Trend Results : The Martin Agency

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Volkswagen CEO Martin Winterkorn resigns amid emissions scandal

Volkswagen CEO Martin Winterkorn announced his resignation on Wednesday, following a tumultuous week for the company. On September 18th, the Environmental Protection Agency ordered Volkswagen to recall 500,000 of its diesel passenger cars because they included software that hid the vehicles' true emissions output from regulators. Show More Summary

The Commoditization Of The Stock Market - Part II

Picking up from last week’s post, succeeding generations of money managers missed McChesney Martin and later Paul Volcker's draconian FRB tightening exercises when inflation ran between 7% and 8% and 5-year agency notes sold at a 15% yield in 1982. Macro events, early sixties and seventies, make today's noise level in [...]

Richmond, Va., Hosts Global Cycling Event With Ads Like It's the Next Civil War

The American Civil War and the UCI Road World Cycling Championship may have more in common than you think... this year, at least. A new campaign from The Martin Agency toys with the fact that the 2015 installment of the cycling competition...Show More Summary

WPP Chief Martin Sorrell Calls Facebook's Three-Second Video Metric 'Ludicrous'

Ad agencies are under increasing pressure to stay ahead of the curve as more of their budgets move towards digital. Few players know that better than WPP's CEO Martin Sorrell, who spoke about the challenges brand marketers are dealing with during the opening keynote at Dmexco, an industry conference in Cologne, Germany, that kicked off today. Show More Summary

The Martin Agency Will Lead McCann Erickson's Effort to Keep American Airlines

The Martin Agency, best known for its abundant and popular work for Geico, appears to be its parent company's best bet for retaining the American Airlines account. American Airlines, which is in the process of retiring the US Airways brand since acquiring the rival carrier, launched its global agency review in July. Show More Summary

South Korea, US Agree to Launch Retaliatory Attacks on North Korea

US Chairman of the Joint Chiefs of Staff Gen. Martin Dempsey and his South Korean counterpart Adm. Choi Yoon-hee have agreed to respond to any further provocations by North Korea with counterattacks, the Yonhap News Agency reports.

Lockheed Developing a Missile That Can Hit Multiple Warheads

American defense firm Lockheed Martin will design a missile defense component that can take out multiple warheads under a $10 million contract with the Pentagon's Missile Defense Agency.

Sir Martin Sorrell had a personalized Coke can made to prove WPP was the right ad agency to win its business (WPP, WPPGY)

Coca-Cola has been holding a number of advertising pitches this year across pretty much every area of its marketing. Its creative, media, and digital accounts have all been out to pitch. Hundreds of millions of dollars of agency billings were put up for grabs this summer. Show More Summary

Boston Just Hired An Executive To Combat Stress In Poor Neighborhoods

Atyia Martin wanted to make Boston stronger. For the last four years, she tried to do that by running the Boston Public Health Commission's Office of Public Health Preparedness. But the mandate of individual agencies is limited. Now,...Show More Summary

Ad of the Day: Check Out Geico's First Spots in a While Not Made by The Martin Agency

Geico is out with its first commercials that aren't from The Martin Agency in a good long while, but they do continue the brand's tradition of absurd, offbeat humor. Four 15-second spots, created by Atlanta shop IQ, are, in all fairness,...Show More Summary

U.S. approves possible sale of PAC-3 missiles to Saudi Arabia

The U.S. State Department has approved the possible sale to Saudi Arabia of $5.4 billion in additional PAC-3 missiles built by Lockheed Martin Corp, the Pentagon said on Wednesday. The Defense Security Cooperation Agency said the sale would benefit a key U.S. partner in the Middle East. Notification to Congress was sent on Tuesday and […]

(VIDEO) WPP's Sorrell Wants Nikkei to Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times' once-famous marketing slogan, "No FT, no comment." So, what does WPP CEO Sir Martin Sorrell think of Pearson's sale of its newspaper to Japan's Nikkei for £844m ($1.3bn) this week?...Show More Summary

24 Hours in Advertising: Monday, July 20, 2015

Gawker management removed a post outing a media executive, and the editorial staff is protesting the decision. Plus, The Martin Agency created a tech-inspired, classy new spot for Oreo Thins. New on Adweek: Gawker staff disagrees with...Show More Summary

Ad of the Day: Tech-Inspired Launch Spot Gives You the Skinny on Oreo Thins

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're not quite as filled as their forebears. Dutch production house...Show More Summary

Adweek's Creative 100: The 2015 List in Alphabetical Order

Below is Adweek's full Creative 100 list for 2015. Note: There are 114 individuals total, as 14 pairs of people were recognized as one entry each. • Affonso, Jermaine — Clickhole • Alexander, Joe — The Martin Agency • Allen, Rama — The...Show More Summary

Geico's 'It's What You Do' Campaign Is in Fair Condition After Emergency Surgery

3 months agoMarketing / Advertising : AdFreak

Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non-sequiturs. I'm not a huge fan of the insurance company's "It's What You Do" ads from The Martin Agency—there'sShow More Summary

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