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3 Steps to Set up eCommerce Tracking in Google Analytics

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an…

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes)

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes) written by Guest Post read more at Duct Tape Marketing In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers…

How to Succeed at Facebook Advertising (or How to Fail)

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to…

How and Why to Use SEO for Growth

How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to…

Another Kardashian Sex Tape?

Is sex tape production becoming a family business for the Kardashians? Larry Flynt, publisher of the adult magazine Hustler, recently offered Kim Kardashian’s brother, Rob, the opportunity to produce and market a sex tape with his current girlfriend, Blac Chyna, for untold financial gain. Show More Summary

Off-Site SEO 101 – Guide for Small Businesses

Off-Site SEO 101 – Guide for Small Businesses written by Alex Boyer read more at Duct Tape Marketing   When people think about SEO, most immediately think of keywords on site, content and title tags. While these certainly help your site’s SEO, it is important to keep in mind that not all SEO is done on site. There…

Rob Kardashian Sex Tape: Blac Chyna Trying To Capitalize On New Romance, Kris Jenner Furious?

A Rob Kardashian sex tape with Blac Chyna could explode in the porn market, making mega bucks for the rebellious young couple, and a recent offer from Hustler is certainly something for them to consider. We know that Kardashians, wealthy though they may be, often accept money for taking their clothes off. Show More Summary

Weekend Favs January Thirty

Weekend Favs January Thirty written by John Jantsch read more at Duct Tape Marketing This week I found Clearbit for getting information on people that send you email inside Gmail, Content Marketer for easily conducting influencer marketing campaigns and Grum for managing multiple Instagram accounts from your laptop. Good stuff I found this week:…

The Components of a Good Marketing Strategy

The Components of a Good Marketing Strategy written by Guest Post read more at Duct Tape Marketing There is hardly a small business owner who is not obsessed with this term: marketing strategy. That’s the main aspect that makes the difference between successful entrepreneurs and those that fail. It’s strange how everyone cares about discovering the perfect…

5 Ways to Jumpstart your Marketing Strategy in 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing It’s resolution time: You’ve already been to the gym this morning You haven’t eaten anything bad for you (but tastes so good!) in at least 24 hours You’re actively thinking about your Marketing Strategy right now Great!  Let’s build on…

Lead Conversations to Replace Lead Funnels

Lead Conversations to Replace Lead Funnels written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old…

The Hierarchy of Metrics

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing I spent this past weekend with a group of Duct Tape Marketing Consultants determined to gain a better understanding of how to use metrics to guide our own business and increase the value we bring to client engagements. Perhaps the…

What is Structured Data & Schema for Websites & SEO?

What is Structured Data & Schema for Websites & SEO? written by Guest Post read more at Duct Tape Marketing For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. The good news is that a professional marketing strategy that is powered…

Weekend Favs January Twenty Three

Weekend Favs January Twenty Three written by John Jantsch read more at Duct Tape Marketing This week I found a free tool from Content Ideator that allows you to generate blog post topics and headlines from keywords, PicPlane a tool that lets you republish your fans and followers Instagram photos on your website and Survicate…

How to Strike the Right Content Balance for Maximum Reach

How to Strike the Right Content Balance for Maximum Reach written by Guest Post read more at Duct Tape Marketing Every marketer knows the name HubSpot. Thanks to its blog posts, webinars, e-books, video content, and social media, HubSpot has established itself as a go-to resource in the industry. The company’s success serves as a case study in how to…

A Guide to Generating More Leads with Incentives

A Guide to Generating More Leads with Incentives written by Guest Post read more at Duct Tape Marketing It was meant to be so easy, huh? You heard about the importance of building an email list. How it helps build an audience. Nurture leads. And develop relationships with them too. And they said it’s so simple. Just put…

What Makes a Good Marketing Strategy?

What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy. Marketing strategy shows how you’re going to use your 4 Ps – product, promotion, price and…

Nielsen Brings Measuring Tape to Twitter and Facebook

On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook … The post Nielsen Brings Measuring Tape to Twitter and Facebook appeared first on Mobile Marketing Watch.

Not All Prospects Are Created Equal

Not All Prospects Are Created Equal written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Oldford  When  marketers create one size fits all marketing campaigns they turn away about 80% of their market. Now, your numbers may vary, but the point is that even if someone is a perfect match for…

Is Remarketing the New Free?

Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. In fact, I think it’s become so bad that while people still sign up for the free thing, they often don’t even bother to…

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