This year, Intuit has given small businesses the chance to win a 30-second ad spot during the popular sporting event.
In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated tools up its sleeve this year, particularly on Facebook and Instagram. Show More Summary
No self-respecting British advertiser wants to be left behind at this time of year, since the run-up to Christmas has become known as the U.K.'s version of Super Bowl for commercials. And Warburtons, a purveyor of baked goods, might have just surged ahead by enlisting the Muppets for a holiday musical extravaganza. Show More Summary
Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February. Ads starring the Labrador pup from Anomaly, Bud's lead creative agency, topped USA Today's Super Bowl Ad Meter in each of the past two years. Show More Summary
Broadcaster CBS is close to selling all of its allotted Super Bowl 50 advertising slots in a further indication of the continued appeal of the American sport spectacular to brands. The result is a bumper pay day for CBS which now has...Show More Summary
Fox just had a huge day of ad sales — its most lucrative day in history, by some accounts, not including Super Bowl days or NFC Championships. Fox CEO James Murdoch told investors this week that Fox brought in more than $100 million...
Tune in to CBS's telecast of Super Bowl 50 on Feb. 7 for a commercial from … Chubbies Shorts, Death Wish Coffee Company or Vidler's 5 & 10? Those are the top-three finishers, culled from thousands of entries, in software company Intuit's "Small Business, Big Game" contest. Show More Summary
One story we always follow at Awful Announcing is the sale of Super Bowl ads in advance of the Big Game. During the recession, the NFL’s TV partners had some difficulty selling commercials and some were sold at reduced prices up until a week before airtime. Show More Summary
The three companies got the most votes from the public in the competition sponsored by software maker Intuit Inc. The winner, the company with the most votes, will get a 30-second spot during Super Bowl 50 on Feb. 7.
Intuit QuickBooks is going to help one of 10 finalist small businesses get an ad during the biggest television event of the year.
Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad from its "First Draft Ever" campaign. Once again, GSD&M will craft the creative, while Havas Media handles the buying chores. Show More Summary
It's typical for brands to generate tons of buzz from a Super Bowl spot. It's less frequent that a brand gets to use a Super Bowl ad to question gender roles and to all but eliminate harmful stereotypes. But that's what happened with "Like a Girl," the 60-second commercial from Procter & Gamble personal care brand Always. Show More Summary
Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud parent Anheuser-Busch InBev and its agency, Anomaly, are debating right now, 118 days before Super Bowl 50 kicks off at Levi's Stadium in Santa Clara, Calif. Show More Summary
Bob Dylan showed up in a couple of Super Bowl ad spots last year, and now he’s appearing in a new commercial for IBM, as Pitchfork points out. The clip features Dylan chatting with IBM’s AI computer system Watson — Watson tells Dylan that it’s read all of his lyrics to improve its language skills […]
They have a pretty high standard for acrobatic catches with the head at University of Phoenix Stadium. So while nothing today will match Giants wide receiver David Tyree in the Super Bowl, Janoris Jenkins at least added another chapter to that particular book. The Rams cornerback just picked off Carson Palmer in the end zone, as the…
This Sunday is the Street League Skateboarding Super Crown Championship, basically the Super Bowl of Street League, and as the official video game of SLS True Skate [$1.99] has added a brand new downloadable park and is going free for the weekend to celebrate. The new course is the SLS Los Angeles 2015, the course
Emerson Boozer and Matt Snell were the Jets’ 1-2 punch at running back for their Super Bowl III championship, and the Jets have announced that both men will be added to the team’s Ring of Honor together in a ceremony at halftime of the team’s November 29 game against the Dolphins. There’s little doubt that…
You know and I know that no one likes advertising. Sure, we anticipate the Super Bowl ads and some others like GEICO’s are pretty darn interesting. But overall advertising is an interruption. The best marketing is when you identify your...Show More Summary
GUEST: Nestled in among commercials for big brands such as Budweiser, Doritos, and Coca-Cola in Super Bowl XLIX were spots for not one, not two, but three mobile gaming apps, making it painfully obvious that we had entered the era of big-budget productions and even bigger-budget marketing campaigns. This movement might be innocuous in and of […]
Game of War: Fire Age has previously featured a Super Bowl ad, a series of ads with Kate Upton, and now they are bringing Mariah Carey into the fray.