Trend Results : The Martin Agency

Blog Post Results (1-20 of 387)


(VIDEO) WPP's Sorrell Wants Nikkei to Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times' once-famous marketing slogan, "No FT, no comment." So, what does WPP CEO Sir Martin Sorrell think of Pearson's sale of its newspaper to Japan's Nikkei for £844m ($1.3bn) this week?...Show More Summary

24 Hours in Advertising: Monday, July 20, 2015

Gawker management removed a post outing a media executive, and the editorial staff is protesting the decision. Plus, The Martin Agency created a tech-inspired, classy new spot for Oreo Thins. New on Adweek: Gawker staff disagrees with...Show More Summary

Ad of the Day: Tech-Inspired Launch Spot Gives You the Skinny on Oreo Thins

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're not quite as filled as their forebears. Dutch production house...Show More Summary

Adweek's Creative 100: The 2015 List in Alphabetical Order

Below is Adweek's full Creative 100 list for 2015. Note: There are 114 individuals total, as 14 pairs of people were recognized as one entry each. • Affonso, Jermaine — Clickhole • Alexander, Joe — The Martin Agency • Allen, Rama — The...Show More Summary

Geico's 'It's What You Do' Campaign Is in Fair Condition After Emergency Surgery

Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non-sequiturs. I'm not a huge fan of the insurance company's "It's What You Do" ads from The Martin Agency—there'sShow More Summary

Monday Odds and Ends

-Havas helia UK launched “Unleashed, Uncut” for the Peugeot 208 (video above). -Richmond BizSense looks back at “50 years of The Martin Agency.” -The Ad Council named David Christopher, chief marketing officer of AT&T Mobility, as chair...Show More Summary

Abortionist Fined for Sedating Patients Without a License, Putting Women’s Lives at Risk

Abortionist Martin Ruddock has been fined by the Michigan Board of Medicine and Board of Pharmacy and fined a total of $1,500 for administering sedation to abortion patients without a valid Drug Enforcement Agency license. The Board of Pharmacy also issued a formal Reprimand. In addition, Ruddock admitted that he pre-signed non-controlled prescription pads, a […]

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix in Film at the Cannes Lions festival here tonight, an odd couple of brilliant executions indeed. Show More Summary

Don’t Even Try to Skip This Leo Burnett Allstate Ad

As we all know, The Martin Agency recently played off everyone’s favorite complaint about digital advertising by creating a series of GEICO ads that couldn’t be skipped…because they end before they even start. It was a good idea that...Show More Summary

(VIDEO) WPP Launches Content Agency with Daily Mail and Snapchat

CANNES - WPP is "placing its bets" with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. Show More Summary

Heading into contract year, Doug Martin has his best offseason

Sometimes the promise of free agency can spur a player to kick it into another gear. That seems to be the case with Buccaneers running back Doug Martin. The Bucs didn’t pick up the fifth-year option on Martin’s rookie contract, meaning he becomes an unrestricted free agent in March. According to Roy Cummings of the

Sir Martin Sorrell told us why he just created a new agency with Snapchat (WPPGY)

Snapchat has partnered with the world's largest advertising agency holding group WPP, and The Daily Mail to form a content marketing agency. "Truffle Pig" will use Snapchat, the Daily Mail and Elite Daily to create social content. It will be led by WPP's Alexander Jutkowitz, managing partner of Group SJR. Show More Summary

The Martin Agency Promotes Andy Azula to ECD

The Martin Agency announced the promotion of agency veteran Andy Azula to the role of executive creative director. In the new role, Azula will report directly to chief creative officer Joe Alexander and will be responsible for crafting...Show More Summary

Facetime: Carolyn Everson, Soledad O'Brien and Steve Martin Step Out for Spring

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.

People were expecting a shareholder revolt over WPP CEO Sir Martin Sorrell's $66 million compensation at its AGM — but he got away relatively unscathed

Advisory groups predicted a shareholder revolt in reaction to WPP chief executive Sir Martin Sorrell's 43% pay rise to £43 million ($66 million) last year — but the boss of the world's largest advertising agency holding group managed...Show More Summary

Martin O’Malley Calls For More Restrictions on NSA Surveillance

Former Gov. Martin O’Malley said that recent reforms to the Patriot Act did not go far enough in curtailing the National Security Agency, arguing that the Foreign Intelligence Surveillance court should include a public advocate. “The USA Freedom act was a step in the right direction, and I’m glad that it passed and the president…

Norwegian Cruise Line Hires Omnicom Shops

Norwegian Cruise Line has a new agency lineup, choosing BBDO, Atlanta, as the company's new creative lead and OMD, Midwest, its media network. The Omnicom shops replace The Martin Agency, which has worked with NCL since 2011. The review,...Show More Summary

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