The Martin agency launched a new campaign for Ritz, the first for the Mondelez cracker brand in eight years (Havas’ “Open For Fun” campaign in 2007 was the most recent for the brand). Both the title and direction of the campaign allude to the brand’s origins as an affordable indulgence during the Great Depression. Show More Summary
Norwegian Cruise Line has launched a review of its creative and media accounts, Adweek reports. Incumbent The Martin Agency, who have handled the account since 2011, declined to participate in the review, which spans traditional and digital media. Show More Summary
Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and digital ads and represents about $5 million in revenue. Show More Summary
Join us today at 1 p.m. ET (10 a.m. PT) for NFL Nation TV’s Spreecast 50 as we catch you up on the latest in free agency and offseason storylines, including the San Francisco 49ers cutting Jonathan Martin and bringing in a bevy of veterans...Show More Summary
General manager Martin Mayhew didn't fill out the Detroit Lions roster through free agency, leaving the 2015 NFL draft as the only avenue to finding a few more instant contributors. Luckily, this mock draft has him covered. Obviously, Lions fans know that not every draft pick pans out immediately. Show More Summary
General manager Martin Mayhew stayed his hand in free agency, leaving gaps in the roster, which has amped up the pressure for his first three draft picks. Many, including Kyle Meinke of MLive.com, believe he needs to hit on the above picks. The Lions have holes at defensive tackle, cornerback, tailback, guard and receiver. Show More Summary
The Martin Agency has launched the largest ever campaign for Benjamin Moore, with estimated spending of $50 million. The campaign, entitled “Paint Like No Other” positions Benjamin Moore’s Regal Select as a distinctive paint variety without that outclasses its competitors. Show More Summary
The Detroit Lions didn't enter free agency with the goal of getting markedly better through splashy signings. Instead, general manager Martin Mayhew took his time and sought out players who could help the Detroit Lions win in 2015 at...Show More Summary
The 2015 NFL draft is close. While all eyes were on the hurricane of free agency, the smart teams were putting together their big boards. Considering general manager Martin Mayhew's patience and restraint, the Detroit Lions must have been busy evaluating the incoming prospects. And they would be absolutely correct. Show More Summary
What does a $31 billion market cap earn the world's largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. When Sir Martin Sorrell took a controlling stake...Show More Summary
It's not just federal agencies that are tackling carbon pollution. Several major federal suppliers, such as Lockheed Martin, General Electric, and IBM, announced new voluntary commitments to cut their own emissions as well. The post Obama Signs Executive Order Cutting Federal Government Carbon Emissions appeared first on ThinkProgress.
Publicly, WPP boss Sir Martin Sorrell's relationship with rival advertising agency network boss Publicis Groupe's chief executive Maurice Lévy has been thorny, to say the least. For years they have been directing insults at each other through the press and on stage when they appear at public events. Show More Summary
We’ve moved quickly into the second phase of free agency, where established players realize it’s best to get in where you fit in. Via Kimberley Martin of Newsday, the Jets have re-signed veteran guard Willie Colon to a one-year deal for the veteran minimum. Colon is worth keeping around in the AFC East, if only…
Photographer Edgar Martins' book, The Rehearsal of Space and the Poetic Impossibility to Manage the Infinite, is a must-have for space enthusiasts. But for those without the hard copy, the European Space Agency has released a series of amazing images from it, some of them has not published online previously. Take a look at them here. Read more...
Martin Mayhew said at the NFL combine that he wanted to make sure he added some special-teams players to help out during free agency. Turns out, the Detroit Lions GM didn't go very far to find some of the core ones. A few hours after...Show More Summary
The Martin Agency won headlines and slow claps around the media world last week for an “unskippable” take on its well-known work for GEICO. This week, in another chapter of the “It’s What You Do” campaign, the agency goes back to doing...Show More Summary
During a secret CIA summit within a Lockheed Martin facility in northern Virginia, top agency specialists presented plans to further bolster an already deeply entrenched US intelligence apparatus. The “best” idea? To crack Apple’s encryptions so it could hack into Americans’ iPhones, iPads, and Angry Birds apps.
The Martin Agency Makes ‘Unskippable’ Pre-Roll Ads for GEICO Bogusky’s New Project Is Ready for Its Close-up Former RAPP, CP+B Execs to Lead Doner LA CPO Matt Bonin Leaving Ogilvy New York DDB SF Presents a Pissing Contest for Bleac...
The Detroit Lions will likely find themselves in a difficult situation when free agency officially begins at 4 p.m. ET March 10. While general manager Martin Mayhew and club president Tom Lewand know the salary cap has been set at $143.7 million, they don't know what their options will be. Show More Summary
Schwab Trading Services, formerly known as “Active Trader,” chose The Martin Agency as its creative AOR. This development marks an end to Havas Worldwide’s relationship with the larger Schwab organization. That agency was creative AOR...Show More Summary