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Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “you mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, […]

Brands Must Look Beyond the Logo to See the Big Picture

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program with clarity of focus about what they're trying to measure. Measuring how many times a...

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...]Show More Summary

8 Advantages Social Media Has Over Traditional Media

While social media may receive a lot of criticism as a marketing tool, with many artists instead touting the virtues of old school methods of promotion, social media still holds a number of advantages over traditional media. Here we look at eight reasons why. _____________________ Guest post by Bobby Owsinski...

Simple Guide To Setting Up Your First Messenger Bot

With impressively high engagement rates, messenger bots can hugely impact your social media strategy. As traditional channels of social media marketing have grown to become more cumbersome to use, alternative options like chatbots have become more important. ____________________________ Guest post by Veselina Gerova of The Message Messenger bots can make...

Facebook is the Most Popular Social Media Site for B2C Small Businesses, Survey Says

What are the most popular social sites for business? That answer and more from a new survey that reveals how businesses use social media for marketing.

Skype vs. Viber – Best Video Chat App Comparison

An entire industry has evolved around digital communication, and social media or messaging apps are the most popular on the market. Companies have noticed that and there is a tough competition where everyone aims to fulfill the users’ needs. Show More Summary

4 Ways To Use Instagram To Market Your Books

I've only recently started using Instagram (JFPennAuthor) but I'm increasingly finding it a fun social media platform to use. I enjoy posting images and seeing where others are traveling too.  But can you use Instagram for book marketing? In today's article, Jose Lopez, author of Instagram Marketing That Sells, shows us how. Just like the […]

Get Your Personal Brand’s Message Out With Podcasting

In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market can help you gain more subscribers and followers on social media. Audio or video episodes that are original and appeal to the needs of your brand’s audience will help … Read the Rest ?

Tesla Rides Again (TSLA): New Highs Approaching

This post was originally published on September 14, 2017 in the Finance Trends Newsletter. Sign up to join our email list - you'll receive exclusive updates and market insights, plus the best of our website and social media content. Tesla Inc. Show More Summary

Social Media Marketing Manager - Orlando, FL

Company: Simply Self Storage Location: Orlando, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $55,000 - $65,000

5 Ways To Increase Facebook Ad Reach using Custom Audiences

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Show More Summary

NAR study reveals 25% of male agents pack heat — do you?

A number of standard responsibilities and marketing efforts in real estate put agents in a vulnerable position -- showing an empty property to new clients, holding an open house and advertising your location on social media can all be risky...

Can Back At You Media solve your Facebook content needs?

Back At You Media is a social media and online marketing solution that automatically creates and schedules your Facebook content, including listing pages and localized videos. ...

Effective Trade Show Booth Tips for a Positive ROI

By Charlie Brown The digital marketing revolution is unstoppable and for most business marketers, the fast pace at which new promotional technologies are emerging is almost dizzying. From social media marketing, webinars, and video conferencing...Show More Summary

5 Free Tools to Monitor Your Competitors’ Digital Marketing Campaigns

Here are five, free tools that can help enhance your social media monitoring and competitive insight efforts. 

15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]

This infographic highlights some of the best social media monitoring tools to consider to help maximize your social media marketing process. ??

Here's how to become a social media marketing guru for less than $35

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Internet history was made on May 22, 2005, when YouTube co-founder Steve Chen posted a video of his cat called "Pajamas and Nick Drake."...Show More Summary

Mixed Links for Nonprofit Communicators

Did you have a good week? Let’s end it the right way with some Mixed Links… Looking to add a little spark to your social media plans? Try these 4 Easy Ways to Take Social Media Marketing to the Next Level. But when you do, make sure you use these 12 Quick Editing Tips for Social […]

Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at...Show More Summary

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