Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Show More Summary
Last week, the Singapore-based Social Star Awards released a teaser for its upcoming show, with Harley Morenstein of Epic Meal Time and Jesse Heiman (best known for his appearance in one of GoDaddy's controversial Super Bowl ads). In...Show More Summary
When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.
Small business owners would rather have two million engaged Facebook fans than a Beyoncé endorsement, a Super Bowl ad … or two million Twitter followers. Well, duh. Facebook fans are the holy grail of small business, according to a recent …
The Church of Scientology has, for a long time, been putting a lot of money into advertising, most recently with the super-expensive-looking Super Bowl ad embedded above, and their disastrous attempt at running sponsored content in The...Show More Summary
St. Louis Rams coach Jeff Fisher was the secondary coach for San Francisco in 1993 when the 49ers added safety Tim McDonald, who would become a six-time Pro Bowl choice and Super Bowl champion. Fisher and the Rams are bringing McDonald's son to St. Show More Summary
Summary: Traditionally, marketing has been about pushing messages -- Super Bowl commercials, print ads, email blasts. One-way communication. Unfortunately, that approach continues in social media. As we seek more engagement across platforms, we need to remember that true engagement involves interaction...
During the 2013 Super Bowl, there were thousands of tweets with the hashtag “#NotBuyingIt.” The online conversation brought attention to sexist television commercials that were broadcast while the game was in progress. One Twitter user said,... Read more
PETA, the organization that labeled fish “sea kittens,” publicly asked 1980’s band extraordinaire Pet Shop Boys to change their name to Rescued Shelter Boys, produced a “vegetarians have better sex” Super Bowl ad, promoted...
Samsung's marketing machine kicks up a gear with new TV ad A world away from the goofy Super Bowl ads and iPhone mockery of old, Samsung's just sent over its first teaser ad for the Galaxy S4... and it's actually pretty good. The adShow More Summary
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Social...Show More Summary
The mass exodus of players from the Baltimore Ravens Super Bowl winning roster has been well documented. The Ravens have gone a long way to fill the holes in their roster through free agency by adding players like Elvis Dumervil, Chris Canty, Marcus Spears and Michael Huff. Show More Summary
Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. Show More Summary
It isn't easy for brands to duplicate the Super Bowl's advertising success in February, but with YouTube, they continued to revolutionize the ad industry with funny, action-packed and heartwarming video spots. March's most-shared ads comprised a diverse lot. Show More Summary
Kudos to Mike Micklewright for putting together this clever parody of the Chrysler ad that aired during the Super Bowl – Paul Harvey’s “So God Made a Farmer.” Here is “So God Made a Quality Manager”: My podcasts with Mike: #92: (6/3/10) Mike Micklewright, Out of Another @#&% Crisis! #43: (5/19/08) Mike Micklewright ”What Would Deming Say?” About LeanBlog.org: [...]
Lost in all the talk about all the players Baltimore has lost since winning the Super Bowl is one area where the Ravens believe they’re better: The defensive line, where Chris Canty and Marcus Spears have been added in free agency — and where coach John Harbaugh is already licking his chops about what Haloti…
Good morning, Adland. Here's what you need to know today: When it comes to Doritos ads, we're mostly used to consumers creating the content for the company's "Crash the Super Bowl" contest. But now the chip has joined forces with Jon Favreau and Diplo to create a cool new commercial by Goodby Silverstein & Partners. Show More Summary
With everyone tuning in to Twitter to find out who the new pope is, Carl’s Jr. decided it was a promotional occasion not to be squandered. By distributing a blackout-themed ad during the Super Bowl, Oreo nearly dominated the advertising conversation the next day. Show More Summary
Flaming Lips frontman Wayne Coyne has really been getting his pitchman reps in lately. First, there was the Hyundai Super Bowl commercial. And now he’s the focal point of a trippy-as-fuck Virgin Mobile ad, which feels like maybe the billionth example of Richard Branson attempting to convince his kids that he’s cool. Watch it below, [...]
I love Fiats. The souped-up Abarth versions are even better. What I don’t understand is what Chrysler’s marketing department (Chrysler own Fiat) were thinking when they put this ad together for the Super Bowl? The company has just had it banned for being too sexual and reportedly advocating dangerous driving. More »