Marketing automation software can be a powerful tool, but too much automation can lead to disastrous results. While only the top 15 percent of top marketers are currently using automation software, but some believe marketing automation will be big this year. Show More Summary
Mediaocean – a leading advertising software company – recently announced partnerships with iSpot.tv and never.no to provide customers with more real-time digital and social TV insights. iSpot.tv’s and never.no’s offerings will be integrated into Mediaocean’s Optica platform. Show More Summary
There are few things more frustrating than the speed with which the Internet posts spoilers. The second a character dies on TV, there are hundreds of online articles about it, and thousands of tweets. If there’s a surprise in a movie? Good luck holding that for the opening. Show More Summary
Exclusive: Emma, a provider of email marketing software and services, today announced its acquisition of digital marketing solution provider Boomerang. The move was part of a record growth year for Emma — which has been expanding rapidly. Show More Summary
Facebook is facing a lawsuit over the way it uses data for its facial recognition features. An Illinois man claims Facebook broke state law by collecting biometric data used for the social network's tag suggestions feature and that Facebook...Show More Summary
Autoscript is rolling out and incorporating some wickedly cool new forward-thinking features into its WinPlus prompting software. The brand new functionality, developed to “meet the immediacy of today’s news operations,” includes Twitter integration, cloud storage and automated closed captioning. Show More Summary
The key to collaboration is communication: we need to be able to talk to each other to get stuff done. And it’s a compelling facet of the global, hyper-networked, social and mobile new world of work that we are nevertheless in dire need of better ways of communicating with each [...]
Damien Patton, founder of Banjo, explains the series of events that led him to create a social media software that knows what is happening all over the world--immediately.
On Thursday, Venmo announced that it was adding two-factor authentication to its social mobile payment service. The company promised that it would was working to add this feature in the aftermath of a Slate report calling out the app's problematic security. At the time Venmo wrote, "We're working to be more responsive to your support inquiries. Show More Summary
Over the past few months, Twitter has added a load of useful features to TweetDeck on the web, leaving the desktop app to age. Well, the Mac version of the 140-character social network software is finally getting some of those tools....Show More Summary
Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platform company received its last round of funding from Intel Capital, Battery Ventures and Iconiq Capital.
Today's question asks what two high earners can do to maximize their Social Security benefits. The answer suggests using software to determine exactly how to do so and sketches out two general ways to get the highest benefits.
What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the [...]
Nanigans, a Facebook Marketing Partner, announced Wednesday morning that it closed a $24 million series-B financing round. The provider of social and mobile advertising software and ad-automation software said the funding round was led...Show More Summary
I haven’t enlisted the help of this readership in a while. I have a new client that needs a very specific activity taken up using online social networks. Here’s the high-level view: Tool must support Twitter & Facebook at minimum and nice to have would be WordPress.com Google Alerts, YouTube, Reddit Tool must allow unlimited […]
Facebook isn't done trying to replace your Android phone's software just because Home fizzled out. Android Police tipsters have spotted the social network testing a dialer app that would not only show more info about who's calling, but...Show More Summary
There are more than 85 software vendors in this year’s report in this category, but only 14 qualified for ranking on the Grid with at least ten reviews.
LinkedIn, with more than 300 million members, could become significantly more useful to companies and job seekers as a result of its acquisition of Careerify, which was announced today. Careerify’s software taps the social networks of a company’s employees to see which of their friends would be the best fit for job openings at the […]
Software giants Oracle Corp., Salesforce.com and SAP SE all made new additions to their product line up during the week ended March 14th. Oracle made the biggest move by adding support for Instagram and Weibo to its Social Cloud, while Salesforce jumped on the wearables bandwagon by introducing enterprise apps for the Apple Watch. Show More Summary
Small businesses rank social media use near the top of tools used for business, but these businesses are not always as security savvy as they should be. According to a report from market research firm Software Advice, decision makers at SMBs are unsure about cyber insurance. Show More Summary