Using social media to promote your business can be one of the lowest cost channels in your marketing toolbox. But realizing business benefit demands that you have a plan - here are the key steps to take in devising an impactful social media strategy:
Many see email marketing and social media marketing as an "either/or" conundrum -- time and resources you spend on one area means less time or fewer resources to spend on the other. But what if you could integrate your email marketing and social media marketing audiences? Consider the possibilities!...
How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group STUDY: Brands on [...]Show More Summary
The longer a platform exists, the more user friendly it becomes through modifications, updates, and increased capabilities—at least, that’s the idea. Luckily that’s been the case for people who use some of the most popular social media sites. As Facebook, Google+, Twitter, and LinkedIn add users and get more feedback, they add features to keep their users happy.
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
Facebook, Twitter and Instagram. Successful social media grow exponentially. But in many ways, Snapchat is on a trajectory all its own, as this infographic shows. _______________________________ "Judging by active users and daily growth, Snapchat’s 4-year growth is impressive. That being said, it’s also important to note that the app was...
There's an infographic circulating on social media that describes the state of the wine industry at a glance. It's primarily a bar graph, and if you're a wine producing country, you do not want to be on the short end of it.
There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.
Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. Here's what not to do.
How does twitter benefit healthcare? Twitter is one of the most popular social media platforms available, providing lots of scope for communication, sharing news, updates and discussions. Healthcare adoption of twitter remains fairly...Show More Summary
Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.This infographic from Salesforce illustrates important marketing tips that you need to know to integrate video into your social media strategy.
Shifting music sales numbers, Snoop Doggy-Dogg sues PBR, and Apple and Google duke it out, as well other stories in this week's music news. Snoop Dogg Sues Pabst Social Media Networks By The Numbers 2015 [INFOGRAPHIC] Rapper Secretly Records Album Secretly Inside NYC Apple Store Google Play vs. Apple Music...
Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour...Show More Summary
With nearly a third of the world using social media on a regular basis, social media reach and privacy have become hot topics. This infographic looks at the main privacy concerns among social media users.
Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC. And with the U.S. Open set for later this summer, tennis' social media season is in full swing. Show More Summary
The checklist below is based on a social media checklist that Sprout Social social media manager Darryl Villacorta uses. Although we know it’s not a one-size-fits-all list, it’s a good starting point for those who are trying to figure...Show More Summary
One of the biggest American holidays of the year is coming up Saturday—but it’s no time for your social media strategy to go on vacation. For the Fourth of July, you don’t need a guest appearance from the POTUS to win big on social. Unmetric...Show More Summary