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What Is the Main Difference Between SEO and SEM?

Did you know that social media marketing is a component of search engine marketing? If you have ever been confused, learn the main differences between SEO and SEM.

Blur lets you search privately on Google

Google Search is without doubt the most popular search engine globally. It is the major search engine, often with 75% or more market share, in most countries. There are only a few countries, China or Russia for example, where Google Search is not the dominant search engine. Show More Summary

5 Keys to Facebook Ad Success for E-commerce Companies

E-commerce marketers have a tough job. No doubt about it, your work is highly competitive, fraught with constant concerns over SEO and search engine rankings, not to mention dealing with a continuous stream of competitors all nipping at your heels. Luckily, there is some light beginning to emerge for e-commerce marketers. Show More Summary

How to Cope Up with the Changes in SEO

To say that search engine optimization has gone through changes is an understatement. What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience. Below is an infographic from QuickSprout detailing the evolution of SEO over the years. Show More Summary

New tools let brokers, team leaders manage networks of multiple websites

BoomTown, a real estate marketing firm that bakes real estate search websites, search engine marketing and a customer relationship management system into one offering, has released new tools that allow brokers and team leaders to network multiple websites and better manage teams and...

Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

If you're a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why? SEO not only tops the charts for generating leads and creating new business, but it's also one of today's most sought-after skills and talents. Show More Summary

Yahoo Gains 1.6% Search Market Share From Google, According To Latest comScore Data by @mattsouthern

Yahoo’s desktop search market share has been steadily growing in the months following the company’s deal with Firefox, which saw Yahoo become the browser’s new default search engine. The latest data from comScore shows that this trend continued in the month of December — Yahoo has gained 1.6% search market share while Google’s share fell by 1.6%. Show More Summary

New on #MarketingNerds: Jayson DeMers on What Makes a Great Title by @wonderwall7

Jayson Demers, Founder of Audience Bloom, is our featured guest on Marketing Nerds this week. Jayson is a well-writer for Search Engine Journal, Forbes, Entrepreneur, Inc., and many other outlets.  Jayson regularly tweaks his content based on what he’s found gets the most exposure, and he’s sharing some of his insight with us today. Show More Summary

As Its Search Share Declines, An Analyst Says 'Google Has Lost Some Of Its Mojo'

Google's dominance of search is slipping. The technology giant recently saw the largest drop in its share of the search market since 2009, thanks to a Mozilla-Yahoo deal that saw Google replaced as the default search engine for the Firefox browser. Show More Summary

How Blogging Has Changed Since I Started in 2006

Some people might tell you that blogging is dead. Other people might tell you that you may as well forget about email marketing. And while the value of Google PageRank is questionable in the modern age, search engine optimization just […]

Google sees biggest search traffic drop since 2009 as Yahoo gains ground

Google's grip on the Internet search market loosened in December, as the search engine saw its largest drop since 2009 That loss was Yahoo's gain, as the Marissa Mayer-helmed company added almost 2% from November to December to bring...Show More Summary

Yahoo's share of search market rises; Google down but still dominant

3 weeks agoSports / Baseball : Dodgers Now

Yahoo Inc.'s share of the search market in the United States climbed above 10% last month as the search engine became the default option on the latest version of the Firefox browser.

Google Inc (GOOGL) Slipping & Yahoo! Inc. (YHOO) Gaining In Search Market In December

Google Inc (NASDAQ:GOOGL) has led the market for search engine in United States for some time. But it has started losing some of its shares in the last month. Guess who has gained some of the Google Inc (NASDAQ:GOOGL)’s share in share engine, It’s Yahoo! Inc. (NASDAQ:YHOO). Bloomberg’s Betty Liu, Alex Sherman and Scarlet Fu […]

Mozilla just showed Apple how to hurt Google where it matters most

For what seems like an eternity, Google has had an iron grip on the search market. However, a recent deal between Mozilla and Yahoo to make Yahoo the default search engine of Firefox seems to have loosened Google’s grip just a little bit. Show More Summary

Google Search Share Drops After Firefox Switch

Market researcher Statcounter says Google's share of U.S. search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after the maker of the Firefox browser made Yahoo the default search engine.

Yahoo Achieves Its Highest Search Share Since 2009

While Yahoo's share of the U.S. search market was its highest in years, the opposite was true for Google. The change can be attributed to the Yahoo becoming Mozilla's default search engine.

8 Tips to Rank YouTube Videos in Search Engines

With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize. The problem is, most videos on YouTube go unseen due to improper optimization. This article provides hacks on how to get more views on your YouTube videos by ranking them in Google and YouTube search engines.

New Bing Policy Disallows Phone Numbers in Plain Text

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions.

14 Ways to Amp Up Your Content Marketing Strategy for 2015

As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat. The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal.

What Are The SEO Lessons Learned for 2014?

Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a number of changes to SEO that, while not earth-shaking, did […]

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