There were some terrible Super Bowl ads this year, but this one wins my prize for worst ad of the Big Game. A nation of consumers consumering all over the place, because they got their mortgages by pressing a button on their phone. So easy a child can do it. Show More Summary
It can get pretty dizzying to watch how fast the tide turns in the consumer electronics industry. One day you've got the best new gadget in the world and the next, it's outdated and no longer trendy. But somehow, some way, Amazon's line of Kindle eReaders has managed to remain best-in-class after all this time. Show More Summary
Today is the big day, the day the burritos stood still. After several noteworthy cases of E. Coli poisoning which have left many consumers scared of the once seemingly unstoppable Mexican food brand, the company has closed its store...
More than three years ago, Congress instructed the Department of Transportation to create a publicly accessible, and easily searchable, website featuring communications between regulators, automakers, dealers, and consumers about safety defects. Show More Summary
Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there. Show More Summary
I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people
As one of the biggest FMCG (fast-moving consumer goods) companies in the world, the extra cash with customers due to the continual slump in oil prices should have benefited The Coca-Cola Company in its last quarter of 2015. The company is scheduled to announce Q4 and full year results on February 9th, and while the […]
Chinese smartphone maker ZOPO Mobile has launched a new device called Hero 1 in India and it's a budget smartphone that interested consumers might want to try. According to The Times of India, it will soon be made available for both online and offline stores and will be priced at Rs 12,000.
Millions of people around the world consume everything from social media to movies to porn (so much porn) online, and it adds up to an enormous amount of data processed by tech companies. And that makes the tech companies a boat load...Show More Summary
Shoppers in the UK and US would like to rent products and equipment from retailers and attend lifestyle lessons and creative sessions in their stores. Those are two of five top consumer trends identified in a new report published today...Show More Summary
For decades now, China has been the leading driver of global growth, consuming unfathomable amounts of raw materials and commodities. Today, the Asian giant is undergoing dramatic changes, as its government deepens reforms and opens the country’s economy up to foreign investment. The size of its middle class is rapidly expanding in size, giving a […]
The CTIA is looking for companies to help it with the Mobile Device Information Portal and issued a request for proposal to that effect. The portal is to be a central tool that consumers, carriers, and law enforcement can use to ascertain whether or not phones have been reported lost or stolen. Show More Summary
There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk about is this: following consumer attention and where it is right now. Show More Summary
Sony-Asia this month introduced its first own-brand solid-state drives that it will sell in retail. The decision to start selling consumer SSDs is completely unexpected because Sony has been trying to focus solely on highly profitable...Show More Summary
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. Read the full article at MarketingProfs
No time offers a clearer window into how consumer and retailer shopping trends are shifting than the holiday season. The fourth quarter is always the busiest time of year for brands and retailers — it's when many of them move from red to black. This holiday season indicated that there's never been a better time to be a consumer. Show More Summary
Florida hives are on the rise. According to statistics with the Florida Department of Agriculture and Consumer Services, as of Feb. 1, Florida has 3,957 registered beekeepers and more than 500,000 hives. That is a substantial increase from 10 years ago, when Florida reached an all-time low of only about 150,000 hives and just 650 registered beekeepers.
A new report from the Congressional Research Service examines the “gig” economy and its implications for workers. “The gig economy is the collection of markets that match providers to consumers on a gig (or job) basis in support of on-demand commerce. Show More Summary
Quicken Loans spent more than $5 million bringing its Rocket Mortgage app to the masses during Super Bowl 50. Now, the company is facing a bunch of backlash over what many consumers see as an irresponsible product. The Rocket Mortgage...Show More Summary
Chinese device manufacturer Huawei wants to make a name for itself not only in Asia but more so in the United States. Just recently, Huawei officially released the Huawei GX8 in the United States and it hopes that U.S. consumers will get to know the brand even more. Show More Summary