Sunday is the Super Bowl, which, if you're a football fan, means a chance to engage in some top-notch snacking while watching a sport you enjoy—or, if you’re like me and don’t really care about football one way or the other, a chance to still snack a lot while also watching some of the best ads of the year. Show More Summary
By the time Katy Perry arrived on stage with a troop of dancing sharks, pretty much everyone was in need of some light, sparkly fun. That’s because the first half of the Super Bowl was heavy on dark, grim, and outright depressing ads. First,...Show More Summary
After a year full of discord and #outrage, Super Bowl advertisers went waaay somber. It’s as if they hoped to gently heal us, to spur reflection, to encourage us all to just, like, coexist with each other and consider each other???s struggles. Over the course of the night, there appeared dead children. Show More Summary
Every once in a while, when I'm at a bar and feeling both lazy and sort of cheap, I order a Budweiser. If nothing else, it's reliable. It tastes slightly better than a light beer. I don't have to think about it. I do not consider this a ringing endorsement for the brand. Show More Summary
These young women do everything "like girls" — and that's just fine by them. The previous "Like a Girl" ad from Always, which was released in June 2014 and dominated the Super Bowl commercial lineup, focused on changing the implications of the phrase from an insult to a statement of empowerment. Show More Summary
The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength. Show More Summary
Like people who tune into the Super Bowl just to watch the ads, I turn on the Oscars just to watch the graphics. The opening sequence, created by Patrick Murphy and Elastic, was a delightful dance of visuals synced to the shenanigans of host Neil Patrick Harris. That alone would have been worth the watch. But the show went... Read more »
Though many companies debuted their Super Bowl ads a week early to garner hype, the big game didn't disappoint when it came to raking in ad shares. Topping the list was Liam Neeson's hilarious Taken parody for Clash of Clans — the spot...Show More Summary
The parody of a Super Bowl ad has people divided.
This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Show More Summary
Dakota Johnson hosted Saturday Night Live last night, and unlike Fifty Shades, it wasn't so boring: The skit generating the most buzz was a parody of Toyota's Super Bowl ad in which a dad (Taran Killam) drops Johnson off at the airport. Only instead of joining the Army, as in...
SocImages News: The Washington Post name-dropped SocImages in its article on this year’s female-friendly Super Bowl commercials, specifically our collection of ejaculation imagery in ads. I weighed in on Valentine’s Day at the Bitch podcast, Popaganda. I was able to contribute to articles at the Greatist (Are We Seriously Not Having Better Sex Than Our Parents?) and Los […]
Today in We Saw This Coming news, an educational technology company called Instructure wants to be known as the first to create a real ad poking fun at the Nationwide Super Bowl campaign that got more exposure than the llamas OR the dress. Show More Summary
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours' worth of Super Bowl ads on YouTube. That's enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry's "Roar" 84M times. Show More Summary
You don't need expensive ads to reach your audience. You just need a coherent social media strategy.
Did you catch it? At the end of the third quarter something unusual happened during Super Bowl XXLIX: Budweiser ran an ad that hadn't previously already racked up 20 million views on YouTube. Instead the company did something surprising:...Show More Summary
Although the Super Bowl is still “king” when it comes to TV ad space, annual award shows like the Oscars and the Grammys are also very attractive to advertisers. For the recent Grammy Awards, 30-second commercials went for $1 million apiece, while half-minute ads for this year’s Oscar telecast are selling for $1.9 million. Read More
There is only one event throughout the year that combines America’s love of sports, chips & dips from all over the world, and the best commercials of the year. The Super Bowl IS that event. Pitting Tom Brady and Russell Wilson against each other, the New England Patriots will face off against the Seattle Seahawks […]
Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, Tripod.com was […]
We all saw GM's Super Bowl ad: "if you had 4G LTE OnStar in your truck you could stream the game!" I shrugged. How good could WiFi be, bottled into a cellphone signal and piped through a pickup truck? Well I'm testing it in a 2015 GMC Sierra right now, and I think I'm ready to make it my new business address. Read more...