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Weekend Favs July Twenty-Three

Weekend Favs July Twenty-Three written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

5 Ways Content Marketing Can Benefit PR

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now…

5 Data-Backed Tips for Boosting Your PR Response Rate

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing As a brand, your public image matters. However, it is important to note that 55 percent of people have a natural distrusts for brands. In the internet age not only do people discover information in a split second, but they…

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been…

Weekend Favs July Sixteen

Weekend Favs July Sixteen written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

Sex, Lies, and Masking Tape

A little market research dispels the myths around what most people really fantasize about. The post Sex, Lies, and Masking Tape appeared first on The Good Men Project.

Things PR Pros Hate to Hear from Clients

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing When I was a TV reporter, I worked with many public relations firms. Coming from news, joining “the other side”, and becoming a publicist was pretty seamless. I was doing the same thing, storytelling, but instead of for an audience…

6 Ways to Revamp Your PR Budget

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost. In marketing-speak, PR stands for public relations,…

The Future of Social Media Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this…

How to Be Better and Different and Why You Must

How to Be Better and Different and Why You Must written by John Jantsch read more at Duct Tape Marketing Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Many business owners or would-be start-ups sit around trying to figure out how they can be better than the…

Kim Kardashian Kovers Forbes, Has Made HOW MUCH in 2016?

This not exactly just in: Kim Kardashian is very rich. This has been the case ever since the Kim Kardashian sex tape hit the market and the reality star started to take in one royalty check after another. But it's never been clear just how many zeroes are attached to Kardashian's bank account... Show More Summary

Weekend Favs July Nine

Weekend Favs July Nine written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing Every business craves for publicity, irrespective of its size and stature. If done right, it is an absolute gold for any business, online or otherwise. Show More Summary

Three Ways PR and SEO Can Be Best Friends

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. After all, SEO was all about gaming the search engine algorithms to push your websites higher than they deserved to go.…

The Invisible Influences that Surround Us

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to…

Weekend Favs July One

Weekend Favs July One written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

How to Recover From Mistakes and Appease Unhappy Clients

How to Recover From Mistakes and Appease Unhappy Clients written by Guest Post read more at Duct Tape Marketing Few things are as stressful for a business owner or customer support representative as an angry client. A bad review can harm your business’ reputation and drive off future customers, and an irate person on the phone can make it…

How to Create a Core Message

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and…

How and Why You Must Do Competitive Research

How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as…

Weekend Favs June Twenty-Five

Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

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