Trend Results : Tom Ahern

Blog Post Results (1-20 of 60)


Creating Great Donor Experiences

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” One of our goals in the Good Enough Is Not Good […]

What’s Going On in June

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: June 6 & 8: Donor Newsletters That Raise More Money, Parts 1 and 2, with Tom Ahern Learn everything you need to know about donor newsletters. Registration for Part 1 is $99 | Registration for Parts 1 and 2 is $199 Learn More and Register […]

4 Donor Newsletter Changes to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Register for next week’s two-part webinar series presented by […]

“I Asked A Simple Question Online This Week”

“I Asked a Simple Question Online” wrote Tom Ahern earlier this week. Here’s the question the master donor communicator asked:. “Which charity is doing the most for Syrian refugees?” The answers were anything but simple. Here’s what he found out and he’s given The Agitator permission to reprint the whole sorry story verbatim from his […]

What’s Going on in April

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET […]

How to use the P.S. in fundraising copy

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. In an interesting post, To PS? Or not to PS?, fundraising expert Tom Ahern raised the topic of the P.S. in fundraising letters. Show More Summary

Our Job Is to Piss You Off

And get you thinking. Apparently we’re succeeding, judging from the thoughtful comment by Tom Ahern in response to my post on feedback. Tom takes umbrage with my snarky and no doubt intemperate comments on what I described as somewhat superficial approaches to ‘donor centricity’, whatever that is. First, let me apologize for any language that came […]

Tom Ahern Wants To Know … And So Should You

Lots of great questions and comments popped up in response to The Dangerous Dictum of “Mail more. Make more”. Especially appropriate was a question by Tom Ahern: “Is there a bottom line for various sized groups?” Of course, as other commenters noted, there are different approaches depending on the organization or type of organization. For […]

Your elevator speech doesn't go to the top floor

You know the mythical elevator speech? It's that 30-second rundown of what you are your company does that you would give if you talked to strangers on elevators. Tom Ahern, writing at Asking Matters (Make an Elevator Speech that Works), describes an exercise he does with nonprofit people where they write their own elevator speeches. Show More Summary

One of 2016's top 25 Fundraising Experts

I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux. You can see more about the list at: 2016 America's Top 25 Fundraising Experts The post One of 2016's top 25 Fundraising Experts appeared first on

Donor ‘Relationships’? Balderdash!

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), […]

5 happy and 3 sad trends for fundraising in 2016

The future is bright, according to Tom Ahern, posting at 101fundraising: I spy 5 fundraising trends in 2016: Growth-oriented nonprofits will "discover" donor-centricity. Facebook will continue to mature as a fundraising platform. There will be a new kind of fundraiser in town (i.e. Show More Summary

Celebrate! You Made It Happen!

Anyone with a heart and soul is celebrating Friday’s U.S. Supreme Court decision on marriage equality. The fundraising blogs are alive with the celebratory news. Tom Ahern and his partner Simone Joyaux report their giving patterns will now change. Hopefully, and surely, the Human Rights Campaign will be wringing mega $$ from the jaws of […]

Fundraising Career Conference Rocked Hardcore

Whew! It’s over! Wow! What an intense three days! We learned from Vanessa Chase, Tom Ahern, Claire Axelrad, Linda Lysakowski, Kishshana Palmer, Phil Gerard, […]

Thanksgiving Test

Our friend Tom Ahern’s Luggage is My Life blog contains a pithy — and seasonally themed — piece on thanking donors. It’s in the form of a test question posed by Tony Elischer, managing director over at THINK. Question: When you receive a contribution … which comes first? [  ] Bank the check [  ] […]

Storytelling Conference: Still time to register

Register for the Nonprofit Storytelling Conference. November 6-7 in Seattle. Here's what Tom Ahern says about it: This fundraisers' conference is about just one thing: helping you make FAR more money for your charity... by changing the way you tell stories... Show More Summary

Storytelling Conference: don't miss the drama

One of my favorite people is Tom Ahern. He's probably one of your favorites too. Tom is the author of some really excellent books about fundraising, and a top fundraising copywriter on this planet (the other ones too, I bet). For about the last 10 years, Tom and I have become good friends, frequent correspondents, and traders of advice. Show More Summary

The Power Of Reciprocity

Another Tom Ahern gem arrived the other day. “What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [  ].125% (for every 800 appeals mailed, you receive one gift) [  ].25% (for every 400 appeals mailed, you receive one gift) [  ].5% [...]

Do You Really Want Intelligent Donors?

Editors’ Note:  If you don’t subscribe to Tom Ahern’s blog, Luggage Is My Life, you should. Tom produces some great stuff.  Today we’re reprinting his most recent fundraising post in its entirety. How many words are typically required to describe your nonprofit’s mission to a donor? [  ] 2 [  ] 50 [  ] 250 [...]

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