Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in English; they are unique and written especially for Spanish-speaking audiences. Show More Summary
Whatâ€™s SEO and what does it do? Do I need it? Whatâ€™s PPC? Those are some of the most common questions Iâ€™m asked when I begin working with clients small and large. Letâ€™s start by defining them: SEO means Search Engine Optimization...Show More Summary
Here’s how it went down last Friday at Elite SEM, the search engine marketing and optimization firm voted the Best Place to Work in 2013 by Crain’s New York. CEO Ben Kirshner and the rest of the Philadelphia office staff hopped a train to New York for the company’s annual Northeast Region holiday party. Show More Summary
The fight between pay per click marketing and search engine optimization has been raging for years. Listen to one side, and you'll hear that marketers need to focus their resources on search engine optimization (SEO). Others argue that pay per click (PPC) provides bigger revenue – after all, 50% of people who click through from [...]Show More Summary
The World Wide Web used to be a happy place for majority of search engine optimizers and web marketers – until February 2011. Webmasters and optimizers were aware that quality work would get their websites to the top, but they didn’t have to put the effort to implement that theory into action. Show More Summary
Uberflip’s latest infographic offers a recap of the top marketing trends of 2013. Content marketing, multiplatform audiences, changes in search engine marketing and the rise of native advertising are just some of the topics covered in this retrospective. read more
Do you have a passion for Social Media, Search Marketing, and everything in-between? Have a handful of hours a day you can dedicate to engaging with your peers, growing relationships, and sharing amazing online related content and information?...Show More Summary
Toby Dayton is the CEO of LinkUp, an online job search engine that only indexes listings posted directly on company websites. LinkUp data are being used by major investment banks on Wall Street to forecast job growth. The rationale is...Show More Summary
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term.
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Textbroker CEO Phillip Thune about his company’s content marketing services, as well as some international content marketing strategies. Show More Summary
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community. ...Show More Summary
I recently had the pleasure of attending Pubcon 2013 in Las Vegas, where my brain was jam packed with a plethora of awesome internet marketing information – a lot of it directly relating my role in managing search engine marketing campaigns. Show More Summary
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day. Show More Summary
Delegating and outsourcing stuff is really an interesting topic these days. What if you could outsource SEO Tasks? SEO is an important marketing term. It refers to Search Engine Optimization. Search Engine is the biggest source of traffic. Show More Summary
And 70% of marketers have used Facebook to gain new customers. The Infographic below from Search Engine Journal, which was designed by Pixel Road Designs, shows a bunch of new data on the Growth of Social Media that I found to be really...Show More Summary
It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo's expense.
Signs of continued momentum in the U.K. tech startup scene today. Figures put out by Silicon Milkroundabout, which runs startup jobs fairs, and job ad search engine Adzuna, suggest there's been a significant uptick in the number of tech startups recruiting. Show More Summary
This is a series that takes a look back at every year that Search Engine Journal has been documenting the world of search marketing. Search Engine Journal has been writing about the search marketing game for the past 10 years. To commemorate...Show More Summary
Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]Show More Summary