We all really liked the surprise Maserati Ghibli ad that showed up during the Super Bowl. And evidently, Maserati liked our story about that ad so much that they plastered the headline all over a giant display at the Geneva Motor Show. Neat! Read more...
Here’s is a story you saw coming a mile away, you just didn’t figure it would take this long. Jamie Casino, the attorney who destroyed a tombstone with a sledgehammer during a Super Bowl ad in Savannah, Georgia, will star in his own reality TV series. Show More Summary
EXCLUSIVE: From Savannah to Hollywood. George-based personal injury lawyer Jamie Casino has been one of the most pursued pieces of TV talent since becoming an overnight celebrity with his epic two-minute Super Bowl commercial that featured him wielding his sledgehammer of justice (check out the ad below). Show More Summary
Unless the city plans on adding at least 8,500 more seats and erecting a giant tarp over the stadium, a Super Bowl in Chicago is like springtime right now—a dream. [ more › ]
Getty Images/Justin Sullivan RadioShack (RSH) may have scored a viral hit in February with its Super Bowl ad starring 1980s icons gutting one of its stores, but now it's going to need Hulk Hogan, Alf and the California Raisins for aShow More Summary
Mere seconds after Coca-Cola's 60-second Super Bowl ad faded out with "America is Beautiful," morphing to the Twitter hashtag #AmericaisBeautiful, the social media ignited. "Honestly Coke, if you're going for patriotism don't have aShow More Summary
RadioShack's Super Bowl ad showing how cool and hip it is may've come a little too late, as the retailer has today announced its intention to close up to 1,100 "underperforming stores" across the US. The news was bundled in the company's 2013...
It turns out that the Super Bowl is a good launching pad for viral ads Seven of February's most-shared ads on YouTube were created for the Super Bowl. Not surprisingly, exposure it the event — which had more than 100 million viewersShow More Summary
Aside from a truly awful Super Bowl ad, we haven’t heard much from The Matrix over the last decade. But Warner Brothers is short on franchises, and the Wachowskis have arguably redeemed themselves, so it’s back to the digital well! Admittedly,...Show More Summary
Creating a message that goes viral without a plan for long-term benefits is a lost opportunity. Esurance stole the show on Super Bowl Sunday with their discounted ad and giveaway. The concept was simple, easy-to-understand, and created buzz. But was it effective? read more
Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like...Show More Summary
Squarespace is jumping out of the Super Bowl advertising fire and into the Shark Tank. After surprising people who never figured the company to be big enough for a Super Bowl ad spot, the web design company is launching a new campaign on ABC’s favorite venture capital reality show tomorrow night, with a subsequent wider push out to Hulu, social media,...
Marketers no longer need to depend on their guts to know whether a Super Bowl ad will be a hit. Researchers using a magnetic resonance imaging machine can determine how the brain reacts. Consumer... To view the full story, click the title link.
Above are stills from Nina Agdal‘s 2013 Super Bowl Commercial for Carl’s Jr., and below is Nina’s 2014 Carl’s Jr. commercial which did not immediately, albeit eventually, make me wish my penis was a fish sandwich thereby failing every known maritime law of advertisement: And here’s a custom edit of Nina’s 2014 commercial which has Read More...
Santa Monica, CA-based agency, Secret Weapon, continues the trend of absurd humor they employed in their regional Super Bowl ad for Jack in the Boxwith the new spots. The first of these spots sees the regional fast food franchise’s creepy...Show More Summary
Just as with my previous work reviewing Super Bowl marketing strategy, there were plenty of both good and bad examples of how brands approached their strategy to the Games. Here’s my take on the ads and campaigns that featured the best and worst marketing strategies from the 2014 Olympic Games in Sochi. read more
Ever since the “1984” Super Bowl ad, much of Apple’s marketing has applied a liberal amount of gravitas to convince customers that buying a Mac or an iPad or an iPhone will help them change the world. In its latest commercial, arch-rival Samsung appears to calls BS on that. Show More Summary
Answers to lingering questions about some spots that showed during the Super Bowl.
It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game,...Show More Summary
If you missed Radio Shack's nostalgic Super Bowl spot featuring tons of classic '80s celebs, be sure to check it out for the amazing roster of beloved horror fiends – including Chucky of Child's Play, Ghostbusters' Slimer, and even the...Show More Summary