By Hyunjoo Jin SEOUL (Reuters) - At last February's Super Bowl, Hyundai Motor hired 'X-Men' movie star Ryan Reynolds for an ad plugging the new version of its Elantra sedan. Not in the script: a slide in first-half sales of the South Korean automaker's U.S. Show More Summary
Since announcing its mock-run for the presidency during this year's Super Bowl, the so-called Bud Light Party has gone from apolitically mocking American electoral cliches to actually spelling out positions on some hot-button issuesShow More Summary
Cindy Crawford just teamed up with Pepsi to recreate her iconic 1992 Pepsi Super Bowl ad in an super fun way! In the new 15-second ad, the supermodel was turned into an emoji in honor of the PepsiMoji characters which will appear on bottles of Pepsi this summer. PHOTOS: Check out the latest pics of [...]
The eighth-generation Nissan Maxima comes 40 years after the name was launched as a trim level for the 1976 Bluebird. It was first unveiled to the public during a surprise impression during Nissan’s 2015 Super Bowl ad, which was then followed by a couple of pictures to hold us off until it officially debuted at the New York Auto Show. Show More Summary
Fox Sports is reportedly seeking a price for 30-second spots in the 2017 Super Bowl that, if it gets its price, will push the spots past the $5 million milestone. Variety cites sources who are familiar with the situation saying...
This piece originally appeared on Zócalo Public Square. During the 2010 Super Bowl, an ad came on featuring uniformed “Green Police” who put a guy in a headlock for taking a plastic bag, bust a man for failing to recycle an orange peel, and haul away an older gentleman for using regular lightbulbs instead of energy savers. Show More Summary
Wall Street had high expectations for CBS’ Q1 numbers, and the network owner delivered — beating analyst forecasts for both revenues and earnings. That sent shares up 3% in post market trading, on top of the 18% increase since the beginning...Show More Summary
The Denver Broncos completed a productive draft that added a lot of depth, although not necessarily many starters. After winning the Super Bowl last season, 2016's team will look a bit different after the departure of some key players in free agency. Show More Summary
Mountain Dew's Kickstart has followed up its memorable "PuppyMonkeyBaby" Super Bowl spot with another surreal ad. This time the star isn't a menagerie of animals amalgamated into one. There are several individual animals showing offShow More Summary
For people who don’t like football, Super Bowl Sunday is the day to run to the kitchen during the plays but sit so glued to the screen watching the ads. The Olympic Games takes Super Bowl ad excitement and multiplies it: sixteen days of airtime provide a lot of opportunities to wow a global...
Are you constipated? Well, if it's caused by your opioid pain medication, you might need prescription Movantik (read "Cam Newton Was Not the Only One 'Blocked' During Super Bowl 50").But if it's just run of the mill "occasional constipation,"...Show More Summary
Beyoncé's Formation tour kicks off next week, and we can hardly wait! Ever since she made the announcement with an ad at the Super Bowl halftime show, fans have been anxiously awaiting the release of her new album. While there is still...Show More Summary
MUH-TAY-ZIK | HOF-FER made the client's recent Super Bowl ad.
TweetIt will never leave us…
David Droga isn't the only Australian making headlines in the agency world. Sean Cummins has already left a memorable mark on American advertising, and he's ready to make an even bigger splash in the coming months. In short, he's coming for your business. Show More Summary
Building on momentum from its "Movin' on Up" Super Bowl ad and past marketing campaigns, Apartments.com will release 10 ads total throughout 2016 syndicated across cable, sports, primetime and social media platforms. All the spots were directed by the talented Bob Odenkirk, also know as Saul Goodman or the lovable but flawed Jimmy McGill. Show More Summary
Jack Dorsey’s social-media firm won permission to stream 10 NFL games for a reported $10 mln. That’s the price of a one-minute Super Bowl ad, making the deal a cheap way to up the $12 bln service’s user base. Twitter may finally gain some ground against rivals like Facebook.
Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portaits" vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat. Show More Summary
Growing up, we can't remember ever having seen an ad for Radio Flyer. (Turns out there's a reason for that.) But imagine what a modern one would be like, nourished both by nostalgia and Super Bowl beer commercials. Think back to what Radio Flyer represented when you were so small it could be anything, then scale up. Show More Summary