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The Richards Group Wins Schwab Trading Services

Schwab Trading Services, formerly known as “Active Trader,” chose The Martin Agency as its creative AOR. This development marks an end to Havas Worldwide’s relationship with the larger Schwab organization. That agency was creative AOR...Show More Summary

The Martin Agency Makes ‘Unskippable’ Pre-Roll Ads for Geico

The hardest thing about creating a pre-roll ad is attempting to find a way of getting people to not skip it after its first five seconds (during which time viewers unable to skip). As Adweek points out, according to some measures “94...Show More Summary

AFP Apologizes for Bungled Death Report of Bouygues CEO

The French news agency Agence France-Presse issued an apology Saturday for falsely reporting on the death of Bouygues' CEO, Martin Bouygues.

Detroit Lions: Latest Free Agency News and Rumors

The Detroit Lions enter free agency with one of those "good" problems—the team is already competitive. General manager Martin Mayhew's focus will rightly be centered on retaining his own players that head coach Jim Caldwell guided to an 11-5 record. Show More Summary

Martin Williams Levels Up for Mall of America

Minneapolis-based agency Martin Williams just unveiled its spring campaign for Mall of America, entitled “Level Up.” For the spring campaign, the agency created two 30-second spots which attempt to entice viewers to “Level Up” at the...Show More Summary

The Martin Agency Plays with Oreo

The Martin Agency launched a new global campaign for Oreo, called “Play With Oreo.” “Fans have always played with Oreo in a number of unique ways by twisting, licking, dunking, rolling, stacking and dipping the cookie. Now, the brand...Show More Summary

Why Justice Matters: Remembering Martin Luther King’s Tax Trial

When Internal Revenue Service (IRS) Commissioner John Koskinen took over the reins of the embattled agency last year, he acknowledged that a loss of confidence in the agency was a challenge, telling an audience at the National Press Club: In moving the IRS forward, one of the most important things we have to do is […]

(VIDEO) WPP's Sorrell Bets On Sports Value With Bruin Investments

LAS VEGAS - Advertising and communications agency holding group WPP's CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom. "The rights prices around (global) sporting events... Show More Summary

2015 Lions Free Agency: An Early Guide to the Market

With the 2014 campaign now in the books, general manager Martin Mayhew now turns his full-time attention to forming the 2015 Detroit Lions. One of the key pieces to that puzzle is free agency. Detroit will have some money to spend, thanks...Show More Summary

Australia on edge, terrorist chatter up

Australia’s security agencies have detected a “heightened level of terrorist chatter” in the wake of last week’s Martin Place siege, Prime Minister Tony Abbott has said. Abbott told reporters the National Security Committee (NSC) was...Show More Summary

The Martin Agency Revisits ‘Camels’ for Geico

According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on the spot’s popularity in its latest...Show More Summary

Inside the Saint Martins Loft Show Apartment by 19 Greek Street

Interior Design agency, 19 Greek Street, take the short walk to Charing Cross Road for their latest project. Creating a show apartment for their neighbours at the wildly expensive Saint Martins Lofts, a luxury apartment block on the former… The post Inside the Saint Martins Loft Show Apartment by 19 Greek Street appeared first on Selectism.

Top Ten Weirdest Science Stories Of 2014

2014 was a pretty great year for science. A probe from the European Space Agency physically landed on a moving comet for the first time. Lockheed Martin made a significant technology breakthrough relating to nuclear fusion power. Oh, and the world’s biggest-ever dinosaur, the “Dreadnoughtus”, was discovered. Show More Summary

Tic Tac Hands Over Creative Duties to The Martin Agency

In news that somehow managed to slip through the cracks, Ferrero U.S.A handed over creative duties on Tic Tac to The Martin Agency following a six month review. Back in July we reported that the review was down to three finalists, with incumbent agency Merkley + Partners defending against two unidentified agencies. Show More Summary

Wednesday Odds and Ends

-Lululemon gets positive in its latest ad, which has broke one million views on YouTube (video above). -The Martin Agency will be AOR for Kraft’s Sabra hummus brand. -Post-production company Therapy Studios announced the addition of rep...Show More Summary

The Martin Agency Asks Salt-N-Pepa to Spice Up Geico

The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico. The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Show More Summary

Updated Odds for Chicago Cubs to Sign Top 5 Remaining Free Agent Targets

Even though they missed out on catcher Russell Martin in free agency, the Chicago Cubs still have plenty of targets left in play. Most free agents they currently have an interest in would be more of role players, with the exception of ace Jon Lester. Show More Summary

Tony Sanchez thrives on Pirates' catcher competition

The Pittsburgh Pirates might lose starter Russell Martin to free agency, but on Wednesday acquired catcher Francisco Cervelli from the New York Yankees as part of their contingency plan. Bringing in a new catcher is nothing new to backup Tony Sanchez, who is used to the competition. Show More Summary

Sir Martin Sorrell Tells Us Why He Sees 'So Many Potential Sarajevos' (WPPGY)

Sir Martin Sorrell founded WPP in 1986 with a loan on his shares in the advertising agency he was with at the time, Saatchi & Saatchi. He used that loan to buy a small company that makes baskets and shopping trolleys: Wire and Plastic Products. Show More Summary

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