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Weekend Favs August Twenty-Seven

Weekend Favs August Twenty-Seven written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

Three Reasons Google Analytics is Worthless for Small Business

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing If you own a small business that has a website, you probably want to know how many people are visiting your site.  In fact, you probably want to know a lot more than that.  You want to know how they…

5 Ways to Organize Email Marketing to Achieve Higher ROI

5 Ways to Organize Email Marketing to Achieve Higher ROI written by Guest Post read more at Duct Tape Marketing I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that…

9 Tools to Outsource Your Content: Graphic, Text and Video

9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it…

Build a Solid and Truly Useful Customer Survey System

Build a Solid and Truly Useful Customer Survey System written by Guest Post read more at Duct Tape Marketing Customer surveys are the most direct way of understanding your clients’ needs and preferences. The success of your business rests in their hands. If they are not satisfied, there’s very little you can do to make your business grow. A…

3 Landing Page Blunders That Can Kill Your Conversions

3 Landing Page Blunders That Can Kill Your Conversions written by Guest Post read more at Duct Tape Marketing Can you hear it? Bounce, bounce, bounce. No, that’s not the distant sound of the discotheque down the street. That’s the sound of visitors leaving your landing page. Visitors you’ll never see again. Something on your landing page is throwing…

The Only Move That Matters Is Your Next One

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.…

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. In other words, in addition to being a master…

Weekend Favs August Twenty

Weekend Favs August Twenty written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

6 Tools We Use at Typeform to Amplify Our Marketing Productivity

6 Tools We Use at Typeform to Amplify Our Marketing Productivity written by Guest Post read more at Duct Tape Marketing Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Show More Summary

How To Publish More Content Faster With A Content Creation Process (And Limited Resources)

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) written by Guest Post read more at Duct Tape Marketing That back burner of yours has a lot on it, doesn’t it? Unfortunately, it’s easy to let creating content for your small business fizzle out at the tail end of your to-do list. But what if there was an easier…

When Automation Goes Wrong: A Better Approach to Social Media

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing Given the sheer scale of social media and the number of social channels (there are over 90 social networks) – and the volume of people using them (Facebook has over 1.59 billion active monthly users) – you could say it’s…

Here's everything the Fed is worried about right now

The minutes from the Federal Reserve's July meeting just crossed the tape. The big takeaway is that we are seeing yet more evidence that the Federal Open Market Committee is a house divided. But the best part of the minutes is that,Show More Summary

How to Run Meetings Nobody Hates

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most…

The Ultimate Guide to Small Business Keyword Research

The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that…

Weekend Favs August Thirteen

Weekend Favs August Thirteen written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

“You can’t get any closer to your customers!” Proximity Marketing system within hours

“You can’t get any closer to your customers!” Proximity Marketing system within hours written by Guest Post read more at Duct Tape Marketing Marketing is not about you selling your product but about you satisfying the needs of your customer. This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants…

The Virtues of Team Leadership

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture…

What I Read On My Summer Vacation

What I Read On My Summer Vacation written by John Jantsch read more at Duct Tape Marketing I read a lot. I interview authors for my weekly podcast so over the last decade or so I’ve probably read some portion of over 1,000 books. Just as every High School Language or Literature teacher, I believe that reading…

Cutting Through Competitiveness-killing Red Tape: The Bureaucracy Measurement Index

by Eduardo Alvarez, Georges Chehade, Olaf Schirmer, Manish Mahajan It’s probably no surprise to anyone that many large organizations struggle with bureaucracy. Too much red tape can slow a company’s ability to respond to market changes and distract it from building differentiating capabilities. The consequences of these obstacles can result in [...]

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