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Pepsi readies Super Bowl campaign early

Super Bowl 49 is still more than two months away, but Pepsi is drumming up an audience for the halftime show. Pepsi has been a long-time Super Bowl commercial sponsor and is sponsoring the halftime... To view the full story, click the title link.

Clydesdales won’t replaced by Jay Z, zombies in Super Bowl

Maybe this was just a genius idea to see how people would react if the stars of the commercials that are perennial Super Bowl favorites were taken away. Maybe it was a horrid mistake. Or, perhaps, a dream. Whatever the case, the Clydesdales aren’t going anywhere. This all started Monday, when a Wall Street Journal […]

Budweiser Confirms Clydesdales Will Appear During Super Bowl XLIX Commercial

Nachos, pizza, football and Budweiser Clydesdales. What's the Super Bowl without its traditions? Anheuser-Busch allayed the fears of a Clydesdale-less Super Bowl Sunday by announcing on Monday that the famous horses will appear in a Budweiser commercial aired during the big game. Show More Summary

Clydesdales remain Budweiser’s Super Bowl ad stars

Budweiser isn’t saying “neigh” to using its Clydesdales in commercials after all.

Danica Patrick to star with puppy in Super Bowl commercial

In what will be her 14th Super Bowl commercial, Danica Patrick will have a special costar. When Danica Patrick stars in a Super Bowl commercial for an 11th straight year and a record 14th time overall she will have a special costar: a puppy. While not confirmed the canine is expected to be Patrick's miniature Siberian husky, Dakota. Show More Summary

Katy Perry Confirms Super Bowl Halftime Show Performance with New Pepsi Ad: Watch Here!

She’s always up for a challenge, and Katy Perry is hard at work putting together a killer halftime show for Super Bowl XLIX. The “I Kissed a Girl” songstress is featured in a new commercial from Pepsi called “Hyped for Halftime,” and there’s a unicorn as well as a fire-breathing great white shark. Katy explains, "I've got some insane ideas. Show More Summary

Monday Morning Stir

-London independent agency isobel launched this holiday spot for WestQuay (video above). -Sony has pulled a controversial ad from its European PlayStation YouTube channel. -GoDaddy’s lone Super Bowl commercial this year will featureShow More Summary

Super Bowl will feature another Danica Patrick GoDaddy commercial, with puppies

Auto racer Danica Patrick and GoDaddy have been a mainstay of Super Bowl commercials for a while now, and this season’s big game will be no exception. According to Advertising Age, Patrick will return with another GoDaddy commercial during Super Bowl XLIX on Feb. 1. There will be puppies: The 30-second spot GoDaddy did buy, […]

Danica Patrick -- RETURNING TO SUPER BOWL ... In New GoDaddy Spot

Another Super Bowl, another Danica Patrick commercial... because GoDaddy has just announced it's springing for another ad in the most expensive TV event of the year. Unclear if the Internet domain site will be spending $4 MILLION fo...

Katy Perry Confirms Super Bowl Halftime Show; Will It Include Bacon?!?

Katy Perry has taken a break from blasting the Australian paparazzi to confirm a report that first leaked online a few weeks ago: She'll be performing at halftime of Super Bowl XLIX! The artist anchored a Pepsi commercial in promotion...Show More Summary

Check Out These Breathtaking ‘Living Photos’ Of Iceland Captured By An Adventure Photographer

Chris Burkard is an adventure photographer made famous for his photoshoots in Iceland, where he's captured icy surf sessions, weddings, and even a Super Bowl commercial. During his most recent trip to Iceland, Burkard used one of Lytro's...Show More Summary

NBC Executive Says He Is ‘Very Satisfied’ With Pace of Super Bowl Ad Sales

Sales of commercial time in Super Bowl XLIX by NBC, which will broadcast the game Feb. 1, is approaching 90 percent.

WWE Superstar Tyler Reks Films Doritos Ad For Super Bowl (VIDEO)

Former WWE superstar Tyler Reks recently filmed a commercial that was submitted as an entry for the “Doritos Crash the Super Bowl” contest. In the commercial titled “A Dorito A Day” shows a dying man that is terminally ill in a hospital bed. Show More Summary

Facebook Is Stealing A Huge Chunk Of YouTube’s Audience (FB)

It has not even aired on TV yet, but John Lewis' latest Christmas ad is already huge sensation. It is always a huge annual event in the UK — the retailer treats it like a Super Bowl commercial — but this year's tale of a boy arranging...Show More Summary

2015 Doritos Crash the Super Bowl Contest: Which Ad Will Be Worth $1 Million?

Super Bowl 2015 is scheduled for Sunday, February 1, 2015 and Doritos is once again looking for the best 30-second commercial that will air during Super Bowl XLIX. Not only will the grand prize winner of the Doritos Crash the Super Bowl...Show More Summary

Former Apple CEO John Sculley says Steve Jobs sells experiences

Former Apple CEO John Sculley said that Apple co-founder Steve Jobs was successful in creating desire in Apple products because Jobs sold experiences, not products. Highlighting the Apple 1984 Super Bowl commercial, Sculley said in his interview with Entrepreneur Magazine that the ad didn't talk about specs or features, but an overall experience. Show More Summary

Super Bowl ticket case to go to trial

Nearly four years after the Super Bowl that was handled like many U.S. commercial flights (i.e., significantly more tickets sold than available seats), the folks who were under the mistaken impression that showing up at Cowboys Stadium with oversized cardboard admission vouchers would actually get them inside the game will get their day in court.…

Storytelling lessons from Budweiser puppy commercial

2 months agoIndustries / Media : Media Wire

Budweiser strikes again. Once again, with the help of a puppy, the beer maker created another viral commercial. Earlier this year, it aired a Super Bowl commercial titled “Puppy Love” that I deconstructed for Poynter.org readers. The...Show More Summary

Reporter Quits Her Job On Live TV To Focus On Legalizing Pot In Alaska

"Fck It. I quit." We've seen some notable entries in the "How to Quit Your Job" category in recent times: There's been interpretive dancing, marching bands, and even a Super Bowl commercial. But somehow none of the above can touch KTVA reporter Charlo Greene's epic mic drop. Read Full Story

Budweiser Commercial Condemns Drunk Driving, Plays to Emotion of Pet Lovers

Budweiser has made us cry once again. Not through it watered down taste, no. But through its use of puppies to get an important point across. The beer company, who brought us to tears with its Super Bowl puppy love commercial, has released...Show More Summary

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