“Fake News” or Verified Fact? HumaneWatch Highlights Bad Behaviors of HSUS Washington, DC—After the release of a highly successful Super Bowl ad, HumaneWatch.org, a project of the nonprofit Center for Consumer Freedom, is upping theShow More Summary
Excuse us for getting a little too pumped up about a car commercial two weeks after the Super Bowl. We’re making an exception here because this ad by Toyota for its new C-HR crossover is that good. The commercial takes a page from Japan’s rich culture of developing the most iconic video games in history. Show More Summary
The minicomputer maker Wang Laboratories ran an ad during the Super Bowl long before Apple did. So why did the company and its minicomputers become a footnote?
- Nintendo in the top spot - generated 47.8 percent of the industry’s digital SOV - spent $8.2 million on three ads that ran 1,169 times - 170 million TV ad impressions - most popular spot was the Super Bowl ad “Believer,” featuringShow More Summary
GUEST: This report is a bit of a “Switch” since Nintendo is the only console brand to make our top five chart this time around. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are […]
“Football season is over and the Super Bowl is behind us. But the NFL is trying to push homosexuality through a new pro same-sex ad. In this ad they show two men kissing each other and two women kissing each other on the ‘kiss cam.’Show More Summary
Ads that took a political stance during the Super Bowl received mixed messages from consumers.
An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience
Nintendo released their Super Bowl ad a week before the actual game, resulting in a significant and sustained spike in mentions on February 1st. When the commercial was broadcast during the Super Bowl it got a fleeting spike of over 5k mentions but the Switch didn’t generate as many mentions on the 5th of February as it did overall on the 1st. Full report here
For some people (we like to call them “A.V. Club readers”), watching The Simpsons is practically a workout, requiring their brain and their lungs to operate at full capacity so they can properly take in each joke, determine whether it was funny or not, and then either laugh or loudly declare that the show is no longer as good as it used to be. Show More Summary
Ads on football's biggest night are cultural markers of the nation's evolving attitude toward women.
Stranger Things fans have been trying to piece together the clues for the upcoming second season of the Netflix hit, but spoilers have been few and far between. A Super Bowl ad finally gave fans a sneak peek at what to expect, but it was cryptic at best. Show More Summary
You wanted. Crazy Super Bowl ads, an overview of NBN installation costs and 12 myths about sex debunked by science. Kick off your Monday by checking out the ten most popular posts from Lifehacker Australia of 2016. More »
A week after the Super Bowl's slate of politically themed commercials, Saturday Night Live doubled down on its fake advertising last night with an amusing sketch about a Cheetos pitch--with the client execs stupidly excited about progressive-minded Cheetos ad ideas, from immigration to transgender issues. It's not a particularly new realm for parody, but the...
By Natalie Munio Trump picks a fight with retailer Nordstrom, Ads pull support from Breitbart News, what was the best of the best from Super Bowl 51, Snickers apologizes for live ad gone wrong, and this year’s Super Bowl game had lowest...Show More Summary
Welcome to another GamesBeat weekly roundup! This time, Steam Greenlight meets its end, Call of Duty is returning to its roots, and Grand Theft Auto IV joins the Xbox One’s backward compatibility list. Enjoy, and have a great weekend! Pieces of flair and opinion The DeanBeat: How Berlin has become more tolerant than Trump’s America Will […]
Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body Dodge Challenger that’s very likely the...
Tim Leake, SVP of Creative, Marketing & Innovation at RPA explains why ads need to retain an element of surprise
Many conservatives were outraged at the number of commercials with political undertones during the Super Bowl, and none were more offensive than Budweiser’s. For those who were boycotting the Superbowl
Is the hashtag dying? Advertisers sure think so. After peaking in 2014 — with 57-percent of Super Bowl commercials containing one — hashtag usage dropped each year after and plummeted in 2017’s big game. This year, fewer than a third...Show More Summary