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How does Snapchat's augmented reality work? A white-gloved hand explains

A look at the week's top news from Los Angeles tech, including Snap Inc.'s efforts to guide users through its augmented reality functions.

Snapchat is embracing German publishers by expanding its Discover section (SNAP)

Snapchat maker Snap Inc. is saying 'Hallo' to media outlets in Germany with the launch of its Discover section in the country. Bild, Spiegel Online, Sky Sport, and Vice will begin publishing content in German on Snapchat starting April 25, a Snap spokesperson told Business Insider. Show More Summary

Snapchat wants to grow its ad business by making it easier to buy geofilters (SNAP)

Snapchat is looking to geofilters as the next source of growth for its fledgling ad business. Starting Monday, Snapchat maker Snap Inc. is allowing its ad partners in the US, UK, Australia, and Canada to sell and manage sponsored geofilters,...Show More Summary

Hackaday Prize Entry: Memes

Snap, Inc., the company behind Snapchat, is branding itself as a hardware company. What hardware does Snap make? Spectacles, or a camera attached to a pair of sunglasses. Snap, Inc. has a market value of around $30 Billion USD. For his Hackaday Prize entry, [William Glover] is building a device that’s easily worth $100 Billion. Show More Summary

Snapchat maker reportedly spends $7.7 million to buy patent filing from Yo app entrepreneur

Snapchat app maker Snap Inc. has reportedly paid $7.7 million for the rights to a patent application from the entrepreneur behind the Yo app. According to reports in GeekTime and TechCrunch, Snap earlier this month purchased the pending geolocation patent from Mobli, whose co-founder, Moshe Hegog,...

Snap shells out $7.7 million for a single patent to stave off future lawsuits

Taking a page from the book of its fellow technology giants, Snap Inc. is stocking up on intellectual property in a bid to prepare against potential litigation. Anonymous sources told TechCrunch on Thursday that the messaging giant has...Show More Summary

Snapchat pays record $7.7 million for geofilters patent

Snap, Inc., the company behind Snapchat, just paid a staggering $7.7 million to acquire a “geofilters” patent and prevent it being snapped up by Facebook. It is believed to be “by far the highest amount paid” for a single patent in Israel — the previous record was less than half that — and it goes […] (via Cult of Mac - Tech and culture through an Apple lens)

Miranda Kerr is really feeling the wrath of Spiegel's alleged India comments

Australian supermodel and beauty entrepreneur Miranda Kerr is a seperate person from her fiancee, Snap Inc. CEO Evan Spiegel. But you wouldn't know it from the hectic trolling she's receiving on social media.  The hashtag #UninstallSnapchat...Show More Summary

Oracle snaps up digital measurement firm Moat to fill out its marketing cloud

Oracle Corp. has acquired digital measurement firm Moat Inc. for an undisclosed price. Founded in 2010, Moat assists advertisers and publishers manage and track online advertising with a range of tools, starting with a free search engine for display ads through to paid services including ad measurement, analytics, and intelligence. Show More Summary

Snapchat's new world lenses are its biggest push into augmented reality

Snap Inc. is a camera company, and on the day of F8, Facebook's annual conference for developers, they want to remind the tech industry, Wall Street, and their loyal users of that mission.  Snapchat is launching new world lenses, anShow More Summary

Snapchat dives below $20

The stock price for Snap Inc. just fell below $20. Goldman Sachs: Buy, $27 price target Morgan Stanley: Overweight, $28 price target Citi: Buy, $27 price target RBC: Outperform, $31 price target Jefferies: Buy, $30 price target Oppenheimer:...Show More Summary

Snapchat dives below $20 (SNAP, FB)

The stock price for Snap Inc. just fell below $20. Shares of the parent company behind messenger Snapchat have been on a wild ride since the company's IPO. The stock rallied from $17 to $27 in its first two days of trading, only to tumble...Show More Summary

Indian Snapchat Users Launch #UninstallSnapchat Campaign

The campaign was in response to disparaging remarks about the country allegedly made by Snap Inc. CEO Evan Spiegel, who reportedly called it "poor."

Snapchat is doing damage control after its CEO allegedly said the app is 'only for rich people' (SNAP)

Snapchat maker Snap Inc. is denying that its CEO, Evan Spiegel, once said the app is "only for rich people" and that he doesn't "want to expand into poor countries like India and Spain." The quote, which Snap is calling "ridiculous,"...Show More Summary

#UninstallSnapchat is taking off in India after an allegedly terrible comment from Snap's CEO

The latest app to delete? Snapchat.  Snapchat users in India have been deleting the app since learning about a comment allegedly made by Snap Inc. CEO Evan Spiegel in 2015.  “This app is only for rich people,” Spiegel allegedly said at the time, during discussions about Snapchat's overseas growth. Show More Summary

Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features

After months of relentlessly copying Snap Inc.'s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis. Today, the Facebook-owned platform announced the latest total, putting it ahead of Snapchat's own official count of 158 million. (Snap Inc. reported the total...

Chinese internet giant Baidu snaps up U.S. computer vision firm xPerception

(Reuters) — Chinese internet firm Baidu Inc has agreed to acquire U.S. computer vision firm xPerception for an undisclosed amount to support their renewed efforts in artificial intelligence as Chinese tech firms face regulatory headwinds in U.S. Show More Summary

Snapchat CEO doesn’t want poor people using his app, lawsuit claims

Earlier this year, a former Snapchat employee named Anthony Pompliano filed suit against Snap Inc. for inflating user numbers and flat-out lying to investors about the company's long-term potential for growth. Pompliano's lawsuit was originally filed this past January, albeit in redacted form. Show More Summary

Snapchat Is Letting Advertisers Track Users by the Stores They Visit

This post originally appeared in Business Insider. Snap Inc. executives frequently tout Snapchat as the best place for advertisers to win over its youthful, primarily millennial user base. Now the company is letting advertisers track...Show More Summary

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