its branded search ads, the volume of traffic to the site would remain virtually unchanged. Based on a field...Show More Summary

How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips by @lauraroth

These eight tips will help increase the odds that your pitch to speak at a marketing conference gets accepted. The post How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips by @lauraroth appeared first on Search Engine Journal.

How Much Progress Should You See After a Year of SEO?

by Jayson DeMers Search engine optimization (SEO) is known for being one of the most cost-efficient online marketing strategies available, but with one important caveat: it must be treated as a long-term marketing campaign. Most SEOShow More Summary

5 Dumb SEO Mistakes That Smart People Make by @jeremyknauff

Even smart marketers are prone to making dumb SEO mistakes. Here are five you should avoid immediately. The post 5 Dumb SEO Mistakes That Smart People Make by @jeremyknauff appeared first on Search Engine Journal.

How 10 Types of Functional Content Fit into a SaaS Lead Funnel by @DholakiyaPratik

Find out how various types of content fit into a functional content marketing strategy for an SaaS business. The post How 10 Types of Functional Content Fit into a SaaS Lead Funnel by @DholakiyaPratik appeared first on Search Engine Journal.

US IPO for Baidu video unit as Q4 net income flattens

Chinese search engine giant Baidu will spin off its Netflix-like video arm iQiyi and list it in the US market, the company said in a statement that revealed its net profit grew only one percent during the fourth quarter.

SEO for Dummies: Search Engine Marketing and Why You Need It

by Robert Clough We've created an SEO for dummies guide to help you understand the importance of search engine marketing. Here we will break down how it can help your business. If you're a small business owner, chances are you wear a lot of hats. Show More Summary

6 Outdated Social Media Tactics That Need to Die by @marktraphagen

Stop wasting time on these six social media marketing strategies and tactics that don't actually produce results. The post 6 Outdated Social Media Tactics That Need to Die by @marktraphagen appeared first on Search Engine Journal.

This SEO tool keeps your site one step ahead of the competition

last weekHumor / odd : Boing Boing

Search Engine Optimization, or SEO, has flourished into a hot topic amongst marketers and web developers aiming to promote their brands on the web. And, as more companies take their content online, competition to be on that first page of a Google search  is growing. Show More Summary

Bing once again claims that they are bigger than you think

Microsoft’s Bing Search Engine has been growing at an accelerating rate over the last few years, managing 15% YoY growth in the last quarter.  Comscore has however stopped providing monthly updates on the market share of the various search engines, so it is difficult to say exactly how well it is doing. Show More Summary

5 common Google AdWords mistakes that are costing you business

Google AdWords changed the advertising world forever. Back in 2000, Google launched AdWords, an advertising platform that allows businesses to get their marketing message seen on the world’s largest search engine.  ...

Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY]

Tim Soulo of Ahrefs talks about keyword research that's geared toward SEO and content marketing. The post Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY] appeared first on Search Engine Journal.

Screenwerk Is Taking a Time Out

3 weeks agoMedia / New Media : Screenwerk

I currently blog on Search Engine Land, Marketing Land and MarTech Today (all Third Door Media sites) as well as the LSA blog. On most days I’m writing several articles on topics ranging from privacy and antitrust, to local SEO, location data uses, voice search and consumer behavior. It’s a lot to keep up with. […]

How to Optimize a PPC Campaign for Real Estate by @jonleeclark

Learn some PPC strategies and tips along with challenges and nuances for marketing in the real estate vertical. The post How to Optimize a PPC Campaign for Real Estate by @jonleeclark appeared first on Search Engine Journal.

Create Great Content from the Start by Following These 3 Steps by @osbennn

Here’s a complete checklist of content planning tasks that every content marketer needs to do on a regular basis The post Create Great Content from the Start by Following These 3 Steps by @osbennn appeared first on Search Engine Journal.

8 Data-Driven Tips for Achieving E-Commerce Success by @ashleymadhatter

Here are eight actionable marketing tips to boost your e-commerce business growth. The post 8 Data-Driven Tips for Achieving E-Commerce Success by @ashleymadhatter appeared first on Search Engine Journal.

6 Ways to Master the Art of Visual Content Marketing by @overthetopseo

Here are six practical, inexpensive, and scalable methods of enhancing your visual content marketing. The post 6 Ways to Master the Art of Visual Content Marketing by @overthetopseo appeared first on Search Engine Journal.

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