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Oakland Raiders: The Least Desirable Team in the NFL, Says Poll

NFL team the Oakland Raiders haven’t tasted Super Bowl glory since 1983. Adding insult to that embarrassing barren spell, on Monday the franchise was named the least desirable team to play for in the NFL. The dubious accolade comes courtesy...Show More Summary

NFL wants Super Bowl halftime performers to pay them???

The Super Bowl halftime show has been quite the hot topic ever since Janet Jackson’s wardrobe malfunction during the 2003 contest. Since then, the NFL has picked its performers with kiddie gloves and added double sided tape to the list of wardrobe requirements. Well, now the league is adding something new: pay it forward. According […]

Creative Boyfriend Uses Coke Bottles to Propose

First, there was the controversial Super Bowl commercial. Then, there was the uplifting parenting ad. Just last week, meanwhile, there was the couple who used the #ShareaCoke campaign to announced they're expecting. Now, Coca-Cola is...Show More Summary

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever

The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of all time, has finally been dethroned—by Activia and the World Food Programme's three-and-a-half minute music video starring Shakira, created for this year's World Cup. Show More Summary

Moovd Creates Video in Two Minutes — With Some Tweaking

A lot of big companies have produced attention-grabbing ads using only text. Some have even plunked down millions to run these ads during big TV events, like the Super Bowl. (Think back to  T-Mobile’s text-only “We Killed The Long Term...Show More Summary

Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads

Advertisers have spent millions of dollars on social media campaigns tied to the World Cup, and showed a new willingness to shift ad budgets into social media for the event, according to digital ad firms responsible for channeling those ad buys. Show More Summary

Deutsch New York, Barton F. Graf 9000 Help GoDaddy Lose Its Sex Appeal

New Ad Strategy: Swap Sexy for Creepy? For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and “athletes” would offer themselves up for innuendo, double entendre,...Show More Summary

Advertising: GoDaddy Tries to Move Further From Innuendo

The Internet services company once known for sexy Super Bowl ads, has hired the agency Barton F. Graf 9000 in a bid to change its image.

Apple's Decision To Make Its Own Ads Might Be Backfiring

The words Apple, creative, and advertising very often go hand in hand. Think back to the iconic “1984” Super Bowl ad, the beautifully simple “Think Different” campaign, or even the colorful and exciting iPod ads from the early 2000's. Show More Summary

Denver Broncos' Most Under and Overrated Offseason Additions

The Denver Broncos had a fantastic season that came up short in 2013. In order to get back to the Super Bowl—and this time win it all—the Broncos were quite active in free agency and the draft this offseason. Some players they added are going to be able to contribute right away. Show More Summary

Disrupting Hillary

In one of the most enduring images from the lead-up to the 2008 Democratic primaries, frontrunner Hillary Clinton appeared in a rogue political ad as Big Brother. It was a take-off on the infamous 1984 Super Bowl commercial that pitted...Show More Summary

Will machines be better than humans at making ultra-topical ads?

2 months agoTechnology : Pando Daily

At the 2013 Super Bowl, Oreo’s “You Can Still Dunk In The Dark” graphic, tweeted out during the halftime power outage, was a piece of quickly drawn up free media which stole the show alongside brands that were paying many millions trying to do the same thing. It showcased the power of real time marketing. But capturing the moment,...

More People Are Watching World Cup Ads Than Super Bowl Ads, But Are They Better?

Offthetopofmyhead,Ican’tnameasingleadthatIwatchedduringthisyear’sSuperBowl.ButonceIreadthatthelatestYouTubestatisticsrevealedthatthecommercialsandfeaturettesbeingproducedforthe2014FIFAWorldCuphadalmostdoubledthepageviewsofthetopSupeShow More Summary

World Cup Ads Are Four Times As Popular As Super Bowl Ads

The World Cup is dominating the Super Bowl — in terms of time spent with ads. According to the latest stats from YouTube, people all over the world have watched more than 1.2 billion minutes of World Cup ads. That's four times as many minutes as people spent watching Super Bowl ads. Show More Summary

Cardinals add Kurt Warner to Ring of Honor

Kurt Warner, the quarterback who led the Cardinals to their only Super Bowl appearance, will be inducted into the team’s Ring of Honor. The Cardinals announced today that Warner’s name will officially be added to the Ring of Honor at a ceremony during their Week One opener against the Chargers on Monday Night Football. Warner…

World Cup Car Commercials- Who Did It Better?

3 months agoVehicles / Cars : Jalopnik

In the United States the Super Bowl is a huge opportunity for a brand to showcase a great TV ad. However, there are about 110 million viewers for the Super Bowl compared to about 910 million viewers for the World Cup. So if you are going to reach a big audience with a commercial, Fùtbol not Football (American) is the way to go. Show More Summary

World Cup Ads Outperform Super Bowl

Data indicates that the top 20 World Cup 2014 ads have so far attracted 6.9 million shares across social media – 31.4 percent more than the top 20 ads from Super Bowl 2014 (4.7million). read more

World Cup Ads Have Already Been Shared More Than Super Bowl Ads

World Cup 1, Super Bowl 0 Before the first kickoff, ads related to the World Cup have already been shared more than this year's crop of Super Bowl commercials, according to marketing-technology company Unruly. The top-20 World Cup 2014 ads have so far netted 6.9 million shares across social media. Show More Summary

TBWA\Chiat\Day, Adidas Throw a World Cup House Party

For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there's just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas. The work features retired...Show More Summary

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