Trend Results : Super Bowl Ad

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Dave Matthews Band to play in St. Paul on eve of Super Bowl

The Dave Matthews Band will perform in St. Paul on the eve of the Super Bowl, adding to a growing list of entertainment in the days leading up to the big game        

Here’s a Brief Glimpse of the Monster From John Lewis’ 2017 Christmas Ad

Christmas adverts have become Britain's version of Super Bowl spots--an advertising showcase like no other. And so, like Super Bowl ads, they're starting to get their own teasers. The John Lewis spot from adam&eveDDB is almost the most highly anticipated of the year--not surprisingly, since it was this client/agency team that started the whole trend...

Snickers Got a Whole TV Channel to Act Weird When It Was Hungry in Great Media Stunt

Snickers is one of the best brands around at hacking and subverting media--whether it's the Sports Illustrated swimsuit issue, the Super Bowl or the bridge between online and out-of-home. Now, it's added to its legacy of clever media pranks with an inspired idea from England. Via agency AMV BBDO in London, it brought the classic...

NBC Sports Expects More Than $1.2 Billion in Ad Revenue From the Super Bowl and Winter Olympics

With a little more than three months to go before NBCUniversal airs two of 2018's biggest events--Super Bowl LII and the Winter Olympics--just four days apart, the company said it expects to rake in more than $1.2 billion in ad revenue from both programs and is well on its way to achieving that goal. "All...

NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads

Two of the biggest sporting events in America will air on NBC this February, and the network’s projecting they’ll make a significant amount from that. As per Variety‘s Brian Steinberg, NBC Sports executive Dan Lovinger told reporters...Show More Summary

National Geographic Names McCann New York Lead Agency After Last Year’s Hit Super Bowl Ad

National Geographic announced today it has extended its partnership with McCann New York, naming it lead agency for brand marketing as a result of its award-winning Super Bowl 2017 campaign for "Genius," NatGeo's first scripted series about Albert Einstein. McCann will now lead brand development for National Geographic, handling strategy and creative for all of...

Doritos Realizes Cute Dogs Will Sell Anything in Super Bowl Ad

Forget sex — it’s adorable dogs who sell, according to this year’s batch of Super Bowl ads. Doritos’ commercial, set to air during Super Bowl 50 this Sunday as the Carolina Panthers face the Denver Broncos, features three wily canines pining for bags of Doritos.

$30M Lawsuit: Fox Used Ali's Likeness Without Permission in Super Bowl Promo

Muhammad Ali passed away in June 2016, eight months before Super Bowl LI kicked off in February 2017. But Ali still left his mark on the big game, appearing in a three-minute promotional ad for Fox before the game, an ad that, according to a $30 million lawsuit against the......

7 things to watch in NFL’s Week 4: Tom Brady could set yet another record

Plus, a few heated rivals will go at it, and London-born Jay Ajayi finally gets to play in his hometown. Tom Brady has already made NFL history this year. Seven months after setting almost every Super Bowl record ever, Brady added to...Show More Summary

3 Count: Lawsuit Jukebox

Judge declines to dismiss ad over Pepsi's Human Jukebox Super Bowl commercial, Spinilla case takes a strange turn and banana costume sparks KMart lawsuit. The post 3 Count: Lawsuit Jukebox appeared first on Plagiarism Today.

Do Not Follow the Romantic Advice of This Adorable Samsung Ad

Tech companies love a heartwarming message. Has it already been seven years since Google’s “Parisian Love” Super Bowl ad told a romance-in-miniature through search engine queries? Just last Tuesday, Apple opened its annual product rollout...Show More Summary

Squarespace’s Super Bowl Ad With John Malkovich Wins the Emmy for Best Commercial

Squarespace fended off a two-pronged challenge from last year's winner, the Ad Council, to win the 2017 Emmy Award for outstanding commercial at the Creative Arts Emmys this weekend. The website maker won for its Super Bowl spot, "Calling," in which the actor turned fashion designer argues by phone with someone squatting on his...

Mike WiLL Made-It – “Heart Of A Lion” (Feat. YG)

2 months agoMusic / Indie Music : Stereogum

Mike WiLL Made-It has teamed up with Compton rapper YG for a new track called "Heart Of A Lion," inspired by Super Bowl 50 MVP Von Miller's heartbeat during training and designed to soundtrack an ad for Adidas' new Z.N.E. Pulse apparel collection. "I've always been a fan of adidas and how they create, and…

The Patriots have to figure out the issues that were exposed, and fast

It’s not hard to figure out why the New England Patriots were the consensus pick to win Super Bowl LII. They went 14-1 with Tom Brady in the lineup last season, including playoffs, won a championship and added a lot of talent in the offseason. Show More Summary

NFL Dramatically Announces It’s Back in This Star-Studded, Trailer-Style Ad for the New Season

Tom Brady. Von Miller. Earl Thomas. You know the names; you know the game. But every NFL season still feels like a fresh start as fans catch the pro football bug all over again. The 2017 schedule starts tonight, with the Super Bowl champion New England Patriots hosting the Kansas City Chiefs. And the league's...

How Microsoft Teamed With A “Wedding Crashers” Producer For A New Creative Ad Model

For the first time, Microsoft’s vice president of brand, advertising, and research, Kathleen Hall, talks about why she’s been working with Andrew Panay since 2012. As Super Bowl ads go, it’s a pretty damn good one. Microsoft’s 2014 big game ad opens on Steve Gleason, the former NFLer living with ALS, controlling his computer with his eyes. Show More Summary

10 celebrities who are speaking out against abortion

Tim Tebow Football star Tim Tebow isn’t shy about expressing his Christian faith and his pro-life convictions. During Super Bowl XLIV, Tebow appeared in a pro-life ad that shared how his mother rejected abortion and chose life. Tebow’s foundation also hosts the annual “Night to Shine” event, which celebrates individuals with special needs. Show More Summary

GoDaddy CEO who stopped salacious Super Bowl ads, oversaw expansion, to retire

GoDaddy COO Scott Wagner will assume CEO duties in 2018. Irving says he will remain on GoDaddy's board through June 2018.        

Advertising: A Quirky Flavored-Water Brand Tries to Grow Up

Bai Brands had great success after its offbeat Super Bowl ad starring Christopher Walken and Justin Timberlake. But can it replicate that victory while striving for a more mature tone?

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