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Sir John Hegarty and 4 Stars From Adweek’s Creative 100 on How Creativity Can Change the World

CANNES, France--Adweek celebrated the 2017 version of our Creative 100 with an event Tuesday in Cannes, featuring a panel about storytelling with Sir John Hegarty, BBH founder and Screenvision Creative Chair in Residence. After the talk, we caught up with Hegarty, as well as four of our Creative 100 honorees, to talk about the state...

How Bad Was This Nivea Bird Poop Sunscreen Project, Really?

BBH's Sir John Hegarty called it "the most stupid thing I think I've seen in my whole life." Come on, dude.

See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen

Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty...Show More Summary

Does Content Build Brands?

Summary: Last week, Sir John Hegarty of BBH made some very cogent statements about the relative value of content marketing and advertising. This week I was a guest on a marketing podcast that ripped into Hegarty for his comments. I didn't have the time to defend his point of view properly. Show More Summary

Advertising legend Sir John Hegarty explains the danger of opting for 'content' over old-fashioned ads — Oreo's famous 'Dunk in the Dark' tweet was 'S----!'

Sir John Hegarty is a British advertising veteran, having joined the industry in the 1960s and helping build brands like ;as Levi's and Audi with ads placed on what are now thought of as "traditional" media that are still instantly recognizable...Show More Summary

Business Should Make Love, Not War

My boss, Sir John Hegarty, first drew it to my attention. Why, he asked, do so many business leaders and managers read Sun Tzu's The Art of War? Why is an ancient Chinese military textbook so often cited as one of the most influential...Show More Summary

Business Should Make Love, Not War

My boss, Sir John Hegarty, first drew it to my attention. Why, he asked, do so many business leaders and managers read Sun Tzu's The Art of War? Why is an ancient Chinese military textbook so often cited as one of the most influential...Show More Summary

Startups and Downs

Startups' mistake number one is testing the idea with their peers. Sir John Hegarty taught me in his class: if you ask the same question from the same people the same way, you will get the same answers. Get out of your comfort zone and reach out to opinion leaders from different fields, and aim to receive only one thing: reassurance. Show More Summary

Design Indaba names starry line-up

David Adjaye, Matthew Carter, Jessica Hische, Sir John Hegarty and musician Spoek Mathambo are amongst an impressive line-up of speakers for this year's Design Indaba conference in Cape Town

Publicis Groupe Takes Full Ownership of BBH

Twas a busy post-July 4th for Publicis Groupe as Maurice Levy and his France-based holding company have now acquired the remaining 51 percent stake from BBH founders Nigel Bogle and Sir John Hegarty as well as 100 percent of the shares...Show More Summary

An interview with Sir John Hegarty

Advertising legend Sir John Hegarty gives his views on creative inspiration and life in the ad world in a new film created by Arjowiggins and D&AD...

London ad people: play London Advertising Monopoly.

(click image)Lots of "insidery" stuff here for you prissy, heavier drinking, better writing fucks.Publicis only worth £60? HA. Go sell your soul, bloody well right.I want to play with the Sir John Hegarty piece. Via.Related: Copywriters are Douchebags—the Infographic.

Creek: the best Levi's ad?

The current issue of CR includes a lengthy interview with Sir John Hegarty and a look back at his agency's work including, of course, its noted campaign for Levi's. In the piece Hegarty chooses Creek as his favourite Levi's spot: what's yours?

CR June issue

CR's June issue is out, with an in-depth look back over the work of BBH and Sir John Hegarty, contrasting approaches to imagemaking from the handmade to the latest CGI and the tricky business of sustaining a career as an illustrator

Meet Sir John Hegarty, Your First ‘Lion of St. Mark’

The folks at Cannes Lions can’t seem to stop coming up with new honors to hand out at this year’s festival. The latest one might take the cake, that being the Lion of St. Mark, which is being awarded to BBH co-namesake/worldwide creative director Sir John Hegarty. Show More Summary

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