Pete Carroll added to his football resume after he left USC, leading the Seattle Seahawks to one Super Bowl title and to within seconds of another.
Heidi Klum is a renowned entrepreneur. But she hasn't really had a business idea that's—how should I put this?—really, really silly. Until now. In a delightful new spot for Wix.com—a follow up to the company's Super Bowl ad that featured NFL players following their dreams—the Project Runway star is desperate to find another great business idea. Show More Summary
Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius had worked at Nationwide since 2006 and risen from vp of strategy to chief strategy officer to chief marketing officer in 2010. Show More Summary
The New England Patriots added another Super Bowl trophy to their resume in 2014, and the team will look to continue that success in 2015. How big of an impact will first-round pick Malcom Brown have? What other stories are surrounding...Show More Summary
It happens every year during the Super Bowl, and it’s a brilliant PR move: A brand releases a racy or generally terrible commercial that has no chance making it on television. Of course, then it gets the sexy label of being “banned” from TV, meaning more people will flock to see it online. Sean “Diddy” […]
Nationwide has selected twenty year company veteran Terrance Williams as its new chief marketing officer, replacing Matt Jauchius months after the airing of a highly controversial Super Bowl ad, AdAge reports. Joe Case, a spokesman for...Show More Summary
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the “dead boy” ad by the Internet, because… well, the star of the spot is an adorable moppet who also happens to be dead. Now the Nationwide exec who signed off … [More]
In a move straight out of this year's most controversial Super Bowl ad, a woman called for pizza when what she really needed was help. [ Related: Chris Brown's Las Vegas Battery Case Is Officially Closed! Suspicious Details HERE! ] According to police in Highlands County, Florida, Cheryl Treadway sent in an order to Pizza Hut with [...]
Website-building company Wix.com made its advertising debut during this year's Super Bowl (watch the ad below.) It was a big bet for Wix: A 30-second spot during the big game cost between $4.4 million to $4.5 million. And it was fighting...Show More Summary
The dust is settling for the Arizona Cardinals from the 2015 NFL draft. After adding six rookies through draft picks, the Cardinals are hoping these moves will help the franchise reach Super Bowl 50. But how does the roster stack up after these new additions? Having a deep roster that can suffer injuries is key for a deep playoff run. Show More Summary
This year, Intuit is once again giving your small business the chance to be seen right alongside the big boys like Budweiser, Dodge and Doritos who pay upwards of $4.5 million for a 30-second Super Bowl commercial spot.
David Duchovny was already an established actor when he first picked up the guitar, starting out by learning how to play the Flaming Lips' "Yoshimi Battles the Pink Robots." The X-Files and Californication star had long been writing poetry, though, and within a few years he completed enough demos to...
The Denver Broncos have constructed their roster to make another run at the playoffs—and maybe the Super Bowl—in 2015. During the draft, the Broncos added quality talent on both sides of the ball. General manager John Elway does not draft solely based on need. Show More Summary
The rest of the AFC West added offensive firepower in hopes of keeping up with Denver. The Broncos, meanwhile, drafted with the mindset to compete for the Super Bowl next season. The rest of the AFC West was aggressive in free agency this year, perhaps sensing that the Denver Broncos' time is coming to a close. Show More Summary
In 2012, the Indianapolis Colts found their quarterback of the future in Andrew Luck, taking him with the No. 1 overall pick. Three years later, the Colts are now in a position to build a Super Bowl contender around Luck by adding some key prospects in the 2015 NFL draft. The Colts currently have nine draft picks to work with, including the No. Show More Summary
Nobody knows who Anna Kendrick is. Last year, Newscastle Brown Ale didn't give her a Super Bowl commercial, and now she's mistaken for someone else—Lily Tomlin's meditation instructor. Kate Spade's newest installment of the #Missadventure series follows Kendrick's funny holiday spot in which she loses her keys after shopping. Show More Summary
After months of preparation, the 2015 NFL draft is almost here. Indianapolis Colts fans understand just how important this year's draft is for the team's Super Bowl chances this coming season. After adding players like Frank Gore and...Show More Summary
With less than one week before the 2015 NFL draft, it’s highly likely that all 32 teams have different priorities right now than adding a veteran free agent. The next 10 days or so we will see clubs select their players in Chicago and...Show More Summary
Exclusive: The days when app companies advertise on air, “without knowing if it works or not, just because the agency [says to] -- those days are over,” CEO Oren Kaniel said.
Realogy's huge franchise brand Century 21 Real Estate goes Super Bowl big to get its name out to millions of consumers with national TV ads, but it also fills in the digital gaps with more niche, unique branding efforts -- like its latest campaign...