Trend Results : Super Bowl Ad

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Falcons have figured out how to nail the NFL draft under Dan Quinn

Quinn has a vision for the types of players he wants to bring in, and it’s working for Atlanta. Each year, teams dream of adding players through the draft who can put them in Super Bowl contention. The Falcons did exactly that over the...Show More Summary

Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...

Patriots offer Mike Gillislee contract in attempt to steal another Bills restricted free agent

It worked pretty well with Chris Hogan. The New England Patriots have already added Rex Burkhead to a running back stable that includes undefeated Dion Lewis, Super Bowl hero James White, and roster standby Brandon Bolden. On Tuesday,...Show More Summary

I drove Honda's stunning hydrogen-powered car — here's what it was like

To most people, hydrogen-powered cars are nothing more than an interesting concept. It's why Toyota paid for an ad spot for its hydrogen-powered Mirai during the Super Bowl for viewers in San Francisco and Los Angeles. These vehicles...Show More Summary

Gerry Graf Picks His 3 Favorite Ads, Including One for ETrade That Isn’t the Dancing Chimp

Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--ETrade's "Monkey" ad from the 2000 Super Bowl,...

PlayStation remains in the lead for TV ad spending despite skipping the Super Bowl

2 months agoTechnology : Venture Beat

GUEST: Sony doesn’t need the Super Bowl. GamesBeat has partnered with, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in February 2017. Gaming industry […]

Gary Vaynerchuk Talks Super Bowl Ads, Marijuana Marketing and VR at SXSW

As he typically does, Gary Vaynerchuk had some colorful words for the crowd at South by Southwest Interactive in Austin, Texas, on Friday. Vaynerchuk, CEO of digital agency VaynerMedia and founder of online retailer Wine Library and Wine Library TV, has built quite a following within the entrepreneurial community. In a packed room at SXSW,...

Malcolm Smith to sign with 49ers, adding veteran leadership

The 49ers are going to get an experienced leader on defense. It’s been over three years since Malcolm Smith won Super Bowl MVP in the Seattle Seahawks’ 43-8 decimation of the Denver Broncos. Since then, the linebacker has made a name...Show More Summary

GNC's ties to USA Track & Field charity questioned

Relationship to banned substances at issue again after Super Bowl ad canceled in January        

Google Home spreads a weird right-wing conspiracy theory

I don't want to alarm anyone, but if Google Home is to be believed, Barack Obama is planning a coup. SEE ALSO: Google Home Super Bowl ad caused some Google Homes to go bonkers With Trump making unfounded accusations against Obama this...Show More Summary

NFL TV Ad Revenue Hits Record $3.5 Billion Despite Drop In Ratings

2 months agoSports : Jock Rich

The Super Bowl helped push Fox's ad revenue from the NFL to $1.44 billion for the 2016 season. It is more than five times what ESPN generated from ads for Monday Night Football.

Are ads on the Oscars better than the Super Bowl's?

“We have to show a commercial for shampoo or something now,” host Jimmy Kimmel said at one point during Sunday’s Academy Awards. That line wasn’t written on a card tucked into a red envelope, but it is another thing the telecast got wrong. Commercials about shampoo are the old Oscars, the one that...

Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers

Snickers' live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy--of people screwing up because they're hungry--in a pair of new 30-second spots. The commercials are set in a hospital...

5 brands were deliberately political with their Oscar ads this year

This year's Oscars was set up to be a politically charged night but it was brands, not actors, who made the biggest statements. The awards show is the second biggest live television event in the United States, after the Super Bowl. This...Show More Summary

This Year’s Oscar Commercials Were as Political As the Speeches

2 months agoHumor / odd : Geekosystem

Much like this year's Super Bowl ads, the content of Oscars ads skewed heavily towards themes of activism and cultural politics.

The 10 most powerful brands in the world

2 months agoLifestyle / Fashion : AOL: Style

Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance. The best Apple ad from each year since its 1984 Super Bowl hit This startup makes...Show More Summary

The best ad Apple produced from each year since its 1984 Super Bowl hit (AAPL)

Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped...Show More Summary

"We've had the privilege to carry a century of humanity. But maybe what we carry isn’t just people, it's an idea: that while we're not the same, we can be one."

Cadillac's ad (to play during the Oscars):I got there via "Cadillac Ad Tries to Bridge Nation’s Chasm, Without Falling In," by James B. Stewart (in the NYT), who compares this ad to Audi's Super Bowl ad (which we talked about here).Show More Summary

The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m...

Full-Page Ad in USA Today Takes On Humane Society of the United States

2 months agoHobbies / Hunting : Hunting Life

“Fake News” or Verified Fact? HumaneWatch Highlights Bad Behaviors of HSUS Washington, DC—After the release of a highly successful Super Bowl ad,, a project of the nonprofit Center for Consumer Freedom, is upping theShow More Summary

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