Saatchi & Saatchi + Duke teamed up with production company Wanda to celebrate France in its spot for the new Toyota Yaris France model. To illustrate the “Frenchness” of the car, they craft a version of La Marseillaise (the French national anthem) from the sound of machinery at the Toyota factory in Valenciennes, France. Show More Summary
Look at that big goofy car-grin. It's so happy. Toyota unleashed Stéphane Sarrazin and Eric Camilli last week in their new Yaris WRC car on the stages of Monte Carlo. Watch this little happy racer dart through the narrow, twisty stage roads and try not to smile. It's impossible. You can't. Read more...
The Yaris may have been assembled with a loose bolt, while the Tacoma was sent to Puerto Rico without a proper tire-inflation placard.
Toyota is announcing two, tiny recalls covering a total of 250 vehicles. One covers loose bolts on the 2015 Yaris, and the other is for a missing tire placard on the 2015 Tacoma TRD Pro. Continue reading Toyota recalls 250 vehicles in...Show More Summary
Competes with: Ford Fiesta, Hyundai Accent, Chevrolet Sonic, Toyota Yaris Looks like: Rio gets a dose of style with a restyled, more dramatic looking face Drivetrain: 138-hp, 1.6-liter four-cylinder; six-speed manual and six-speed automatic Hits dealerships: Early this year More...
Cars.com reviewer Kelsey Mays says Toyota's smallest car is basic transportation, but the Yaris is compelling for its affordable price. Toyota redesigned the subcompact hatchback for 2015; watch the video for more. Watch on YouTube
A full 18 years after Toyota discontinued the WRC, the Japanese automaker is looking to make a comeback with this battle-ready Yaris. Plans are currently set to see the pumped-up subcompact make its competition debut in 2017, with development now proceeding under the guidance of Cologne-based motor racing team Toyota Motorsport GmbH (TMG). Show More Summary
With so much competition in the subcompact segment, it could be easy to forget about the 2015 Toyota Yaris. The Toyota 5-door SE Liftback we’ll be testing this week competes against other capable and efficient subcompact hatchbacks like the Honda Fit, Ford Fiesta, Nissan Versa, Hyundai Accent, Kia Rio and Chevrolet Sonic. Show More Summary
Toyota has announced it will rejoin the FIA World Rally Championship after a 17-year hiatus. The Japanese giant is hoping its WRC Yaris, which will make its competitive debut in 2017, can carry on the legacy left by cars like the legendary...Show More Summary
Toyota has announced it will return to the FIA World Rally Championship in 2017 with a new dirt-spec Toyota Yaris set to take the stage. Under the guidance of Toyota Motor Corporation president Akio Toyoda – the man behind the push to make cars that are more exciting, and one of the fathers of the Toyota 86 sports [...]
Toyota has announced its plans to return to the World Rally Championship (WRC), eyeing off a 2017 competition debut for its new rally racer. The new car is based on the three-door Yaris, with the Japanese carmaker having pulled the covers off its first examples this week. Show More Summary
Akio Toyoda announces that Toyota will return to the World Rally Championship in 2017 with a Yaris prepped by Toyota Motorsport. It will be a new start for the rally legend manufacturer after an 18-year absence. Continue reading Akio...Show More Summary
The subcompact hatchback has nearly three times as much horsepower as the street model.
The future of the World Rally Championship just got brighter as Toyota announced it will enter the 2017 season with the Yaris WRC, challenging Volkswagen on two fronts in motorsport. Read more...
The launch of the third generation Yaris opens a new chapter in the model’s UK success story. The current Yaris won praise for its roomy interior, durability and versatility, the efficiency of its engines and its easy-to-drive character around town. Show More Summary
The most affordable Toyota on the market is the recently-launched Toyota Yaris Ascent manual, which has just been made even more affordable thanks to the Free Trade Agreement with Japan. How cheap? $14,990 plus on-road costs is the list price for the five-door Yaris Ascent hatchback (or $15,990 driveaway as part of a national Toyota [...]
2015 promises to be a big year for Toyota. The US market is increasingly important for Japan, Inc., and that market is growing. 16.4 million new light-vehicles are expected to be sold in the US in 2014, and 2015 estimates are as high as 17 million. Show More Summary
Music-playing ability is the emphasis of these unlikely customs.
Carmakers are busily unveiling modified concept vehicles for the 2014 SEMA show, and Toyota is no different. The Japanese brand says it's emphasizing performance this year, even though two of the vehicles it plans to show are minivans. The pair of modified 2015 Sienna people haulers include the Sienna:Remix—which features a fully-functional...
Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show, introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers. Four of the vehicles being shown by Toyota will take part in the grueling Baja 1000 off-road race. Show More Summary