“Seek, and you will find” may be an old passage from the bible, but it could also be a modern-day marketing mantra to promote search engines. After all, it’s almost harder not to find information online these days than it is to sit in ignorance. Though Google Search now often serves as much as a destination in its […]
Find out how you can compete – and win – against big brand advertisers in search engine marketing. The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven appeared first on Search Engine Journal.
The current price of Bitcoin has a 91% correlation with the volume of Google search requests for Bitcoin-related terms, according to a study by SEMrush, a search engine marketing agency. The study used a database of 120 million US keyword searches linked to the cryptocurrency. Show More Summary
Visual search is fast becoming a staple for shopping apps. Learn what this means for SEO and how to adapt. The post Visual Search: Looking Beyond Image SEO Marketing by @jesstiles appeared first on Search Engine Journal.
Learn 16 actionable things you can do today to train your creativity and improve your marketing skills. The post How to Train Your Creativity & Improve Your Marketing by @seo_travel appeared first on Search Engine Journal.
Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. Show More Summary
When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to [...]Show More Summary
Microsoft claims Bing, its search engine for people who have just unboxed a new computer and are trying to find out where to download Chrome, is bigger than you think. More »
Well, that’s embarrassing! Leading cloud service provider Microsoft has just seen its leading search engine, with 30% market share in USA and around 10% in Europe, go down for more than an hour. In fact, if you visit status.bing.com...Show More Summary
What if search marketers could integrate sitelinks or paid-search advertisements from the search engine that lead to a more human-like dialog with machines?
Here's how you can leverage Snapchat Spectacles to produce quality social media content and boost your engagement. The post 6 Things Marketers Need to Know About Snapchat Spectacles by @searchmastergen appeared first on Search Engine Journal.
As search engines have developed to become more intelligent, the way artists formulate their content strategy online must also adapt and allow them to take advantage of modern day search engine optimization, in particular through topic clusters. _________________________ Guest post by Bobby Owsinski of Music 3.0 Through the years Google...
These 10 apps will help create space, productivity, creativity, and balance in 10 minutes a day. The post 10 Apps That Will Help You Achieve Digital Marketing Wellness by @lisabuyer appeared first on Search Engine Journal.
Learn how to combine content marketing and social selling as an unstoppable force to skyrocket your company's growth. The post How to Use Content & Social Selling to Make More Sales by @TheBillWidmer appeared first on Search Engine Journal.
Here are some tips on how SEOs and digital marketers can avoid burnout and survive long term in the industry. The post How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue appeared first on Search Engine Jour...
Summary: While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.
Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing optimization” as a way to successfully navigate the Marketing Lifecycle. Show More Summary
Check out five of the best digital marketing courses that will help take your career to the next level. The post 5 Best Digital Marketing Courses to Take Your Career to the Next Level appeared first on Search Engine Journal.
These six things will make your social media marketing more effective and build an active, engaged, and loyal following. The post How to Use Social Media to Increase Brand Loyalty by @jess12davis appeared first on Search Engine Jour...
Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual...Show More Summary