Major NFL sponsor Anheuser-Busch has issued a serious reprimand and warning to the NFL in response to the league's latest fuckery. This is even better if you imagine the puppy from this year's Super Bowl ad bark-dictating the announcement. Trust me. Read more...
Doritos and Universal want fans to create their own ad for a chance to win $1 million and a dream job with the studio. [...]
PepsiCo's Doritos announced today they are teaming up with Universal Pictures for the Super Bowl. Fans worldwide can create their own Doritos ads for a chance to win the $1 million grand prize. The grand prize winner will also receive a dream job with Universal Pictures in Hollywood.
The Broncos didn’t take their Super Bowl loss lightly and fortified their defense by adding CB Aqib Talib, pass rusher DeMarcus Ware and safety T.J. Ward.
NFL team the Oakland Raiders haven’t tasted Super Bowl glory since 1983. Adding insult to that embarrassing barren spell, on Monday the franchise was named the least desirable team to play for in the NFL. The dubious accolade comes courtesy...Show More Summary
Is it a collaboration if you’re only in the same room together for one shot? read more
The Super Bowl halftime show has been quite the hot topic ever since Janet Jackson’s wardrobe malfunction during the 2003 contest. Since then, the NFL has picked its performers with kiddie gloves and added double sided tape to the list of wardrobe requirements. Well, now the league is adding something new: pay it forward. According […]
First, there was the controversial Super Bowl commercial. Then, there was the uplifting parenting ad. Just last week, meanwhile, there was the couple who used the #ShareaCoke campaign to announced they're expecting. Now, Coca-Cola is...Show More Summary
The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of all time, has finally been dethroned—by Activia and the World Food Programme's three-and-a-half minute music video starring Shakira, created for this year's World Cup. Show More Summary
A lot of big companies have produced attention-grabbing ads using only text. Some have even plunked down millions to run these ads during big TV events, like the Super Bowl. (Think back to T-Mobile’s text-only “We Killed The Long Term...Show More Summary
Advertisers have spent millions of dollars on social media campaigns tied to the World Cup, and showed a new willingness to shift ad budgets into social media for the event, according to digital ad firms responsible for channeling those ad buys. Show More Summary
New Ad Strategy: Swap Sexy for Creepy? For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and “athletes” would offer themselves up for innuendo, double entendre,...Show More Summary
The Internet services company once known for sexy Super Bowl ads, has hired the agency Barton F. Graf 9000 in a bid to change its image.
The words Apple, creative, and advertising very often go hand in hand. Think back to the iconic “1984” Super Bowl ad, the beautifully simple “Think Different” campaign, or even the colorful and exciting iPod ads from the early 2000's. Show More Summary
The Denver Broncos had a fantastic season that came up short in 2013. In order to get back to the Super Bowl—and this time win it all—the Broncos were quite active in free agency and the draft this offseason. Some players they added are going to be able to contribute right away. Show More Summary
In one of the most enduring images from the lead-up to the 2008 Democratic primaries, frontrunner Hillary Clinton appeared in a rogue political ad as Big Brother. It was a take-off on the infamous 1984 Super Bowl commercial that pitted...Show More Summary
At the 2013 Super Bowl, Oreo’s “You Can Still Dunk In The Dark” graphic, tweeted out during the halftime power outage, was a piece of quickly drawn up free media which stole the show alongside brands that were paying many millions trying to do the same thing. It showcased the power of real time marketing. But capturing the moment,...
Offthetopofmyhead,Ican’tnameasingleadthatIwatchedduringthisyear’sSuperBowl.ButonceIreadthatthelatestYouTubestatisticsrevealedthatthecommercialsandfeaturettesbeingproducedforthe2014FIFAWorldCuphadalmostdoubledthepageviewsofthetopSupeShow More Summary
The World Cup is dominating the Super Bowl — in terms of time spent with ads. According to the latest stats from YouTube, people all over the world have watched more than 1.2 billion minutes of World Cup ads. That's four times as many minutes as people spent watching Super Bowl ads. Show More Summary
Kurt Warner, the quarterback who led the Cardinals to their only Super Bowl appearance, will be inducted into the team’s Ring of Honor. The Cardinals announced today that Warner’s name will officially be added to the Ring of Honor at a ceremony during their Week One opener against the Chargers on Monday Night Football. Warner…