Trend Results : Super Bowl Ad

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CBS plans to livestream Super Bowl commercials for the first time

If you've been livestreaming the Super Bowl and missing out on all of those commercials, that's about to change. Variety reports CBS will stream all of the ads during the game in February, so those watching via the internet will be privy to the same quality entertainment each time there's a break in the action. Show More Summary

CBS To Stream All National Super Bowl Ads Next Year

For the first time ever CBS is going to live stream every national ad during the 2016 Super Bowl in almost real-time, this is going to bring about a major change for advertisers that spend ridiculous amounts of money during the big game and will also aid in making Super Bowl 50 a very significant event. Show More Summary

In a First, CBS Will Livestream All National Ads for Super Bowl 50

Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first time, Super Bowl audiences will be able to livestream the ads during the game, as well. Show More Summary

Bill Belichick renamed his boat from 'V Rings' to 'VI Rings' just in case anyone lost count

Attention to detail is crucial Once upon a time Bill Belichick had a boat named 'V Rings'. Clever name since he is the proud owner of 5 Super Bowl rings. This February, Belichick added another ring to his collection when the Patriots beat the Seahawks in the Super Bowl. Show More Summary

Twitter Introduces Event-Based Ad Targeting

Marketers often buy Twitter ads in an attempt to capitalize on buzz around major cultural and sporting events like the Oscars, the Super Bowl and "Sharknado" movie premieres. Now, the social network wants to make it easier for advertisers to do so.

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections. Today, Twitter is launching new ad products that make it easier to promote around such peak times. Show More Summary

Twitter Makes It Easier To Target Ads Around Big Events

Twitter is announcing a straightforward way for advertisers to join in the social media conversation around major events. Not that the service has lacked ads around, say, the Super Bowl. But Ameet Ranadive, the company’s senior director...Show More Summary

PFT Planet: Can Wilson, Graham-led Saints go undefeated?

The Seahawks are perennial Super Bowl contenders and after adding Jimmy Graham in the offseason their chances of a return trip seems likely, but what about 19-0? Mike Florio answers that question and more.

How Ashley Madison ruined my reputation (on purpose) long before the hack.

last weekHumor / odd : Happy Place

While I was working at CBS, Ashley Madison's parent company publicly called me homophobic for not approving their crappy stunt of a Super Bowl ad. Shhh...don't tell anyone we're the worst. (via This week, Ashley Madison's...Show More Summary

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific. The actress and writer—and coverShow More Summary

These Video Marketing Tips Will Boost Your Sales

Videos are now almost essential when marketing your small business. No one is expecting production qualities on the level of a Super Bowl ad or something off a Hollywood set. But good video content can go a long way to growing your business. Here's how to do it effectively.

Ad of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign

Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products brand is back with another powerful commercial aimed at building the confidence of women. Show More Summary

I'm still an ad expert, per USA Today

Hi all. I know I haven't weighed in here in awhile... A long while, but as this is Adverganza, thought I should at least share this link from USA Today to what the so-called experts, including me, thought of this year's Super Bowl ads. Show More Summary

Rashard Mendenhall goes from balling to ‘Ballers’

Former NFL running back Rashard Mendenhall has taken his love of writing, added it to his football knowledge and turned it into a Hollywood career as a television writer. Mendenhall, 27, who played in two Super Bowls, is a writer with the new HBO football-themed series “Ballers.” He’s moved to Los Angeles and even joined the […]

Leo Burnett Dreams of Equality in New Esurance Campaign

After casting the completely fictional characters Walter White and Lindsay Lohan in its Super Bowl ad, Esurance brings things a little closer to reality via the thoughts of young children in its latest campaign by Leo Burnett Chicago. “#EqualDreams”...Show More Summary

Watch Tom Hiddleston Relish Another Villainous Turn In Jaguar XE Commercial

Tom Hiddleston reprises his role as British villain in Jaguar’s newest commercial for its XE sports car. The Art of Villainy Jaguar ads went viral with ‘Rendezvous,’ the ad that aired during the 2014 Super Bowl with Tom Hiddleston, Mark Strong and Ben Kingsley. Show More Summary

MoPub Report Points To Growth In Video Ads And Super Bowl Spending

The buzz around native and video advertising isn’t just hype — they’re bringing in more dollars for publishers, according to a new report from Twitter-owned MoPub. MoPub offers ad management tools for mobile publishers, and it releases a quarterly report showing trends across those publishers. Show More Summary

Word of mouse

Every fast-growing social movement, non-profit and brand of the last decade has grown because people have chosen to talk. Not shelving allowances, coupons, A/B testing, Super Bowl ads, dancing tube men or Formula One sponsorships. Each can be a productive...        

Saints, Sean Payton honor owner Tom Benson with banner (Photo)

The New Orleans Saints added a much-needed banner to their indoor practice facility on Saturday.   The banner is a photo of team owner Tom Benson hoisting the Lombardi Trophy from the Saints’ Super Bowl XLIV victory in 2009. There already...Show More Summary

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