Joe Jaffe explains how our desire to game with each other can be a useful marketing tool At the Diggnation party at SXSW, I caught up with author and social media maven, Joe Jaffe of Jaffejuice and Jaffejuice.tv. Joe had actually in...

While corporations are still trying to figure out the long term marketing benefits of social media, the security issues faced are a right now problem.

PatientsLikeMe Reports High Rate of Adverse Event Reporting Among Its Members (Pharma Marketing Blog): Patientslikeme will certainly play an important role in driving the pharma sector towards social media. The 2010 DiabetesMine™...

The Florida Department of Transportation has released a report that explores the potential uses, applications, marketing, and communications potential of social media for the public transportation and travel demand management indust...

Regular readers of Pharma Marketing Blog are familiar with Emily Jameson, aka "FDA Intern" and "PhRMA Intern." Emily has moved on to accept a position with a leading pharma interactive media agency and is now Social Media Intern! We...

Day 1 of the SXSW interactive festival is complete. Here are some of the best reads from the first full day of the conference: SXSW: Social media marketing for business – Lost Remote 12 Tips on Live Blogging & Content Marketing at ...

As someone who has a background in marketing to the financial services industry, and who is also social media consultant, I have been watching, with interest, some of the forays into the social web ......

Chris Winfield (@chriswinfield) kickd off a packed breakout session at the South By Southwest Interactive Conference in Austin by promising to not mention Facebook and Twitter. Easier said than done. The “T word” and the “F word” (n...

Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all......

Greg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twi...

Credit: Fence photo by Tim Tolle, from Flickr The following is a joint post by Kami Watson Huyse, Geoff Livingston and myself. Social media is in is toddler hood, especially as it applies to cause-based corporate giving campaigns an...

Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.As social media marketing becomes more widely practiced, the q...

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the......

If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved. It makes sense that the highest objectives achieved are to in...

A follow up post on earlier written (see post 1 and 2) about the potential using GPS/mobile functionality in the real estate market    Marketing through geo-fencing Chris Thorman, Social Media Manager of Software Advice (incl. pro...

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitor...

I am very happy to announce the countdown to Search & Social Spring Summit 2010, the official search marketing and social media conference of Search Engine Journal! Search & Social Spring Summit 2010 is the second annual conference...

Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book ...

My two-hundred-and-fourth podcast is up. This week Scott talks to new media consultant Liz Burr about working in Social Networking. What does a social media consultant do? Is it PR or marketing? How much is science and how much is g...

Social media's marketing power has begun to overtake traditional channels. ...