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comScore: Microsoft Bing At No.2 Rank With 20.2% Market Share In The U.S. Desktop Search Engine Rankings

comScore recently reported their search engine market share report for the month of April. Microsoft Sites came at second position with 20.2 percent (up 0.1 percentage points) while Google Sites led the U.S. core search market in April with 64.2 percent market share.   comScore Explicit Core Search Share Report (Desktop Only) April 2015 vs. […]

Five Ways to Glean Important Insights From GWT’s New Search Analytics Report

A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.

How to Turn a Consulting Business into a $35M Tech Empire

If you're interested in online businesses or running your own business in general, then you should be familiar with the importance of Search Engine Optimization (SEO). It's a marketing strategy that you can use to rank higher on search...Show More Summary

SEO for real estate marketing is a journey, not a destination

The journey to real estate search engine marketing domination starts with SEO. This quest for power is why big brands such as Zillow and realtor.com spend millions of dollars each year on SEO services to dominate search engine result pages for almost all the real estate keywords you can imagine...

13 Unexpectedly Great Marketing Tactics

Sometimes mixing up your marketing yields the best results The post 13 Unexpectedly Great Marketing Tactics appeared first on Search Engine Journal.

5 Instagram Marketing Best Practices to Build A Massive Following by @asksalman

Learn five Instagram best practices by an Expert to build massive following and raving fans. The post 5 Instagram Marketing Best Practices to Build A Massive Following by @asksalman appeared first on Search Engine Journal.

Are You Making These Three Silly SEO Mistakes?

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO.

Baidu Dives into Indonesia After Pulling Out of Japan by @5le

Baidu, the dominant Chinese search engine, quietly pulled out of Japan. The exit from the market was so quiet, it took a full month for anyone to notice. The post Baidu Dives into Indonesia After Pulling Out of Japan by @5le appeared first on Search Engine Journal.

Just How Complex Can Buying Direct Mail Be? Answer – Very Complex!

Categories: Our Hot Topic this month is Buying Marketing Services. That covers a wide range of spend areas, form media and sexy stuff around social media, search engine optimisation and the like, through to more established products such as direct mail and newspaper advertising. Show More Summary

Lemieux Defends Google

(May 4, 2015 05:58 PM, by David Henderson) Antitrust arguments are especially unpersuasive in fluid and innovative high-tech markets. Google did not even exist 20 years ago. In the late 1990s, the dominant search engine was Alta Vista. Veronica, another major Internet search engine, had just recently gone... (0 COMMENTS)

Online Marketing Basics #5: Best Uses of Search Engine Advertising (SEA)

3 weeks agoArts / Graphic Design : Noupe

The fifth part of our online marketing series discusses another branch of search engine marketing: Search Engine Advertising (SEA). There, you pay for ads that match certain search queries. If you’re good at creating those ads, you will be able to generate traffic on your website, as well as collect data, to better optimize your page. Show More Summary

5 Pro Tips To Increase the Effectiveness of Your Social Media Campaigns

With more than a billion combined users on platforms like Facebook, Twitter, Google+, LinkedIn and Instagram, social media is a marketing gold mine if you know how to use it effectively. Like search engines, most social networks have also evolved significantly over the last few years. Show More Summary

3 Questions to Determine the Right SEO Partner

Search engine optimization is critically important in today’s digital marketing environment. No less than 93 percent of all internet experiences begin with a search engine, while 75 percent of users never scroll past the first page of search results. In other words, to compete with and stand out from your competition, it’s important to understand and…more

Case Study: Focusing on Intent, Capture, and Conversions

Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren’t always so encouraging in terms of results. Show More Summary

Online Marketing Basics #4: Search Engine Optimization (SEO) for Beginners

last monthArts / Graphic Design : Noupe

Search engine optimization is part of search engine marketing, aiming to direct visitors from the search engine to your website. There, search engine optimization (SEO for short) focuses on so-called organic rankings. Part 4 of our online marketing series will talk about what SEO means, and we will introduce you to some ways to affect those rankings. Show More Summary

Easy Ways for Bloggers to Use Keywords to Drive Traffic

This is a guest contribution from Nick Rojas. The world of web promotion and search engine optimization has never been a consistent one. Constantly changing Google results algorithms compete with tricky marketers in what is essentially an arms race, with each side trying to gain a lasting advantage against the other. However, though the tools [...]Show More Summary

The Basics of Email Marketing by @tdevalk

Today’s post will outline why you should start with email marketing and how to make sure you’re getting the biggest impact from your emails. The post The Basics of Email Marketing by @tdevalk appeared first on Search Engine Journal.

Google Adds ‘Mobile Friendliness’ to Its Search Criteria

While Google remains the dominant search engine, its grasp on the mobile market is slipping in the face of increased competition from “native” applications designed for pocket-size devices.

Mobilegeddon. Are You Ready?

Those that read tech and marketing blogs may already know: Google is releasing a major update to their algorithms that will heavily favor sites that are optimized for mobile. Search Engine Land has some responses to FAQ’s. The algorithm...Show More Summary

Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For by @stoneyd

If you know what to look for, there are a few tell-tale signs that your web marketing team may not be up to par. The post Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For by @stoneyd appeared first on Search Engine Journal.

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