Summary: The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.
There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion [...]Show More Summary
The National Association of Realtors®2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead...Show More Summary
Business news network Cheddar has been partnering with social media platforms and OTT services in the U.S. And Cheddar is now looking at international markets. The media company is partnering with French startup Molotov so that French viewers can watch Cheddar from all their devices. Show More Summary
The only station that saw an increase was WLS.
Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities:...Show More Summary
Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Show More Summary
When it comes to digital marketing, Instagram is at the top of the heap. With 800 million users as of September 2017, the visually-driven platform is a big moneymaker for brands who are savvy about social media marketing. So how can you leverage that marketing power to make some money off your own...
How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your...Show More Summary
Zoho Social for Agencies enables service managers and small businesses to better manage their client's social presence while providing a branded experience.
User generated content (UGC) has been a growing trend for business marketing and social media campaigns alike, and the ROI has been astounding. While UGC certainly has its fair share of limitations, it’s popularity certainly shows no signs of slowing down. Show More Summary
How can you leverage your staff's reach to enhance your social media efforts? By following these 5 tips for encouraging employee social media advocacy.
It’s the question many social media marketers have been asking while also being too afraid to look into the matter themselves. Just how much does it cost to advertise on Instagram today? Well, uncover your eyes and take a look. It’s not so bad after all. Show More Summary
We're about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales. The world of social media may be dynamic and constantly evolving, but one...
There is no doubt that social media has changed real estate marketing forever. Social media allows us to reach potential customers, provides a platform for rapid, visual, real-time communications, and maximizes marketing efforts in ways that many of us would not have imagined just 10, or even five, years ago...
In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they're used interchangeably, despite all of the differences between them. VR uses 360-degree video to move you from your current environment and into a new digital (virtual) world. On the other hand, AR transforms...
This handy infographic details what works best when video marketing on social media sites and why you should be using this form of content over others.
Alyssa Shand-Perreault, Wonderful Machine Social media is an important part of self-promotion and marketing for any business, large or small. And having a wide variety of social media tools at your disposal is important. While it’s true that you can link all your social media accounts together so you can conveniently create one post that […]
Social media marketing agency Kairos Media has signed top Dutch YouTube star Jordi ‘Kwebbelkop’ van den Bussche to Kairos Talent -- its talent management subsidiary. U.K.-headquartered Kairos will represent the 22-year-old exclusively,...Show More Summary
A Virginia-based government contractor fired a marketing executive after a photo of her flipping off a Donald Trump motorcade went viral on social media, raising questions about corporate social media policies and the rights of employees to express views off-duty that instantly can be seen by millions.