The Super Bowl isn't just a huge football game, or a chance to catch some amazing commercials. It's also a launching pad for startups to gain some high-profile traction. So you have an awesome new product, and it's time to show it off...Show More Summary
Summary: Traditionally, marketing has been about pushing messages -- Super Bowl commercials, print ads, email blasts. One-way communication. Unfortunately, that approach continues in social media. As we seek more engagement across platforms, we need to remember that true engagement involves interaction...
During the 2013 Super Bowl, there were thousands of tweets with the hashtag “#NotBuyingIt.” The online conversation brought attention to sexist television commercials that were broadcast while the game was in progress. One Twitter user said,... Read more
Which Beyonce do you like best? The Bootylicious youngster? Or the grown-up diva we witnessed at this year’s Super Bowl? Well, in Pepsi’s latest commercial, you get to see both versions of the former American Idol guest star, along with several others! As Pepsi proves, there’s no such thing as too much Beyonce! Beyonce has several [...]
Remember the steamy Cindy Crawford Pepsi commercial from 1991? How could you possibly forget, right? If my memory serves me correctly, this Pepsi commercial made it’s debut during the Super Bowl, and even now, twenty-two years later, it is still fresh in our minds. Cindy Crawford was just 25-years old in 1991, and she... Show More Summary
It all began as a harmless Super Bowl commercial—a gag if you will—that ended with the Kansas City Chiefs selecting super-athlete Leon Sandcastle (Hall of Famer Deion Sanders in disguise) with the No. 1 overall pick in this month’s NFL draft. Show More Summary
In case you fast-forward through the commercials, here’s the first television spot since the Super Bowl teaser for May’s Iron Man 3. For those still unfamiliar with the first installment in Phase two of the Marvel Cinema Universe, here’s...Show More Summary
Matthew Terry, the shirtless Calvin Klein model who caused many an awkward silence in American living rooms during Super Bowl commercial breaks, sat down with the Times this week to discuss how he maintains his figure. He's humble about it — well, as much as can be expected: "People get the idea ... More »
Flaming Lips frontman Wayne Coyne has really been getting his pitchman reps in lately. First, there was the Hyundai Super Bowl commercial. And now he’s the focal point of a trippy-as-fuck Virgin Mobile ad, which feels like maybe the billionth example of Richard Branson attempting to convince his kids that he’s cool. Watch it below, [...]
Sony's PS4 spot viewed twice as many times as the biggest Super Bowl ad. A YouTube advert linking to Sony's PlayStation Meeting press conference in New York has been named as the most watched commercial on the video website for February.Click...Show More Summary
Matthew Terry, the fire-building model featured in Calvin Klein Concept's Super Bowl commercial — an overpowering 30 seconds' worth of six-pack abs, self-cloning (twelve-pack abs), stretching, and morphing into engine parts — stars in another Calvin Klein ad, in which he's mainly shirtless and multiplying. The spot is for the brand's ... More »
The Flaming Lips are less than a month away from releasing their new album The Terror, though they’ve already managed the implausible feat of performing first single “Sun Blows Up Today” in a Super Bowl commercial. The next song we’ve heard from The Terror also concerns most earthlings’ favorite flaming ball of gas, but it’s [...]
The Super Bowl generates lots of stock ideas: electronics, commercials, and snack stocks, among others. But for many cinephiles and fashionistas, the Oscars are the Super Bowl — with only slightly more coherent winner interviews. The...Show More Summary
If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com's ad in which a couple seeking a bit of drama in their car-buying experience inadvertently find themselves in possession.....
See that sleek, gold can on the right that looks like it’s waiting to make an appearance in Super Bowl commercial? Brilliant idea. It contained1 8.4 ounces (248ml) of Lower De Boom barleywine from 21st Amendment Brewery. Lower De Boom is 11.5% alcohol by volume. I can’t count how many 22-ounce and bigger bottles my [...]
My least favorite Super Bowl commercial this year was Taco Bell’s “Viva Young.” Not only did it feature a horrifically overplayed pop song (I’m happy Nate Ruess has finally found success, but both the first fun. album and his previous...Show More Summary
It’s possibly one of the best Super Bowl commercials of all time … Dodge Ram Trucks’ spot featuring the voice of Paul Harvey, reading in his characteristic way the moving poem, “So God Made a Farmer,” set to stirring images … Continue reading ?
Every year at the NFL Scouting Combine Rich Eisen of the NFL Network runs the 40-yard dash in work attire with hopes of breaking the six-second mark. This year, he had a little extra motivation as Super Bowl commercial star Leon Sandcastle ran alongside. Show More Summary
If the Oscars are the Super Bowl of award season, then the fashion is the equivalent of the commercials. (It's the best part that true fans watch for all night and comment about for the next few weeks.) So needless to say, during Sunday...Show More Summary
Despite the oft-repeated observation that the Oscars are the Super Bowl of movies, only the actual Super Bowl has managed to turn its commercial breaks into an event as big as the game itself. But the Academy Awards telecast is still a prime spot for brands wanting to make an impression, and some companies went [...]