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Marketer’s Guide to Helpful Content Optimization Tools

Marketer’s Guide to Helpful Content Optimization Tools written by Guest Post read more at Duct Tape Marketing Today, with over 152 billion blogs inhabiting the content landscape, it’s almost impossible for a small business to stand out of the crowd. The best method for leading new audiences to a website that doesn’t require a huge marketing budget…

How to Build Your Business on Content

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing   Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…

The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on…

15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts

15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts written by Kevin Jordan read more at Duct Tape Marketing It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but…

Weekend Favs May Twenty

Weekend Favs May Twenty written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.…

5 WordPress Plugins you Don’t Use that Boost user Engagement and Monetization

5 WordPress Plugins you Don’t Use that Boost user Engagement and Monetization written by Guest Post read more at Duct Tape Marketing Running a blog or online publication is no easy feat. Especially when you are looking to monetize and boost engagement at the same time. Users engage in pages that are built to suit their needs. Therefore, it’s no surprise that…

The Top 3 Tools to Create Your Marketing Presentation

The Top 3 Tools to Create Your Marketing Presentation written by Guest Post read more at Duct Tape Marketing You are a small business owner. As such, you are constantly in search for new opportunities because you want to grow your business. Now, let us say that you found a potential customer and they are now asking you to…

Why You Must Get Scrappy with Your Marketing

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep…

Three Inexpensive Online Marketing Techniques Your Business Should Utilize

Three Inexpensive Online Marketing Techniques Your Business Should Utilize written by Guest Post read more at Duct Tape Marketing How you market your business to potential and existing customers is critical to your success. Your marketing efforts need to be timely, relevant and within your budget so you can attract the people you want and keep current customers loyal…

How to Turn Your Browser Into a Marketing Tool

How to Turn Your Browser Into a Marketing Tool written by John Jantsch read more at Duct Tape Marketing I use the Chrome browser and judging from the data I get from Google Analytics so do 60.12% of my site visitors. Chrome is certainly winning the browser war at the moment and this is due in large part to…

10 Useful Tools for Email Marketers

10 Useful Tools for Email Marketers written by Guest Post read more at Duct Tape Marketing Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet. Research indicates that 91% of consumers check their…

5 Tools That Will Make You A Better Writer

5 Tools That Will Make You A Better Writer written by Alex Boyer read more at Duct Tape Marketing   I love writing. To me, there is nothing more cathartic or soothing than turning off the rest of the world and putting my thoughts to paper. This passion has made it easy for me to create content for Duct…

Weekend Favs May Fourteen

Weekend Favs May Fourteen written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

Are You Born for This?

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one…

Do You Ever Feel Stuck In Your Business?

Do You Ever Feel Stuck In Your Business? written by John Jantsch read more at Duct Tape Marketing I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what…

Small Businesses Must Make Data Privacy a Priority

Small Businesses Must Make Data Privacy a Priority written by Guest Post read more at Duct Tape Marketing Society’s concern with data and privacy (or the lack thereof) has been brought to the forefront due to the FBI-Apple controversy. In short, the FBI wants Apple’s help breaking into an iPhone that belonged to one of the attackers in…

A Guide to Facebook Video Ads: Can a Small Business Benefit from Them?

A Guide to Facebook Video Ads: Can a Small Business Benefit from Them? written by Guest Post read more at Duct Tape Marketing When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and…

Weekend Favs May Eight

Weekend Favs May Eight written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

5 Free Social Media Management Tools to Make Your Life Easier

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable…

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