Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ads on the video site. And in fact, two of the spots—including the No. Show More Summary
Christmas ads are becoming as much of a British cultural export as the Super Bowl is in the US, according to YouTube. Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a...Show More Summary
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie's "Starman" in a Super Bowl ad, the rock icon tragically passed away at 69. Then...Show More Summary
A slew of new matchups have been added to the UFC Fight Night 104 card in Houston over Super Bowl weekend, including a main event that will see former featherweight title challenger Chan Sung Jung return from a more than two-year hiatus to fight Dennis Bermudez.Filed under: News, (...)
Last week, in the ongoing Super Bowl of U.K. Christmas ads, Sainsbury's released "The Greatest Gift." This sweet stop-motion animation story is about Dave, a working cog who just wants to be home for the holidays. Created by AMV BBDO,...Show More Summary
In the U.S. the best commercials of the year are unveiled during the Super Bowl. But in the U.K., those commercials run during the Christmas season. Hilarious and heart-warming ads are already starting to hit TV screens across the pond. Show More Summary
For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl. But today, it's launching its first scripted TV spot, which is part of its largest campaign yet that's rolling out on a global scale. Show More Summary
Given Saturday Night Live's love of fake ads, it was only a matter of time before it tackled Apple's "1984." So what did they do with the spot that transformed Super Bowl advertising? They took on the tyranny of futuristic toilet design—as...Show More Summary
Budweiser, which has a history of pulling at the heartstrings with their Super Bowl commercials, found a way to do it again last night after the Cubs secured their first World Series victory in more than a century.
Normally at this time of year, between Halloween and Thanksgiving, we start hearing about automakers’ television commercials for the upcoming Super Bowl. For decades, the National Football League’s championship game has been the marquee venue for car companies trying to make big impressions on consumers. Show More Summary
Apple’s advertising style seems to have finally rubbed off on Beats By Dre with this Super Bowl quality 90-second ad spot for their wireless earphones, peppered with a veritable who’s who of celebrities, and set to that song from Age of Ultron.
Jim McMahon, the quarterback who led the Chicago Bears to a Super Bowl championship in 1985, will tout his use of medical marijuana in a TV ad during the Thursday … Click to Continue »
Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn't tried VR, it might sound like a crazy idea to consider. When it comes to the race for the highest level of attention from the largest number of eyeballs, marketers have long sought to make well-produced, expensive ads the star of the game. Show More Summary
Several corporations have made ads about Peyton Manning being bored in retirement. Peyton Manning is retired, a fact that has drastically affected people. Just look at the Denver Broncos. Last year they won the Super Bowl. Now they’re starting something called Trevor Siemian at quarterback. It’s had an effect on Manning. Show More Summary
Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden + Kennedy's high-profile ads for theShow More Summary
Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from beer to ketchup, adorable dogs with hugeShow More Summary
Let the season begin!
Anti-sexist activism group Ultraviolet is kicking off an ad blitz today that takes aim at the domestic abuse in the NFL.
So you thought the advertising industry had reached its lowest low with last month's Super Bowl Misogynfest? Yeah, us too, but it turns out it's not over yet. Advertising's latest trend? Blow jobs. More ads after the jump, but be forewarned: They suck.
It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. OK so, in true Madden Season form, there's nothing subtle about it. The linebacker...Show More Summary