Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!
There's a heated debate inside marketing circles right now about whether email marketing or social media is better. While there are many valid and profitable reasons for adding social media marketing (SMM) to your toolbox, the current research shows that it would be a costly mistakes to toss email marketing out just yet.
Find out what top brands are winning in social media sentiment in uberVU via Hootsuite's Naughty or Nice List!
Social media ad spending has been a huge topic of discussion all year. As the industry continues to grow, so to do the budgets of marketers attempting to capitalize on the growth. Even smaller social sites are upping their advertising offerings to cater to the market. Show More Summary
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.
Social media has begun to replace a lot of activities that used to take place on other parts of the Internet. It seems that one of the greatest areas impacted is the way users shop online. An infographic from Crowdtap examines how social...Show More Summary
Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day. Their study found that social media was not only a way to disseminate information: it was used to organize communities under common causes.
As 2014 winds down, everyone is trying to quantify what we actually did this year. Engagor, a social media customer service platform, has all the data on how consumers interact with businesses online, and which industries do it best....Show More Summary
In many ways, social media has had a banner year. It has broken stories, increased awareness for diseases, raised money for charities and helped connect people around the world. An infographic from AddThis, a data analysis and content...Show More Summary
Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. Show More Summary
By Lisa Hallgren on DPFOC.com As the MD of a digital marketing company, I know that social media is now a huge part of digital marketing and it has really revolutionized the area. Facebook provides an excellent advertising medium with high targeting potential but Snapchat is still in its infancy in this regard. Show More Summary
Social media analytics can't exactly tell you who your customers are, how to be a customer-centric company, and how to engage customers.
Hootsuite releases the November Love List, which ranks 450+ brands to uncover which brands saw the most "love" on social in November.
Social media is increasingly important for marketing and customer service. The low barrier to entry on social media make it a particularly good medium for small to medium business looking to attract and engage with potential customers. Show More Summary
Which gourd-inspired goodies get the most love on social media? Check out this visualization of the most talked about fall treats.
Social media and Black Friday go hand in hand, as shoppers take advantage of all the deals they can find online. Datarank has compiled the activity of Twitter users this Black Friday in an infographic to find out what the most sought...Show More Summary
Knowing what to post, where to post and when to post it can be a full time job, In fact it already is fro those Hypebot readers who do the important work of helping musicians with their social media. This infographic takes some of the...Show More Summary
Facebook and Twitter are getting more use than ever. Pinterest? Not so much.
For a traffic boost to you e-commerce site, look to Pinterest.
When you engage with social media online, one way or another, you’re exposing data you might consider to be private. Even if you lock your profile down, your social data could fall into the hands of hackers or data miners. A new infographic...Show More Summary