The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space. For Bill Wise, CEO of TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen "honest," it wont' replace it. Show More Summary
The day's cable news TV ratings.
NBC's "Today" show is off to a strong start in the new TV season, topping ABC's slumping "Good Morning America" among the viewers advertisers want to reach with news programming. Through the first two weeks of the 2015-16 TV season, "Today" averaged 1.7 million viewers in the 25-to-54 age group,...
The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the one playing out on social media? Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. Show More Summary
We've already talked a lot about how the cable and broadcast industry's response to a changing TV landscape (ad skipping, dropping ratings, Internet video competition) is the ingenious one-two punch of mindlessly raising rates and making the viewing experience more annoying than ever. Show More Summary
John Hancock's latest ads will leave you hanging. For a while, at any rate. In this new iteration of the "Life Comes Next" campaign from Hill Holliday, three 30-second teasers running on traditional TV prompt viewers to go online for three possible continuations of each story. Show More Summary
The Fox drama takes a smaller hit in week three, as more viewers opt for delayed viewing. read more
Fast national ratings for Wednesday, Oct. 7, 2015.
The finale of the BBC’s cooking show Great British Bake-Off has become the most-watched TV programme of the year, with an average audience of 13.4 million people and a peak audience of 14.5 million people, according to overnight figures. Show More Summary
Yeah, he's not wrong. Donald J. Trump predicts a “major collapse” in the Republican campaign and a “depression” for the television industry should he prematurely exit the presidential race. [...] “There’d be a major collapse of the race, and there’d be a major collapse of television ratings,” he said from his office in Trump Tower. Show More Summary
Traditional cable and network TV outlets still very much rely on ratings to nab advertising dollars. So, we?ve decided to take a look at what shows are already faltering in those ratings this fall, looking only at programs that very well could be cancelled by the end of the season.Click To Continue Reading
'The Muppets,' 'Scream Queens,' 'Grandfathered' and 'The Grinder' join the NBC variety show in taking same-day hits. read more
Fast national ratings for Tuesday, Oct. 6, 2015.
Viacom’s stock is off 37 percent this year, and it faces lower TV ratings, weak ad sales and a lackluster film slate. The shift has been dramatic.
The Monday line-up sees surprisingly little movement in the third week of the season: good news for some — and bad for others. read more
Fast national ratings for Monday, Oct. 5, 2015.
Vault Boy is right to be outraged after being pipped to the post by Black Ops 3 in the Nielsen Game Rank charts for this holiday season. The Nielsen insight group, better known for their TV ratings and viewership service, made their predictions for which games will be topping the charts this holiday using “overall […]
OLEDs are often seen as the holy grail for TVs, but high prices have kept them out the hands of most consumers. But now with growing demand and better technology and yield rates, you can pick up a large screen model for the price of a second hand car, instead of a new car! More »
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it. Show More Summary