It’s an amazing but accurate statistic: 87% of Fortune Global 100 companies now use one or more of the major social media platforms to communicate. Small businesses, however, are even bigger fans of social media. A survey conducted last year by small business online community Manta indicated that 90% of owners are now networking online. [...]
You spend hours every week to craft the right tweets and Facebook posts. You're even pinning photos and graphics. But you're not getting results. One reason may be the time of day that you post. Every social media outlets has it's optimal posting times. Show More Summary
In February 2013 Pew Research released their research on the Demographics of Social Media. Which has some interesting data such as: 77% of the average age of social media users are between 30-49 71% of women use social media versus 62% of men The household income of top social media use is less than $30k [...]
One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways).
Social media keeps all of us connected in real time and thanks to its reach disaster response is being given a big lift. The team at USF’s Online MPA took a close look at disaster response to determine what affect it receives from social media. The team quickly discovered that many agencies are now using Facebook, Twitter, [...]
For more social media data like this, check out my latest book “The Science of Marketing” now! Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. Show More Summary
The infographic shows you keyboard shortcuts for Facebook, Twitter, Google+ and YouTube. This will help you save time and less clicks of the mouse!
It's a common practice for job applicants to use social media to stand out to employers. We've seen the Vine resume, the Kickstarter one and enough infographics to make you cry. But how often do you see a company get creative when making...Show More Summary
Is social media the new face of disaster response? As many of you reading this likely know, social media has taken on numerous new roles in recent years outside of simply providing a semi-anonymous forum for posting selfies and discreetly stalking exes. In fact, social media has become the news, the entertainment, and even the [...]
In April, the Securities and Exchange Commission ruled that companies can use social media to disclose business information instead of sending a press release as long as the investors have been notified in advance. Marketwired commissioned...Show More Summary
As it turns out, social media and search go hand-in-hand. From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new [...]
Web application and design company Go-Gulf has created an infographic which summarizes data from Ragan Communications on how organizations structure their social media teams. Sadly, it seems, social media is not yet seen as an integral...Show More Summary
SocialRadius and Azntaiji Multimedia have created an infographic called, “Top Social Media Passions,” which explores what social media users are passionate about. According to the graphic, technology & social media are the most popular...Show More Summary
Technology and social media top the list of passions that social media users express when they’re using the search bar and sharing posts, according to a recent analysis of social media users. To find out what people are searching for...Show More Summary
Our friends at PPC Associates have put together an infographic to hopefully clear up the age old (as in the social media age) question about the importance of recommendations in the purchase process. We don’t know for sure but we sure do ‘like’ this infographic and we hope you do as well.
It’s a question on the minds of many budding social media marketers and an issue we hear about regularly at MMW. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an answer. And the outcome [...]
Can disaster victims get by with a little help from their Facebook friends? In this infographic, USF’s Online MPA program makes a case for social media as the new face of disaster response by illustrating the role that social networks...Show More Summary
Spring is synonymous with spring cleaning our homes. But have your ever considered spring cleaning for your business? In your zealous efforts to reach out to the customers via every form of web communication is your business guilty of an information overload? Have you failed to personalize social media communications or, even worse, still retain... Show More Summary
For more social media data like this, order my latest book “The Science of Marketing” now! In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and...Show More Summary