Hi all. I know I haven't weighed in here in awhile... A long while, but as this is Adverganza, thought I should at least share this link from USA Today to what the so-called experts, including me, thought of this year's Super Bowl ads. Show More Summary
Former NFL running back Rashard Mendenhall has taken his love of writing, added it to his football knowledge and turned it into a Hollywood career as a television writer. Mendenhall, 27, who played in two Super Bowls, is a writer with the new HBO football-themed series “Ballers.” He’s moved to Los Angeles and even joined the […]
After casting the completely fictional characters Walter White and Lindsay Lohan in its Super Bowl ad, Esurance brings things a little closer to reality via the thoughts of young children in its latest campaign by Leo Burnett Chicago. “#EqualDreams”...Show More Summary
Tom Hiddleston reprises his role as British villain in Jaguar’s newest commercial for its XE sports car. The Art of Villainy Jaguar ads went viral with ‘Rendezvous,’ the ad that aired during the 2014 Super Bowl with Tom Hiddleston, Mark Strong and Ben Kingsley. Show More Summary
The buzz around native and video advertising isn’t just hype — they’re bringing in more dollars for publishers, according to a new report from Twitter-owned MoPub. MoPub offers ad management tools for mobile publishers, and it releases a quarterly report showing trends across those publishers. Show More Summary
Every fast-growing social movement, non-profit and brand of the last decade has grown because people have chosen to talk. Not shelving allowances, coupons, A/B testing, Super Bowl ads, dancing tube men or Formula One sponsorships. Each can be a productive...
The New Orleans Saints added a much-needed banner to their indoor practice facility on Saturday. The banner is a photo of team owner Tom Benson hoisting the Lombardi Trophy from the Saints’ Super Bowl XLIV victory in 2009. There already...Show More Summary
Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015. Show More Summary
Pete Carroll added to his football resume after he left USC, leading the Seattle Seahawks to one Super Bowl title and to within seconds of another.
Heidi Klum is a renowned entrepreneur. But she hasn't really had a business idea that's—how should I put this?—really, really silly. Until now. In a delightful new spot for Wix.com—a follow up to the company's Super Bowl ad that featured NFL players following their dreams—the Project Runway star is desperate to find another great business idea. Show More Summary
Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius had worked at Nationwide since 2006 and risen from vp of strategy to chief strategy officer to chief marketing officer in 2010. Show More Summary
The New England Patriots added another Super Bowl trophy to their resume in 2014, and the team will look to continue that success in 2015. How big of an impact will first-round pick Malcom Brown have? What other stories are surrounding...Show More Summary
It happens every year during the Super Bowl, and it’s a brilliant PR move: A brand releases a racy or generally terrible commercial that has no chance making it on television. Of course, then it gets the sexy label of being “banned” from TV, meaning more people will flock to see it online. Sean “Diddy” […]
Nationwide has selected twenty year company veteran Terrance Williams as its new chief marketing officer, replacing Matt Jauchius months after the airing of a highly controversial Super Bowl ad, AdAge reports. Joe Case, a spokesman for...Show More Summary
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the “dead boy” ad by the Internet, because… well, the star of the spot is an adorable moppet who also happens to be dead. Now the Nationwide exec who signed off … [More]
In a move straight out of this year's most controversial Super Bowl ad, a woman called for pizza when what she really needed was help. [ Related: Chris Brown's Las Vegas Battery Case Is Officially Closed! Suspicious Details HERE! ] According to police in Highlands County, Florida, Cheryl Treadway sent in an order to Pizza Hut with [...]
Website-building company Wix.com made its advertising debut during this year's Super Bowl (watch the ad below.) It was a big bet for Wix: A 30-second spot during the big game cost between $4.4 million to $4.5 million. And it was fighting...Show More Summary
The dust is settling for the Arizona Cardinals from the 2015 NFL draft. After adding six rookies through draft picks, the Cardinals are hoping these moves will help the franchise reach Super Bowl 50. But how does the roster stack up after these new additions? Having a deep roster that can suffer injuries is key for a deep playoff run. Show More Summary
This year, Intuit is once again giving your small business the chance to be seen right alongside the big boys like Budweiser, Dodge and Doritos who pay upwards of $4.5 million for a 30-second Super Bowl commercial spot.
David Duchovny was already an established actor when he first picked up the guitar, starting out by learning how to play the Flaming Lips' "Yoshimi Battles the Pink Robots." The X-Files and Californication star had long been writing poetry, though, and within a few years he completed enough demos to...