To “Google” has become a verb, but as smartphone market penetration has reached new heights (66% in the US), the search giant needs to face the threat that its search engine – and as a result is advertising business – could lose field as it becomes less relevant, because the “spiders” that crawl the Web [...]
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see real organic results on Google (yes, I know they aren’t the only search engine). Some want to know how long...Show More Summary
By Victor Liang: Yandex (YNDX)-the Russian Google-is one of my favorite companies as a long-term investment. It is the market leader in Russia's search engine market, it is managed by founder and CEO Arkady Volozh-whom I think is comparable to Larry Page of Google (GOOG)-and it has a lot of growth opportunities in online advertising. Show More Summary
So you consider yourself a PPC Expert? While most search engine marketing professionals know the basics of creating an AdWords account and running PPC campaigns, only the most experienced can really tweak the system to provide outstanding results. Show More Summary
By The Oxen Group: As we enter 2014, Baidu (BIDU) continues to own the largest share of China's search engine market. The company is growing mobile revenue and seeing strength in their growing business. Yet, the competition in China is becoming more and more fierce as Qihoo 360 (QIHU) and Sogou have cut Baidu's lead from 78.6% to 63%. Show More Summary
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to...
Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable. read more
Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Positionly blog. Measuring the success of your search engine optimization efforts is important to ascertain whether... Keep reading ?
High-quality content marketing is imperative for effective lead generation. Due to sweeping search engine algorithm changes, including Hummingbird, content marketing is one of the only strategies that can consistently incite positive results. Your old SEO tricks may no longer be effective, so high-quality content marketing is now more important than ever. read more
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of call tracking. This article is an effort to answer the most common questions we receive about call tracking, call tracking implementation, and use-cases. Show More Summary
Baidu Inc. (BIDU) is set to report FQ4 2013 earnings before the market opens on Wednesday, February 26th. Baidu is commonly referred to as the Google of China and is the most widely used search engine in the planet's most populous state. Show More Summary
By TinyCapResearch: I have long maintained that Google's (GOOG) search engine, responsible for 86% of its revenue, is in danger. Yet search market pundits always point to Google's consistent market share as sufficient proof of their continued dominance: I certainly don't disagree with the above chart. Show More Summary
In the Chinese search engine market, Qihoo has seen enormous growth. But is it worth the risks?
Yandex N. V. (YNDX) is set to report FQ4 2013 earnings before the market opens on Thursday, February 20th. Yandex is the largest search engine in Russia, and controls about 60% market share within the country. Although Yandex competes with search giant Google ( GOOG ) in Russia and the Ukraine, growth expectations are still optimistic. Show More Summary
Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your content. read more
Online ad campaign optimization startup Campanja, which has developed a search engine marketing platform aimed at maximizing customers' ad spend in real-time by adjusting for factors such as location, time, and seasonality, has beefed up its coffers -- closing a $5 million Series A, led by Hoxton Ventures and DFJ Esprit.
The secret to getting more traffic is not search engine optimization nor is it social media, it is content marketing. Learn easy ways to come up with lots of creative ideas.
Yahoo! is heading back to the search engine market with new code projects.
Sohu.com Inc. (SOHU) is set to report FQ4 2013 earnings before the market opens on Monday, February 10th. Sohu.com is one of the largest internet service companies in China. Through its subsidiaries Sohu.com provides a search engine, paid advertising, and multiplayer on-line games. Show More Summary
There are times when it may seem like the hardest part of content marketing is engaging the actual people searching for content via search engines. As a result, many sites opt for the easier route: targeting search engines with black hat tactics like keyword stuffing and cloaking, but that is bad for human searchers. read more