Marketers and retailers may see social as the next frontier for commerce, but millennials are not interested.
As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising partners get an idea of who's watching what, when they're watching it and whether they're taking in the pre-rolls. Show More Summary
Social media offers a whole range of opportunities for brands. But in order to capitalize on them, you need to develop a strategy.
New York Fashion Week engagement on Instagram provides further proof that Instagram is the social media home for fashion.
Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from back-to-school-related social media posts from the beginning of June through August. Show More Summary
Here are some core, driving principles that will help ignite more powerful social media interactions for brands.
Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both tastemaker and trusted friend. Show More Summary
Ever wanted a digital marketing job? Wondering how to land a job as an SEO expert or social media marketer? This infographic outlines some of the key details around the various digital marketing roles available.
This new infographic provides an overview of some of the most important social media stats that every SMB should know in 2016.
Netflix has seen massive growth in recent years, and their social media strategy has played a significant part.
Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older).
With the 2016 Olympic Games now in the books, both Twitter and Facebook have provided a range of data and stats on how the Olympics-related conversations dominated social over the past two weeks.
This infographic from Mainstreethost outlines then latest social media platform image sizes and dimensions.
Digitally War Dogs leant heavily on custom programs which told the story of what it means to be a ‘war dog’, educating fans with flashy infographics, fun clips and custom articles.
From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans closer to the action at the Olympics than ever before. Show More Summary
If you're looking to become a social media manager, this infographic has some key tips on the skills you need and how to find work.
3 Things Every CEO Should Do to Succeed on Social Media [Infographic] This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Show More Summary
This new infographic from Dotmailer outlines how social media and email marketing can work in tandem, enabling you to better your brand exposure and results through each.
If you're looking to get your CEO more involved in social, this infographic from MDG Advertising outlines some key notes and tips.
Social media marketing can greatly amplify your event coverage - here are some key tips on how to use social to maximum effect.