Quinn has a vision for the types of players he wants to bring in, and it’s working for Atlanta. Each year, teams dream of adding players through the draft who can put them in Super Bowl contention. The Falcons did exactly that over the...Show More Summary
Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...
It worked pretty well with Chris Hogan. The New England Patriots have already added Rex Burkhead to a running back stable that includes undefeated Dion Lewis, Super Bowl hero James White, and roster standby Brandon Bolden. On Tuesday,...Show More Summary
To most people, hydrogen-powered cars are nothing more than an interesting concept. It's why Toyota paid for an ad spot for its hydrogen-powered Mirai during the Super Bowl for viewers in San Francisco and Los Angeles. These vehicles...Show More Summary
Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--ETrade's "Monkey" ad from the 2000 Super Bowl,...
GUEST: Sony doesn’t need the Super Bowl. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in February 2017. Gaming industry […]
As he typically does, Gary Vaynerchuk had some colorful words for the crowd at South by Southwest Interactive in Austin, Texas, on Friday. Vaynerchuk, CEO of digital agency VaynerMedia and founder of online retailer Wine Library and Wine Library TV, has built quite a following within the entrepreneurial community. In a packed room at SXSW,...
The 49ers are going to get an experienced leader on defense. It’s been over three years since Malcolm Smith won Super Bowl MVP in the Seattle Seahawks’ 43-8 decimation of the Denver Broncos. Since then, the linebacker has made a name...Show More Summary
Relationship to banned substances at issue again after Super Bowl ad canceled in January
I don't want to alarm anyone, but if Google Home is to be believed, Barack Obama is planning a coup. SEE ALSO: Google Home Super Bowl ad caused some Google Homes to go bonkers With Trump making unfounded accusations against Obama this...Show More Summary
The Super Bowl helped push Fox's ad revenue from the NFL to $1.44 billion for the 2016 season. It is more than five times what ESPN generated from ads for Monday Night Football.
“We have to show a commercial for shampoo or something now,” host Jimmy Kimmel said at one point during Sunday’s Academy Awards. That line wasn’t written on a card tucked into a red envelope, but it is another thing the telecast got wrong. Commercials about shampoo are the old Oscars, the one that...
Snickers' live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy--of people screwing up because they're hungry--in a pair of new 30-second spots. The commercials are set in a hospital...
This year's Oscars was set up to be a politically charged night but it was brands, not actors, who made the biggest statements. The awards show is the second biggest live television event in the United States, after the Super Bowl. This...Show More Summary
Much like this year's Super Bowl ads, the content of Oscars ads skewed heavily towards themes of activism and cultural politics.
Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance. The best Apple ad from each year since its 1984 Super Bowl hit This startup makes...Show More Summary
Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped...Show More Summary
Cadillac's ad (to play during the Oscars):I got there via "Cadillac Ad Tries to Bridge Nation’s Chasm, Without Falling In," by James B. Stewart (in the NYT), who compares this ad to Audi's Super Bowl ad (which we talked about here).Show More Summary
Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m...
“Fake News” or Verified Fact? HumaneWatch Highlights Bad Behaviors of HSUS Washington, DC—After the release of a highly successful Super Bowl ad, HumaneWatch.org, a project of the nonprofit Center for Consumer Freedom, is upping theShow More Summary