When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “you mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, […]
Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program with clarity of focus about what they're trying to measure. Measuring how many times a...
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...]Show More Summary
While social media may receive a lot of criticism as a marketing tool, with many artists instead touting the virtues of old school methods of promotion, social media still holds a number of advantages over traditional media. Here we look at eight reasons why. _____________________ Guest post by Bobby Owsinski...
With impressively high engagement rates, messenger bots can hugely impact your social media strategy. As traditional channels of social media marketing have grown to become more cumbersome to use, alternative options like chatbots have become more important. ____________________________ Guest post by Veselina Gerova of The Message Messenger bots can make...
What are the most popular social sites for business? That answer and more from a new survey that reveals how businesses use social media for marketing.
An entire industry has evolved around digital communication, and social media or messaging apps are the most popular on the market. Companies have noticed that and there is a tough competition where everyone aims to fulfill the users’ needs. Show More Summary
I've only recently started using Instagram (JFPennAuthor) but I'm increasingly finding it a fun social media platform to use. I enjoy posting images and seeing where others are traveling too. But can you use Instagram for book marketing? In today's article, Jose Lopez, author of Instagram Marketing That Sells, shows us how. Just like the […]
In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market can help you gain more subscribers and followers on social media. Audio or video episodes that are original and appeal to the needs of your brand’s audience will help … Read the Rest ?
This post was originally published on September 14, 2017 in the Finance Trends Newsletter. Sign up to join our email list - you'll receive exclusive updates and market insights, plus the best of our website and social media content. Tesla Inc. Show More Summary
Company: Simply Self Storage Location: Orlando, Florida Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: $55,000 - $65,000
5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Show More Summary
A number of standard responsibilities and marketing efforts in real estate put agents in a vulnerable position -- showing an empty property to new clients, holding an open house and advertising your location on social media can all be risky...
Back At You Media is a social media and online marketing solution that automatically creates and schedules your Facebook content, including listing pages and localized videos. ...
By Charlie Brown The digital marketing revolution is unstoppable and for most business marketers, the fast pace at which new promotional technologies are emerging is almost dizzying. From social media marketing, webinars, and video conferencing...Show More Summary
Here are five, free tools that can help enhance your social media monitoring and competitive insight efforts.
This infographic highlights some of the best social media monitoring tools to consider to help maximize your social media marketing process. ??
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Internet history was made on May 22, 2005, when YouTube co-founder Steve Chen posted a video of his cat called "Pajamas and Nick Drake."...Show More Summary
Did you have a good week? Let’s end it the right way with some Mixed Links… Looking to add a little spark to your social media plans? Try these 4 Easy Ways to Take Social Media Marketing to the Next Level. But when you do, make sure you use these 12 Quick Editing Tips for Social […]
What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at...Show More Summary