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China Search Engine Market Share - August 2014

By China Stock Research: Data from CNZZ showed that Baidu (NASDAQ:BIDU) continued to lose ground to competitors Qihoo 360 Technology (NYSE:QIHU) and Sogou (a joint effort between Tencent and Sohu (SOHU)). The fact that Qihoo is gaining...Show More Summary

Save $100 on SMX East in New York

Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100. Show More Summary

7 Things Any Marketer Should Know About Links

2 weeks agoInternet / SEO : SEO Scoop

Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic from search engines to their website. It's especially useful to have a basic understanding before outsourcing link building. Link building is a tactic to increase the number of external links pointing to [...]Show More Summary

Zenon Evans on Searching the Internet for Contraband

2 weeks agoNews : Reason

For black market goods, many people turn to hard-to-access corners of the Internet, which generally haven't been conducive to browsing. In April, notes Zenon Evans, an anonymous individual launched a search engine called Grams that caters to contraband needs. View this article.

What's Up With That Trivago Guy?

One of the most unexpected marketing success stories has been the ascendance of Trivago, a Düsseldorf-based travel search engine Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Show More Summary

Baidu: A Rising Force In The Chinese Market

By Stock Dmitry: The Chinese Internet search engine Baidu, Inc. (NASDAQ:BIDU) has certainly proven itself to be one of the top performers of the worldwide Internet scene. In China, Baidu accounts for 76% of the search engine market, with closest competitor Qihoo 360 Technology Co. Show More Summary

Search Engine Optimization Strategy For Physical Therapy Clinics

3 weeks agoOdd : It Thing!

Physical therapy practices that operate multiple locations need to use search engine optimization in order to attract highly targeted traffic into websites. Ultimately, such marketing tactics lead to the scheduling of physical therapy appointments. Show More Summary

Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough

What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter [...]

How You Should Be Tracking Metrics on YouTube

YouTube is the world’s second largest search engine. Devoting time to develop and execute a marketing strategy on YouTube you will achieve success a lot quicker. In this article, George Mathew shows how to discover the percentage of audience that is actually interested in your videos. Show More Summary

10 Ways to Breathe New Life Into a Floundering Google AdWords Campaign by @tommy_landry

As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf of clients. Naturally, my team’s focus is mostly directed toward Google, at least in the early stages of optimization. Show More Summary

Not Provided: A Complete Roundup by @ChandalN

Search engine marketers have come to rely more heavily on work-arounds in what everyone’s calling the era of “Not Provided.” The beginning of this era was like waking up “Johnny Got His Gun” style and having no arms, legs, or resources to compete in the hunger games of Google SERPS. Show More Summary

Chinese Communist Party-Backed Tech Giants Bring Censorship To The Global Stage

Chinese search giant Baidu entered the Brazilian market last week with the launch of a localized Portuguese search engine called Baidu Busca. It’s the second international language version of its website (a Japanese site went live in 2007), and new ones are planned for Egypt and Thailand. Read More

Local Marketing and the Google Pigeon Update

Recently, Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Google Pigeon” by Search Engine Land and not Google, but the change happened nonetheless. Show More Summary

How Are Search Marketers Using Twitter in 2014? by @jaysondemers

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on...Show More Summary

This app fixes everything wrong with Twitter’s search engine

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last. Show More Summary

Covario: Mobile Search for Electronics, Retail in Growth Mode

Devices with smart search features and voice-assisted services are luring more dollars into mobile search engines, apps, and Web sites. That’s the bottom line according to Covario, one of the world’s top search marketing agencies. “Covario’s high-tech consumer electronics and retail clients spent nearly twice as much on mobile search ads in Q2 2014, as […]

Using Modern SEO to Build Brand Authority

last monthInternet / SEO : SEOmoz Blog

Posted by kaiserthesage It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketingShow More Summary

How To Build Brand Awareness Through Internet Marketing

There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.

International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Eli Schwartz of SurveyMonkey to discuss the opportunities marketers are missing out on with international SEO. Show More Summary

Tips for Getting Your Small Business Site Noticed By Google

The term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. Show More Summary

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