What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid "vanilla marketing," identify "trending personas," incorporate niched-based tagging and employ targeted boosting...
The case comes after Russian search engine Yandex claimed that Google abuses its large Android market share to promote its apps.
6 Social Media Practices That Boost SEO February 28, 2015 The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies that have their prime focus on developing an alluring identity for the brand, which helps in attracting visitors naturally.
What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow that link. Basically to tell them not to pay attention to that link at all. In practice search engines do...Show More Summary
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these...Show More Summary
It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and a big prize, the default search engine in Safari, is up for grabs. And for the first time since 2009, a search engine besides Google might get more than 20% market share.
As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year.
An interview with Bruce Clay Inc.'s Director of Training & SEO Manager, covering content marketing. The post Talking Content #Marketing With @MindyDWeinstein of Bruce Clay Inc. by @wonderwall7 appeared first on Search Engine Journal...
Lots of companies are trying to capitalize on fast-paced social media trends. Dataminr partnered with Twitter last year to identify breaking news by analysing Twitter’s massive data stream. Now, those in marketing will be able to search...Show More Summary
Posted by RuthBurrReedy SEO is a seller's market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Show More Summary
Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Show More Summary
Find out what great content marketing can do for you—and your business—with this quintessential guide. The post Introducing The 2015 Beginner’s Guide to Content Marketing by @johnrampton appeared first on Search Engine Journal.
Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing. The post Tumblr Marketing: 10 Examples of Effective Brands Doing It Right by @albertcostill appeared first on Search Engine Journal.
Often, the key to marketing online is figuring out how to overcome and bypass all the roadblocks that get in the way. If a marketer always seeks to play by the rules put forth by a search engine, like Google or Yahoo, it is only a matter of time before ranking algorithms change. As a [...]
In December, Yahoo replaced Google as the default search engine on the Firefox browser. The result: Yahoo's highest market share numbers in more than five years.
In the months following Google’s fallout with Firefox as the browser’s default search engine, the search giant’s share of the desktop search market has been on the decline. January was no different, as Google’s desktop search market share dropped below 75% for the first time since July 2008, according to StatCounter. Show More Summary
Search engines are now the marketplace where it makes the most sense to invest most of your real estate marketing budget. But competitiveness for high rankings has resulted in an ugly trend whereby some may try to destroy the reputations of those above them through negative SEO or publicity...
Did you know that social media marketing is a component of search engine marketing? If you have ever been confused, learn the main differences between SEO and SEM.
Google Search is without doubt the most popular search engine globally. It is the major search engine, often with 75% or more market share, in most countries. There are only a few countries, China or Russia for example, where Google Search is not the dominant search engine. Show More Summary
E-commerce marketers have a tough job. No doubt about it, your work is highly competitive, fraught with constant concerns over SEO and search engine rankings, not to mention dealing with a continuous stream of competitors all nipping at your heels. Luckily, there is some light beginning to emerge for e-commerce marketers. Show More Summary