After months of preparation, the 2015 NFL draft is almost here. Indianapolis Colts fans understand just how important this year's draft is for the team's Super Bowl chances this coming season. After adding players like Frank Gore and...Show More Summary
With less than one week before the 2015 NFL draft, it’s highly likely that all 32 teams have different priorities right now than adding a veteran free agent. The next 10 days or so we will see clubs select their players in Chicago and...Show More Summary
Exclusive: The days when app companies advertise on air, “without knowing if it works or not, just because the agency [says to] -- those days are over,” CEO Oren Kaniel said.
Realogy's huge franchise brand Century 21 Real Estate goes Super Bowl big to get its name out to millions of consumers with national TV ads, but it also fills in the digital gaps with more niche, unique branding efforts -- like its latest campaign...
More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super Bowl ad reunited spokesman Stamos with his former castmates, Bob Saget and Dave Coulier, and in the process sparked an explosion of buzz among several generations of fans. Show More Summary
Ben & Jerry’s parodies Apple’s iconic – and now ironic – 1984 Super Bowl ad to promote its new ice cream sandwich. The Brrr-ito is made of two scoops of ice cream topped with cookie crumbles and fudge and packed in a waffle wrap.
The Church of Scientology is known for shelling out ad dollars during popular TV events — the controversial religious organization has bought commercials during the Super Bowl in certain markets for the last three years. Likewise, the church aired another commercial during the Academy of Country Music Awards on Sunday night. Not anywhere near a Super Bowl-sized […]
It's everywhere. Just when you thought the dust had settled from Budweiser's "proudly macro" Super Bowl ad, Bell's Brewery had to go and stir things up again. The microbrewer has created a Pumpkin Peach Ale, the same "fabricated, ludicrous...Show More Summary
Do Super Bowl ads work? Are they worth the cost for advertisers (this year, it’s $4.5 million per half-minute)? Yes. No. Maybe? If it’s hard to quantify their effect, it’s best to consider Super Bowl advertisements as very expensive attempts to please, amuse, distract, and even, perhaps unintentionally, unsettle us—and to judge them accordingly. Show More Summary
Have you ever gotten high, eaten a Choco Taco, and wished it were bigger? If so, Ben & Jerry’s is thinking of you with its BRRR-ito, which the ice cream chain announced with a parody of Apple’s famous 1984 Super Bowl ad. Here’s the original,...Show More Summary
For a campaign that's five years old, Snickers' "You're Not You When You're Hungry" is having quite the creative renaissance this year. The Super Bowl ad was fantastic (as was the New York City billboard that teased it). The Medusa ad on the back cover of Sports Illustrated's swimsuit issue was inspired. Show More Summary
Hankering for some blinged-out NFL memorabilia? Well, if you have Internet access — plus $45,000 to spare — a Super Bowl ring could be yours! This ad recently appeared on Craiglist: The ad claims that the “genuine, authentic 2009 New Orleans Saints Super Bowl ring” is “currently owned by a former Saints player.” To assuage skeptics, the “wooden presentation […]
In the run up to Super Bowl weekend Cook County (Ill.) Sheriff Tom Dart placed ads on Backpage stating that they will be conducting prostitution stings using Backpage. They were still able to arrest 60 people. As funny as that is that’s not really why I wanted to talk about this article. Once again we […]
Game marketing has changed, with marketers chasing gamers on social networks and even Super Bowl ads.
We each see tons of TV ads every month, but only a few really grab us. In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out the top-performing ads in 30 categories, including retail, fast food chains, insurance, and mobile devices. Show More Summary
A player who earned a Super Bowl ring with the 2009 Saints is apparently selling it, with an asking price of $45,000. A Craigslist ad for the ring says it is “currently owned by a former Saints player” and adds, “Asking price is negotiable. Serious inquiries only.” The former Saints player doesn’t identify himself in…
The Oakland Raiders might not be positioned to compete for a Super Bowl in the very near future, but the team has the right pieces in place to potentially make a run a few years down the line. The Raiders added cornerstone pieces toShow More Summary
Although her time on the coveted show, Dancing With the Stars ended with an early departure, Charlotte McKinney has returned to her wheelhouse: modeling. The DWTS alumna, known for her racy Super Bowl 49 ad, shared a pic on Instagram of a topless photoshoot, per a Daily Mail news report. Show More Summary
Charlotte Mckinney’s photoshoot that was just released has the DWTS star posing topless in an almost nude photo. The model became instantly famous during that infamous Carl’s Jr. ad shown during the Super Bowl, but now that she failed...Show More Summary
Bud may be failing to reach millennials, but Bud Light is winning. Last year, following the success of its “Up for Whatever” ad spot in the 2014 Super Bowl, Bud Light turned an entire town in Colorado into “Whatever, USA” and in September invited 1,000 millennials to party there for a weekend. Show More Summary